[HARO] High Tech Queries: Morning Edition - Please note holiday observance

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High Tech

1) Looking for Future of Work Experts, Pref Bay Area Based (The Bold Italic)

2) Tech Expert: The Best Time To Charge Your iPhone (SHEFinds.com )

3) Banking: Digital transformation from an operational perspective (Anonymous)

4) Game-changing trends in SaaS marketing: What's your opinion? (Incredo)

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High Tech

1) Summary: Looking for Future of Work Experts, Pref Bay Area Based

Name: Casey O'Brien The Bold Italic

Category: High Tech

Email: query-bpua@helpareporter.net

Media Outlet: The Bold Italic

Deadline: 10:00 PM PST - 30 December

Query:

I am working on a feature for the Bold Italic on the chances
that companies return to an office in 2021, especially Bay Area
based tech companies. Please get in touch by Wednesday evening
to be considered. Preference for Upper level executives in Bay
Area companies or startups but I am open to any future of work
expert, especially local ones.

Requirements:

Preference for those based in the greater Bay Area

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2) Summary: Tech Expert: The Best Time To Charge Your iPhone

Name: Lisa Fogarty SHEFinds.com

Category: High Tech

Email: query-bpr4@helpareporter.net

Media Outlet: SHEFinds.com

Deadline: 10:00 AM EST - 31 December

Query:

Hi,

I'm searching for a tech expert who can explain what is the best
time to charge your iPhone for an extended battery life? Is it
better to charge it for a few hours during the day? Overnight?
Is it just a myth that you should only charge your phone at a
certain time?

Requirements:

Please include your title and a link to your website for credit.
Thank you.

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3) Summary: Banking: Digital transformation from an operational perspective

Category: High Tech

Email: query-bpug@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 8 January

Query:

For a banking trade publication, we're looking at operational
efficiency, identified as one of the three top investment
priorities/challenges for financial services providers in 2021.

This makes sense in that banks have invested far more in their
customer-facing digital capabilities, and particularly so after
COVID made the customer experience associated with digital
banking so much more an important priority. But the result is an
even wider digital gap between the customer-facing side and the
middle/back office that plays a supporting (but important) role.

We're writing about "operational efficiency" and the pursuit of
that goal in 2021. Historically, "operational efficiency" has
tended to be used as a euphemism for cost-cutting. Questions to
answer:

--Set the scene on this current topic in the industry. What is
going on? What is working, not working? --Do banks share a
common definition of "operational efficiency," and if not, what
are differences in how it is thought about at different
institutions? --Do some still think of it as cost-cutting? If
so, how do they see digital capabilities helping them achieve
that desired efficiency? --How do institutions prioritize what
they do in working toward greater efficiency? --What are the
first moves a bank might undertake in 2021? --Where does scale
fit into the equation -- do larger banks think about the
importance of a digitized middle/back office differently than a
smaller credit union might? --What does digitization mean for
staffing -- not just numbers, but also skill sets? --How much
upskilling/reskilling might be involved? --What are areas ripe
for upskilling/reskilling? --What are common mistakes banks
make in this type of process? --Has your organization embarked
on such a project? How did it go?

Requirements:

Answer the questions with your name, title and location. Banking
and other experts preferred. Info will be checked prior to
publication. Follow-up. interviews may be requested, but good
answers may just be enough to get you into the story.

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4) Summary: Game-changing trends in SaaS marketing: What's your opinion?

Name: Aida Grigoryan Incredo

Category: High Tech

Email: query-bpvy@helpareporter.net

Media Outlet: Incredo

Deadline: 7:00 PM EST - 29 December

Query:

Please send your opinion on what you think will be a game
changing trend in SaaS marketing in 2021. Quotes backed with
stats and real life examples will be an advantage.

Requirements:

Max 150 words, be clear and short Add your name, position,
company name, website url, and a headshot

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