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[HARO] Business & Finance Queries: Afternoon Edition

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Queries!



********* INDEX ***********

Business and Finance

1) To FEMALE BUSINESS OWNERS: How did you pivot your business to e-commerce? (Lioness Magazine)

2) Expert HR Takes on 2021 Onboarding Processes (Anonymous)

3) Las Vegas (Association Conventions & Facilities)

4) Looking for a retail expert/consultant (Town & Country)

5) SENIOR CITIZENS GOING ONLINE (The Associated Press)

6) How (and When) to Take an Empathetic Approach to Performance (Lattice) (Lattice)

7) Personal finance experts/attorneys: Debt collectors and social media (Apartment Therapy)

8) Experts To Share Thought Leadership for SME's (SavvySME)

9) Looking For Young Entrepreneurs, Ages 13-24 (Anonymous)

10) Back in the office/store NYC area (New York Post)

11) Psychology experts to comment on Default Mode Network (The Dropbox Blog)

12) How to Negotiate a Raise During COVID As a Woman (The Simple Dollar)

13) The Only Factor in marketing (MarketingSherpa)

****************************

Business and Finance

1) Summary: To FEMALE BUSINESS OWNERS: How did you pivot your business to e-commerce?

Name: Nicole DeSimone Lioness Magazine

Category: Business and Finance

Email: query-bqdz@helpareporter.net

Media Outlet: Lioness Magazine

Deadline: 7:00 PM EST - 10 January

Query:

Questions ONLY for WOMEN entrepreneurs and business owners with
e-commerce businesses:

What steps did you take to pivot your business into an
e-commerce business?

What SaaS applications did you use to help you do this? How did
they impact your success?

Requirements:

In order to be considered, you MUST be a female-identifying
business owner/entrepreneur with an e-commerce business.

Please include info about yourself, your business, and any
relevant web links.

Please include answer to the questions in your response.

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-----------------------------------

2) Summary: Expert HR Takes on 2021 Onboarding Processes

Category: Business and Finance

Email: query-bqve@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 11 January

Query:

I'm writing about what onboarding processes will look like in
2021 from an HR perspective. I'm looking for hiring managers,
recruiters, and onboarding process experts who'd like to give
their two cents about how onboarding will change as a result of
the worldwide shift toward remote work. I'm planning to cover
the topic from a multitude of angles, so all perspectives are
welcome. What challenges unique to onboarding in 2021 do you
foresee? What new processes and tech do you anticipate becoming
major components of modern onboarding? Which onboarding
processes are about to go extinct?

Requirements:

Experts in HR and hiring as well as those in positions that deal
with facilitating onboarding processes are best suited for my
query.

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-----------------------------------

3) Summary: Las Vegas

Name: Maura Keller Association Conventions & Facilities

Category: Business and Finance

Email: query-bree@helpareporter.net

Media Outlet: Association Conventions & Facilities

Deadline: 7:00 PM EST - 12 January

Query:

I need to interview meeting planners who have held
events/meetings/conventions in Las Vegas--what does the city
offer both meeting planners as well as attendees; what are the
biggest reasons why Las Vegas is a solid option for conventions;
what advice do you have for other meeting planners considering
Las Vegas for their next event?

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-----------------------------------

4) Summary: Looking for a retail expert/consultant

Name: Kristen Bateman Town & Country

Category: Business and Finance

Email: query-brep@helpareporter.net

Media Outlet: Town & Country

Deadline: 7:00 PM EST - 8 January

Query:

Looking to speak with a retail expert or consultant who can
speak about Farfetch and what they're doing differently for the
March issue of Town and Country

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-----------------------------------

5) Summary: SENIOR CITIZENS GOING ONLINE

Name: Anne D'Innocenzio The Associated Press

Category: Business and Finance

Email: query-brer@helpareporter.net

Media Outlet: The Associated Press

Deadline: 7:00 PM EST - 8 January

Query:

I am working on a story about how COVID has pushed senior
citizens online to shop for the first time. Would love to talk
to retailers_ small and large_ about any services they are
launching to help seniors.

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-----------------------------------

6) Summary: How (and When) to Take an Empathetic Approach to Performance (Lattice)

Name: Jennifer Beaudry Lattice

Category: Business and Finance

Email: query-brf5@helpareporter.net

Media Outlet: Lattice

Deadline: 6:00 PM EST - 14 January

Query:

Hello! For a story on Lattice, I'm looking for experts to weigh
in on how managers can effectively balance performance
expectations with empathy for employees who are being affected
by circumstances both at and outside of work. What should
managers consider and how should they put that empathy into
practice?

Requirements:

Sources should be HR professionals and management experts who
are available for short email interviews or 10 to 15-minute
phone calls between 1/9 and 1/14.

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-----------------------------------

7) Summary: Personal finance experts/attorneys: Debt collectors and social media

Name: Brittany Anas Apartment Therapy

Category: Business and Finance

Email: query-brgd@helpareporter.net

Media Outlet: Apartment Therapy

Deadline: 5:00 PM EST - 11 January

Query:

Hello!

Debt collectors will soon be able to reach you via social media
and text. Can you answer any of the below questions that jump
out to you. E-mail is great, but also can schedule phone emails
for Monday.

