Cision's free social media toolkit for PR and comms
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Queries!
********* INDEX ***********
High Tech
1) What happened to the most hype ICOs of 2016-2018? (Bitnewstoday)2) What's ONE effective tactic you've used for optimizing your Google Display Ads (Databox Blog)
3) What's ONE important metric every CMO dashboard should have? (Databox Blog)
4) Customer Engagement Trends 2021 (MoEngage)
5) Looking for Managers and Team Leads to Give Tips on Having Effective Team Meetings (Friday.app)
6) 5 ways to improve the CPG consumer experience (blog.beaconstac )
7) Alternatives to Calendly (Anonymous)
8) This is the ultimate DRONE for traveling (Anonymous)
9) Seeking Thought Leaders in E-Commerce (One Million by One Million)
10) Seeking Thought Leaders in Financial Technology (One Million by One Million)
11) What does the SolarWinds breach teach us about the responsibility of partners for customer data? (MSDynamicsWorld.com)
12) Guests for Autonomous Vehicle Technologies Podcast (MarketScale)
13) Marketing examples of showing (not telling) (MarketingSherpa)
14) Podcast guest to discuss loyalty cards and interactive marketing (Publicize.co)
****************************
High Tech
1) Summary: What happened to the most hype ICOs of 2016-2018?Name: Denis Goncharenko Bitnewstoday
Category: High TechEmail: query-bpku@helpareporter.net
Media Outlet: Bitnewstoday
Deadline: 7:00 PM EST - 7 January
Query:
1. Did you have any poor investing experience during the ICO
Hype of 2016-2018? How did you come up with ideas for
investments and what went wrong? Did you manage to return some
of the investments, what is going with these projects currently?
2. In your opinion, what is the difference between obvious
"exit-scam" projects which flee with invested money and
"dormant" projects which received the capitals on ICO and didn't
provide any value in return, however continue to stick to their
roadmaps and support project activities despite having their
tokens drop by 90%? Should they be prosecuted and with what
charges?
3. In your opinion, how should the investors be protected? Any
strict regulations subdue the principles of free investments of
crypto, while imposing strict charges on good-looking projects
like Telegram's TON or Facebook Libra which try to comply with
laws but fail to do and get penalties instead.
Requirements:
Crypto experts are welcome!
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Name: Spela Mlekuz Databox Blog
Category: High TechEmail: query-bqgp@helpareporter.net
Media Outlet: Databox Blog
Deadline: 7:00 PM EST - 6 January
Query:
1) . What's ONE effective tactic you've used for optimizing your
Google DIsplay Ads that resulted in higher engagement?
2) In your experience, what's the most important element of a
successful display ad? Rank in order of importance. (1= the most
important)
Copy
Design
Targeting
Placement
Budget/Bidding
Other
Requirements:
Include your Name, last name and company name+ URL
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Name: Spela Mlekuz Databox Blog
Category: High TechEmail: query-bqgr@helpareporter.net
Media Outlet: Databox Blog
Deadline: 7:00 PM EST - 6 January
Query:
1) How does it help you communicate performance?
2) How often are you presenting performance updates for
marketing leadership?
Weekly
Monthly
Quarterly
Bi-annually
Annually
Infrequently
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Name: Megha Singh MoEngage
Category: High TechEmail: query-bqqm@helpareporter.net
Media Outlet: MoEngage
Deadline: 11:00 AM GMT - 7 January
Query:
Customer engagement has undergone a drastic transformation since
businesses were hit by the pandemic. Various trends have emerged
since that will remain relevant even in 2021. I'm working on an
article around the same topic for which I am looking for
following answers: 1. How has insight-led customer engagement
changed marketing campaigns? 2. How AI has facilitated a more
human-centric approach? 3. Why digital transformation has become
the need of the hour? 4. What role does personalization play in
keeping your customers engaged? 5. How has
multi-channel/omnichannel approach become pivotal in marketing
automation?
All relevant responses will be covered in an extensive article
and promoted across all social media channels. Please share your
headshot, designation, company's profile and website link.
Kindly refrain from giving 1-2 line answers. Thanks in advance,
:)
Requirements:
Looking for inputs from Content Marketers, Product Marketers,
CMOs, CPOs, Digital Marketers and experts in the martech space.
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Name: Dalia Goldberg Friday.app
Category: High TechEmail: query-bqrr@helpareporter.net
Media Outlet: Friday.app
Deadline: 9:00 AM GMT - 7 January
Query:
I am looking for managers and team leads with experience
planning team meetings in a remote environment.
If interested, please send over your thoughts on the following
questions:
1) Do you have any tips on effectively managing time during a
meeting?
2) How does remote work affect team meetings?
