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[HARO] Business & Finance Queries: Afternoon Edition

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Queries!



********* INDEX ***********

Business and Finance

1) Hiring — or Working as — an Outsourced CFO for an Organization (Anonymous)

2) Understanding the Latest Round of PPP Loan Program (Composites Weekly)

3) Based on your experience, what's the most effective way for generating product qualified leads? (Databox Blog)

4) What's ONE Salesforce metric you're tracking and why is it important in your reporting efforts? (Databox Blog)

5) Based on your experience, what's ONE important thing you look for during a Facebook Ads audit? (Databox Blog)

6) What is BIMI? (And should email marketers care)? (CMSWire)

7) Checking in with Blockchain (CMSWire)

8) How and why manufacturers can create direct-to-consumer rundles with proprietary smart devices (Forbes)

9) How to Convert More Marketing Leads into Sales (Ruler Analytics)

10) Seeking comment from D2C retailers or experts on challenges for 2021 (Yieldify)

11) angularjs vs angular (Logit)

12) exception handling in java (Logit)

13) What is Encapsulation? (Logit)

14) Cloud providers move into industry verticals (TechTarget)

15) Looking For Young Entrepreneurs, Ages 13-24 (Anonymous)

16) Should B2B Companies Start a Podcast? (Built In)

17) Contribute to our article on: Interactive Content (Referral Rock)

18) Seeking Pomodoro Technique Die Hards and Coach / Consultants (Bloomberg Businessweek)

19) Online Store Owners: If you sale products/conduct business online (Anonymous)

20) Metrics and factors that impacts P&C Insurance (Apty)

21) COVID Stress Behind the Wheel (Bankrate)

22) Small manufacturers on LinkedIn (Freelancer)

23) Conversion Rate Optimization in marketing (MarketingSherpa)

24) Creative competitor strategies (Inc.)

25) Seek angles on actions post coronavirus vaccine (Next Avenue)

26) How will Joe Biden's first week in office affect the bank accounts of Americans? (GOBankingRates)

27) How Joe Biden's Tax Plan Could Affect You (GOBankingRates)

28) Low cost internet (Lifewire)

****************************

Business and Finance

1) Summary: Hiring — or Working as — an Outsourced CFO for an Organization

Category: Business and Finance

Email: query-bs44@helpareporter.net

Media Outlet: Anonymous

Deadline: 5:00 PM EST - 15 January

Query:

I'm looking for people who have worked as *outsourced* (being
the key word here) chief financial officers (CFOs) and
professionals who have hired them. I'm looking for feedback on
the following: + Why you should consider hiring a CFO outside
your organization + What to look for when hiring an outsourced
CFO for your organization + Pros and cons of hiring an in-house
CFO vs. an outsourced one + How to measure success

I'm happy to link to your website, though my editor has final
approval over all links.

Requirements:

You must have either worked as an outsourced CFO or hired an
outsourced CFO (could be an agency or individual).

You can respond via email or we can schedule a phone call. Thank
you!

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-----------------------------------

2) Summary: Understanding the Latest Round of PPP Loan Program

Name: Jonathan Taylor Composites Weekly

Category: Business and Finance

Email: query-bs5l@helpareporter.net

Media Outlet: Composites Weekly

Deadline: 7:00 PM EST - 15 January

Query:

Seeking experts to join us on our podcast and discuss the new
round of Paycheck Protection Program funding that opened to
lenders this week. How is it different from the first round of
PPP?

Requirements:

Seeking experts to join us on our podcast and discuss the new
round of Paycheck Protection Program funding that opened to
lenders this week. How is it different from the first round of
PPP?

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-----------------------------------

3) Summary: Based on your experience, what's the most effective way for generating product qualified leads?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bs5z@helpareporter.net

Media Outlet: Databox Blog

Deadline: 11:00 PM EST - 13 January

Query:

1) Based on your experience, what's the most effective way for
generating product qualified leads?

2) Which lead type is most qualified?

