Read up on the latest in social and influencer marketing here -
https://cisn.co/2rWknpy
Queries!
********* INDEX ***********
High Tech
1) Woman Who Lost Job in Pandemic and Is Re-skilling for New Role (HP Innovation Magazine)2) What's it like to sell goods through Shopify? (Adweek)
3) https://www.savio.io/blog/why-customer-success-is-influencing-product-roadmaps/ (Blog- Savio.io)
4) Why don't big box retailers advertise in the Super Bowl? (Adweek)
5) Apps to diagnose depression (Lifewire)
6) Smart watches for tracking sleep (Lifewire)
7) Diversity & Inclusion efforts in high schools? (PlayVS Blog)
****************************
High Tech
1) Summary: Woman Who Lost Job in Pandemic and Is Re-skilling for New RoleName: Carly Stern HP Innovation Magazine
Category: High TechEmail: query-bten@helpareporter.net
Media Outlet: HP Innovation Magazine
Deadline: 10:00 PM EST - 22 January
Query:
I'm looking to connect with a women who lost her job during the
pandemic and is currently in training for a career pivot.
I'm working on a story for Innovation, HP's corporate magazine,
about how record numbers of women are being forced out of the
workforce right now due to the pandemic. The story will explore
how new tools can be harnessed to retain women, and re-engage
those who have been out of the workforce for years.
I'm looking to speak with a woman working in the private sector
(industries like technology and business would be ideal for the
focus of this particular story) who lost her job during the
pandemic and is currently in training for a career pivot.
I would also be interested in talking to a woman who has been
out of the workforce for a long time, but is looking for work
again and can speak to particular "upskilling" tools or
platforms that have made the transition and retraining process
easier.
I'm looking for an anecdotal example of this experience, rather
than an expert/academic perspective. Thank you!
Requirements:
I'm looking to speak with a woman working in the private sector
(industries like technology and business would be ideal for the
focus of this particular story) who lost her job during the
pandemic and is currently in training for a career pivot.
Alternatively, I could also speak with a woman who has been out
of the workforce for a long time, but is looking for work again
and can speak to particular "upskilling" tools or platforms that
have made the retraining process easier.
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Name: Lisa Lacy Adweek
Category: High TechEmail: query-bt9t@helpareporter.net
Media Outlet: Adweek
Deadline: 5:00 PM EST - 25 January
Query:
Hi--I'm looking for brand perspectives on what it's like to use
Shopify to power ecommerce functionality. For those brands:
What do you love about selling through Shopify? What could be
better? Do you sell on any other platforms? If so, which ones?
Why? Have you considered any alternatives to Shopify? Why or why
not? Etc.
Requirements:
Brands that sell on Shopify, please and thanks!
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Name: Diane Christensen Blog- Savio.io
Category: High TechEmail: query-bt9v@helpareporter.net
Media Outlet: Blog- Savio.io
Deadline: 11:00 PM MST - 22 January
Query:
If you work in a product-based business, you know that feedback
is critical to the success of your product. We would like to
know: how do you use customer feedback to reduce churn?
Your answer will be used as part of a roundup post on our blog.
You can find an example of the type of article we've produced in
the past here:
https://www.savio.io/blog/why-customer-success-is-influencing-product-roadmaps/
In your pitch, include: - Name, title and company - Optional:
Twitter and/or LinkedIn handles (will be tagged when the post is
shared on social media)
Requirements:
Must work in a product or customer experience field
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-----------------------------------
Name: Lisa Lacy Adweek
Category: High TechEmail: query-bt9w@helpareporter.net
Media Outlet: Adweek
Deadline: 5:00 PM EST - 25 January
Query:
Hi--I'm looking into a story about why big box retailers have
not historically advertised in the Super Bowl.
We see so many CPG brands in the Super Bowl to help consumers
with brand recognition when they are in stores and staring at
shelves. But why haven't big box retailers ever made a push at a
moment like this to boost their own brand recognition? Are
retailers missing out on an opportunity? Why or why not? Or is
simply that most big box retailers don't have $11 million to
blow on air time?
Requirements:
Marketing/advertising and retail/ecommerce experts, please!
Thanks!
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-----------------------------------
Name: Sascha Brodsky Lifewire
Category: High TechEmail: query-btdp@helpareporter.net
Media Outlet: Lifewire
Deadline: 6:00 PM EST - 21 January
Query:
Clairity uses AI to analyze speech and identify vocal biomarkers
that are tracked over time, alongside patient-reported symptoms
and clinical impressions. The app is designed to identify
patients at risk of suicide and provide an additional objective
metric to help identify potential risks. I'm seeking expert
commentary from those with relevant professional and academic
experience to address the following: 1.) How useful are apps in
diagnosing depression? 2.) What other similar apps are
available? 3.) Could apps like these ever be used exclusively
for diagnosing depression? 4.) Why are these apps particularly
relevant during the pandemic?
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-----------------------------------
Name: Sascha Brodsky Lifewire
Category: High TechEmail: query-btdq@helpareporter.net
Media Outlet: Lifewire
Deadline: 6:00 PM EST - 21 January
Query:
A December 2020 study published in the journal Sleep found that
smart watches vary in accuracy when it comes to tracking sleep.
I'm seeking expert commentary from those with relevant
professional and academic experience to address the following:
1.) Which smart watches are best for sleep tracking? 2.) Why is
it important to track sleep accurately? 3.) What is the best way
to track sleep? 4.) Can smart watches replace a sleep lab?
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-----------------------------------
Name: Thom Fain PlayVS Blog
Category: High TechEmail: query-btem@helpareporter.net
Media Outlet: PlayVS Blog
Deadline: 7:00 PM EST - 22 January
Query:
Do you know of the reasons for, or particulars of, efforts to
reduce educational disparities at the high school level?
Requirements:
Looking for anecdotes and specifics/data of reasons why high
schools are working to address programs for diversity &
inclusion
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