PR metrics that matter. https://cisn.co/2NX0w26
Queries!
********* INDEX ***********
Lifestyle and Fitness
1) How a business can feature sensitive topics such as mental health without sounding off topic? (Kivo Daily)2) Best vitamin c serum for combination skin (POPSUGAR)
3) A Changing Aesthetic, Rooted in the Pandemic (Anonymous)
4) Best Winter crampons, microspikes, yacktrax (Anonymous)
5) peyronie's disease story (Healthline)
6) Dentists! What is it like being a Dentist? (OwlGuru.com)
7) Actuaries! What is it like being an actuary? (OwlGuru.com)
8) Air Traffic Controllers! What is it like being an Air Traffic Controller? (OwlGuru.com)
9) Everything To Know About A Libra In Love (Bustle)
10) How to combine two YouTube channels (MarketingSherpa)
11) What's the secret to Rae Dunn's success? (Retail Dive)
12) Bike Sales Booming Amid Pandemic - looking for data/quotes (Southern Living Online)
13) Looking for careers involving love that are booming during the pandemic (New York Post)
14) Valentine's Day Gift Guide Seeks Products (Contest Corner)
15) How to make online dating more fun and meaningful (Anonymous)
16) Hobbies according to zodiac signs (Anonymous)
17) Looking for psychologists re: knowing your limits versus putting something off (Medium)
18) Looking for psychologists re: what to do when you feel like you're losing your mind (Medium)
****************************
Lifestyle and Fitness
1) Summary: How a business can feature sensitive topics such as mental health without sounding off topic?Name: MARCIO DELGADO Kivo Daily
Category: Lifestyle and FitnessEmail: query-bt3z@helpareporter.net
Media Outlet: Kivo Daily
Deadline: 12:00 PM EST - 22 January
Query:
Talking about everyday issues is a great way to show that a
company is fine tuned with what is happening in the world.
However, if wrongly approached, hot topics used as part of a
business social media strategy can backfire. How a business can
feature a sensitive topic such as mental health without sounding
off topic?
Requirements:
Looking for content strategists, influencers and businesses
owners who had successfully incorporated mental health as part
of their social media strategy to keep the conversation going.
Please do not reply if your business is NOT posting content
related to mental health. Answers should be no longer than 75
words. Please add your LinkedIn and the social media URL of the
platform you use more often to post that content.
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Name: Phoebe McRae POPSUGAR
Category: Lifestyle and FitnessEmail: query-bt63@helpareporter.net
Media Outlet: POPSUGAR
Deadline: 7:00 PM EST - 20 January
Query:
Looking for derm recommendations for vitamin C serums for
combination skin and information regarding how and why it's
essential.
Requirements:
Must be a dermatologist.
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Category: Lifestyle and Fitness
Email: query-bt6u@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST - 20 January
Query:
For a luxury real estate piece for a major newspaper: in search
of homeowners in the luxury category who have both reconsidered
their aesthetic and physically changed their space as a result
of the pandemic (this can mean purchasing different furniture,
using different paint colors, or embracing other aesthetic
choices). Sources should have purchased their homes right before
the pandemic and should have been forced to reconsider
renovation or design plans specifically because of the pandemic.
Requirements:
--Homeowners in the luxury category who purchased homes just
prior to the pandemic and who changed their aesthetic choices
based on the pandemic --Homeowners who are willing to disclose
the price of their homes and any attendant costs related to
renovation/design --Homeowners who are willing to be
photographed for a major American newspaper
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-----------------------------------
Category: Lifestyle and Fitness
Email: query-bt70@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST - 21 January
Query:
Looking for the best winter crampons, microspikes, and yacktrax
for winter outdoor activities. Please include description and
link to product.
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-----------------------------------
Name: Robert Curley Healthline
Category: Lifestyle and FitnessEmail: query-bsvg@helpareporter.net
Media Outlet: Healthline
Deadline: 12:00 PM EST - 22 January
Query:
Need experts to discuss peyronie's disease -- curvature of the
penis caused by injury and plaque buildup -- with a particular
focus on how the disease can impact sex life and how it can be
treated, including through exercise. Need sex experts and
urologists to comment.
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Name: Stan Tan OwlGuru.com
Category: Lifestyle and FitnessEmail: query-bsyj@helpareporter.net
Media Outlet: OwlGuru.com
Deadline: 7:00 AM EST - 22 January
Query:
What is it like being a Dentist? What is your work life like?
What are the pros and cons?
Requirements:
Must be a dentist
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Name: Stan Tan OwlGuru.com
Category: Lifestyle and FitnessEmail: query-bsyl@helpareporter.net
Media Outlet: OwlGuru.com
Deadline: 7:00 AM EST - 22 January
Query:
What is it like being an Actuary? What is your work life like?
