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[HARO] Business & Finance Queries: Afternoon Edition - Please note holiday observance

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Queries!



********* INDEX ***********

Business and Finance

1) VCs & Angels: 5 Things I Need To See Before Making An Investment (Authority Magazine and possibly Entrepreneur )

2) Financial Advice for If Your Area is Past COVID and if it Isn't (OppLoans Financial Sense Blog)

3) What are the benefits of video interviews in contingent staffing? (Glider)

4) Buy-now, pay-later options (Anonymous)

5) eCommerce website: best practices increase revenue (Dashly Blog)

6) Word Count for SEO: Is One Long Post Better Than Many Short Ones? (Databox Blog)

7) Word Count for SEO: Is One Long Post Better Than Many Short Ones? (Databox Blog)

8) What's ONE ecommerce integration that has helped you improve your store's conversion rate? (Databox Blog)

9) What to do with unwanted gift cards (U.S. News & World Report)

10) What should companies do to offer differentiated experiences for high-value customers? (CMS Wire)

11) Apple Announces a Self-Driving Apple-Branded Vehicle (MarketScale)

12) Blog post about how much small business owners should be spending on advertising and marketing (Business & Finance)

13) 7 Advantages of Using a Car Shipping Service (HP Coatings)

14) Top Incident Management Tools (Logit)

15) Fundraising During COVID-19 (Curacubby)

16) Looking for sources who know about employment scams in the wake of COVID19 (Courier Newsroom)

17) Impact Investors and ESG Professionals to share their sector outlook for 2021 (DrWealth)

18) Apple Car (Forbes.com)

19) Recruiters: The importance of using the right skills in your job description (National Career Website)

20) Bitcoin experts: How does Bitcoin work? (National Financial Website)

****************************

Business and Finance

1) Summary: VCs & Angels: 5 Things I Need To See Before Making An Investment

Name: Yitzi Weiner Authority Magazine and possibly Entrepreneur

Category: Business and Finance

Email: query-bo6n@helpareporter.net

Media Outlet: Authority Magazine and possibly Entrepreneur

Deadline: 7:00 PM EST - 15 January

Query:

Dear Friends Authority Magazine is starting a new series about

VCs & Angels: 5 Things I Need To See Before Making An
Investment. Full description here https://bit.ly/2W3OY0f

We would like to interview successful VC and Angel investors to
hear stories from their experience about what they look out for
when they invest in and give guidance to an emerging company.
The purpose of the series is to give guidance to founders about
the steps they need to take to eventually qualify to seek
investors.

The interview series will have two stages.

All of the full interviews will be published in Arianna
Huffington's Thrive Global and Authority Magazine, and they will
look like the following:

https://medium.com/authority-magazine/entrepreneur-television-personality-mark-cuban-ive-invested-probably-more-than-a-hundred-9c2882ca080f?source=friends_link&sk=0ae202516af5e5b6bd5f196089c3c8c9

https://medium.com/authority-magazine/shark-tanks-daymond-john-on-why-he-feels-a-duty-to-give-back-f61830af8ba3?source=friends_link&sk=96f8b4a24a1bfa568a26fc54efee116c

https://medium.com/authority-magazine/lori-greiner-shares-11-major-lessons-you-can-learn-from-the-shark-tank-e199446c98db?source=friends_link&sk=69f9750b2245fda40e9871f7c1bc6012

https://medium.com/authority-magazine/5-business-lessons-i-learned-on-the-way-to-becoming-a-shark-leadership-lessons-from-shark-tanks-affcc80281af?source=friends_link&sk=d61cdac42521ee3675b0bbd648d01215

https://thriveglobal.com/stories/social-impact-heroes-how-amber-zenith-emily-nelson-have-helped-to-reignite-a-love-for-aerobic-workouts-across-north-america/

In addition, after the all interviews are completed, an article
featuring the ideas from the best interviews will be submitted
to Buzzfeed and Entrepreneur.com, like these we have done:

https://www.entrepreneur.com/slideshow/345415
https://www.entrepreneur.com/slideshow/340907
https://www.entrepreneur.com/slideshow/339554

The Buzzfeed article will look similar to this:
https://www.buzzfeed.com/andrewziegler/heres-what-the-best-athletes-of-the-90s-look-lik

Individuals who are accepted for this series will be featured in
at least 2 - 4 articles.

Yitzi Weiner, Kristin Marquet, Parveen Panwar and Orlando Zayas
will be the primary leads for the series. Most interviews will
not require phone interviews and can be done by email.
Requirements:

We would like to interview successful VC and Angel investors to
hear stories from their experience about what they look out for
when they invest in and give guidance to an emerging company.

