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[HARO] Business & Finance Queries: Afternoon Edition

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Queries!



********* INDEX ***********

Business and Finance

1) 5 Things You Need To Become A Highly Successful Airbnb Host (Thrive Global)

2) What Are the Top Ecommerce Integrations for Converting Leads & Customers? (Databox Blog)

3) What's ONE important reporting and performance dashboard design tip everyone should follow? (Databox Blog)

4) Seeking commentary on Ether price/Ethereum network growth (Finance Magnates)

5) Virtual Reality for Real Estate (Lifewire)

6) Google Workers Union and Big Tech Implications (The Millennial Source)

7) Las Vegas (Association Conventions & Facilities)

8) Beverage and Takeout Container Trends During Pandemic (Bar Business)

9) What's ONE effective way you manage the performance of the KPIs your team has set? (Databox Blog)

10) How will SPACs impact cannabis in 2021? (Benzinga)

11) Entertainment & Media Entrepreneurs (Anonymous)

12) Will Retailers See a Halo Effect from Administering the Covid Vaccine? (Adweek)

13) Live in Austin, Denver or Miami? Tell me about neighborhoods (Inc)

14) Female Business Owners & Executives (Anonymous)

15) Character Traits of Highly Successful Business Owners (Next Insurance)

16) Women 40+ who make money outdoors (First For Women)

17) Women 40+ who make money at farmers' markets (First For Women)

18) Web forms (MarketingSherpa)

19) Preparing for employee to go out on maternity leave (Anonymous)

20) Online returns (The Wall Street Journal)

21) residential investment tax incentives (Millionacres.com)

22) Wanted: A Law Firm to Comment on an Effective Internal Business Practice (Anonymous)

****************************

Business and Finance

1) Summary: 5 Things You Need To Become A Highly Successful Airbnb Host

Name: Yitzi Weiner Thrive Global

Category: Business and Finance

Email: query-bptb@helpareporter.net

Media Outlet: Thrive Global

Deadline: 7:00 PM EST - 31 January

Query:

Dear Friends Authority Magazine is starting a new series about

5 Things You Need To Become A Highly Successful Airbnb Host.
Full description here http://bit.ly/3aPTd8m

Many people dream of becoming an airbnb host but don't know
where to start. We would love to interview and feature
successful airbnb hosts who can share lessons from their
experience about how to run a very successful airbnb property.

The interview series will have two stages.

All of the full interviews will be published in Arianna
Huffington's Thrive Global and Authority Magazine, and they will
look like the following:

https://medium.com/authority-magazine/how-dr-john-whyte-of-webmd-is-aims-restore-respect-for-science-and-scientists-9cd82f89b804?source=friends_link&sk=81814513c67500d721ba67bea4b2c154

https://medium.com/authority-magazine/oracle-svp-emily-he-5-ways-that-businesses-can-help-promote-the-mental-wellness-of-their-employees-13b580e66ad8?source=friends_link&sk=e67f36e1f98b9393a58ab831b9346490

https://medium.com/authority-magazine/deloitte-chief-well-being-officer-jen-fisher-5-ways-that-businesses-can-help-promote-the-mental-1877866250e8?source=friends_link&sk=bf6b16ed5e5222b3d67cffb019bfe59f

https://thriveglobal.com/stories/social-impact-heroes-how-amber-zenith-emily-nelson-have-helped-to-reignite-a-love-for-aerobic-workouts-across-north-america/

In addition, after the all interviews are completed, an article
featuring the ideas from the best interviews will be submitted
to Buzzfeed and Entrepreneur.com, like these we have done:

https://www.entrepreneur.com/slideshow/345415
https://www.entrepreneur.com/slideshow/340907
https://www.entrepreneur.com/slideshow/339554

The Buzzfeed article will look similar to this:
https://www.buzzfeed.com/andrewziegler/heres-what-the-best-athletes-of-the-90s-look-lik

Individuals who are accepted for this series will be featured in
at least 2 - 4 articles.

Yitzi Weiner, Fotis Georgiadis & Kristin Marquet will be the
primary leads for the series. Most interviews will not require
phone interviews and can be done by email. Requirements:

We would love to interview and feature successful airbnb hosts
who can share lessons from their experience about how to run a
very successful airbnb property.

Please leave your pitch below so that we do not miss your
email. (The text of your submission will be a pitch for an
interview, and will not be used in the actual article)

Other articles that our team is actively working on (including
this one) can be seen here bit.ly/otherarticlesweareworkingon

Our complete list of story-lines can be seen here
https://medium.com/authority-magazine/ongoing-interview-series-in-authority-magazine-7d633a349753

For more about Authority Magazine and other articles created by
our team, please see here:
https://medium.com/authority-magazine/about-authority-magazine-bc4be45bdd05

Requirements:

We would love to interview and feature successful airbnb hosts
who can share lessons from their experience about how to run a
very successful airbnb property.

