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[HARO] Friday Afternoon Edition

Want to learn how to Master the Media and land more stories in
the press? Peter Shankman, founder of HARO, is discounting his
Master The Media online course by a LOT. Since some of us have
unexpected downtime right now, here's a perfect way to become
better at getting publicity. Usually priced at $747, Peter is
offering lifetime access to Master The Media for $99, for a
limited time! Get it here:
https://www.shankminds.com/master-the-media/



HARO staff will be celebrating the holidays on December 24,
December 25, December 31 and January 1. No newsletters will be
sent those days. The newsletters will resume a regular schedule
on January 2.



********* INDEX ***********

Biotech and Healthcare

1) Is Tylenol With Codeine Addictive? (WebMD.com )

2) Looking to speak with an LGBTQIA+ expert on taboo tech (Jumpstart Magazine)

3) Salute to Physicians story ideas (GateHouse Media/More Content Now)

4) Treatment of Scarring Alopecia (WebMD.com )

Business and Finance

5) The Use of 9-Box Model in Organizations (Mercer | Mettl)

6) Succession Planning in Corporates (Mercer | Mettl)

7) Workflow Tips for Content Marketers (Content Marketing Institute)

8) Recruiters, what are you keeping an eye on during remote interviews? (https://krisp.ai/)

9) Recruiters, what are you best tips for helping candidates prepare their mood before an interview? (Anonymous)

10) Senior leaders: what crisis management strategies worked in 2020? Which ones didn't? (Ivy Exec)

11) Retirement planning: 403(b) vs 457(b) (Forbes)

12) Looking to interview female entrepreneurs (Femfounder)

13) Luxury Brands (Femfounder)

14) Building your business through social media (Anonymous)

15) CPA's Working With Business Owners (Anonymous)

16) Southwest Airlines Heads to Santa Barbara (MarketScale)

Energy and Green Tech

17) Expert Needed on Plant Relocations in the Energy and Petrochemical Sectors (Emerging Europe)

General

18) Commerce Digital Marketing Tips & Trends for 2021 (Anonymous)

19) Seeking first-time caregiver tips and advice (Anonymous)

20) Family and friends of COVID victims (The Saturday Evening Post)

21) How Do Snow and Ice Cause Damage to a Home? (Family Handyman)

22) Pet products (My Four and More)

23) Holiday Gift Guide - Last Call (Andrea's World Reviews)

24) Searching for food bloggers, interior designers, and home decorators (AnnieAndOak.com)

25) Speaking dietician specializing in baby/toddler feeding (What to Expect)

26) Cat Diarrhea: What Causes It & How To Help  (Pawp.com)

High Tech

27) We need comments on the hack done against the US (Anonymous)

28) Hyundai Motors Purchases Majority of Boston Dynamics (MarketScale)

29) SolarWinds hack affecting US departments? (BUSINESS NEWS)

30) Coinbase IPO (Forbes.com)

Lifestyle and Fitness

31) Relationship experts for "new year's eve date ideas for new couples." (Bustle)

32) How Dangerous Are Elevators During the Covid Pandemic? (MEL Magazine)

33) Health and Lifestyle, General, Beauty, Fashion (Makeover Medicine TV Series)

34) Are you skipping New Year's resolutions due to the pandemic (Yahoo)

35) NYC New Year's Delivery / Takeout (Anonymous)

36) Specific examples of effective CTAs (calls to action) (MarketingSherpa)

****************************

Biotech and Healthcare

1) Summary: Is Tylenol With Codeine Addictive?

Name: Manjari Bansal WebMD.com

Category: Biotech and Healthcare

Email: query-bp2d@helpareporter.net

Media Outlet: WebMD.com

Deadline: 11:00 AM EST - 19 December

Query:

Is Tylenol With Codeine Addictive? What are the sign and
symptoms of addiction? What are the withdrawal symptoms? What
are the side-effects of overdose? Does it create tolerance?