MQLs

SQLs

PQLs



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-----------------------------------

4) Summary: What's ONE Salesforce metric you're tracking and why is it important in your reporting efforts?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bs65@helpareporter.net

Media Outlet: Databox Blog

Deadline: 11:00 PM EST - 13 January

Query:

1)What's the MOST important thing you include in every content
assignment brief?

2)How many things do you include in your content briefs?

3)What should a brief contain? Leave all that apply.

Primary Keyword

Related Keywords

Headline

URL

Internal links

External Links

Outline

CTAs

3) Who typically creates the content brief on your team?

VP

Director

Manager

Editor

Writer

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-----------------------------------

5) Summary: Based on your experience, what's ONE important thing you look for during a Facebook Ads audit?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bs67@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 13 January

Query:

1) Based on your experience, what's ONE important thing you look
for during a Facebook Ads audit?

2) Which area is most important to audit? Rank in order of
importance.

Account Overview

Campaign Structure

Audience Targeting & Optimization

Ad Creative

Landing Pages

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-----------------------------------

6) Summary: What is BIMI? (And should email marketers care)?

Name: Kaya Ismail CMSWire

Category: Business and Finance

Email: query-bs6o@helpareporter.net

Media Outlet: CMSWire

Deadline: 5:00 PM EST - 14 January

Query:

BIMI is short Brand Indicators for Message Identification, but
it's way more than that.

What is BIMI and why it's important?

How can marketers implement BIMI?

Have you implemented it or know successful use cases?

Requirements:

CMOs Email marketers Marketing professionals

Invited to reply

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-----------------------------------

7) Summary: Checking in with Blockchain

Name: Kaya Ismail CMSWire

Category: Business and Finance

Email: query-bs6z@helpareporter.net

Media Outlet: CMSWire

Deadline: 6:00 AM EST - 15 January

Query:

Blockchain was meant to be the next major revolution.

1) What impact has blockchain had to date? 2) Where is the
technology at in its journey? 3) Which major companies or
governments are using blockchain currently? How?

Requirements:

CEOs , CTOs and senior level employees at companies associated
with blockchain technology invited to answer.

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-----------------------------------

8) Summary: How and why manufacturers can create direct-to-consumer rundles with proprietary smart devices

Name: Stephan Zoder Forbes

Category: Business and Finance

Email: query-bqla@helpareporter.net

Media Outlet: Forbes

Deadline: 12:00 PM EST - 15 January

Query:

I am working on a story that sheds light on why and how consumer
product firms (think white goods, garment, packaged goods,
furniture, beauty products) should make (or contract to make)
multi-media electronics, such as smart speakers/monitors.
Example: When Mirror was purchased by Lululemon last year, why
did they do it? How did it allow them to create a better user
experience, a loyal following, future upsell revenue? How about
selling bundles of a smart device, a product (say a shirt,
microwave, detergent) and content (song, video for entertainment
or education). This goes beyond putting sensors on products to
inform the consumer of its performance and, if lucky, report
this back to the manufacturer to improve quality control. I am
looking for key opinion leaders who from their own experience in
manufacturing or media and have been or are currently working on
such offerings, the challenges and opportunities they see, the
economics behind it, constraints in their business model,
competitive threats, etc. (basically a SWOT analysis).

Requirements:

It will have to be a 30 minute interview with such a key opinion
leader. Again, this person has to have worked or is currently
working/leading on such an offering at a manufacturer of
consumer products (no consulting or software vendors please) or
content publisher/distributor. These folks need to have been in
VP-level roles or higher in these organizations in strategy,
sales, marketing, operations. They also need to have a social
media presence either publishing content in industry
publications or magazines.

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-----------------------------------

9) Summary: How to Convert More Marketing Leads into Sales

Name: Laura Caveney Ruler Analytics

Category: Business and Finance

Email: query-br6y@helpareporter.net

Media Outlet: Ruler Analytics

Deadline: 7:00 PM GMT - 15 January

Query:

Hi there,

We are looking for responses from experts in sales and marketing
on their best practices to convert marketing leads into sales.

Please write a maximum of 300 words on your top tip for
converting leads.

