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[HARO] Business & Finance Queries: Evening Edition

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Queries!



********* INDEX ***********

Business and Finance

1) Giving Gifts Without Spending Too Much (CentSai)

2) Student Loan Deferment or Forbearance - Impact on Credit Score (FOX Business Network)

3) Three-Year College Programs - Guidelines and Costs (FOX Business Network)

4) Video interviewing tips for recruiters, HR, and managers (Krisp)

5) What are HR professionials looking forward to in 2021? (SHRM Online)

6) Labor and federal rule making legal experts (Zenger News)

7) Abandoned Cart Emails: How to Create An Effective Email Campaign? (Databox Blog)

8) How do you effectively measure infleuncer marketing ROI? (Databox Blog)

9) How would you define pivoting? (CEO Blog Nation)

10) Hollywood's Second Video Game Renaissance (New York Observer Online)

11) Useful approaches to balancing performance and well-being in this new age of work (Anonymous)

12) Shift to Freelancing, how this is impacting Small Businesses? (M Accelerator)

13) Bitcoin ATMs (Kiosk Marketplace)

14) Refinancing in 2021 - Good Idea? (Bankrate)

15) Seeking People who have had Big Successes During the Pandemic (Tribune Content Agency)

16) Specific examples of effective CTAs (calls to action) (MarketingSherpa)

17) Women's Fashion Brands (Femfounder)

****************************

Business and Finance

1) Summary: Giving Gifts Without Spending Too Much

Name: Lauren Shayo CentSai

Category: Business and Finance

Email: query-bovn@helpareporter.net

Media Outlet: CentSai

Deadline: 7:00 PM EST - 19 December

Query:

Seeking expert or colloquial advice to help readers learn how to
give over the holiday season without having to spend to do so.
Seeking advice aimed at frugal readers.

Requirements:

Seeking 50-250 word response.

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-----------------------------------

2) Summary: Student Loan Deferment or Forbearance - Impact on Credit Score

Name: Brian O'Connell FOX Business Network

Category: Business and Finance

Email: query-bow5@helpareporter.net

Media Outlet: FOX Business Network

Deadline: 7:00 PM EST - 19 December

Query:

Greetings, I'm an independent personal finance stringer
writing a piece for the Strategic Initiatives Team at Fox News,
for sponsored content from Credible. This piece will appear on
FoxBusiness.com.

We're doing a story on the impact of student loan forbearance or
deferment on the borrower's credit report. We'd need the
following questions answered:

1. What forbearance or deferment options did/do student loan
borrowers have during the pandemic? CARES Act? Other government
payment suspension programs/options?

2. What impact will loan forbearance or deferment have on a
borrower's credit report? What should borrowers look for when
checking their credit report during/after forbearance of
deferment?

3. What does "Account Status" mean on a credit report? Also,
what do AW and AC codes mean on a report?

4. How do borrowers check for errors or mistakes that might
bring their credit scores down? How can they fix/repair errors
on their credit report?

Thanks in advance.

Brian O'Connell

Requirements:

Student loan experts, lending experts, money managers, credit
score experts, personal finance experts, actual student loan
borrowers

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-----------------------------------

3) Summary: Three-Year College Programs - Guidelines and Costs

Name: Brian O'Connell FOX Business Network

Category: Business and Finance

Email: query-bow7@helpareporter.net

Media Outlet: FOX Business Network

Deadline: 7:00 PM EST - 19 December

Query:

Greetings, I'm an independent personal financial stringer
writing a piece for the Strategic Initiatives Team at Fox News,
for sponsored content from Credible. This piece will appear on
FoxBusiness.com.

We're doing a story on three-year college programs, i.e., what
they are and how much they cost. We'd need the following
questions answered:

1. What's a three-year college degree program?

2. How much money can you save pursuing a three-year program?

3. what are the best ways to pay for a three-year college degree
program?