Requirements:

Expert comments from Board-certified Psychiatrist, Physician or
Psychologist practising in the US.

Back to Top Back to Category Index

-----------------------------------

2) Summary: Looking to speak with an LGBTQIA+ expert on taboo tech

Name: Sharon Lewis Jumpstart Magazine

Category: Biotech and Healthcare

Email: query-bnq0@helpareporter.net

Media Outlet: Jumpstart Magazine

Deadline: 3:00 PM GMT - 20 December

Query:

Our Spring 2021 'Happiness' print issue will focus on innovation
and joy. It aims to understand the relationship between
technology and happiness, and throw light on meaningful
innovation.

The article for which we need comment is about how technology is
helping break the barriers that control people's bodies. I'm
looking to connect with an expert (founder/investor/member of a
collective) from the LGBTQIA+ community to have a conversation
on how inclusive intimate health technologies are, and whether
they are able to address the gendered issues of stigma and taboo
in intimate health for members of the community.

Requirements:

Founder of a tech platform focusing on the physical intimate
health for marginalized gender identities/an investor in such a
platform or technology/a member of an LGBTQIA+ community who has
experience in this area and can lend their insight.

Back to Top Back to Category Index

-----------------------------------

3) Summary: Salute to Physicians story ideas

Name: Melissa Erickson GateHouse Media/More Content Now

Category: Biotech and Healthcare

Email: query-bp0w@helpareporter.net

Media Outlet: GateHouse Media/More Content Now

Deadline: 5:00 PM EST - 20 December

Query:

I am looking for a couple story ideas for a Salute to Physicians
section.

Requirements:

Do you have in interesting story to share that highlights or
honors physicians, MDs or DOs? Or about the work they are doing
or issues they are facing in 2021?

Back to Top Back to Category Index

-----------------------------------

4) Summary: Treatment of Scarring Alopecia

Name: Manjari Bansal WebMD.com

Category: Biotech and Healthcare

Email: query-bp2b@helpareporter.net

Media Outlet: WebMD.com

Deadline: 12:00 PM EST - 19 December

Query:

What are the treatment options for Scarring alopecia? Treatment
options for Scarring alopecias that involve mostly lymphocyte
inflammation such as lichen planopilaris and pseudopelade.
Treatment options for Scarring alopecias with inflammation of
mostly neutrophils or a mixture of cells. Hair transplantation
in Scarring alopecia: when is it advised and how successful it
is?

Requirements:

Expert comments from Board-certified Dermatologist or
Trichologist practising at the US.

Back to Top Back to Category Index

-----------------------------------

Business and Finance

5) Summary: The Use of 9-Box Model in Organizations

Name: Bhuvi Kathpalia Mercer | Mettl

Category: Business and Finance

Email: query-bolr@helpareporter.net

Media Outlet: Mercer | Mettl

Deadline: 2:00 PM EST - 20 December

Query:

1. Does your organization use a 9-box model? If yes, what is the
purpose of it - high potential identification, succession
planning, employee development, leadership development,
appraisals? Explain in detail. 2. What are your views on the
performance versus potential matrix? 3. What are the next steps
after mapping the employees on the nine-box model? What is the
plan of action or development you follow? 4. What would you say
are the advantages (and disadvantages) of the 9-box model?


Requirements:

HRs, CHROs, Learning & Development experts, any professional who
has ever used a nine-box model in their organization

Back to Top Back to Category Index

-----------------------------------

6) Summary: Succession Planning in Corporates

Name: Bhuvi Kathpalia Mercer | Mettl

Category: Business and Finance

Email: query-bolt@helpareporter.net

Media Outlet: Mercer | Mettl

Deadline: 2:00 PM EST - 20 December

Query:

1. What makes for an ideal succession plan? 2. When does
succession planning begin in your organization? 3. Can you
share some popular examples of good and bad succession planning?
4. What tools should be used when succession planning for
C-suite, executive-level, mid-management and lower management?
5. What, according to you, is the science behind succession
planning? 6. What elaborate step-by-step process do you follow
when it comes to creating an ideal succession plan?

