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Queries!
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High Tech
1) The Digital Services Act and Digital Markets Act (CMSWire)2) Parents who have gotten their kids into elite preschools in NYC (BUSINESS INSIDER)
3) Parents who have gotten their kids into elite preschools in NYC (BUSINESS INSIDER)
4) A Beginner's Guide to OTT Advertising (Motley Fool - The Blueprint)
5) A Beginner's Guide to Return on Ad Spend (Motley Fool - The Blueprint)
6) How're digital signatures working out for you? (Contractbook)
7) 5 Best Small Business Network Attached Storage (NAS) (Business Pundit)
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High Tech
1) Summary: The Digital Services Act and Digital Markets ActName: Kaya Ismail CMSWire
Category: High TechEmail: query-bpo0@helpareporter.net
Media Outlet: CMSWire
Deadline: 12:00 PM EST - 30 December
Query:
The EU Commission recently announced new rules with an aim of
shaping Europe's digital future. "The Digital Services Act and
Digital Markets Act"
1) What will the impact of this legislature be on tech
companies? 2) How does it compare to GDPR? 3) Should big tech
be genuinely worried about steep fines?
Requirements:
Senior marketers invited to answer
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Name: Robin Madell BUSINESS INSIDER
Category: High TechEmail: query-bpoi@helpareporter.net
Media Outlet: BUSINESS INSIDER
Deadline: 8:00 PM EST - 29 December
Query:
I'm writing an article for Business Insider on the top strategic
tips that parents have on how to get their kids into elite
preschools in NYC. I'm looking for really unique/honest parent
input based on your personal experience of what worked and what
didn't in terms of trying to impress the preschool's admissions
department.
Requirements:
If you are a parent of a child who was admitted to an elite
preschool in NYC, please let me know which preschool your child
got into, what part of NYC the school is in, and your best
advice for other parents about how you got your kid in, and what
you recommend they do. You can share both school-specific tips
and general tips.
Ideally, we would like to include parents' names in this story,
but if the only way you feel comfortable sharing your insights
is anonymously for confidentiality reasons, please let me know.
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-----------------------------------
Name: Robin Madell BUSINESS INSIDER
Category: High TechEmail: query-bpoj@helpareporter.net
Media Outlet: BUSINESS INSIDER
Deadline: 8:00 PM EST - 29 December
Query:
I'm writing an article for Business Insider on the top strategic
tips that parents have on how to get their kids into elite
preschools in NYC. I'm looking for really unique/honest parent
input based on your personal experience of what worked and what
didn't in terms of trying to impress the preschool's admissions
department.
Requirements:
If you are a parent of a child who was admitted to an elite
preschool in NYC, please let me know which preschool your child
got into, what part of NYC the school is in, and your best
advice for other parents about how you got your kid in, and what
you recommend they do. You can share both school-specific tips
and general tips.
Ideally, we would like to include parents' names in this story,
but if the only way you feel comfortable sharing your insights
is anonymously for confidentiality reasons, please let me know.
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-----------------------------------
Name: Patricia Staino Motley Fool - The Blueprint
Category: High TechEmail: query-bpfb@helpareporter.net
Media Outlet: Motley Fool - The Blueprint
Deadline: 7:00 PM EST - 5 January
Query:
I am writing an article for small business owners explaining the
concept of over-the-top (OTT) advertising and how to implement
it. I want them to gain an understanding about if it's right for
their business, when it isn't, and provide examples of good OTT
ads and strategies. Questions I need answered are:
-What is OTT advertising? (Please do not cut and paste from
Wikipedia! Use your own words.) -What are some examples of OTT
ads? -What are the benefits of OTT advertising? (Please name
benefit and briefly explain. I'm looking to create a list of 3
to 4.) -How is OTT advertising delivered? -What are OTT
advertising insertion methods? (Please name method and briefly
explain how it's done.) -What technology/software is needed to
carry out OTT advertising? -What are some of the limitations of
OTT advertising? (Please list limitation and briefly explain.)
-Is OTT advertising a smart option for small to medium-size
businesses? -How does OTT advertising connect to/integrate with
marketing automation? -What role does digital marketing
analytics play in OTT advertising? -Is OTT advertising always
paid? Or are there opportunities for free advertising? -How does
OTT advertising fit into an overall OTT marketing plan?