4. Can you earn credits in high school that would count toward a
three-year college degree program? 5. Do college three-year
programs qualify for FAFSA and for taking out federal student
loans?

6. How about private student loans? Are they a good option for
students and parents who can cosign the loans?

7. Can you provide a brief comparison of earning a college
degree in three years vs. four years?

Please answer any or all of the above questions.

Thanks so much for your help . . .

Brian O'Connell

Requirements:

College experts, student loan experts, money management experts,
actual students who have attended and/or graduated from
three-year college programs.

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-----------------------------------

4) Summary: Video interviewing tips for recruiters, HR, and managers

Name: Alexandra Cote Krisp

Category: Business and Finance

Email: query-boxf@helpareporter.net

Media Outlet: Krisp

Deadline: 7:00 PM EST - 19 December

Query:

I'm looking for HR managers or recruiters who can submit a
detailed quote on one of the next tips:

- Don't expect it to be that different from an in-person
interview - Know what HR managers are looking for - Practice
your speech and body language - Put together a setting that will
highlight your interests or personality - Be aware of unexpected
distractions or difficulties - Recreate a real-life eye contact
experience - Use this opportunity to have a checklist at hand -
Prepare your own mood



You can send a quote for two tips for a higher chance of
getting featured.

Requirements:

Send your name, role, and company with link too.

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-----------------------------------

5) Summary: What are HR professionials looking forward to in 2021?

Name: Kylie Lobell SHRM Online

Category: Business and Finance

Email: query-bp00@helpareporter.net

Media Outlet: SHRM Online

Deadline: 7:00 PM EST - 18 December

Query:

*Please answer questions in the body of the email, and answer
them like this: My question, your answer. NO HR VENDORS OR
CONSULTANTS.*

. What are you most optimistic about in 2021 when it comes to
HR? Why? 2. Are you excited about how it's easier to find
talented new hires, more flexible employee scheduling, improved
morale as the vaccine becomes available, greater support of
small businesses from Congress, etc? And why? 3. What main HR
challenges did you have in 2020? 4. Is there anything else
you'd like to add? 5. What is your business and where is it
located?

Requirements:

*Please answer questions in the body of the email, and answer
them like this: My question, your answer. NO HR VENDORS OR
CONSULTANTS.*

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-----------------------------------

6) Summary: Labor and federal rule making legal experts

Name: Erik Sherman Zenger News

Category: Business and Finance

Email: query-bp09@helpareporter.net

Media Outlet: Zenger News

Deadline: 11:00 AM EST - 18 December

Query:

Looking for two experts. One (a lawyer) who can discuss the
proposed independent contractor language rule from the
Department of Labor and potential weaknesses in its structure.
Second, someone very familiar with federal agency rule proposal
and creation, including how it usually works, role of the Office
of Information and Regulatory Affairs, timelines, and what
Congress can do to block or rescind rules.

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-----------------------------------

7) Summary: Abandoned Cart Emails: How to Create An Effective Email Campaign?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bp0i@helpareporter.net

Media Outlet: Databox Blog

Deadline: 1:00 AM EST - 18 December

Query:

1) In your experience, what's ONE effective tip for creating a
high-converting abandoned cart email?

2) What's the most important element of an effective abandoned
cart email? Rank from most (1) to least important (6).

Personalization

Email copy

Subject line

Preview text

Design

Send time

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-----------------------------------

8) Summary: How do you effectively measure infleuncer marketing ROI?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bp0k@helpareporter.net

Media Outlet: Databox Blog

Deadline: 1:00 AM EST - 18 December

Query:

1) How do you effectively measure influencer marketing ROI?

2) Describe the ROI from influencer marketing when compared to
other marketing channels you're investing in.

It converts at a higher rate

It converts the same

It converts at a lower rate

How many influencers is your company working with? (Nr from 1 to
20+)

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-----------------------------------

9) Summary: How would you define pivoting?