Please leave your pitch below so that we do not miss your
email. (The text of your submission will be a pitch for an
interview, and will not be used in the actual article)

Other articles that our team is actively working on (including
this one) can be seen here bit.ly/otherarticlesweareworkingon

Our complete list of story-lines can be seen here
https://medium.com/authority-magazine/ongoing-interview-series-in-authority-magazine-7d633a349753

For more about Authority Magazine and other articles created by
our team, please see here:
https://medium.com/authority-magazine/about-authority-magazine-bc4be45bdd05

Requirements:

We would like to interview successful VC and Angel investors to
hear stories from their experience about what they look out for
when they invest in and give guidance to an emerging company.

Back to Top Back to Category Index

-----------------------------------

2) Summary: Financial Advice for If Your Area is Past COVID and if it Isn't

Name: Andrew Tavin OppLoans Financial Sense Blog

Category: Business and Finance

Email: query-bpdc@helpareporter.net

Media Outlet: OppLoans Financial Sense Blog

Deadline: 11:00 AM EST - 24 December

Query:

After a long disease-filled year, the arrival of a vaccine means
we might be heading towards the light at the end of the tunnel.
However, it's unclear exactly how quickly vaccine distribution
will occur and how long it'll be before things really go back to
normal.

That's why it's smart to make financial plans for a scenario
where COVID has mostly passed on and one where it is still
lingering. What is some different financial that could apply if
COVID is still pervasive in your area next year, if you're
mostly past it, or that might apply for both?

Requirements:

Financial experts, financial planners, accountants

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-----------------------------------

3) Summary: What are the benefits of video interviews in contingent staffing?

Name: Dipayan Deshmukhya Glider

Category: Business and Finance

Email: query-bpdy@helpareporter.net

Media Outlet: Glider

Deadline: 7:00 PM EST - 25 December

Query:

To write a piece on the benefits of video interviews, I need
responses on the following questions: What are the benefits of
video interviewing in contingent staffing? What are its
advantages? What is its significance? Which video interviews are
better for contingent or bulk staffing?

Requirements:

CEOs, CTOs, CHROs, hiring managers, HRs, TA specialists,
recruiters. All responses are welcome.

Back to Top Back to Category Index

-----------------------------------

4) Summary: Buy-now, pay-later options

Category: Business and Finance

Email: query-bpe7@helpareporter.net

Media Outlet: Anonymous

Deadline: 12:00 PM EST - 24 December

Query:

There are more and more installment pay options online, such as
AfterPay. Experts tell us if they are a good idea.

Requirements:

Personal finance experts please answers questions below via
EMAIL ONLY. 1. How do these installment plans work? 2. Can they
hurt or help your credit score? 3. Do they charge a fee? 4. Are
they a good idea to use? Why/why not?

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-----------------------------------

5) Summary: eCommerce website: best practices increase revenue

Name: Valery Fenske Dashly Blog

Category: Business and Finance

Email: query-bpep@helpareporter.net

Media Outlet: Dashly Blog

Deadline: 7:00 PM EST - 24 December

Query:

We are compiling best eCommerce practices in one article. It
will cover the ways to increase revenue of an eCommerce store.
The practices should include ONLY what can be done on a website.
Share what works best of all with your Ecommerce store. Please
do not suggest ads or seo.

Requirements:

Please don't forget to share the link to your Ecommerce store

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-----------------------------------

6) Summary: Word Count for SEO: Is One Long Post Better Than Many Short Ones?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bpeq@helpareporter.net

Media Outlet: Databox Blog

Deadline: 1:00 AM EST - 23 December

Query:

1) . What is the ONE most important thing that should be
included in any annual marketing report?

2). Who is primarily responsible for preparing the annual
marketing report?

Executive (CMO, VP)

Director(s)

Manager(s)

3)What metrics are most important to present in the annual
report? Rank from most (1) to least important (4).

Acquisition metrics (traffic, etc.) Lead Generation metrics
(leads, conversion rates, etc.)

Sales metics (attributed sales)

Brand engagement (awareness, followers, impressions, etc.)

Channel attribution (content vs. SEO vs. email vs. paid, etc.)

5) How long does it typically take to prepare an annual report?

Hours

Days

Weeks

1 month or longer

4) How many tools are you typically pulling data from in order
to build the annual report?

Requirements:

We will only consider pitches that answer all 4 questions.

Be clear on who to attribute the quotes to & add company + URL

Back to Top Back to Category Index

-----------------------------------

7) Summary: Word Count for SEO: Is One Long Post Better Than Many Short Ones?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bper@helpareporter.net

Media Outlet: Databox Blog

Deadline: 3:00 AM EST - 23 December

Query:

1) How does your content team approach word count when it comes
to publishing and optimizing content?

2) Are writers given a target word count when assigned new work?

Always

Sometimes

Never

3) Have you seen a positive correlation between higher word
count and higher search rankings?