Requirements:

Full name Job title Website link to be credited

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-----------------------------------

10) Summary: Seeking comment from D2C retailers or experts on challenges for 2021

Name: Sally Wills Yieldify

Category: Business and Finance

Email: query-brdm@helpareporter.net

Media Outlet: Yieldify

Deadline: 6:00 PM GMT - 15 January

Query:

We are seeking comments on the key business challenges currently
affecting D2C retailers and any obstacles that are predicted to
hinder business growth in 2021.

Requirements:

N/A open to all

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-----------------------------------

11) Summary: angularjs vs angular

Name: Eleanor Bennett Logit

Category: Business and Finance

Email: query-brfb@helpareporter.net

Media Outlet: Logit

Deadline: 2:00 PM EST - 15 January

Query:

We are looking for technology users to compare angularjs vs
angular for a software development article. Previous content for
inspiration and promps:
https://stackify.com/angular-vs-angularjs-differences-between-angular-and-angularjs/

Requirements:

software development or has technical experience prefered

Back to Top Back to Category Index

-----------------------------------

12) Summary: exception handling in java

Name: Eleanor Bennett Logit

Category: Business and Finance

Email: query-brfe@helpareporter.net

Media Outlet: Logit

Deadline: 2:00 PM EST - 15 January

Query:

We're looking for answers around how to specify and handle
exceptions in Java for a technical article. Previous content for
inspiration:
https://stackify.com/specify-handle-exceptions-java/ We are
looking for answers that cover the following: How to throw an
exception in Java & why? How to throw a custom exception in
Java? How to throw a runtime exception in Java? How to throw
null pointer exception in java? Common Terminology of Java
Exception Handling Checked And Unchecked Exceptions in Java How
to Handle an Exception How to Specify an Exception How to Know
Whether to handle or Specify an Exception

Requirements:

Software development background preferred

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-----------------------------------

13) Summary: What is Encapsulation?

Name: Eleanor Bennett Logit

Category: Business and Finance

Email: query-brfw@helpareporter.net

Media Outlet: Logit

Deadline: 2:00 PM EST - 15 January

Query:

We are looking for technical users to explain encapsulation for
a software development article. Previous content for inspiration
and prompts:
https://stackify.com/oop-concept-for-beginners-what-is-encapsulation/

Requirements:

technical experience required

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-----------------------------------

14) Summary: Cloud providers move into industry verticals

Name: Erik Sherman TechTarget

Category: Business and Finance

Email: query-brwu@helpareporter.net

Media Outlet: TechTarget

Deadline: 5:00 PM EST - 15 January

Query:

Major cloud providers are moving into industry verticals or
looking at doing so. Looking at where the likes of Microsoft,
Amazon, and Google currently are, where they are headed, what
sectors each is interested in most, other vendors like Oracle
and IBM, if there are industry-specific services or cloud
functionality being developed, what industries vendors should go
after, and who's best positioned to succeed (or fail). So,
including marketing and strategy as well as enough technical
depth for IT pros.

Back to Top Back to Category Index

-----------------------------------

15) Summary: Looking For Young Entrepreneurs, Ages 13-24

Category: Business and Finance

Email: query-bs0w@helpareporter.net

Media Outlet: Anonymous

Deadline: 11:00 PM EST - 13 January

Query:

We are looking to interview young entrepreneurs with an
achievement that makes for good media coverage for an interview
opportunity. We are looking specifically for Gen Z, please no
millennials.

Requirements:

Must be generation Z, no millennials please! Must be a Gen Z
entrepreneur with a significant achievement.

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-----------------------------------

16) Summary: Should B2B Companies Start a Podcast?

Name: Hal Koss Built In

Category: Business and Finance

Email: query-bs30@helpareporter.net

Media Outlet: Built In

Deadline: 12:00 PM EST - 15 January

Query:

Is starting a podcast a savvy marketing move for B2B software
companies? Or is it a time-suck and a distraction? Or does it
totally depend? (What are other factors?) I want to speak to an
opinionated marketing leader who has first-hand experience on
this topic.

Requirements:

Must be a B2B marketing leader who can speak from personal
experience about this topic and will hop on a phone/zoom call
with me.