Requirements:

HRs, CHROs, organizational planning experts, Learning &
Development specialists, talent development experts, etc.

Back to Top Back to Category Index

-----------------------------------

7) Summary: Workflow Tips for Content Marketers

Name: Ann Gynn Content Marketing Institute

Category: Business and Finance

Email: query-bp0g@helpareporter.net

Media Outlet: Content Marketing Institute

Deadline: 7:00 PM EST - 19 December

Query:

What should content marketers do/have/know to make the process
easier, more efficient, or smarter? Interested in tips for all
aspects of content marketing - creating, publishing, producing,
promoting, etc.

Requirements:

Looking for tip with brief explanation on why or how. Please
include name, title, company, and your Twitter or LinkedIn
handle.

Back to Top Back to Category Index

-----------------------------------

8) Summary: Recruiters, what are you keeping an eye on during remote interviews?

Name: Alexandra Cote https://krisp.ai/

Category: Business and Finance

Email: query-bp25@helpareporter.net

Media Outlet: https://krisp.ai/

Deadline: 7:00 PM EST - 18 December

Query:

I'm looking for HR managers or recruiters who can share what
they're looking for when interviewing candidates remotely
[adaptability, creativity, etc.]]. Link back guaranteed from an
amazing trending company.

Requirements:

- send name, role, company with link

Back to Top Back to Category Index

-----------------------------------

9) Summary: Recruiters, what are you best tips for helping candidates prepare their mood before an interview?

Category: Business and Finance

Email: query-bp34@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 19 December

Query:

I'm looking for HR managers or recruiters who can share a tip
for candidates who need to uplift their mood right before the
interview.

Requirements:

- send name, role, company with link

Back to Top Back to Category Index

-----------------------------------

10) Summary: Senior leaders: what crisis management strategies worked in 2020? Which ones didn't?

Name: Liv McConnell Ivy Exec

Category: Business and Finance

Email: query-bp3e@helpareporter.net

Media Outlet: Ivy Exec

Deadline: 12:00 PM EST - 19 December

Query:

Looking back at an unprecedented year, as a leader at your
workplace and/or in your industry, which crisis management
strategies do you believe worked the best for companies in 2020?
Which crisis management strategies fell flat?

Requirements:

You're a senior leader

Back to Top Back to Category Index

-----------------------------------

11) Summary: Retirement planning: 403(b) vs 457(b)

Name: Kat Tretina Forbes

Category: Business and Finance

Email: query-bp19@helpareporter.net

Media Outlet: Forbes

Deadline: 3:00 PM EST - 20 December

Query:

On an article for Forbes Advisor on 403b accounts vs 457b
accounts, I'm looking for a retirement planning expert to answer
the following questions: 1. What's the difference between a 403b
and a 457b? 2. Is it possible to have both a 403b and a 401k?
3. If you have the choice between both accounts, which would you
recommend? Why? 4. Do 457bs typically have employer matching
contributions? 5. Do 403b accounts have the same investment
options as 457bs? Why or why not? Which has more options? 6.
How do the account types handle early withdrawals? 7. What is
your advice for someone worried about their retirement savings?

Requirements:

Must be a retirement planning expert

Back to Top Back to Category Index

-----------------------------------

12) Summary: Looking to interview female entrepreneurs

Category: Business and Finance

Email: query-bp28@helpareporter.net

Media Outlet: Femfounder

Deadline: 7:00 PM EST - 22 December

Query:

We're interested in hearing from new startups led by female
entrepreneurs.

Requirements:

Send an email with your website, company background, and social
channels for consideration.

Back to Top Back to Category Index

-----------------------------------

13) Summary: Luxury Brands

Category: Business and Finance

Email: query-bp29@helpareporter.net

Media Outlet: Femfounder

Deadline: 7:00 PM EST - 21 December

Query:

For our lux living column, we're interested in hearing from
founders of lux brands.