What are the pros and cons?
Requirements:
Must be an actuary
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Name: Stan Tan OwlGuru.com
Category: Lifestyle and FitnessEmail: query-bsym@helpareporter.net
Media Outlet: OwlGuru.com
Deadline: 7:00 AM EST - 22 January
Query:
What is it like being an Air Traffic Controller? What is your
work life like? What are the pros and cons?
Requirements:
Must be an air traffic controller
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Name: kristine fellizar Bustle
Category: Lifestyle and FitnessEmail: query-bt5n@helpareporter.net
Media Outlet: Bustle
Deadline: 7:00 PM EST - 20 January
Query:
Hello! Looking for astrologers to contribute to a piece on
everything you should know about Libra in love. For instance,
what are they like in love? What will get them to fall in love?
How long does it take? Also, any advice you have for dating a
Libra and getting them to commit to you. Thanks!
Requirements:
Astrologers
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Name: Daniel Burstein MarketingSherpa
Category: Lifestyle and FitnessEmail: query-bt5v@helpareporter.net
Media Outlet: MarketingSherpa
Deadline: 9:00 AM EST - 22 January
Query:
Because of M&A (mergers and acquisitions), rebranding, or
strategy changes, marketers may find they need to combine two
separate YouTube channels.
We are going to do that ourselves, and walk our audience of
marketers through the step-by-step process for this article on
MarketingSherpa - we will combine
https://www.youtube.com/user/mktgexperiments with
https://www.youtube.com/c/MECLABS and use the MECLABS Institute
brand going forward.
Here are some questions to get you thinking, but feel free to
share whatever advice would be most helpful to marketers. You
are welcome to use our channels to illustrate specific examples,
or bring up your own examples (even better if you have results)
if you have done this before.
* What steps should marketers take to combine two YouTube
channels since YouTube doesn't have any official merge
capability? How should they transfer assets from one channel to
the other? * How should they avoid losing embeds and links
across the web and views and comments on their videos if they
have to manually move videos? * What is the difference between
brand and personal YouTube accounts and how does that affect a
transfer? * What potential traps and downsides should
marketers try to avoid? How can they avoid them? * What
proactive steps should they take? * Any other advice for
marketers?
Please include your name, title, and company so we know how to
quote you in the piece. Feel free to include your LinkedIn and
Twitter handles for when we share the article on social media
(https://twitter.com/marketingsherpa).
Here are previous articles to give you an example of what the
final published article will look like:
https://marketingsherpa.com/article/case-study/branding-8-lessons-most-effective-brand-decisions-every-day
https://marketingsherpa.com/article/case-study/6-ecommerce-lessons-your-marketing-peers-share
https://marketingexperiments.com/conversion-optimization/marketers-stand-together-8-crucial-conversion-optimization-lessons-from-2020
A few things I do to make the experience better for sources:
- I respond to every pitch to let you know I got it
- If you are included in the article, I will send you a link
once it is published
- If you have a question, I will answer it
Requirements:
Advice for combining YouTube channels. Even better if you
include specific examples.
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-----------------------------------
Name: Kaarin Vembar Retail Dive
Category: Lifestyle and FitnessEmail: query-bt5x@helpareporter.net
Media Outlet: Retail Dive
Deadline: 7:00 PM EST - 21 January
Query:
I'm looking for people who have knowledge regarding the
continued popularity of Rae Dunn products. Specifically, why her
home items are appealing / why that aesthetic has had such an
influence on home items. I'm also looking to talk to collectors
of Rae Dunn products. Additionally looking for sources who can
talk about those products in terms of larger home trends
currently in retail.
Requirements:
Looking for trend analysis and / or Rae Dunn collectors. Not
looking for product pitches.
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Name: Perri O. Blumberg Southern Living Online
Category: Lifestyle and FitnessEmail: query-bt65@helpareporter.net
Media Outlet: Southern Living Online
Deadline: 3:00 PM EST - 20 January
Query:
I'm writing a story on the bike boom amid the pandemic. Looking
for exec quotes and company data on how bike riding has exploded
in the past year. And if you have any specific data relevant to
people purchasing bikes from your company in the U.S. South,
please include.
At end of your paragraph with quote and any additional
demographic info you can share about Southern folks buying
bikes, please share name, title of exec quote to attribute
things to, as well. Also, feel free to include links to buy most
popular bike model for beginners (all the better if on an
affiliate revenue platform) to include in story as well.
Requirements:
Answers may be tweaked slightly for grammar/clarity/flow.