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-----------------------------------

17) Summary: Contribute to our article on: Interactive Content

Category: Business and Finance

Email: query-bs3j@helpareporter.net

Media Outlet: Referral Rock

Deadline: 9:00 PM EST - 20 January

Query:

We're looking for contributors to help us create an in-depth and
comprehensive article on Interactive Content.

In this specific article, we are interested in learning about
your experience and best advice on using interactive content to
engage customers.

For your time and effort, we will include one backlink to you in
our article. If your contribution has been included, we will
email you once the article is published.

Requirements:

f you are a content marketer or manager with knowledge and
creating or promoting interactive content, we look forward to
hearing from you.

To be considered, please answer: What's the best piece of
interactive content your own brand has made? Why do you think it
was so effective?

We will also send some quick follow-up questions.

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-----------------------------------

18) Summary: Seeking Pomodoro Technique Die Hards and Coach / Consultants

Name: Marianne Bowen Bloomberg Businessweek

Category: Business and Finance

Email: query-bs5k@helpareporter.net

Media Outlet: Bloomberg Businessweek

Deadline: 5:00 PM EST - 13 January

Query:

For a how-to article on Pomodoro Technique, I'm seeking (1) desk
workers who swear by Pomodoro technique or (2)
consultants/coaches/etc. who teach Pomodoro as a productivity
tool to office workers. Please let me know your job, as well as
how you use/teach it and any flourishes/apps/systems you add
(variations are fine).

Requirements:

Please be available for a brief phone interview today,
Wednesday, after 4pmET. I'll reply by around 3pmET to setup a
phone call. Many thanks in advance, HARO!

Back to Top Back to Category Index

-----------------------------------

19) Summary: Online Store Owners: If you sale products/conduct business online

Category: Business and Finance

Email: query-bs5y@helpareporter.net

Media Outlet: Anonymous

Deadline: 10:00 PM EST - 13 January

Query:

If you own an online store or sale products/conduct business
online we want to hear from you. We are doing a piece where we
would want you to share advice given on your experiences in the
field, successes, challenges and what platform you are using
with reasons you made your shopping cart/platform choice.

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-----------------------------------

20) Summary: Metrics and factors that impacts P&C Insurance

Name: Revanth Periyasamy Apty

Category: Business and Finance

Email: query-bs68@helpareporter.net

Media Outlet: Apty

Deadline: 7:00 PM GMT - 15 January

Query:

When it comes to Technology where the P&C industry stands?
Entertain with statistics

Requirements:

Share your website for a backlink

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-----------------------------------

21) Summary: COVID Stress Behind the Wheel

Name: Lena Borrelli Bankrate

Category: Business and Finance

Email: query-bs6b@helpareporter.net

Media Outlet: Bankrate

Deadline: 7:00 PM EST - 17 January

Query:

What are some factors about driving that especially cause
anxiety? (Distracted driving, rushed driving, road rage,
backseat drivers, rush hour, road construction, poor weather)
Discuss the impact that extreme anxiety can have on one's
ability to drive.

What are some ways to reduce anxiety before you hit the road?
What can help while you're on the road?

Requirements:

Experts can be academics who study the industry or topic at
hand, professionals who work in the industry, or even
journalists with expertise in the field. You must be a
trustworthy authority on the subject based on experience,
education, and/or institutional affiliation. For more info
about my process and to see what else I'm working on, please
visit here: https://www.lilymariecreative.com/sources.html.

Thank you in advance!

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-----------------------------------

22) Summary: Small manufacturers on LinkedIn

Name: Margot Lester Freelancer

Category: Business and Finance

Email: query-bs6q@helpareporter.net

Media Outlet: Freelancer

Deadline: 7:00 PM EST - 14 January

Query:

I'm looking for owners and executives of small manufacturing
companies who are active on LinkedIn to share their advice for
making the most of the platform. Please send your top tip along
with your contact information. I'll respond to every pitch and
choose a few for email follow-up interviews. Must be U.S.-based.
BIPOC sources especially encouraged. Thanks!

Requirements:

No LinkedIn consultants or PR agencies, please.

