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[HARO] High Tech Queries: Morning Edition

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Queries!



********* INDEX ***********

High Tech

1) How to Reduce Your CPA on Facebook (Databox Blog)

2) Iphone calendar spam (Readers Digest)

3) How to analyze CAC and CLV to understand where your business is heading? " (Databox Blog)

4) What's ONE way to use LinkedIn Campaign Groups? (Databox Blog)

5) What's the best way to optimize Twitter ads for lead generation? (Databox Blog)

6) What is one way you have improved operational efficiency in your marketing agency? (Databox Blog)

7) Growing While Remote (BizTech)

8) Criminal hackers are referencing Covid-19 in spam messages (Communications of the ACM)

9) How are companies adapting PTO policies for 2020 and 2021? (GoCo)

10) 7 Signs It's Time to Kill an IT Investment (CIO Magazine)

11) What's ONE proven way to increase pipeline velocity rate? (Databox Blog)

****************************

High Tech

1) Summary: How to Reduce Your CPA on Facebook

Name: Spela Mlekuz Databox Blog

Category: High Tech

Email: query-bmm4@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 3 December

Query:

Name: Last name:

Company: Url (for inbound link):

1) What is one tip for reducing cost per acquisition (CPA) in on
Facebook Ad campaigns?

2) What's your typical cost per acquisition on Facebook?

$0-25

$26-50

$51-75

$76-100

$101-125

$126-150

$151-175

$176-200

$200 +

Requirements:

Incomplete answers won't be considered in the final post
version. Quote's attribution should be clearly outlined at the
beginning of the answers.

We will not link back to any casinos, money earnings, crypto,
CBD (cannabis products) or betting sites.

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-----------------------------------

2) Summary: Iphone calendar spam

Name: Lauren David Readers Digest

Category: High Tech

Email: query-bmm8@helpareporter.net

Media Outlet: Readers Digest

Deadline: 12:00 PM EST - 3 December

Query:

Hello, I'm writing an article regarding iphone's and spam.

I'd love to speak with an apple/iphone expert who can discuss
why calendars are a target for spam, why this happens and what
iphone users can do to avoid calendar spam. Thanks in advance.

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-----------------------------------

3) Summary: How to analyze CAC and CLV to understand where your business is heading? "

Name: Spela Mlekuz Databox Blog

Category: High Tech

Email: query-bmm9@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 3 December

Query:

1). What is one tip for interpreting customer lifetime value
(CLV) and customer acquisition cost (CAC) to better understand
where your business is heading?

Requirements:

Incomplete answers won't be considered in the final post
version. Quote's attribution should be clearly outlined at the
beginning of the answers.

We will not link back to any casino's, money earnings, crypto,
CBD (cannabis products) or betting sites.

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-----------------------------------

4) Summary: What's ONE way to use LinkedIn Campaign Groups?

Name: Spela Mlekuz Databox Blog

Category: High Tech

Email: query-bmmc@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 3 December

Query:

Name: Last name:

Company: Url (for inbound link):

1) What's ONE effective way to set up LinkedIn campaign groups
to better measure ad performance?

2) How many LinkedIn campaign groups do you have set up?

1

2-3

4-5

6-7

8-9

10+

Requirements:

Incomplete answers won't be considered in the final post
version. Quote's attribution should be clearly outlined at the
beginning of the answers.

We will not link back to any casinos, money earnings, crypto,
CBD (cannabis products) or betting sites.

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-----------------------------------

5) Summary: What's the best way to optimize Twitter ads for lead generation?

Name: Spela Mlekuz Databox Blog

Category: High Tech

Email: query-bmmd@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 3 December

Query:

Name: Last name:

Company: Url (for inbound link):

1) In your experience, what's the best way to optimize Twitter
ads for lead generation?

2)Have conversion rates on Twitter gotten better, worse, or
stayed the same over time?

Better

Worse

Same

3)How often are you launching new Twitter ads aimed at lead
generation?

Daily

Weekly

Monthly

Quarterly

Infrequently

Requirements:

Incomplete answers won't be considered in the final post
version. Quote's attribution should be clearly outlined at the
beginning of the answers.

We will not link back to any casinos, money earnings, crypto,
CBD (cannabis products) or betting sites.

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-----------------------------------

6) Summary: What is one way you have improved operational efficiency in your marketing agency?

Name: Spela Mlekuz Databox Blog

Category: High Tech

Email: query-bmme@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 3 December

Query:

Name: Last name:

Company: Url (for inbound link):

What is one way you have improved operational efficiency in
your marketing agency? (Please share as much detail as you can.)

Requirements:

Incomplete answers won't be considered in the final post
version. Quote's attribution should be clearly outlined at the
beginning of your answers.