3) How can managers ensure meetings are relevant for all
participants?
Requirements:
Must be a manager or team lead with experience planning team
meetings in a remote environment.
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Name: Shweta Menon blog.beaconstac
Category: High TechEmail: query-bqt4@helpareporter.net
Media Outlet: blog.beaconstac
Deadline: 3:00 PM EST - 6 January
Query:
How would you improve your CPG brand's consumer experience using
QR Codes and NFC tags on product packaging?
Have you used smart packaging (using QR Codes and NFC tags) to
improve the consumer experience? If yes, how did you use it, and
what were the benefits as a result?
How do you think smart packaging will impact the CPG consumer
experience?
Requirements:
Brand managers from the CPG industry
PS - Pitches that aren't from brand managers in the CPG industry
will not be considered for this blog post.
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-----------------------------------
Category: High Tech
Email: query-bpy1@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST - 7 January
Query:
What's Your Preferred Alternative to Calendly? Or, if you
prefer, make the case for Calendly. Looking for submissions
from one sentence to one paragraph.
Requirements:
If we're able to use your quote, we'll include a "follow" link
to your website as well as tag your properties on social media.
As such, please include any/all that you would like to be
promoted of: website url, twitter, facebook, linkedin, instagram.
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-----------------------------------
Category: High Tech
Email: query-bq10@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST - 7 January
Query:
Looking for the best drone for travelers - weather that be the
most compact, or the most chic, best specs, etc. Please let me
know what's the best out there!
Requirements:
Looking to spotlight one drone. Would need a sample, images, and
info.
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-----------------------------------
Name: Sheldon Chi One Million by One Million
Category: High TechEmail: query-bqen@helpareporter.net
Media Outlet: One Million by One Million
Deadline: 7:00 PM EST - 7 January
Query:
Our Thought Leaders in E-commerce (TLEC) blog is a follow-up to
our highly successful Thought Leaders in Cloud Computing (TLCC)
(http://www.sramanamitra.com/big-data) series. In TLEC, we
interview thought leaders in the e-commerce sector -- whether
they are entrepreneurs building great companies, product/user
experience designers building great products, or executives at
large companies with unique perspectives on how the e-commerce
industry is evolving. We discuss trends, disruptions,
entrepreneurial opportunities, monetization models, challenges,
socio-cultural impact and much more in a seven-part series. We
also try to highlight for our audience gaps in the current value
chain where they may start a venture, from the unique vantage
point that CIOs and CTOs have. This is a wonderful opportunity
to add value to the entrepreneurial ecosystem of the world. This
blog is part of the One Million by One Million global
initiative, whose aim is to help a million entrepreneurs reach
$1 million in annual revenue (http://1mby1m.com). 1M/1M has
syndication relationships with many venues: HBR, Xconomy,
SmallBizTrends, EconomicTimes (India), Women 2.0, Mashable,
Huffington Post, Business Insider, ReadWriteWeb, and several
other sites. Articles we develop through these interviews often
get repackaged for the syndication partners. The 1Mby1M blog was
named by Forbes in the Top 100 Blog for Entrepreneurs
(http://onforb.es/1a6RkOs) and among the top 100 influencers on
the topic of cloud computing. Sramana Mitra was also named as
one of the top 10 LinkedIn influencers of 2015
(https://goo.gl/AN9TjS).
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-----------------------------------
Name: Sheldon Chi One Million by One Million
Category: High TechEmail: query-bqeo@helpareporter.net
Media Outlet: One Million by One Million
Deadline: 7:00 PM EST - 7 January
Query:
Our Thought Leaders in Financial Technology (TLFT) blog is a
follow-up to our highly successful Thought Leaders in Cloud
Computing (TLCC) (http://www.sramanamitra.com/big-data) series.
In TLFT, we interview thought leaders in the financial
technology sector -- whether they are entrepreneurs building
great companies, product/user experience designers building
great products, or executives at large companies with unique
perspectives on how the financial technology is evolving. We
discuss trends, disruptions, entrepreneurial opportunities,
monetization models, challenges, socio-cultural impact and much
more in a seven-part series. We also try to highlight for our
audience gaps in the current value chain where they may start a
venture, from the unique vantage point that CIOs and CTOs have.
This is a wonderful opportunity to add value to the
entrepreneurial ecosystem of the world. This blog is part of the
One Million by One Million global initiative, whose aim is to
help a million entrepreneurs reach $1 million in annual revenue
(http://1mby1m.com). 1M/1M has syndication relationships with
many venues: HBR, Xconomy, SmallBizTrends, EconomicTimes
(India), Women 2.0, Mashable, Huffington Post, Business Insider,
ReadWriteWeb, and several other sites. Articles we develop
through these interviews often get repackaged for the
syndication partners. The 1Mby1M blog was named by Forbes in the
Top 100 Blog for Entrepreneurs (http://onforb.es/1a6RkOs) and
among the top 100 influencers on the topic of cloud computing.