I realize that's a long list of questions, so if you are short
on time, please tackle those that you feel play to your
strengths or encompass your area of expertise.
Requirements:
I'm looking for advertising and marketing experts who frequently
work with small business owners on advertising programs, or
small business owners who have experience with OTT advertising.
Please answer the above questions, if possible, in your
response, so I can gage if your experience is relevant to my
audience--you don't need to answer every question, but the more
info you respond with, the likelier I will be to follow up with
you. It's better to answer a few questions in detail rather than
answer all the questions with a phrase or sentence. Remember
that this audience is probably not overly technical, and they
may not have a lot of experience with digital advertising, so
please answer these key questions in plain language, not jargon.
Looking forward to hearing from you!
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-----------------------------------
Name: Patricia Staino Motley Fool - The Blueprint
Category: High TechEmail: query-bpff@helpareporter.net
Media Outlet: Motley Fool - The Blueprint
Deadline: 7:00 PM EST - 5 January
Query:
I am writing an article for small business owners explaining the
concept of "return on ad spend" (ROAS). I want them to gain an
understanding of what it is, why it's important, how to
calculate it, and how to improve it. Questions I need answered
are:
-What is meant by "return on ad spend" (ROAS)? -What is the
difference between CTR and ROAS? Is one a better indicator of an
ad campaign's success than the other? -How do you evaluate
pay-per-click advertising as part of the ROAS? -What should you
consider when calculating ROAS? (I am looking to include at
least three in the article--please name consideration and
briefly explain.) -How do you calculate ROAS? Please walk me
through an example. What is the ROAS formula? Is it the most
accurate way to evaluate the success of an ad campaign? -How can
small business owners improve their ROAS? (I'm looking to
include at least three ways; please name the method and briefly
explain.) -How important is the ROAS to a small business's
marketing program? -What is programmatic advertising? (Please do
not cut and paste from Wikipedia! Explain in your own words.)
-Is over-the-top (OTT) advertising related to programmatic
advertising? -What role can marketing automation software and
marketing automation strategy play in realizing return on ad
spend? -Does digital advertising offer better ROAS that
traditional media? Please explain. -Where in the conversion
funnel does ROAS fall? How is the conversion funnel used to
determine the success of an ad campaign and the ROAS? -What role
do digital marketing analytics play in determining ROAS?
I realize that's a long list of questions, so if you are short
on time, please feel free to only tackle those that you feel
play to your strengths or encompass your area of expertise.
Requirements:
I'm looking for advertising and marketing experts who frequently
work with small business owners on advertising programs, or
small business owners who have experience with calculating ROAS.
Please answer some of the above questions, if possible, in your
response, so I can gage if your experience is relevant to my
audience--you don't need to answer every question, but the more
info you respond with, the likelier I will be to follow up with
you. It's better to answer a few questions in detail rather than
answer all the questions with a phrase or sentence. Remember
that this audience is probably not overly technical, and they
may not have a lot of experience with digital advertising, so
please answer these key questions in plain language, not jargon.
Looking forward to hearing from you!
Back to Top Back to Category Index
-----------------------------------
Name: Peter Ottendahl Contractbook
Category: High TechEmail: query-bpiw@helpareporter.net
Media Outlet: Contractbook
Deadline: 7:00 PM EST - 1 January
Query:
We are gathering sources who want to feature in a study of
digital and electronic signatures in 2020.
Digital and electronic signatures are taking the world by storm.
With faster and easier access to handling contracts in our
digital COVID-struck world, it makes sense. But we want to hear
from you:
- How has it been working with digital signatures? - How digital
is your current contract management? - What's the biggest pro of
digital signatures to you? - What's the biggest con?
Requirements:
We are looking for anyone who handles digital signatures in some
way in a company. So are you a HR employee, a small business or
a huge law firm? We want to hear from you.
You might feature with a direct quote and link to a social
profile or company website.
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-----------------------------------
Name: William Kennedy Business Pundit
Category: High TechEmail: query-bpll@helpareporter.net
Media Outlet: Business Pundit
Deadline: 8:00 PM EST - 28 December
Query:
Hi,
Writing a ranking of network attached storage options for small
business: tell me how to shop for NAS, which ones are best and
why, and a bit about yourself and your experience. Be sure to
also tell me why you're qualified to speak on the topic, with
links.
Thanks!
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