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[HARO] Wednesday Afternoon Edition - Please note holiday observance

Does your PR team have a social media and influencer strategy?
Read up on the latest in social and influencer marketing here -
https://cisn.co/2rWknpy



HARO staff will be celebrating the holidays on December 24,
December 25, December 31 and January 1. No newsletters will be
sent those days. The newsletters will resume a regular schedule
on January 4.



********* INDEX ***********

Biotech and Healthcare

1) Seeking Medicare Advantage expert (National Financial Website)

2) Long term effects of oxycontin abuse (WebMD.com)

Business and Finance

3) Selling Stuff Online (OppLoans Financial Sense Blog)

4) Tips for Making Tax Season Less Stressful for Solo Attorneys (Anonymous)

5) List Broker recommendations (Business.com)

6) Hosting A Meeting At A Gaming Resort (Several publications)

7) Driving Versus Flying to Meetings/Conventions (Corporate & Incentive Travel)

8) Why recruit and attract the best student jobseekers to work during the vacations? (Easy SAPP)

9) Seeking the Top NYC Tech Influencers (AlleyWatch)

10) Vacation Rental Managers: Tell Us About Your Favorite Vacation Rental Software (SoftwarePundit)

11) Game-changing trends in SaaS marketing: What's your opinion? (Incredo)

12) eCommerce: If you own an online store or sale products/conduct business online (Anonymous)

13) Are you a freelance social media manager? (Anonymous)

Education

14) Victim examples (Anonymous)

15) what are the advantages of Hiring a young person without experience (Easy SAPP)

Entertainment and Media

16) FOR Young graduates - What is the Right Way to Ask for Help at Work (Easy SAPP)

General

17) Woman with sucralose sensitivity (National publication/news site)

18) Woman who cured chronic pain/ailment using the Feldenkrais Method (National publication/news site)

19) Human brain/learning expert (Chewy.com)

20) PRs & Journos, have you lost placements because outlets only cover affiliate-linked brands? (The Content Factory )

21) Dog seizures (Pawp.com)

Lifestyle and Fitness

22) Healthy Foods That Are Worth The Price (NBC News Channel)

23) Expensive Decor Trends That Won't Last (Yahoo Finance)

24) Best Hair Masks (Readers Digest)

25) A senior setting an INTENTION for the New Year (AARP The Magazine)

26) Seeking a Sephora rep or employee to answer questions about samples (Byrdie)

27) Experts Needed for Alternate Day Fasting Story (Centennial Health)

28) Registered Dietitians (Eat This)

****************************

Biotech and Healthcare

1) Summary: Seeking Medicare Advantage expert

Name: Kate Ashford National Financial Website

Category: Biotech and Healthcare

Email: query-bpil@helpareporter.net

Media Outlet: National Financial Website

Deadline: 7:00 PM EST - 23 December

Query:

For a national financial website, I'm writing a quick primer on
the upcoming Medicare Advantage open enrollment (Jan 1 - March
31): What should consumers know? Any tips on comparing MA plans?
If interested in chatting (today!) please shoot me a quick email
with your name and credentials. I can also quote from email if
you'd like to send your thoughts directly. For more about me and
my work, please visit kateashford.com or
facebook.com/kateashfordwriter.

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-----------------------------------

2) Summary: Long term effects of oxycontin abuse

Name: jacqueline hensler WebMD.com

Category: Biotech and Healthcare

Email: query-bphk@helpareporter.net

Media Outlet: WebMD.com

Deadline: 7:00 PM MST - 25 December

Query:

Topic on the long term effects of oxycontin abuse. 1. What are
some of the main issues with long term use of oxycontin? 2.
What are the effects on the liver? 3. What happens if you take
oxy on an empty stomach? 4. What areas of the brain are impacted
by oxycontin? Can it change your brain if you take a large
amount? 5. Does oxy impact kidney function? 6. Is heart
failure threat of oxycontin abuse?