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-----------------------------------
Name: Eamon Earls MSDynamicsWorld.com
Category: High TechEmail: query-bqju@helpareporter.net
Media Outlet: MSDynamicsWorld.com
Deadline: 7:00 PM EST - 7 January
Query:
What cyber risks should partners and customers be aware of? How
should partners inform customers about potential risks? What can
partners do to mitigate risks? How is Microsoft working to avoid
scenarios like a SolarWinds breach targeting its cloud
infrastructure? Is there anything else you would like add?
Requirements:
Seeking Microsoft Azure professionals, partner organizations,
and others able to comment on this topic.
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-----------------------------------
Name: Daniel Litwin MarketScale
Category: High TechEmail: query-bqqp@helpareporter.net
Media Outlet: MarketScale
Deadline: 6:00 PM EST - 7 January
Query:
COAST Autonomous, a self-driving technology company providing
mobility solutions to move people and goods at appropriate
speeds in urban and campus environments, is looking for guests
to interview for video podcasts. We're looking for thought
leaders in the autonomous vehicle space to give some
perspectives as guests on our video podcast, speaking
specifically to...
a) cutting edge uses of autonomous vehicles b) strategies for
implementing and maximizing autonomous technologies c) how
businesses in the following spaces are or will using/use AVs:
aviation, universities, cities
For context, here's more information on COAST: COAST was
established to build community by connecting people with
mobility solutions that put pedestrians first and give cities
back to people. However, COAST technology is also ideal for
private sites. COAST has developed a proprietary 6-Level
Autonomous Vehicle (AV) system that includes mapping and
localization, robotics and artificial intelligence (AI), fleet
management and supervision. Mobility-as-a-Service (MaaS) COAST
can provide a variety of AVs to offer MaaS solutions to cities,
theme parks, campuses, airports, rail yards, and other private
sites. Software-as-a-Service (SaaS) COAST can also provide SaaS
solutions to vehicle manufacturers looking to offer autonomous
fleets to their customers. COAST engineers will work with the
manufacturer to convert their vehicles to "by-wire", install
perception sensors and AV software, followed by a rigorous
testing program."
Requirements:
Guests should be well-versed in AV technologies, and even better
would be guests who can speak to the key markets where COAST
deploys its solutions: aviation, universities, cities.
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-----------------------------------
Name: Daniel Burstein MarketingSherpa
Category: High TechEmail: query-bqv0@helpareporter.net
Media Outlet: MarketingSherpa
Deadline: 1:00 PM EST - 8 January
Query:
Looking for specific examples of respecting the customer's right
to draw their own conclusions - giving them information to make
the best decision instead of just bragging that your product or
service is the best. We need ...
* The marketing, advertising, etc. example (include visuals if
applicable) * Results * Advice for other marketers
Please include your name, title, and company so we know how to
quote you in the piece.
Feel free to include your LinkedIn and Twitter handles for when
we share the article on social media
(https://twitter.com/marketingsherpa).
Here is the core piece of content we'll be linking to from the
article:
https://marketingexperiments.com/conversion-marketing/respecting-customers-right-draw-conclusions
Here are previous articles to give you an example of what the
final published article will look like:
https://marketingsherpa.com/article/case-study/proven-website-marketing-tactics-that-got-big-results
https://marketingsherpa.com/article/case-study/value-proposition-4-essential-levels-of-value-prop
https://www.marketingsherpa.com/article/case-study/what-2020-has-taught-marketers-8-lessons
A few things I do to make the experience better for sources:
- I respond to every pitch to let you know I got it
- If you are included in the article, I will send you a link
once it is published
- If you have a question, I will answer it
Requirements:
Specific examples with results
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-----------------------------------
Name: Sam B Guia Publicize.co
Category: High TechEmail: query-bqv9@helpareporter.net
Media Outlet: Publicize.co
Deadline: 12:00 PM EST - 7 January
Query:
We are The Loudspeaker podcast, a PR/marketing podcast by
Publicize. This month we are focusing on Interactive Marketing.
We have one episode left focusing on "Loyalty cards and
interactive marketing." We want to understand how loyalty cards
are used to more accurately advertise to customers, and help
with the overall marketing process,
Requirements:
Must hold a position in marketing or a senior role at a company
relating to marketing. They must have proven experience of
working extensively with interactive marketing. If you are
interested in applying or applying on behalf of someone, please
tailor include five bullet points of subjects you would like to
cover relating to loyalty cards and interactive marketing
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