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-----------------------------------

23) Summary: Conversion Rate Optimization in marketing

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-bs6s@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 9:00 AM EST - 18 January

Query:

Looking for specific examples of conversion rate optimization:

* Before * After * Results * Advice for other marketers

Please include your name, title, and company so we know how to
quote you in the piece. Feel free to include your LinkedIn and
Twitter handles for when we share the article on social media
(https://twitter.com/marketingsherpa).

Here is the core piece of content we'll be linking to from the
article:

https://marketingexperiments.com/conversion-marketing/getting-the-right-yes

Here are previous articles to give you an example of what the
final published article will look like:

https://marketingsherpa.com/article/case-study/proven-website-marketing-tactics-that-got-big-results

https://marketingsherpa.com/article/case-study/value-proposition-4-essential-levels-of-value-prop

https://marketingsherpa.com/article/case-study/marketing-strategy-5-successful-and-1-failed-strategic-approaches

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific examples of CRO with results

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-----------------------------------

24) Summary: Creative competitor strategies

Name: Gabrielle Bienasz Inc.

Category: Business and Finance

Email: query-bs6y@helpareporter.net

Media Outlet: Inc.

Deadline: 2:00 PM EST - 15 January

Query:

I am looking for a business/company that has done something
funny, interesting, or quirky to stay ahead of the competition.
For example, we featured a coffee shop owner who dug through a
competing joint's trashcan to see what types of milk his
customers were drinking.

Requirements:

Must be U.S. based and privately owned (i.e., no majority stakes
by public companies)

Back to Top Back to Category Index

-----------------------------------

25) Summary: Seek angles on actions post coronavirus vaccine

Name: Erin Jay Next Avenue

Category: Business and Finance

Email: query-bs71@helpareporter.net

Media Outlet: Next Avenue

Deadline: 7:00 PM EST - 14 January

Query:

Now that seniors are receiving the coronavirus vaccine, what are
their next moves? Travel, volunteer work? How will this affect
their overall finances?

Please be as specific as possible, thanks.

Requirements:

Seek notable retirement experts to interview

Back to Top Back to Category Index

-----------------------------------

26) Summary: How will Joe Biden's first week in office affect the bank accounts of Americans?

Name: Jami Farkas GOBankingRates

Category: Business and Finance

Email: query-bs75@helpareporter.net

Media Outlet: GOBankingRates

Deadline: 7:00 PM EST - 14 January

Query:

President-elect Joe Biden has laid out an ambitious agenda to
financially help Americans. I am looking for financial analysts
to weigh in for an article for GOBankingRates about what we
might expect from the new Biden administration. Will he move to
repeal the Trump tax cuts on the wealthy? Will he push for
additional stimulus checks? Will he move toward student loan
forgiveness -- or at least toward extending the payment
moratorium? In short, I'm seeking thoughts on how average
Americans could benefit financially from a Biden administration
as well as what the impact could be for higher earners. Thank
you!

Back to Top Back to Category Index

-----------------------------------

27) Summary: How Joe Biden's Tax Plan Could Affect You

Name: Jami Farkas GOBankingRates

Category: Business and Finance

Email: query-bs77@helpareporter.net

Media Outlet: GOBankingRates

Deadline: 7:00 PM EST - 14 January

Query:

How will President Biden's tax plan affect Americans of various
income levels? How does Biden's plan impact you if you are
retired, wealthy, low income, middle class, disabled, etc.? How
will the new balance of power in Washington affect our taxes
compared to the Trump tax plan? Seeking financial advisors and
tax experts to weigh in on this. A lot of people will be
interested with the inauguration coming up. Thank you for your
assistance.

Back to Top Back to Category Index

-----------------------------------

28) Summary: Low cost internet

Name: Sascha Brodsky Lifewire

Category: Business and Finance

Email: query-bs7g@helpareporter.net

Media Outlet: Lifewire

Deadline: 7:00 PM EST - 13 January

Query:

I'm writing about how Verizon makes high-speed, reliable
internet more accessible with Fios Forward. I'm seeking expert
commentary on the following 1.) What similar programs do
competitors have? 2.) How do users take advantage of this?

Back to Top Back to Category Index

-----------------------------------



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