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[HARO] Business & Finance Queries: Afternoon Edition

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Queries!



********* INDEX ***********

Business and Finance

1) Data on beauty industry (The New York Times)

2) Lockdown Lexicons (Text Local)

3) How brands are trying to market without political backlash (Zenger News)

4) Looking to speak with sales experts/leaders on return on sales (ROS) (Anonymous)

5) Hadoop Vs Spark (Logit.io)

6) Have any product pages that convert particularly well? (Databox Blog)

7) What's the best way to use both blogging and podcasting together? (Databox Blog)

8) What's the best podcast hosting platform and why? (Databox Blog)

9) The importance of nostalgia in marketing (Anonymous)

10) How to Be a Go-Getter (UpJourney)

11) Supporting Employee Side Hustles (CMSWire)

12) Sustainability in a Digital Workplace (CMSWire)

13) potential of payment and invoicing technologies like honeybook (Tearsheet)

14) The best open source security tools (Logit)

15) Looking for sources on consumer guide to mortgage brokers (MoneyGeek)

16) Tips for start up success (LegalZoom)

17) Looking For Parenting Experts (Anonymous)

18) Who are the winners in an ongoing remote workforce? (Zenger News)

19) Websites for small business: How to get noticed in 2021 (Business.com)

20) Keynote Speakers to Energize Your Event (Corporate & Incentive Travel)

21) Telehealth Expansion in 2021 - Where's this Trend Headed? (First Report- Managed Care)

22) I need to speak w business owners about whether they'll require staffers to get the Covid vaccine. (Associated Press)

23) Tips from HR Leaders to get better benefit participation (firstdollar.com/blog)

****************************

Business and Finance

1) Summary: Data on beauty industry

Name: Kristen Bateman The New York Times

Category: Business and Finance

Email: query-bu2b@helpareporter.net

Media Outlet: The New York Times

Deadline: 7:00 PM EST - 26 January

Query:

Looking for a source to provide data on beauty industry -
specifically on blush proving sales or that it's an increasing
category or gaining popularity

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-----------------------------------

2) Summary: Lockdown Lexicons

Name: Roland Dijk Text Local

Category: Business and Finance

Email: query-bu3m@helpareporter.net

Media Outlet: Text Local

Deadline: 11:00 PM EST - 27 January

Query:

Due to lockdown have companies took advantage of potential
consumers using their phones even more so than usual?

Requirements:

Want some real life examples and strategies of companies that
have engaged in text marketing; either first timers or old hands.

the more repliers the merrier

NO putting me in touch with a client pls. direct responses only.

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-----------------------------------

3) Summary: How brands are trying to market without political backlash

Name: Erik Sherman Zenger News

Category: Business and Finance

Email: query-bu53@helpareporter.net

Media Outlet: Zenger News

Deadline: 5:00 PM EST - 27 January

Query:

Companies are struggling with getting tied to political messages
they may not endorse while still trying to promote their brands
and interests. A number of companies have been noisily saying
that they would cut their donations to candidates that seemed to
back the DC attack while pushing for a Supreme Court decision
that would make dark money donations even easier to undertake.
Some have said that they won't have ads during the Super Bowl.
Is that political? What are the five to seven things that brands
are doing to avoid controversy from either the left or the
right? How well are these tactics working? Looking to hear about
real examples, theory, etc. from demonstrable experts in
marketing and advertising, whether academic or practicing
(although for the latter, I'd prefer observations from within
companies more than agencies). What has been working? What
hasn't?

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-----------------------------------

4) Summary: Looking to speak with sales experts/leaders on return on sales (ROS)

Category: Business and Finance

Email: query-bu56@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 27 January

Query:

My questions are strictly for sales leaders:

1. How do you think ROS reflects a business's growth?

2. How can a well-structured sales commission plan help improve
your ROS?

3. How and when can increasing your product/service price
increase your ROS? What are some factors sales managers should
consider before doing so?

4. What are your tips for increasing ROS by cross-selling and
up-selling?

Requirements:

- Please be open to any follow-up questions that might come
through.