Requirements:

MD for quote

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-----------------------------------

Business and Finance

3) Summary: Selling Stuff Online

Name: Andrew Tavin OppLoans Financial Sense Blog

Category: Business and Finance

Email: query-bpdi@helpareporter.net

Media Outlet: OppLoans Financial Sense Blog

Deadline: 12:00 PM EST - 25 December

Query:

As people are currently struggling to make ends meet, one
possible option is selling stuff online. What are some ways to
maximize the money you can get from selling online? What are
some good platforms to use? What might be worth selling and what
might not be worth it?

Requirements:

Online selling experts, professional online yard sales people

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-----------------------------------

4) Summary: Tips for Making Tax Season Less Stressful for Solo Attorneys

Category: Business and Finance

Email: query-bpid@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 24 December

Query:

Looking for tax experts/advisors, tax accountants, tax
attorneys, CPAs, Accountants who can write on "What are some
tips for making tax season less stressful for solo attorneys?"

Requirements:

1. Do not overly self-promote yourself 2. Include a link to
your website, Twitter/LinkedIn, and an email address

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-----------------------------------

5) Summary: List Broker recommendations

Name: Kiely Kuligowski Business.com

Category: Business and Finance

Email: query-bpj9@helpareporter.net

Media Outlet: Business.com

Deadline: 3:00 PM EST - 23 December

Query:

1. What list broker service do you use? 2. What do you like
about it? 3. What do you dislike about it? 4. Why did you choose
this service over others?

Requirements:

Please include your full name, job title and website.

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-----------------------------------

6) Summary: Hosting A Meeting At A Gaming Resort

Name: Maura Keller Several publications

Category: Business and Finance

Email: query-bpjb@helpareporter.net

Media Outlet: Several publications

Deadline: 7:00 PM EST - 30 December

Query:

Have you or your company hosted a meeting/event at a gaming
resort? I need to interview meeting planners who have planned
meetings and events at Gaming Resorts. What should planners keep
in mind when planning events/meetings at Gaming Resorts? What
are some enhancements that have been made to certain resorts in
Reno, Las Vegas, Atlantic City, etc.

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-----------------------------------

7) Summary: Driving Versus Flying to Meetings/Conventions

Name: Maura Keller Corporate & Incentive Travel

Category: Business and Finance

Email: query-bpjd@helpareporter.net

Media Outlet: Corporate & Incentive Travel

Deadline: 7:00 PM EST - 29 December

Query:

With COVID continuing to play a part in meeting and event
travel, many planners are creating meetings and events that are
within driving distance for most attendees. I'd like to
interview planners who are turning to drive-in meetings and
events. What do drive-in meetings entail? What are some added
challenges with drive-in meetings? How can meeting planners
entice people to attend drive-in meetings?

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-----------------------------------

8) Summary: Why recruit and attract the best student jobseekers to work during the vacations?

Name: Kamel Nabil Easy SAPP

Category: Business and Finance

Email: query-bp48@helpareporter.net

Media Outlet: Easy SAPP

Deadline: 5:00 PM EST - 28 December

Query:

Hello, Recruiting student jobseekers: a particularly wise
decision in many circumstances. Not only will student jobseekers
be a useful way to fill in understaffing and ensure continuity
of operations during vacation periods, but they are also the
recipe of choice for optimal productivity, for example during
peak periods. Would it be possible to comment on the 3 examples
given (business continuity during vacations, peak intensity,
understaffing)... see also other impact examples. The idea is to
encourage employers to take students on internships so that they
can be in friction with high value-added positions requiring
intellectual effort. Best regards,

Requirements:

I'm looking for the opinion of human resources managers or
recruitment experts to comment on this request: why recruit and
attract the best student jobseekers to work during the
vacations? Would it be possible to comment on the 3 examples
given (continuity of operations during the vacations, peak
intensity, understaffing)? Do you have other strong arguments
that could encourage employers to take young people for tasks of
value (producing and learning in parallel a noble profession).
Please accompany your examples with a comment that speaks in
particular to Human Resources Directors, or to experts involved
in the development of resources in a company.