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-----------------------------------

2) Summary: What Are the Top Ecommerce Integrations for Converting Leads & Customers?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bqgb@helpareporter.net

Media Outlet: Databox Blog

Deadline: 11:00 PM EST - 6 January

Query:

1) What's ONE eCommerce integration that has helped you improve
your store's conversion rate significantly? (short answer)

2) How does it work?

3) Which platform are you using to host your online store?
(short answer)

4) How many tools are you currently integrating with your online
store? (pick one category from 1- 25+)

- 1-5

- 6-10

- 11-15

- 16-20

- 21-25

- 25+

Requirements:

Include your exact name, last name, company name and url

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-----------------------------------

3) Summary: What's ONE important reporting and performance dashboard design tip everyone should follow?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bqgf@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 6 January

Query:

1) What's ONE important dashboard design best practice that
anyone building and reporting on performance views should follow?

2) What makes a great dashboard? Rank the following in order of
importance. ( 1 = the most important)

Beautiful design

Number of metrics included

Diversity of metrics included

User-friendliness

Multi-device optimization

Easily shareable

Easy to customize

3) Which visualization do you typically rely on most in your
dashboards? (delete all that do not apply)

Line graphs

Bar graphs

Pie charts

Tables

Progress bars

Basic number blocks

Heatmaps

Funnel

Combo (line and graph)

Interval

Comparison

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-----------------------------------

4) Summary: Seeking commentary on Ether price/Ethereum network growth

Name: Rachel McIntosh Finance Magnates

Category: Business and Finance

Email: query-bqq1@helpareporter.net

Media Outlet: Finance Magnates

Deadline: 11:00 PM EST - 5 January

Query:

1. What's driving the price of Ether up so high?

1a. Is it more speculative investment, or is ETH/Ethereum
actually getting more usage?

2. What of Ethereum's scalability issues? Is that a matter of
concern at this point?

3. What will the Ethereum network look like in a year in terms
of usage in the best-case scenario? In the worst-case scenario?
What do these scenarios mean for the price of ETH?

4. Will the price of ETH rise similar to the way that the price
of BTC is now rising?

5. When's the best time to buy ETH?

6. Other thoughts?

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-----------------------------------

5) Summary: Virtual Reality for Real Estate

Name: Sascha Brodsky Lifewire

Category: Business and Finance

Email: query-bqqs@helpareporter.net

Media Outlet: Lifewire

Deadline: 6:00 PM EST - 5 January

Query:

VR is hot in real estate as a way to. show off homes while
social distancing. I'm seeking expert commentary on the
following in just a few sentences: 1.) Why is VR useful during
the pandemic? 2.) What are the best platforms for VR real estate
and why? 3.) What are the benefits and drawbacks of VR for
viewing real estate?

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-----------------------------------

6) Summary: Google Workers Union and Big Tech Implications

Name: Matthew Stafford The Millennial Source

Category: Business and Finance

Email: query-bqra@helpareporter.net

Media Outlet: The Millennial Source

Deadline: 11:00 PM EST - 5 January

Query:

The Millennial Source is looking for comments on a piece about
Google workers planning to form a union.

Sources could respond to some or all of the following queries:

1) What grievances are at the center of this move by workers to
unionize?

2) Is the industry witnessing other attempts to unionize,
especially by workers for companies that have been criticized
for their records on workers rights, e.g. Amazon?

3) If the unionization plan is successful, what impact will this
have upon Alphabet/Google's business?

Please include your bio and any qualifications with your
responses. We look forward to hearing from you!

Requirements:

Experts on big tech, workers rights and union activity, etc.

Back to Top Back to Category Index

-----------------------------------

7) Summary: Las Vegas

Name: Maura Keller Association Conventions & Facilities

Category: Business and Finance

Email: query-bqs0@helpareporter.net

Media Outlet: Association Conventions & Facilities

Deadline: 7:00 PM EST - 8 January

Query:

I am writing an article on what Las Vegas offers for meeting and
events. I would love to interview meeting planners who have held
an event in Las Vegas in the past to get insights into the
benefits of Las Vegas and what it provides both planners and
attendees.

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-----------------------------------

8) Summary: Beverage and Takeout Container Trends During Pandemic

Name: Maura Keller Bar Business

Category: Business and Finance

Email: query-bqsk@helpareporter.net

Media Outlet: Bar Business

Deadline: 7:00 PM EST - 6 January

Query:

I would like to interview sources about the different bevware
and takeout container trends that bars and restaurants are using
during the pandemic.