Name: Gresham Harkless CEO Blog Nation

Category: Business and Finance

Email: query-bnc5@helpareporter.net

Media Outlet: CEO Blog Nation

Deadline: 7:00 PM EST - 19 December

Query:

Looking for a paragraph response from entrepreneurs and
business owners on their definition of pivoting. Selected
responses will be included in articles similar to posts below.
Please include a link to your headshot, your paragraph and
company name and company URL. Example post:
https://ceoblognation.com/2020/03/26-entrepreneurs-share-the-affect-of-covid-19-coronavirus-on-their-business/
and
https://teach.ceoblognation.com/2018/11/07/entrepreneurs-debate-if-you-can-learn-to-be-an-entrepreneur/,
CEO Blog Nation (CBNation.co) is a community hub featuring niche
blogs for entrepreneurs and business owners.

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-----------------------------------

10) Summary: Hollywood's Second Video Game Renaissance

Name: Brandon Katz New York Observer Online

Category: Business and Finance

Email: query-bong@helpareporter.net

Media Outlet: New York Observer Online

Deadline: 7:00 PM EST - 19 December

Query:

The entertainment industry has failed to leverage massively
popular gaming properties for on-screen entertainment. After
several box office flops over the last decade, the desire on
Hollywood's part began to cool. But I believe we have officially
entered the next major push to turn video games into the next
major IP war.

The success of The Witcher (Netflix) and Sonic (Paramount) seems
to have reinvigorated Hollywood interest. The near future
includes a deluge of high profile adaptations: Mortal Kombat, a
new Resident Evil TV series, Uncharted (delays and all), Halo
(ditto), The Last of Us, Assassin's Creed, etc.

Can video games IP get past their nerd origins and pull off the
same success as comic book genre IP? Games are inherently
interactive whereas comics more closely match the experience of
passively watching film or TV, in which the story unfolds. How
can Hollywood adapt to properly bring these titles to a new
medium? Finally, given the precarious state of cinema at the
moment and the finite amount of recycled IP, can video game
properties emerge as a lucrative new funnel of fresh content to
library starved studios?

Requirements:

-Knowledge of the business of the entertainment industry is
preferred -Knowledge of video games preferred

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-----------------------------------

11) Summary: Useful approaches to balancing performance and well-being in this new age of work

Category: Business and Finance

Email: query-boo8@helpareporter.net

Media Outlet: Anonymous

Deadline: 8:00 PM PST - 21 December

Query:

The COVID-19 pandemic has changed the way we work. This means
that many of us have to not just manage our day-to-day work
duties, but also the well-being of our families, teams, and
selves. With all of these tasks, it's understandable that many
of us are feeling overwhelmed and depleted right now. I'm
looking to hear short responses from those who have found useful
approaches to balancing performance and well-being. Please
answer any of the following questions: 1.) How are you staying
afloat with all of the items you have to balance in this new
world of work? 2.) If you've experienced an uptick in work
responsibilities since the pandemic began, how are balancing
work and well-being? 3.) What are ways that as a leader you are
encouraging people to recalibrate how they view this balance?
4.) How much does software versus habits play a role in finding
the right balance?

Requirements:

Please include name, company, title, twitter, and website link
in your responses.

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-----------------------------------

12) Summary: Shift to Freelancing, how this is impacting Small Businesses?

Name: Alessandro Marianantoni M Accelerator

Category: Business and Finance

Email: query-bowz@helpareporter.net

Media Outlet: M Accelerator

Deadline: 7:00 PM PST - 19 December

Query:

With an estimated 59 million gig workers (36% of the total
workforce) and over $1.2 trillion (+22%) of total annual
earnings in the US alone, the gig economy represents an
important segment of the economy

A recent report from UpWork shows that 38% of traditional
workers who began working remotely after COVID-19 are now
considering freelancing.

Whether you are creating "flash teams" or not, are freelancers
bringing value to your company?

Is there a recent occasion where you hired an independent
contractor instead of adding someone full time and why?