Back to Top Back to Category Index

-----------------------------------

9) Summary: Seeking the Top NYC Tech Influencers

Name: Reza Chowdhury AlleyWatch

Category: Business and Finance

Email: query-bpdb@helpareporter.net

Media Outlet: AlleyWatch

Deadline: 7:00 PM EST - 15 January

Query:

The largest NYC tech-focused organization is putting together a
feature that shines a spotlight on the business professionals
driving the growth of tech and innovation in New York for 2021

Requirements:

You are actively working in the NYC innovation economy; at a
startup, tech company, venture firm, incubator, accelerator,
etc. Your company is located in New York City proper. You are
based in NYC proper. You are not a service provider servicing
the tech industry.

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-----------------------------------

10) Summary: Vacation Rental Managers: Tell Us About Your Favorite Vacation Rental Software

Name: Bruce Hogan SoftwarePundit

Category: Business and Finance

Email: query-bpgp@helpareporter.net

Media Outlet: SoftwarePundit

Deadline: 10:00 PM EST - 25 December

Query:

Vacation rental managers: We're interested in interviewing you
over the phone to learn about your favorite vacation rental
management software. We'll be including learnings from the
interviews in content on our website.

If you're interested, please respond with: 1. A link to your
website

2. Your favorite software used to manage vacation rental
properties

3. 1-3 sentences why this software is your favorite

Requirements:

Must be a vacation rental owner or manager with hands-on
experience using this type of software.

Back to Top Back to Category Index

-----------------------------------

11) Summary: Game-changing trends in SaaS marketing: What's your opinion?

Name: Aida Grigoryan Incredo

Category: Business and Finance

Email: query-bpie@helpareporter.net

Media Outlet: Incredo

Deadline: 7:00 PM EST - 23 December

Query:

Please send your opinion on what you think will be a game
changing trend in SaaS marketing in 2021. Quotes backed with
stats and real life examples will be an advantage.

Requirements:

Max 150 words, be clear and short

Add your name, position, company name, website url, and a
headshot

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-----------------------------------

12) Summary: eCommerce: If you own an online store or sale products/conduct business online

Category: Business and Finance

Email: query-bpio@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM PST - 23 December

Query:

If you own an online store or sale products/conduct business
online we want to hear from you. We are doing a piece where we
would want you to share advice given on your experiences in the
field, successes, challenges and what platform you are using
with reasons you made your shopping cart/platform choice.

Back to Top Back to Category Index

-----------------------------------

13) Summary: Are you a freelance social media manager?

Category: Business and Finance

Email: query-bpjj@helpareporter.net

Media Outlet: Anonymous

Deadline: 5:00 PM EST - 24 December

Query:

Looking to talk to freelance social media managers or companies
that will be hiring this person.

What services do you offer?

Do you work under a contract? Short term or long term?

What do you use as a portfolio site?

What sets you apart from competition?

What is your specific type I'd expertise?

What is your niche?

Why should clients come to yoy?

How do you market yourself? Please provide a letter of
introduction you would send to a potential client.

Can you provide a Cade study?

What are emerging trends and offerings you are looking to adopt?

Where do you find potential clients?

What type of content do you post that positions you as a leader?

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-----------------------------------

Education

14) Summary: Victim examples

Category: Education

Email: query-bpik@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 30 December

Query:

I'm finishing up a major book on victims of crime, to be
published in September 2021 by a top international educational
publisher. This is a repeat request to hear from all types of
victims from those who lost a family member to homicide to
primary or direct victims of sexual abuse or rape, child abuse,
robbery, property crimes such as burglary, white collar crime,
hate crimes, and more. You can be anonymous or for attribution
if your story is used. Please share as many details as possible
in your initial query and also let me know if you would be open
to a follow-up phone or Zoom interview. If you are open to being
named, please also advise if you have a photo that you would
allow for reprinting. For more on me, go to:
https://www.drjanyager.com. Thanks in advance for your interest.
Please use my direct e-mail especially if after the official
deadline for this query: jyager@aol.com