- This piece is for a CRM software so if you head one, I won't
be able to welcome your contribution.

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-----------------------------------

5) Summary: Hadoop Vs Spark

Name: Mike Richards Logit.io

Category: Business and Finance

Email: query-bu57@helpareporter.net

Media Outlet: Logit.io

Deadline: 7:00 PM EST - 24 February

Query:

When it comes to data processing, which one is better-fit Hadoop
or Spark?

Requirements:

Anyone with the relevant experience

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-----------------------------------

6) Summary: Have any product pages that convert particularly well?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bu5m@helpareporter.net

Media Outlet: Databox Blog

Deadline: 11:00 PM EST - 27 January

Query:

1) . Please share the link to one example of a high converting
product page that you have built for your company or for a
client.

2) What is the conversion rate of the product page you
provided? (Nr only!)

3) . Why do you think it's so effective?

4) How many form fields are included on your product page?
(write a nr from 1 to 10+)

Requirements:

We will only include quotes that come from the experts of the
field. All quotes get a plagiarism check, so we hope you'll put
your best foot forward.

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-----------------------------------

7) Summary: What's the best way to use both blogging and podcasting together?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bu5n@helpareporter.net

Media Outlet: Databox Blog

Deadline: 11:00 PM EST - 27 January

Query:

1) What's the best way to use both blogging and podcasting
together in order to make both more effective?

2) How often do you post new blog posts? (daily, weekly?
-short answer)

3) How often do you publish new podcasts? ((daily, weekly?
-short answer)

Requirements:

We will only include quotes that come from the experts of the
field. All quotes get a plagiarism check, so we hope you'll put
your best foot forward.

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-----------------------------------

8) Summary: What's the best podcast hosting platform and why?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bu5o@helpareporter.net

Media Outlet: Databox Blog

Deadline: 11:00 PM EST - 27 January

Query:

1) What's the best podcast hosting platform? (Name the platform
only).

2) Why? (longer answer)

3) How recently have you switched podcast hosting platforms?
(answer with one answer option below)

In the last month

In the last quarter

In the last 6 months

In the last year

Longer than one year

4) How many podcast hosting platforms have you used over the
last 3 years?

1

2

3

4

5+

Requirements:

We will only include quotes that come from the experts of the
field. All quotes get a plagiarism check, so we hope you'll put
your best foot forward.

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-----------------------------------

9) Summary: The importance of nostalgia in marketing

Category: Business and Finance

Email: query-bu5t@helpareporter.net

Media Outlet: Anonymous

Deadline: 10:00 AM EST - 27 January

Query:

Hi. I am looking for authors, psychologists, experts to discuss
why nostalgia is important in marketing at this moment for a
feature in a global marketing publication.

Requirements:

If you would like to provide two quotes in your response that
would be helpful. I will contact you if we use your insights.
Thank you.

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-----------------------------------

10) Summary: How to Be a Go-Getter

Name: Carmen Jacob UpJourney

Category: Business and Finance

Email: query-bu6h@helpareporter.net

Media Outlet: UpJourney

Deadline: 11:00 PM EST - 1 February

Query:

I'm working on a new piece, "How to Be a Go-Getter"

All great answers will be used, so please take the time to craft
an in-depth and unique response. If possible please add one
or more headings to your submission. Overly self-promotional
answers will be ignored.

Please also include in your reply your full name, credentials
and/or very short bio, square profile picture(don't attach it,
use a link), and website URL (we'll link to your site).

Thank you.

*Professional expertise on the topic required.

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-----------------------------------

11) Summary: Supporting Employee Side Hustles

Name: Kaya Ismail CMSWire

Category: Business and Finance

Email: query-bu79@helpareporter.net

Media Outlet: CMSWire

Deadline: 7:00 PM EST - 29 January

Query:

In an increasingly remote world, gig working and side hustling
is becoming more prevalent. 1) How should an employer handle
employee side hustles? 2) Should there be terms around this in
the employee's contract? 3) What things should be considered in
such a contract or discussion?