Requirements:

Shoot us an email with your website, company, and social media
channels for consideration.

Back to Top Back to Category Index

-----------------------------------

14) Summary: Building your business through social media

Category: Business and Finance

Email: query-bp2e@helpareporter.net

Media Outlet: Anonymous

Deadline: 10:00 PM EST - 18 December

Query:

Social media is changing the way we communicate and market
business. We would like to hear how you and or your business is
utilizing social media to grow your business, and being in
closer touch with your clients as well as any tips shared would
be a plus.

Back to Top Back to Category Index

-----------------------------------

15) Summary: CPA's Working With Business Owners

Category: Business and Finance

Email: query-bp35@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 22 December

Query:

I am interested in interviewing high profile CPA's who work with
business owners about a book I am writing on how to guide and
coach people on obtaining/owning a franchise . I am under
contract with BMD Publishing for the book with a release date of
4th quarter of 2020.

Requirements:

CPA's working with Business Owners. Zoom video meeting.

Back to Top Back to Category Index

-----------------------------------

16) Summary: Southwest Airlines Heads to Santa Barbara

Name: Daniel Litwin MarketScale

Category: Business and Finance

Email: query-bp39@helpareporter.net

Media Outlet: MarketScale

Deadline: 10:00 PM EST - 18 December

Query:

Southwest Airlines just announced they'll be serving the Santa
Barbara airport starting in the second quarter of 2021. Though
specific routes haven't been specified, the vision is to
eventually serve Oakland, San José, Sacramento, & San Diego, as
well as LA & Las Vegas.

I'm looking for thought leadership for a video interview on the
implications of this expansion by Southwest, speaking to...

a) whether the investment in Southwest, including major
contributions toward local start-up costs, will be beneficial to
the airport and local community b) whether Southwest can
maximize this expansion as a post-COVID world begins to
materialize a bit more c) how having Southwest available to more
California communities impacts key industries in the state,
including Silicon Valley d) how California tourism will shape up
in 2021

Reference article:
https://www.noozhawk.com/article/southwest_airlines_plans_to_swoop_in_to_santa_barbara_market_20201216

Requirements:

Experts in the transportation sector or the hospitality/tourism
sector that can speak to the airline industry in general,
Southwest's business strategies, California tourism, and/or the
California economy.

Back to Top Back to Category Index

-----------------------------------

Energy and Green Tech

17) Summary: Expert Needed on Plant Relocations in the Energy and Petrochemical Sectors

Name: Nikola Djordjevic Emerging Europe

Category: Energy and Green Tech

Email: query-boxn@helpareporter.net

Media Outlet: Emerging Europe

Deadline: 3:00 PM GMT - 20 December

Query:

We need an expert/analyst in the energy and petrochemical
sectors who could comment a bit on trends in plant relocations,
especially as they relate to environmental and regulatory
concerns as well as nearshoring in the CEE region.

Back to Top Back to Category Index

-----------------------------------

General

18) Summary: Commerce Digital Marketing Tips & Trends for 2021

Category: General

Email: query-box6@helpareporter.net

Media Outlet: Anonymous

Deadline: 5:00 PM EST - 20 December

Query:

Looking for short tips, strategies and trends that merchants
(especially online/ecommerce merchants) can easily implement
with their digital marketing (especially email marketing). The
tips/strategies need to be either related to digital marketing
at the start of the new year and/or tips on trends we'll see in
commerce digital marketing over the next year or two. We're NOT
looking for overly general marketing tips that always apply.
Successful sources will be quoted on our blog along with their
name, photo and link.

Requirements:

-experience in email marketing, retail marketing, digital
marketing, etc. -no more than 100 words. A few sentences that
can easily be used as quotes would be ideal. -tips and ideas
should be easily and quickly implementable without being
expensive. For credit please include the source's full name,
link to their headshot, and a link if you want one included. Do
not attach photos - links work better.