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-----------------------------------

9) Summary: What's ONE effective way you manage the performance of the KPIs your team has set?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bqgl@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 6 January

Query:

1) What's ONE effective way you manage the performance of the
KPIs your team has set?

2) How often does your team meet to review progress toward KPIs?

Daily

Weekly

Monthly

Quarterly

Infrequently

3) Are KPIs owned by specific individuals on your team or are
they shared among several and/or all team members? -

a) Individual ownership

b) Shared ownership

3) How many KPIs is your team currently tracking? (answer
using range from 1 to 100+)

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-----------------------------------

10) Summary: How will SPACs impact cannabis in 2021?

Name: Andrew Ward Benzinga

Category: Business and Finance

Email: query-bqi8@helpareporter.net

Media Outlet: Benzinga

Deadline: 7:00 AM EST - 12 January

Query:

This article will analyze SPACs in cannabis, their history in
other markets and what to expect in the year ahead.

Please provide analysis for any of the following:

1. The appeal for SPACs extends well beyond cannabis--what is it
about SPACs that generate so much interest as of late? 2. How
have SPACs evolved since coming onto the scene in the 90s? 3.
Why were SPACs so appealing to cannabis companies in 2020? 4. Is
a SPAC the way to go for cannabis companies, or are other
methods just as viable? 5. Will SPACs continue to continue its
trend in the cannabis space in 2021? Or, is a downturn on the
horizon?

Requirements:

Cannabis industry and/or SPAC investment experts preferred

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-----------------------------------

11) Summary: Entertainment & Media Entrepreneurs

Category: Business and Finance

Email: query-bql4@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 15 January

Query:

Looking to do a feature on industry leaders and entrepreneurs in
the media & entertainment industry. Open to actors, company
owners, agents, movers and shakers, etc.

Requirements:

Please send links to work.

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-----------------------------------

12) Summary: Will Retailers See a Halo Effect from Administering the Covid Vaccine?

Name: Lisa Lacy Adweek

Category: Business and Finance

Email: query-bqnw@helpareporter.net

Media Outlet: Adweek

Deadline: 5:00 PM EST - 6 January

Query:

A number of retailers, including Walmart, Albertsons and Target,
have started administering the Covid-19 vaccine--or will
soon--and I'm wondering about the significance. Is this a unique
opportunity to enhance brand loyalty? Will it have any other
impact on brand perception or anything like that? On a perhaps
related note, Walmart is also facing a DOJ lawsuit about its
role in the opioid crisis. What's at stake here? Is it just
potentially a fine? Or could Walmart's reputation take a hit? If
so, will vaccine distribution help counteract that ... ? Or is
this apples/oranges?

Requirements:

Retail/branding experts, please--thanks!

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-----------------------------------

13) Summary: Live in Austin, Denver or Miami? Tell me about neighborhoods

Name: Bill Murphy Jr. Inc

Category: Business and Finance

Email: query-bqos@helpareporter.net

Media Outlet: Inc

Deadline: 5:00 PM EST - 6 January

Query:

If you saw my request yesterday... we somehow named the wrong
city! I'm looking for regular folks, real estate agents, and
others who can help me put together a guide to neighborhoods in
Austin, Denver, or Miami (not Dallas; miscommunication). This is
with a focus on where people moving there from Silicon Valley
etc would or should consider.

Requirements:

Please keep your reply short: Which city you're an expert on,
why, and how to reach you. Depending on how many replies I get,
I'll follow up with more specific questions. Thanks! Also: for
now I'm really only interested in these three cities. I write
for Inc.com, Business Insider & Understandably.com; this is most
likely for Business Insider. Also if you replied to my previous
query, no need to reply again. I'll go through all at once.

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-----------------------------------

14) Summary: Female Business Owners & Executives

Category: Business and Finance

Email: query-bqq7@helpareporter.net

Media Outlet: Anonymous

Deadline: 9:00 PM EST - 5 January

Query:

We are looking for business women with an inspiring business
story of creation to success. The success can be through
innovation, sweat equity, endurance, visibility, or whatever has
set you apart. It can be in any industry or business structure.

Back to Top Back to Category Index

-----------------------------------

15) Summary: Character Traits of Highly Successful Business Owners

Name: Jennifer Brozic Next Insurance

Category: Business and Finance

Email: query-bqqd@helpareporter.net

Media Outlet: Next Insurance

Deadline: 12:00 PM EST - 7 January

Query:

I'd like to interview small business owners or self-employed
professionals about what characteristics they think are
necessary to run a successful business.

Looking for small business owners or self-employed professionals
in the following fields: construction, consulting, contractors,
fitness, cleaning, beauty, therapy, entertainment or education.