Requirements:

CEOs and HR execs invited to answer

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-----------------------------------

12) Summary: Sustainability in a Digital Workplace

Name: Kaya Ismail CMSWire

Category: Business and Finance

Email: query-bu7a@helpareporter.net

Media Outlet: CMSWire

Deadline: 7:00 PM EST - 29 January

Query:

1) What are some tips for employers seeking to encourage a green
digital workplace? 2) What are some things employers can do to
reduce energy consumption for a remote work force?

Requirements:

CEOs and COOs invited to answer.

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-----------------------------------

13) Summary: potential of payment and invoicing technologies like honeybook

Name: Rivka Abramson Tearsheet

Category: Business and Finance

Email: query-bu7b@helpareporter.net

Media Outlet: Tearsheet

Deadline: 11:00 PM EST - 26 January

Query:

how are tools for SMBs like Honeybook, which handles invoicing
and payments, helping them? Do they really make a difference?

Requirements:

Accountants, business consultants

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-----------------------------------

14) Summary: The best open source security tools

Name: Eleanor Bennett Logit

Category: Business and Finance

Email: query-brs2@helpareporter.net

Media Outlet: Logit

Deadline: 2:00 PM EST - 28 January

Query:

Looking for comments from those in security-related roles to
answer what are their favourite open source security tools, pros
and cons

Previous article for inspiration:
http://www.thesecurityblogger.com/open-source-security-tools-you-can-use-now/

Requirements:

Comments from those in security and cyber security preferred

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-----------------------------------

15) Summary: Looking for sources on consumer guide to mortgage brokers

Name: Casey Hynes MoneyGeek

Category: Business and Finance

Email: query-btoc@helpareporter.net

Media Outlet: MoneyGeek

Deadline: 5:00 PM EST - 28 January

Query:

I am writing a guide for MoneyGeek.com about mortgage brokers
and am looking to interview experts who can provide tips on what
to look for in a mortgage broker, when a homebuyer or homeowner
should work with one, and other insights for consumers.

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-----------------------------------

16) Summary: Tips for start up success

Name: Sandra Beckwith LegalZoom

Category: Business and Finance

Email: query-bu0t@helpareporter.net

Media Outlet: LegalZoom

Deadline: 7:00 PM EST - 28 January

Query:

I'd like to get actionable tips for start up success from
experts and entrepreneurs. What's your best advice for making
sure a new company succeeds? What did you do that worked? In
addition to providing tips, please tell me how to make them
happen. For example, if it's essential to build a great team,
what's the best way to do that? Please provide your advice in
your response and include your name and company name, job title,
and business website URL with your response. Thanks!

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-----------------------------------

17) Summary: Looking For Parenting Experts

Category: Business and Finance

Email: query-bu1t@helpareporter.net

Media Outlet: Anonymous

Deadline: 11:00 PM EST - 26 January

Query:

Looking for experts in parenting, with an emphasis on raising
successful teens. There are a lot of ways to interpret what
'success' means in that context, and we want to hear your
opinion in the form of an interview.

Requirements:

Only looking for parenting experts - folks who do this for a
living. We are NOT looking for parents who have raised
successful teens, just experts in the field who deal with this
day to day.

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-----------------------------------

18) Summary: Who are the winners in an ongoing remote workforce?

Name: Erik Sherman Zenger News

Category: Business and Finance

Email: query-bu52@helpareporter.net

Media Outlet: Zenger News

Deadline: 5:00 PM EST - 28 January

Query:

It looks like remote work will see a permanent boost after the
pandemic--not all workers, but many. We're examining who the
business winners might be, beyond obvious answers like Zoom. Or
why a company might seem like a winner but might not be. Or who
is pushing to be a winner because they feel pressure, whether a
company like WeWork or gyms, that are trying to woo people back.
Is there more demand for automobiles? More laptop sales? Food
delivery services at lunch? Ergonomic furniture? What are the
other possibilities? What regional variations might there be?
Not looking for a simple echo of what I have, nor for "we have a
product that everyone will want." Looking for identifiable
trends and clear analysis.