Back to Top Back to Category Index

-----------------------------------

19) Summary: Seeking first-time caregiver tips and advice

Category: General

Email: query-bozf@helpareporter.net

Media Outlet: Anonymous

Deadline: 11:00 PM EST - 27 December

Query:

What advice can you offer to new caregivers? We're seeking tips,
advice, and knowledge that first-time caregivers should know. It
can be on any caregiving topic including self-care, financial,
planning, etc.

Our website receives well over 30k visitors per month. Those
selected will have their name, photo, title, and website posted
in the article.

Requirements:

Can be either a professional or personal caregiver, both past
and present. These tips can include anything on caregiving you
see beneficial to know when first becoming a caregiver. When
answering, it's best to ask yourself "what do I wish I knew when
I first became a caregiver?"

Back to Top Back to Category Index

-----------------------------------

20) Summary: Family and friends of COVID victims

Name: Nicholas Gilmore The Saturday Evening Post

Category: General

Email: query-bp37@helpareporter.net

Media Outlet: The Saturday Evening Post

Deadline: 3:00 PM EST - 18 December

Query:

Seeking family members and close friends who have lost someone
to COVID-19 in the U.S., particularly from indigenous
communities and communities of color, to tell their stories of
loss, grief, and resilience.

Back to Top Back to Category Index

-----------------------------------

21) Summary: How Do Snow and Ice Cause Damage to a Home?

Name: Mikayla Borchert Family Handyman

Category: General

Email: query-bp0h@helpareporter.net

Media Outlet: Family Handyman

Deadline: 7:00 PM CST - 20 December

Query:

I'm looking for a construction or snow removal professional to
describe multiple ways snow and ice can damage a home. Think:
Ice dams causing water damage, frozen pipes, cracked concrete
and other issues caused by winter weather. Please provide tips
to avoid or lessen each type of damage.

FamilyHandyman.com has 6.5 million unique visitors per month,
plus 71.4K followers on IG, 930K+ on Facebook and 1.3 million+
on Pinterest.

Requirements:

Home maintenance or repair professionals

Back to Top Back to Category Index

-----------------------------------

22) Summary: Pet products

Name: Amy Smith My Four and More

Category: General

Email: query-bp1o@helpareporter.net

Media Outlet: My Four and More

Deadline: 7:00 PM EST - 19 December

Query:

Looking for the best pet products to feature when showing off
our sweet new Bernedoodle puppy to my readers that we are
getting next week!

Back to Top Back to Category Index

-----------------------------------

23) Summary: Holiday Gift Guide - Last Call

Name: Andrea Smith Andrea's World Reviews

Category: General

Email: query-bp27@helpareporter.net

Media Outlet: Andrea's World Reviews

Deadline: 7:00 PM EST - 23 December

Query:

This is the final call for products to feature in my 2020
Holiday Gift Guide. I am looking for Men, Women, and Children's
gifts as well as food/drink, home, and tech categories. I
require full sized samples for every product featured.

Requirements:

I require full sized samples for every product featured.

Back to Top Back to Category Index

-----------------------------------

24) Summary: Searching for food bloggers, interior designers, and home decorators

Name: Minuca Elena AnnieAndOak.com

Category: General

Email: query-bp2h@helpareporter.net

Media Outlet: AnnieAndOak.com

Deadline: 2:00 PM EST - 23 December

Query:

I'm searching for food bloggers, interior designers, home
decorators, and lifestyle bloggers to quote in an article.
Please send an answer of around 200 words or more to this
question: "How to create the ideal farmhouse kitchen?" I will
link to your website and let you know when the post goes live.

Back to Top Back to Category Index

-----------------------------------

25) Summary: Speaking dietician specializing in baby/toddler feeding

Name: Marygrace Taylor What to Expect

Category: General

Email: query-bp2i@helpareporter.net

Media Outlet: What to Expect

Deadline: 5:00 PM EST - 18 December

Query:

I'm looking for an RD with a background in infant/toddler
nutrition to comment on stories geared towards baby-led weaning.