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-----------------------------------

15) Summary: what are the advantages of Hiring a young person without experience

Name: Kamel Nabil Easy SAPP

Category: Education

Email: query-bp2n@helpareporter.net

Media Outlet: Easy SAPP

Deadline: 11:00 PM EST - 27 December

Query:

Hello,

Hiring a young person without experience: what are the
advantages? Employers become attached to the idea of having
months or years of experience in a entry-level position. This is
unrealistic and unfair for future graduates. What are some of
the advantages (please cite some examples) of hiring a Young
Graduate?

Best regards,

Requirements:

I am looking for managers or recruitment experts to comment on
this request: Please answer the following questions: What are
the advantages of hiring a young person without experience?
Please provide some examples. Please accompany your examples
with a comment that speaks specifically to hiring managers or
experts involved in resource development in a company. Please
give a few examples that can help and motivate recruiters who
are recruiting young graduates and future consultants.

Back to Top Back to Category Index

-----------------------------------

Entertainment and Media

16) Summary: FOR Young graduates - What is the Right Way to Ask for Help at Work

Name: Kamel Nabil Easy SAPP

Category: Entertainment and Media

Email: query-bp4l@helpareporter.net

Media Outlet: Easy SAPP

Deadline: 4:00 PM EST - 28 December

Query:

Hello, As a young graduate, it is not always easy to ask
colleagues for help. Sometimes, some are hesitant and afraid of
being judged. They are afraid of being clumsy or being rejected.
What practical advice can an experienced person give to a young
person so that they can ask for help at work? Please quote 2-3
tips.

Best regards

Requirements:

I am looking for managers and team leaders who are involved in
getting the job done so that they can help me answer this
question: what is the right way to ask for help at work? Please
give some examples 2 or 3. Please accompany your examples with a
comment specifically for young graduates and interns. The idea
is to arm them with advice on how to be self-sufficient later on.

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-----------------------------------

General

17) Summary: Woman with sucralose sensitivity

Name: Gina Roberts-Grey National publication/news site

Category: General

Email: query-bpg7@helpareporter.net

Media Outlet: National publication/news site

Deadline: 1:00 AM EST - 25 December

Query:

For a national women's magazine: I'm looking for a woman who has
been diagnosed with sucralose sensitivity.

MUST BE WILLING TO HAVE FULL NAME, AGE AND A PHOTO RUN IN THE
ARTICLE.

When responding, please include: Name Age Location When and how
were you diagnosed? What symptoms did you have or how was this
discovered? What are you doing to treat/reverse/etc.?

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-----------------------------------

18) Summary: Woman who cured chronic pain/ailment using the Feldenkrais Method

Name: Gina Roberts-Grey National publication/news site

Category: General

Email: query-bpgi@helpareporter.net

Media Outlet: National publication/news site

Deadline: 8:00 PM EST - 24 December

Query:

For a national women's magazine: I'm looking for a woman who
cured some kind of chronic pain or other ailment by using the
Feldenkrais Method.

MUST BE WILLING TO HAVE FULL NAME, AGE AND A PHOTO RUN IN THE
ARTICLE.

When responding, please include: Name Age Location What
medical condition or situation required you to use this method?
What previous treatments had you tried and how effective were
they? How did you discover this method and how long did it take
until you started noticing benefits? How are you feeling now?

Back to Top Back to Category Index

-----------------------------------

19) Summary: Human brain/learning expert

Name: Sarah Wooten Chewy.com

Category: General

Email: query-bphl@helpareporter.net

Media Outlet: Chewy.com

Deadline: 7:00 PM EST - 24 December

Query:

I need a brain expert that can share a quote a about the
benefits of puzzles for humans, and suggest a few trendy puzzles
for humans.

Requirements:

MD, neurologist, human behaviorist, memory expert

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-----------------------------------

20) Summary: PRs & Journos, have you lost placements because outlets only cover affiliate-linked brands?