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-----------------------------------

19) Summary: Websites for small business: How to get noticed in 2021

Name: Rick Orford Business.com

Category: Business and Finance

Email: query-bu5p@helpareporter.net

Media Outlet: Business.com

Deadline: 7:00 PM EST - 27 January

Query:

I'm working on a piece entitled "Websites for small businesses:
How to get noticed in 2021".

Imagine you're a small business, looking to have an online
presence. But, who will find you?

Specifically, I'm looking for tips on what small business owners
should focus on *to get noticed*. For example (But not limited
to) Where can you promote it, how do you handle SEO, what about
growing email lists, social media, etc.

Requirements:

Please send a properly formatted, grammar checked paragraph for
review.

Please do not say "My client can speak about this." It'll
likely get ignored.

There is no word limit per-se, however, use this opportunity to
showcase your best 150-200 words to support your pitch.

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-----------------------------------

20) Summary: Keynote Speakers to Energize Your Event

Name: Maura Keller Corporate & Incentive Travel

Category: Business and Finance

Email: query-bu60@helpareporter.net

Media Outlet: Corporate & Incentive Travel

Deadline: 7:00 PM EST - 5 February

Query:

I'm working on an article that will showcase some of the best
keynote speakers in the meeting/event industry. I'm looking for
suggestions from meeting planners and others of speakers who
really energize attendees whether at virtual or in-person
events.

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-----------------------------------

21) Summary: Telehealth Expansion in 2021 - Where's this Trend Headed?

Name: Paul Nicolaus First Report- Managed Care

Category: Business and Finance

Email: query-bu67@helpareporter.net

Media Outlet: First Report- Managed Care

Deadline: 7:00 PM EST - 28 January

Query:

I am a freelance writer whose work has appeared in outlets such
as Popular Science, Men's Health, NPR, and National Geographic.
I am currently working on an article about payer expansion of
telehealth initiatives in the New Year. A number of health
insurers have recently expanded existing telehealth initiatives
or had new telehealth strategies go into effect around the start
of 2021. I'm looking for healthcare industry experts who can
offer insight and commentary in response to the following
questions. What role has the pandemic played in accelerating the
adoption of telehealth? What are the cost and quality of care
implications of this trend? Will these types of telehealth
initiatives started during the pandemic eventually become a
standard of care? This article is scheduled to appear in First
Report Managed Care, a print and online trade publication that
circulates to managed care leaders such as health plan CEOs,
hospital formulary committee members, HMO pharmacists, health
plan medical directors, pharmacy directors, and large employer
decision-makers.

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-----------------------------------

22) Summary: I need to speak w business owners about whether they'll require staffers to get the Covid vaccine.

Name: Joyce Rosenberg Associated Press

Category: Business and Finance

Email: query-bu6d@helpareporter.net

Media Outlet: Associated Press

Deadline: 3:00 PM EST - 27 January

Query:

I need to speak with small and mid-sized business owners about
whether they'll require staffers to get the Covid vaccine. Have
you already decided and told staffers? If so, what was their
reaction? If you decided against requiring the vaccine, what
went into your decision? Have you consulted with a human
resources professional and/or a labor lawyer? Whether or not
you've decided, how would you handle time off so staffers can
get their shots? Please give a brief description of your
situation in your reply. Thank you.

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-----------------------------------

23) Summary: Tips from HR Leaders to get better benefit participation

Name: Kayla Gross firstdollar.com/blog

Category: Business and Finance

Email: query-bu6v@helpareporter.net

Media Outlet: firstdollar.com/blog

Deadline: 3:00 PM EST - 27 January

Query:

I'm seeking HR Leaders who offer HSA's to their team to answer
the following:

1. What types of criteria did you look at when selecting an HSA
administrator.

2. Do you contribute to your employee's HSA? If so, why?

3. Do you have any tips on helping push enrollment/ activation
in the benefit? If so, what (example, health incentives,
financial wellness weeks), etc.

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