Back to Top Back to Category Index

-----------------------------------

26) Summary: Cat Diarrhea: What Causes It & How To Help 

Name: Aly Walansky Pawp.com

Category: General

Email: query-bp2r@helpareporter.net

Media Outlet: Pawp.com

Deadline: 10:00 AM EST - 21 December

Query:

For Pawp.com, I'm working on: Cat Diarrhea: What Causes It & How
To Help - and I'd love vets to weigh in!

Back to Top Back to Category Index

-----------------------------------

High Tech

27) Summary: We need comments on the hack done against the US

Category: High Tech

Email: query-bp1j@helpareporter.net

Media Outlet: Anonymous

Deadline: 11:00 PM PST - 20 December

Query:

We need expert commentary on the technical, political, and
international ramifications from the hack against the US that is
suspected to have been carried out by Russian hackers. We want
opinions on what this means for the integrity of American
cybersecurity. Who do these kinds of attacks have the potential
to affect, and how much damage can they do? What are the
political pros and cons for Donald Trump and Joe Biden? If it is
confirmed that this was done by Russia, what does it mean for
the relationship between the countries in the coming years?

Requirements:

Cybersecurity experts, executive or technician in affected
departments, political pundits and analysts, international
relations experts, cybersecurity professors, political science
professors

Back to Top Back to Category Index

-----------------------------------

28) Summary: Hyundai Motors Purchases Majority of Boston Dynamics

Name: Daniel Litwin MarketScale

Category: High Tech

Email: query-bp32@helpareporter.net

Media Outlet: MarketScale

Deadline: 10:00 PM EST - 18 December

Query:

Hyundai Motors announced this week they have purchased 80% of
robotics company Boston Dynamics for $1.1 billion. The move
reflects a commitment by Hyundai Motor Group to research
robotics solutions to assist in electric and autonomous vehicle
manufacturing. I'm interested in thought leadership for a video
interview on the following... a) where will a car manufacturer
like Hyundai get the most out of robot component manufacturing?
b) how close are robotics solutions to becoming more holistic
AI-enabled manufacturing tools on the automotive manufacturing
floor? c) how does this position Hyundai uniquely in the
automotive manufacturing space, and how should other
manufacturers respond (if at all) to keep pace?

Requirements:

Experts with experience in robotics for vehicle manufacturing
use, or with experience in automotive manufacturing trends and
practices.

Back to Top Back to Category Index

-----------------------------------

29) Summary: SolarWinds hack affecting US departments?

Name: Patrick Hayden BUSINESS NEWS

Category: High Tech

Email: query-bp2u@helpareporter.net

Media Outlet: BUSINESS NEWS

Deadline: 6:00 PM GMT - 18 December

Query:

I would like to speak to a network security specialist out the
SolarWinds hack

Back to Top Back to Category Index

-----------------------------------

30) Summary: Coinbase IPO

Name: Tom Taulli Forbes.com

Category: High Tech

Email: query-bp3j@helpareporter.net

Media Outlet: Forbes.com

Deadline: 7:00 PM EST - 18 December

Query:

Coinbase has filed for its IPO (on a confidential basis). What
does the company do? Why has it grown so fast? What might be
the prospects of the offering? Risks?

Requirements:

I'm looking for expert commentary.

Back to Top Back to Category Index

-----------------------------------

Lifestyle and Fitness

31) Summary: Relationship experts for "new year's eve date ideas for new couples."

Name: Carolyn Steber Bustle

Category: Lifestyle and Fitness

Email: query-bp3d@helpareporter.net

Media Outlet: Bustle

Deadline: 5:00 PM EST - 18 December

Query:

I'm working on an article for Bustle called "11 New Year's Eve
Ideas For New Relationships."

Looking for fun date ideas for a new couple, especially ones
that would work during the pandemic. If you are a relationship
expert, please see my questions below.