What do consumers need to know? How should you handle this
situation? Is there a script you can use to navigate this
situation? Any out-of-the-box tips? Should people start locking
down their social media more or blocking these messages? Is
there any good that can come out of this?

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-----------------------------------

8) Summary: Experts To Share Thought Leadership for SME's

Name: Hatty Bell SavvySME

Category: Business and Finance

Email: query-bphm@helpareporter.net

Media Outlet: SavvySME

Deadline: 7:00 PM PST - 10 January

Query:

We are looking for experts to contribute value to our community
of SME's.

This might be through multiple tips, thought leadership and
strategies so they can continue to build their business with
lots of useful information from the people who know.

We are looking for experts across many fields including
marketing, advertising and web design.

SavvySME is home to one of the fastest-growing communities of a
supportive and friendly community of 50,000 like-minded small to
medium business people.

Our members come from all walks of life - industries like
construction, retail, hospitality, healthcare and professional
services - but we all have a common goal of helping each other
to grow our businesses.

If you are looking to share your expertise, build your
reputation and support our community we'd like to hear from you!

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-----------------------------------

9) Summary: Looking For Young Entrepreneurs, Ages 13-24

Category: Business and Finance

Email: query-brbg@helpareporter.net

Media Outlet: Anonymous

Deadline: 11:00 PM EST - 8 January

Query:

We are looking to interview young entrepreneurs with an
achievement that makes for good media coverage for an interview
opportunity. We are looking specifically for Gen Z, please no
millennials.

Requirements:

Must be generation Z, no millennials please! Must be a Gen Z
entrepreneur with a significant achievement.

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-----------------------------------

10) Summary: Back in the office/store NYC area

Name: Virginia Backaitis New York Post

Category: Business and Finance

Email: query-brd8@helpareporter.net

Media Outlet: New York Post

Deadline: 7:00 PM EST - 11 January

Query:

I'm looking to speak with employers and workers who are not
working from home 100% of the time. What do you miss as compared
to when more people were physically present and/or you could go
out to lunch/yoga happy hour etc.. What's being made to make it
better?

Requirements:

Must be located within 50 miles of NYC.

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-----------------------------------

11) Summary: Psychology experts to comment on Default Mode Network

Name: David Vallance The Dropbox Blog

Category: Business and Finance

Email: query-brdr@helpareporter.net

Media Outlet: The Dropbox Blog

Deadline: 2:00 PM EST - 12 January

Query:

I am writing an article on the Default Mode Network and its
relationship to productivity. I would like to introduce some
expert commentary.

If you would like to contribute your thoughts, please respond
with:

1) Name and Experience 2) How does the Default Mode Network
benefit people? 3) How does the Default Mode Network disrupt our
concentration and work? 4) Is it wrong to see the Default Mode
Network as an enemy to productivity? 5) How can people harness
the Default Mode Network to excel in their roles?

Requirements:

Must be a psychology expert.

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-----------------------------------

12) Summary: How to Negotiate a Raise During COVID As a Woman

Name: Lena Borrelli The Simple Dollar

Category: Business and Finance

Email: query-bret@helpareporter.net

Media Outlet: The Simple Dollar

Deadline: 7:00 PM EST - 11 January

Query:

A story/guide that intended to empower and educate women on the
importance of negotiating. One study shows that only 7% of women
attempted to negotiate a salary raise, while 57% of men did. Why
do you think that is? What advice can you share on how to
negotiate a raise? How should you initiate the meeting?
Bargaining advice? A raise doesn't have to just be financial.
Discuss alternative forms of raises - bonuses and non-financial
awards like employee programs. What's your best advice for women
given the upcoming pandemic?

Requirements:

*** NOTE: Would especially like to hear from women and gender
studies professors, women empowerment leaders, or personal
experiences of women in business. ***

Experts can be academics who study the industry or topic at
hand, professionals who work in the industry, or even
journalists with expertise in the field. You must be a
trustworthy authority on the subject based on experience,
education, and/or institutional affiliation.

For more info about my process and to see what else I'm working
on, please visit here:
https://www.lilymariecreative.com/sources.html.

Thank you in advance!

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-----------------------------------

13) Summary: The Only Factor in marketing

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-brfn@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 9:00 AM EST - 13 January

Query:

Looking for specific examples of companies using The Only Factor
as part of their overall company value proposition or for a
specific product or to a specific customer or in a specific ad
or on a specific webpage, etc. We need ...

* How you came up with The Only Factor * The marketing,
advertising, etc. example (include visuals if applicable) *
Results * Advice for other marketers

Please include your name, title, and company so we know how to
quote you in the piece. Feel free to include your LinkedIn and
Twitter handles for when we share the article on social media
(https://twitter.com/marketingsherpa).

Here is the core piece of content we'll be linking to from the
article:

https://marketingexperiments.com/value-proposition/the-only-factor

Here are previous articles to give you an example of what the
final published article will look like:

https://marketingsherpa.com/article/case-study/laugh-and-learn-15-funny-stories-with-serious-lessons

https://marketingsherpa.com/article/case-study/proven-website-marketing-tactics-that-got-big-results

https://marketingsherpa.com/article/case-study/value-proposition-4-essential-levels-of-value-prop

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific example of The Only Factor with results

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