Name: Jason Myers The Content Factory

Category: General

Email: query-bphu@helpareporter.net

Media Outlet: The Content Factory

Deadline: 7:00 PM EST - 23 December

Query:

If you are a PR coordinator pitching a product, you've likely
noticed those queries for top-tier outlets with a requirement
along the lines of "Must be a Viglinks or Skimlinks approved
affiliate" or "Product must be available on Amazon to be
included".

In your PR experience:

Have your (otherwise qualified) clients been passed over for
coverage because they're not part of an affiliate link program
like Skimlinks or Sovrn (Viglinks)?

Have you ever told your clients that they need to participate
with programs like Skimlinks or Rakuten in order to be
competitive (or perhaps in order for you to handle their PR at
all)?

If so, how did they react and what was the outcome?

If you were able to talk a merchant client into becoming part of
an affiliate link program, what did you say to convince them?

Are you a journalist or editor who has been forced to make
affiliate links a requirement for including brands in an
article?

If so, we'd like to offer you a chance to tell your side of the
story:

Do you think it's fair and honest to the readers?

What are your predictions for the next year regarding the role
affiliate links will play in the PR and digital marketing space?

Anything else to add?

Requirements:

I won't be conducting interviews so if you'd like to be
considered for inclusion in this article (which will appear on a
highly-promoted digital marketing blog with an Alexa of 79,104),
please respond with insightful detailed comments to any or all
of the questions above (bonus points if you can point to any
unique research or stats).

I will read all pitches and respond if I use your quote.

Please include:

Your name (or if you prefer to remain anonymous, let me know if
it's a pseudonym)

Your company name (or the brand you're representing)

The business URL you'd like linked in your citation

Any links to social media handles that we might be able to link
to when we promote this feature

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-----------------------------------

21) Summary: Dog seizures

Name: Aly Walansky Pawp.com

Category: General

Email: query-bpjl@helpareporter.net

Media Outlet: Pawp.com

Deadline: 1:00 PM EST - 28 December

Query:

For Pawp.com, I'm working on a story on dog seizures: what
causes them, what to do when they happen, what they mean, etc -
would love a vet to weigh in over email. (and Happy Holidays!)

Back to Top Back to Category Index

-----------------------------------

Lifestyle and Fitness

22) Summary: Healthy Foods That Are Worth The Price

Name: Nicole Spector NBC News Channel

Category: Lifestyle and Fitness

Email: query-bpi0@helpareporter.net

Media Outlet: NBC News Channel

Deadline: 4:00 PM EST - 23 December

Query:

As we head into the new year, when both health and budgeting are
top of mind, I am writing a piece that looks at a handful of
specific health foods that are known to be pricey/not
budget-friendly but are worth it. I'm looking to hear from
OBJECTIVE sources only -- no one affiliated with a food brand,
sorry, Dietitians, nutritionists, and so on, please share: -
your top picks - how much they usually cost on average - why
they're worth the price when you consider the nutrition aspect

Thanks so much for you insights! I will absolutely quote and
credit you if/when possible so please leave me the best
hyperlink to your website and credentials.

Back to Top Back to Category Index

-----------------------------------

23) Summary: Expensive Decor Trends That Won't Last

Name: Nicole Spector Yahoo Finance

Category: Lifestyle and Fitness

Email: query-bpi2@helpareporter.net

Media Outlet: Yahoo Finance

Deadline: 6:00 PM EST - 23 December

Query:

For GOBankingRates, syndicated with Yahoo Finance, I am putting
together a slideshow on decor trends that just won't last. What
are some recent fads that people are splurging on but that will
be outdated within a couple years? Looking for interior
decorators, DIY decor junkies, realtors, and so on. Please send
your quotes along with your title, your pronouns and an active
link to your site. I will absolutely quote and credit you
if/when possible so please do send your thoughts over. Thanks
and happy holidays!