We will not link back to any casinos, money earnings, crypto,
CBD (cannabis products) or betting sites.

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-----------------------------------

7) Summary: Growing While Remote

Name: Calvin Hennick BizTech

Category: High Tech

Email: query-bmhd@helpareporter.net

Media Outlet: BizTech

Deadline: 7:00 PM EST - 9 December

Query:

Feature: Growing While Remote Expanded remote work is here to
stay. Even though businesses are starting to cautiously reopen
offices, the benefits of remote work to businesses -- lower
costs, happier and possibly more productive employees and the
ability to recruit talent everywhere -- are too great for
businesses to ignore. But transitioning existing employees to
home offices is one thing; onboarding new employees who will
work remotely from the start is another. These workers need to
be trained and incorporated into office culture, even as they
also need company-issued endpoints. How can tech help
organizations grow in virtual environments? What about hybrid
environments where entire workforces might be in the office
part-time on different days? What are the tech-management
considerations of long-term remote-work and hybrid environments?
Businesses need equipment -- endpoints, collaboration tech and
security -- but they also need to think about how these
technologies might be used differently than before.

Requirements:

I'm looking to speak with IT sources at U.S.-based nonprofits
about how tech has helped support their organizations' growth
during the time of remote work. The tech can be almost anything
(datacenter infrastructure, user devices, networking refreshes).
We're not really looking to highlight small, standalone software
offerings, although we could feature big collaboration techs
like Zoom, Webex, and Teams.

I'm happy to have vendors put me in touch with sources, but
please note that I can NOT user quotes from vendors,
aggregators, or IT consultants in this article. I also cannot
feature organizations in healthcare, education, or government.

Thanks!

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-----------------------------------

8) Summary: Criminal hackers are referencing Covid-19 in spam messages

Name: DAVID GEER Communications of the ACM

Category: High Tech

Email: query-bmhp@helpareporter.net

Media Outlet: Communications of the ACM

Deadline: 7:00 PM EST - 9 December

Query:

I am writing about spam messages that reference Covid-19 in
emails and texts to get business and consumer users to click on
infected links. The FCC warns that "COVID-19 text message scams
offer cures, warnings about the need for a test, or special
offers" and that consumers should not click on links in texts
related to the virus. What are recent examples of Covid-themed
spam? What is the damage from these emails and texts? What can
people do to spot Covid-19 spam and avoid infection? What
solutions are working now? I prefer security experts and sources
close to the issue to comment for this article. Security experts
can be security professionals and C-levels at companies that
don't sell security products.


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-----------------------------------

9) Summary: How are companies adapting PTO policies for 2020 and 2021?

Name: Aimie Ye GoCo

Category: High Tech

Email: query-bmla@helpareporter.net

Media Outlet: GoCo

Deadline: 7:00 PM EST - 3 December

Query:

Has your business adapted or changed any PTO policies due to
COVID-19?

We're interested in hearing any adjustments that your company
has made to PTO due to the ongoing effects of the pandemic.

i.e. Allowing carryover when you didn't previously, changing
the amount of PTO, etc., as well as your thought process behind
making these changes.

Requirements:

Business owners, employers, HR managers

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-----------------------------------

10) Summary: 7 Signs It's Time to Kill an IT Investment

Name: John Edwards CIO Magazine

Category: High Tech

Email: query-bmlt@helpareporter.net

Media Outlet: CIO Magazine

Deadline: 7:00 PM EST - 14 December

Query:

Technology journalist John Edwards (@TechJohnEdwards) is looking
for experts who can answer some or all of the following
questions:

1. What's the most important signal that it's time to kill a
specific IT investment? 2. What makes this signal so
important? 3. Who should the IT leader consult before ending
the investment? 4. What's the best way to terminate the
investment? 5. Is there anything else you would like to add?

Note: Send your reply to the email address connected to this
query. You will not receive any special consideration by sending
emails to any alternate address you may find. In fact, there's a
strong possibility your message may become lost or unnoticed.
Remember, too, that HARO does not forward attachments. Please,
no commentary from marketing personnel. Thanks.

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-----------------------------------

11) Summary: What's ONE proven way to increase pipeline velocity rate?

Name: Spela Mlekuz Databox Blog

Category: High Tech

Email: query-bmmb@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 3 December

Query:

Name: Last name:

Company: Url (for inbound link):

1) What's ONE proven way to increase pipeline velocity rate?

Requirements:

Incomplete answers won't be considered in the final post
version. Quote's attribution should be clearly outlined at the
beginning of the answers.

We will not link back to any casinos, money earnings, crypto,
CBD (cannabis products) or betting sites.

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-----------------------------------



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