1. What are some fun NYE date ideas that would work for a new
couple? For each idea, please briefly explain why it'd be a good
choice.

2. Will there be a lot of pressure to have fun on your first NYE
together? What are some things for new couples to keep in mind.

Thanks!

Back to Top Back to Category Index

-----------------------------------

32) Summary: How Dangerous Are Elevators During the Covid Pandemic?

Name: Lauren Vinopal MEL Magazine

Category: Lifestyle and Fitness

Email: query-bp3i@helpareporter.net

Media Outlet: MEL Magazine

Deadline: 7:00 PM EST - 21 December

Query:

Looking for public health experts to discuss the safety of
elevators during the pandemic, related to their ventilation and
otherwise. And how much does this vary from building to
building? Is it safer to take stair when you're breathing
heavier potentially from walking up/down them? Would this spread
the virus more? Overall, how much should we be avoiding
elevators?

Requirements:

Public health experts on elevators.

Back to Top Back to Category Index

-----------------------------------

33) Summary: Health and Lifestyle, General, Beauty, Fashion

Name: Alana Pulver Makeover Medicine TV Series

Category: Lifestyle and Fitness

Email: query-bo0u@helpareporter.net

Media Outlet: Makeover Medicine TV Series

Deadline: 7:00 PM EST - 20 December

Query:

Seeking fashion products to be featured on Makeover Medicine TV
Series and website. Product features on Makeover Medicine will
be incorporated into segments on BINGE Networks TV that reaches
thousands of unique visitors plus network audience in the 100K
plus range. If you are interested in supplying your product,
please email alana@transmediagroup.com and CC
amazzone@transmediagroup.com with your product details and
images you have along with your social media links for
consideration.

Back to Top Back to Category Index

-----------------------------------

34) Summary: Are you skipping New Year's resolutions due to the pandemic

Name: Erin Donnelly Yahoo

Category: Lifestyle and Fitness

Email: query-booo@helpareporter.net

Media Outlet: Yahoo

Deadline: 9:00 AM EST - 21 December

Query:

Looking to speak to people who normally make resolutions but
aren't this year, or gave up their 2020 resolutions once the
pandemic set in. What made you make the change?

Requirements:

Looking for folks based in the U.S.

Back to Top Back to Category Index

-----------------------------------

35) Summary: NYC New Year's Delivery / Takeout

Category: Lifestyle and Fitness

Email: query-borf@helpareporter.net

Media Outlet: Anonymous

Deadline: 9:00 PM EST - 20 December

Query:

We are a NY metro digital publication looking to highlight New
Year's Eve delivery and takeout specials, particularly for small
gatherings under 6-8 persons. The more unique, the better! We
prefer to highlight and feature small businesses, when possible.

Restaurants should be located in one of the five boroughs.

Requirements:

Please provide a link to a folder of hi-res images.

Back to Top Back to Category Index

-----------------------------------

36) Summary: Specific examples of effective CTAs (calls to action)

Name: Daniel Burstein MarketingSherpa

Category: Lifestyle and Fitness

Email: query-bp2m@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 1:00 PM EST - 22 December

Query:

Looking for specific examples of effective CTAs (calls to
action):

* Before * After * Results * Advice for other marketers

Please include your name, title, and company so we know how to
quote you in the piece.

Feel free to include your LinkedIn and Twitter handles for when
we share the article on social media
(https://twitter.com/marketingsherpa).

Here is the core piece of content we'll be linking to from the
article:

https://marketingexperiments.com/conversion-marketing/effective-calls-to-action

Here are previous articles to give you an example of what the
final published article will look like:

https://marketingsherpa.com/article/case-study/value-proposition-4-essential-levels-of-value-prop

https://www.marketingsherpa.com/article/case-study/what-2020-has-taught-marketers-8-lessons

https://marketingsherpa.com/article/case-study/marketing-strategy-5-successful-and-1-failed-strategic-approaches

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific examples with results

Back to Top Back to Category Index

-----------------------------------



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