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Name: Addie Sands New York Post
Category: Lifestyle and FitnessEmail: query-bt6d@helpareporter.net
Media Outlet: New York Post
Deadline: 7:00 PM EST - 22 January
Query:
Looking for NYC area (NJ,CT, NY) or remote-based biz that serves
nationwide clients in the biz of love...High end dating
agencies, florists, sex/relationship therapists, wedding planner
who pivoted to virtual weddings...and the like. You tell me! If
you are an exec in one of these fields that is directly or
tangentially related to love and have seen your biz grow during
the pandemic, please send the following:
1. Your name, title (CEO of CYZ, relationship therapist at XYZ
site, etc.) and link to website for citation. 2. Please share a
bit about what you do on a day-to-day basis and how your career
has taken off during the pandemic. Also, if you experience
hardships at the start of the pandemic but got creative to
attract new biz, please explain what you did. 3. What is your
best tip for those looking to go into your profession? 4. What
lesson have you learned from the pandemic career-wise? 5. Are
you in the NYC area and willing to be photographed for this
piece and/or share a headshot of yours for the article? If so,
please say YES and specify best email contact info.
Requirements:
Answers may be tweaked slightly for grammar/clarity/flow. This
will run in print and I'll send you link to online story if you
make the final cut. Thanks so much!
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-----------------------------------
Name: Beeb Ashcroft Contest Corner
Category: Lifestyle and FitnessEmail: query-bt6r@helpareporter.net
Media Outlet: Contest Corner
Deadline: 8:00 PM EST - 12 February
Query:
Contest Corner is gearing up to launch its 1st Annual
Valentine's Day Gift Guide! The lifestyle and sweepstakes blog,
founded in 2008, has been sharing comprehensive holiday gift
guides every year for over a decade. View past installments
here: http://www.contest-corner.com/holiday-gift-guides/
For its 2021 Valentine's Day Gift Guide, Contest Corner will be
featuring "Winning" Valentine's Day gift ideas for men, women
and children. Categories of interest include romantic gifts,
pink products, apparel, tech, gadgets, products for the home,
keto-friendly kitchen items, beauty, fashion and toys.
Requirements:
Samples are required for inclusion; there are no fees to feature
a product, and Contest Corner complies with all regulations and
FTC guidelines.
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-----------------------------------
Category: Lifestyle and Fitness
Email: query-bt6v@helpareporter.net
Media Outlet: Anonymous
Deadline: 3:00 PM EST - 21 January
Query:
For an article for MyDomaine, looking for relationships experts
to provide commentary about how to make online dating more fun
and meaningful. Specifically: How does knowing your 'why' make
online dating less stressful? What does authenticity look like
in practice in the context of online dating (from profile setup
to interacting with potential matches)? What are some time
management (or other) strategies to make swiping/messaging less
overwhelming? What are some tips for protecting your privacy on
dating apps?
Requirements:
Credentialed relationships experts; link to website; available
for potential email follow-up; direct, emailed commentary please
and thank you!
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-----------------------------------
Category: Lifestyle and Fitness
Email: query-bt79@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST - 21 January
Query:
Which hobby to pick up as your zodiac sign?? Looking for writers
to share their thoughts about..
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Name: krissy brady Medium
Category: Lifestyle and FitnessEmail: query-bt7g@helpareporter.net
Media Outlet: Medium
Deadline: 9:00 PM EST - 20 January
Query:
Knowing your limits is paramount to keeping your mental and
physical health on the rails, but it's also easy to put
something off under the guise that you're setting boundaries,
when really, you're avoiding--especially if you have anxiety
and/or depression and are avoidant by nature.
I'm looking for a psychologist or two to share insights on this
tricky mind game we sometimes play with ourselves: the mechanism
behind why it can happen, and if there's a clear way to tell the
difference between being at your limit and avoiding, so that in
the moment, you can sidestep this mental trap.
Not looking to interview anyone today, just confirm sources.
Thanks so much!
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Name: krissy brady Medium
Category: Lifestyle and FitnessEmail: query-bt7h@helpareporter.net
Media Outlet: Medium
Deadline: 9:00 PM EST - 20 January
Query:
I'm writing an article on losing your mind, and am looking for a
few psychologists to share insights on:
--what losing your mind really means versus how we use the
expression during times of high stress and anxiety
--the mechanism behind the symptoms that make you worry that
you're losing your mind
--specific, actionable tips on how to get through these symptoms
and feelings in the moment
--ways to prevent these attacks from happening in the future,
beyond the usual stress management advice that's out there
Not looking to interview anyone today, just confirm sources.
Thanks so much!
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-----------------------------------
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