Requirements:

Looking for small business owners or self-employed professionals
in the following fields: construction, consulting, contractors,
fitness, cleaning, beauty, therapy, entertainment or education.

Back to Top Back to Category Index

-----------------------------------

16) Summary: Women 40+ who make money outdoors

Name: Julie Revelant First For Women

Category: Business and Finance

Email: query-bqqf@helpareporter.net

Media Outlet: First For Women

Deadline: 7:00 PM EST - 6 January

Query:

I'm looking to interview women 40+ who make money in the great
outdoors in any capacity.

Please include your age, a link to your site, and approximately
how much you earn per year.

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-----------------------------------

17) Summary: Women 40+ who make money at farmers' markets

Name: Julie Revelant First For Women

Category: Business and Finance

Email: query-bqqz@helpareporter.net

Media Outlet: First For Women

Deadline: 7:00 PM EST - 6 January

Query:

I'm looking to interview a woman 40+ who sells flowers and/or
produce from her garden or farm at farmers' markets.

Please include your age, a description of what you sell, and how
much you earn during the spring months.

Back to Top Back to Category Index

-----------------------------------

18) Summary: Web forms

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-bqr3@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 9:00 AM EST - 8 January

Query:

Looking for specific examples of effective online forms:

* Before * After * Results * Advice for other marketers

Please include your name, title, and company so we know how to
quote you in the piece.

Feel free to include your LinkedIn and Twitter handles for when
we share the article on social media
(https://twitter.com/marketingsherpa).

Here is the core piece of content we'll be linking to from the
article:

https://marketingexperiments.com/value-proposition/optimizing-forms-increase-perceived-value

Here are previous articles to give you an example of what the
final published article will look like:

https://marketingsherpa.com/article/case-study/proven-website-marketing-tactics-that-got-big-results

https://marketingsherpa.com/article/case-study/value-proposition-4-essential-levels-of-value-prop

https://www.marketingsherpa.com/article/case-study/what-2020-has-taught-marketers-8-lessons

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific example with results

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-----------------------------------

19) Summary: Preparing for employee to go out on maternity leave

Category: Business and Finance

Email: query-bqro@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 9 January

Query:

How can first time HR managers prepare for the company's first
employee to go out on maternity/paternity leave?

How does the process differ from a startup to a mid-size to a
large company?

Back to Top Back to Category Index

-----------------------------------

20) Summary: Online returns

Name: Suzanne Kapner The Wall Street Journal

Category: Business and Finance

Email: query-bqru@helpareporter.net

Media Outlet: The Wall Street Journal

Deadline: 7:00 PM EST - 5 January

Query:

Have you tried to return an online order, but the retailer tells
you to keep the item and it will refund you the money anyway?
Amazon has been doing this for awhile. I'm looking for examples
of other retailers that are doing this.

Requirements:

I'm interested in talking to consumers, not PR people.

Back to Top Back to Category Index

-----------------------------------

21) Summary: residential investment tax incentives

Name: Marc Rapport Millionacres.com

Category: Business and Finance

Email: query-bqrx@helpareporter.net

Media Outlet: Millionacres.com

Deadline: 7:00 PM EST - 6 January

Query:

I'm doing an article on tax incentives in the stimulus bill that
was just signed into law. They include a permanent minimum 4%
low-income housing tax credit (LIHTC), a five-year extension of
the new markets tax credit (NMTC) and extensions of renewable
energy tax credits, for instance. Need a subject matter expert
who could talk about which of these are the most important to
real estate investors and widely used and why?

Requirements:

Looking for a CPA-level SME with experience in these kinds of
incentives. Can be from private firm or affordable housing
organization, etc.

Back to Top Back to Category Index

-----------------------------------

22) Summary: Wanted: A Law Firm to Comment on an Effective Internal Business Practice

Category: Business and Finance

Email: query-bqt1@helpareporter.net

Media Outlet: Anonymous

Deadline: 11:00 AM EST - 6 January

Query:

I'm looking to speak to a law firm about how it successfully
manages an aspect of its internal financial operations--such as:

-- Accounts receivable processes (invoice/billing practices,
collection processes, etc.)

-- Accounts payable practices (how vendor invoice are processed,
check disbursement practices, etc.)

-- Budgeting and purchasing practices to allow for staffing,
equipment and other needs

-- Managing bookkeeping and producing financial reports

-- Tax preparation and planning

-- Practices relating to corporate credit card use, employee
expenses and other business development expenses

If you have someone in mind, please reach out via email--I'd
need to speak to the person by Friday morning but have a fairly
flexible schedule until then. Thank you!

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-----------------------------------



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