Yes

No

Not sure

Requirements:

We will only consider pitches that answer all 4 questions.

Be clear on who to attribute the quotes to & add company + URL

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-----------------------------------

8) Summary: What's ONE ecommerce integration that has helped you improve your store's conversion rate?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bpet@helpareporter.net

Media Outlet: Databox Blog

Deadline: 3:00 AM EST - 23 December

Query:

1) What's ONE eCommerce integration that has helped you improve
your store's conversion rate significantly? (short answer)

2) How does it work?

3) Which platform are you using to host your online store?

Shopify

BigCommerce

Squarespace

Weebly

Volusion

Magento

Wix

WooCommerce

LemonStand

Other (please specify)

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-----------------------------------

9) Summary: What to do with unwanted gift cards

Name: Geoff Williams U.S. News & World Report

Category: Business and Finance

Email: query-bpey@helpareporter.net

Media Outlet: U.S. News & World Report

Deadline: 10:00 AM EST - 23 December

Query:

I'm writing an article for U.S. News & World Report about what
people should do with unwanted gift cards (i.e., can you sell
them back to the store? I'm guessing not). Happy to get
suggestions from anyone but probably mostly looking for personal
finance experts or gift giving experts. Thanks, and happy
holidays everyone.

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-----------------------------------

10) Summary: What should companies do to offer differentiated experiences for high-value customers?

Name: Phil Britt CMS Wire

Category: Business and Finance

Email: query-bpfk@helpareporter.net

Media Outlet: CMS Wire

Deadline: 7:00 PM EST - 23 December

Query:

Need in-depth (250-300 words) commentary on what companies
should be doing -- ACTUAL EXAMPLES that discusss what they are
doing and why it is of value -- to offer differentiated CX for
high-value customers. DON'T NEED ANYTHING ON WHY THEY SHOULD DO
IT, THAT IS ALREADY ESTABLISHED (and what previous contibutors
have focused on). Preference for earliest contributors who meet
the parameters.

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-----------------------------------

11) Summary: Apple Announces a Self-Driving Apple-Branded Vehicle

Name: Daniel Litwin MarketScale

Category: Business and Finance

Email: query-bpfr@helpareporter.net

Media Outlet: MarketScale

Deadline: 6:00 PM EST - 22 December

Query:

Apple has announced that, as soon as 2024, the company will
begin production of an Apple-branded car. The car, which will
supposedly have self-driving functionality, is eyeing LiDAR as a
key technology to support its functionality. The news has shot
stocks up for several LiDAR companies.

I'm looking for thought leadership for a video podcast interview
on...

a) how viable a self-driving solution is for Apple after hype
for the technology has died down, from Tesla's vehicles capping
out at only Level 2 autonomy, and Uber selling its ATG b) how
LiDAR manufacturers and developers should prepare for the
possibility of an Apple vehicle c) how autonomous vehicle
manufacturers should prepare for the possibility of an Apple
vehicle d) how LiDAR technology is poised to support AV
solutions moving forward

Reference article:
https://www.cnbc.com/2020/12/21/lidar-stocks-soar-after-report-that-apple-is-working-on-a-car-for-2024.html

Requirements:

Experts who can provide insightful thought leadership on the
autonomous vehicle space, and if possible, more specific
commentary on LiDAR tech and current AV products in market.

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-----------------------------------

12) Summary: Blog post about how much small business owners should be spending on advertising and marketing

Name: Elise Moores Business & Finance

Category: Business and Finance

Email: query-bpfu@helpareporter.net

Media Outlet: Business & Finance

Deadline: 1:00 PM EST - 23 December

Query:

In fewer than 300 words, please provide a quote that addresses
average costs/cost ranges small business owners should incur for
advertising; what the budget should account for; and/or factors
to consider when developing a marketing budget.

Requirements:

Accepting responses from any of the following marketing
professionals experienced with budgeting for advertising: CEO of
a small business, COO of a small business, marketing professor,
marketing manager, VP of marketing or similar

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-----------------------------------

13) Summary: 7 Advantages of Using a Car Shipping Service

Name: Amanda Thomas HP Coatings

Category: Business and Finance

Email: query-bna4@helpareporter.net

Media Outlet: HP Coatings

Deadline: 7:00 PM EST - 24 December

Query:

We are putting up an article about vehicles, trucking,
automobiles and stuff. We need expert opinions, car owners, car
company owners to give us some insight about the said topic.

You can send 2-3 sentences of your pitch. We need a unique,
grammar error free pitch, and can pass Copyscape review.

You can include a short bio

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-----------------------------------

14) Summary: Top Incident Management Tools

Name: Eleanor Bennett Logit

Category: Business and Finance

Email: query-bomo@helpareporter.net

Media Outlet: Logit

Deadline: 2:00 PM EST - 24 December

Query:

We want to know your views on incident management tools you use
for our latest blog roundup. Pros, cons, costs, and personal
experience of using tools would be helpful.