Back to Top Back to Category Index

-----------------------------------

24) Summary: Best Hair Masks

Name: Bryce Gruber Readers Digest

Category: Lifestyle and Fitness

Email: query-bpj8@helpareporter.net

Media Outlet: Readers Digest

Deadline: 7:00 PM EST - 28 December

Query:

I'm rounding up the best hair masks for all hair types
(bleached, curly, straight, fine -- you name it!), and want your
pitches.

I can only use widely-available products available from major
retailers like Walmart, Sephora, Ulta, Amazon, OR smaller brands
if they're part of Skimlinks. Include a description of why your
brand's hair mask is THE BEST, who it's ideal for, and a link to
a major retailer to purchase.

Bonus points if your brand is good about social media shares!

Please, no expert commentary or pitches for things that aren't
hair masks. Already have that lined up. I'll do my best to
respond to every pitch, but if you need to follow up, feel free
to ping me on social media at @brycegruber.

Back to Top Back to Category Index

-----------------------------------

25) Summary: A senior setting an INTENTION for the New Year

Name: Melissa Locker AARP The Magazine

Category: Lifestyle and Fitness

Email: query-bpgv@helpareporter.net

Media Outlet: AARP The Magazine

Deadline: 7:00 PM EST - 26 December

Query:

I am looking to speak with someone over the age of 50 who is
planning on skipping New Year's resolutions in favor of setting
New Year's INTENTION. It's a subtle shift in mindset that can
help people reach their goals by making it less about a strict
policy and more of an overall focus. For example, a resolution
would be eat fewer sweets, while an intention would be a broader
decision to make healthier eating choices.

Requirements:

Must be over the age of 50

Back to Top Back to Category Index

-----------------------------------

26) Summary: Seeking a Sephora rep or employee to answer questions about samples

Name: Taylor Tobin Byrdie

Category: Lifestyle and Fitness

Email: query-bphg@helpareporter.net

Media Outlet: Byrdie

Deadline: 7:00 PM EST - 4 January

Query:

For this piece, I'm looking for a Sephora rep or employee (at
any seniority level) to answer a few questions about Sephora's
free sample policies and Sephora's Beauty Insider program. If
you'd like to participate, please reach out and I'll send over a
few specific questions!

Back to Top Back to Category Index

-----------------------------------

27) Summary: Experts Needed for Alternate Day Fasting Story

Name: Colleen Travers Centennial Health

Category: Lifestyle and Fitness

Email: query-bphv@helpareporter.net

Media Outlet: Centennial Health

Deadline: 7:00 PM EST - 23 December

Query:

I'm looking for experts who can speak to alternate day fasting:
how this eating plan started, why it has grown in popularity,
how it works and supports weight loss as well as other health
improvements. I'd also like to touch on how someone can get
started or try alternate day fasting. This story will run in a
special interest print publication and will be available in
retailers like Barnes & Nobles, Walgreens, CVS, etc.

Requirements:

Would prefer MD, RD, DO, PhD, or CN for this story. Interviews
can be done via phone or email the week of the 28th.

Back to Top Back to Category Index

-----------------------------------

28) Summary: Registered Dietitians

Name: Caitlin Flynn Eat This

Category: Lifestyle and Fitness

Email: query-bpic@helpareporter.net

Media Outlet: Eat This

Deadline: 10:00 PM PST - 23 December

Query:

I'm working on a roundup of "The 50 Most Popular Ingredients the
FDA Regulates." We got the idea from this story
(https://nypost.com/2020/12/20/fda-want-to-stop-regulating-french-dressing/
) and we're looking to compile a list of ingredients the FDA has
regulated, either currently or in the past. I'm doing a lot of
this through research but I thought it would be worth asking
dietitians to weigh in if you know of any, and it would also be
great to get a quote or two about how the FDA chooses which
ingredients to regulate and if you agree with their decisions as
a nutrition expert.

Requirements:

RDs to talk about ingredients the FDA has regulated, either
currently or in the past, and provide a quote or two on your
views about their regulation decisions

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-----------------------------------



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