Thank you!

Requirements:

We are looking for contributions from founders, owners, and the
HR Dept. of Small Businesses.

It would be great to receive a short bio, one paragraph, and 2-3
paragraphs articulating your point of view and experience.

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-----------------------------------

13) Summary: Bitcoin ATMs

Name: Richard Slawsky Kiosk Marketplace

Category: Business and Finance

Email: query-boz8@helpareporter.net

Media Outlet: Kiosk Marketplace

Deadline: 7:00 PM EST - 21 December

Query:

I'm doing a piece on Bitcoin ATMs. How many are out there? What
are the benefits for the hosting location? What technology do
they need to incorporate? What's the market potential? These
sorts of questions

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-----------------------------------

14) Summary: Refinancing in 2021 - Good Idea?

Name: Lena Borrelli Bankrate

Category: Business and Finance

Email: query-bozc@helpareporter.net

Media Outlet: Bankrate

Deadline: 10:00 AM EST - 22 December

Query:

Mortgage rates are historically low. Talk about where mortgage
rates are now vs. where they were in early 2020. The FHFA
instituted a new refinance fee on Dec. 1. Who does this fee
apply to? When does refinancing your mortgage makes sense?
Discuss situations when it makes sense to refi in 2021. When
doesn't refinancing your mortgage makes sense? Discuss
situations when it doesn't make sense to refi in 2021.

Requirements:

Experts can be academics who study the industry or topic at
hand, professionals who work in the industry, or even
journalists with expertise in the field. You must be a
trustworthy authority on the subject based on experience,
education, and/or institutional affiliation.

For more info about my process and to see what else I'm working
on, please visit here:
https://www.lilymariecreative.com/sources.html.

Thank you in advance!

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-----------------------------------

15) Summary: Seeking People who have had Big Successes During the Pandemic

Name: Marianne Bowen Tribune Content Agency

Category: Business and Finance

Email: query-bozv@helpareporter.net

Media Outlet: Tribune Content Agency

Deadline: 7:00 PM EST - 18 December

Query:

For an article about how to best communicate big news for the
Tribune syndicate (600+ newspapers including the San Francisco
Chronicle and Seattle Times), I am seeking people who have
experienced big successes during the pandemic--career,
financial, or happy life event (engagement, new home, etc).

Requirements:

Please let me know: (1) What has been your pandemic
success/accomplishment? (2) Have you told friends, family and
social media, and if so, who and how? (3) Have you held back
your news because some people are struggling--and if so, what
have you done and how has it made you feel? (4) Your name, job
title, company, city. Many thanks in advance!

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-----------------------------------

16) Summary: Specific examples of effective CTAs (calls to action)

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-bozy@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 1:00 PM EST - 22 December

Query:

Looking for specific examples of effective CTAs (calls to
action):

* Before * After * Results * Advice for other marketers

Please include your name, title, and company so we know how to
quote you in the piece.

Feel free to include your LinkedIn and Twitter handles for when
we share the article on social media
(https://twitter.com/marketingsherpa).

Here is the core piece of content we'll be linking to from the
article:

https://marketingexperiments.com/conversion-marketing/effective-calls-to-action

Here are previous articles to give you an example of what the
final published article will look like:

https://marketingsherpa.com/article/case-study/value-proposition-4-essential-levels-of-value-prop

https://www.marketingsherpa.com/article/case-study/what-2020-has-taught-marketers-8-lessons

https://marketingsherpa.com/article/case-study/marketing-strategy-5-successful-and-1-failed-strategic-approaches

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific examples with results

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-----------------------------------

17) Summary: Women's Fashion Brands

Category: Business and Finance

Email: query-bp05@helpareporter.net

Media Outlet: Femfounder

Deadline: 7:00 PM EST - 21 December

Query:

Looking to hear from fashion designers on new collection
launches for 2021.

Requirements:

Shoot over your website and social media channels for
consideration.

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