Some suggestions: Opsgenie Pagerduty Victorops Xmatters
Freshservice Zendesk

Requirements:

Please have experience of using incident management tools

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-----------------------------------

15) Summary: Fundraising During COVID-19

Name: Dejaih Smith Curacubby

Category: Business and Finance

Email: query-bowv@helpareporter.net

Media Outlet: Curacubby

Deadline: 11:00 PM EST - 29 December

Query:

Summary: In your experience, what do you suggest to a child
care/ school trying to raise funds to continue operation? What
are some donor engagement tactics of yours? How do you formulate
your organization's "ASK" pitch? How do you use technology to
host fundraising events? How do you get your board members and
volunteers involved to help you raise money? What creative ways
can help you increase awareness and engage the broader community
to give? Please send your response in 100-200 words with your
name, title, company, and website.

Requirements:

Non-profit development fundraisers, educators, administrator,
child care owners

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-----------------------------------

16) Summary: Looking for sources who know about employment scams in the wake of COVID19

Name: Mikhal Weiner Courier Newsroom

Category: Business and Finance

Email: query-bpdr@helpareporter.net

Media Outlet: Courier Newsroom

Deadline: 5:00 PM EST - 23 December

Query:

I'm writing a story about the proliferation of employment scams
that are targeting people who are working from home due to the
pandemic. I've become aware of scammers who are trolling
LinkedIn, looking for people who are trying to find remote work
and getting them to send huge sums of money (not to mention
personal information) by pretending to be representatives of
various companies. It's a very elaborate scam and cleverly
designed to take advantage of the current situation in the labor
market.

I'm looking for one of the following:

1) a legal expert who can speak about what options are available
to victims of these types of scams

2) anyone who knows about a rise in employment scams in the wake
of COVID-induced rampant unemployment

3) Anyone who knows either an individual or a company who has
been victimized by these types of phishing scammers

Back to Top Back to Category Index

-----------------------------------

17) Summary: Impact Investors and ESG Professionals to share their sector outlook for 2021

Name: Bowen khong DrWealth

Category: Business and Finance

Email: query-bpev@helpareporter.net

Media Outlet: DrWealth

Deadline: 7:00 PM EST - 29 December

Query:

We're looking for response from impact investors
(funds/portfolio managers), and impact/ESG influencers and
working professionals to share their sector outlook for 2021.

"On the impact/ESG sectors you are in, what do you foresee in
2021 (<300 words)"

Requirements:

Please indicate your impact sector, name, title, company, URL,
and headshot (150x150) i.e indicate image link since HARO
doesn't allow attachment.

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-----------------------------------

18) Summary: Apple Car

Name: Tom Taulli Forbes.com

Category: Business and Finance

Email: query-bpfi@helpareporter.net

Media Outlet: Forbes.com

Deadline: 7:00 PM EST - 22 December

Query:

This week, Apple stock jumped on news that it is ramping its
efforts for building a self-driving EV. The plan is to have
something by 2024. It also looks like this will be a consumer
passenger vehicle. So how realistic is this? What needs to be
done to make this a reality? Will Level 5 cars be common in
2024? Is the Apple car a real threat against Tesla and other
automakers?

Requirements:

I'm looking for expert commentary.

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-----------------------------------

19) Summary: Recruiters: The importance of using the right skills in your job description

Name: Kate Ashford National Career Website

Category: Business and Finance

Email: query-bpfv@helpareporter.net

Media Outlet: National Career Website

Deadline: 3:00 PM EST - 23 December

Query:

For an upcoming story on a national career website, I'm looking
for recruiters and job search experts to talk about the
importance of including the right skills in your job posting.
Why is this so crucial? How many skills is too many? How do you
know you've listed the right ones? If you're interested in
weighing in, please shoot me a quick email with your name,
credentials and a few points you'd like to cover. For more about
me and my work, please visit kateashford.com or
facebook.com/kateashfordwriter.

Back to Top Back to Category Index

-----------------------------------

20) Summary: Bitcoin experts: How does Bitcoin work?

Name: Kate Ashford National Financial Website

Category: Business and Finance

Email: query-bpfw@helpareporter.net

Media Outlet: National Financial Website

Deadline: 7:00 PM EST - 23 December

Query:

For an upcoming article on a national financial website, we're
writing a primer on Bitcoin: What is Bitcoin? How does it work?
How do you use it? How do you buy it? How do you invest in it?
*Should* you invest in it? If interested in weighing in, shoot
me an email with your name, credentials and a few of the points
you'd like to cover. For more about me and my work, please visit
kateashford.com or facebook.com/kateashfordwriter.

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-----------------------------------



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