sheet to write better press releases in just 4 steps:
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Queries!
********* INDEX ***********
Lifestyle and Fitness
1) DIY Recipes from Restaurants and Chefs (Roku.com)2) Yoga Teachers: Tips for Nailing Common But Tricky Poses (MyFitnessPal Blog)
3) Hearing Loss Treatments & Symptoms (WebMD.com)
4) Why napping during lunchtime is good for productivity (Business Insider)
5) All Gift Guides (blogger )
6) How to Clean Brass (Martha Stewart Living)
7) Psychological Insights + Tips on Risk Taking/Embracing Change (Rocket Mortgage Blog)
8) The benefits of reading on cognition/brain health (cognitive decline, stress, depression) (INSIDER)
9) https://app.helpareporter.com/queries/detail/536553 (San Francisco Bay Area)
10) Road schooling families of America (Anonymous)
11) Fruit People Shouldn't Buy, According to Experts (SHEfinds)
12) Clean out kitchen cabinet and fridge (AAA)
13) Your successful (or unsuccessful) Marketing Strategy looking for specific examples (MarketingSherpa)
14) Holiday Gift Guide for Mom, Dad, Home (amotherworld.com)
15) Political differences causing family drama - Podcast Interview (Anonymous)
16) The One Way You're Putting Pressure on Your Partner Without Realizing It (Best Life Online)
17) The One Way You're Putting Pressure on Your Partner Without Realizing It (Best Life Online)
18) Looking for Holiday Gift Guide Ideas for New Bicycle Owners (Blog/Online)
19) Storm prep/home maintenance experts for prepping your article for winter storms (Via Magazine)
20) Why and When to Take a Hydration Supplement (Openfit)
****************************
Lifestyle and Fitness
1) Summary: DIY Recipes from Restaurants and ChefsName: Andy Desai Roku.com
Category: Lifestyle and FitnessEmail: query-biil@helpareporter.net
Media Outlet: Roku.com
Deadline: 8:00 PM EST - 15 November
Query:
We will be featuring recipes and signature dishes and diy
recipes from RESTAURANTS and CHEFs that viewers can do and
follow along with at home.
Requirements:
Please read the query, this is for the Rock Star Recipes channel
on Roku
https://channelstore.roku.com/details/d82dccc945e312e1e70f2bf75b0c7641/rock-star-recipes-and-food-fun
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Name: Julia Malacoff MyFitnessPal Blog
Category: Lifestyle and FitnessEmail: query-bipr@helpareporter.net
Media Outlet: MyFitnessPal Blog
Deadline: 7:00 PM EST - 11 November
Query:
I'm looking to interview experienced yoga teachers on their top
tips for nailing common yoga poses that are often performed
incorrectly, especially by beginners (i.e. downward dog, upward
dog, chaturanga, triangle pose). What are your best tips for
improving these and other common poses?
Requirements:
-Must be a registered yoga teacher. -Must be available for email
interview by EOD Friday Nov. 15. -Please send the poses you'd
like to discuss, and I'll respond with specific questions.
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Name: Amanda Vining WebMD.com
Category: Lifestyle and FitnessEmail: query-bis5@helpareporter.net
Media Outlet: WebMD.com
Deadline: 12:00 PM EST - 10 November
Query:
I am looking for quotes of 1-2 sentences that answer the
following questions:
What is Sensorineural Hearing Loss? What are the symptoms of
Sensorineural Hearing Loss?
What should a patient expect during an evaluation for
Sensorineural Hearing Loss?
What is the treatment for Sensorineural Hearing Loss?
Which type of specialist should a patient see for Sensorineural
Hearing Loss?
Is Sensorineural Hearing Loss genetic? Can it be prevented? If
so, how?
Requirements:
Preferably quotes from experts in medicine, science, or research
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Name: jen glantz Business Insider
Category: Lifestyle and FitnessEmail: query-bit0@helpareporter.net
Media Outlet: Business Insider
Deadline: 7:00 PM EST - 10 November
Query:
Looking for neurologists (board-certified, MD) to share the
benefits of napping every day during lunch. Please share 3-4
benefits, the reason why it's a benefit, and how long suggested
naps should be and why.
Requirements:
Must be a neurologist (board-certified, MD)
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Name: Nancy Reyes blogger
Category: Lifestyle and FitnessEmail: query-biue@helpareporter.net
Media Outlet: blogger
Deadline: 7:00 PM EST - 30 November
Query:
Seeking product for my guide for moms, dads, children, pets,
foodies and tech geeks. Anything from electronics to clothes,
shoes, toys, perfume, and much more. The blog has 140,000 unique
monthly visitors and complies with the FTC blogger guidelines
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Name: Rachel Sanoff Martha Stewart Living
Category: Lifestyle and FitnessEmail: query-bix4@helpareporter.net
Media Outlet: Martha Stewart Living
Deadline: 12:00 PM PST - 11 November
Query:
I'm looking to speak with professional cleaners, jewelers, and
people who work at kitchenware/home decor retailers about the
best ways to clean brass products.
Requirements:
Must be a professional cleaner or jeweler or work at a
kitchenware / home decor retailer
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-----------------------------------
Name: Kiana Mason Rocket Mortgage Blog
Category: Lifestyle and FitnessEmail: query-biy2@helpareporter.net
Media Outlet: Rocket Mortgage Blog
Deadline: 12:00 PM PST - 11 November
Query:
Hi! We're looking for mental health experts with authority and a
degree in the field of psychology/mental well being (currently
practicing clinician, therapist, researcher, lecturer, etc.). We
will also consider pitches from coaches (life/business) with
experience navigating risks/changes.
Please provide insights/tips about risk-taking and embracing
change. These can be general (speaking to the average reader,
parents, etc.) or tie into business/career moves (feel free to
provide both).
Requirements:
--Source Authority--
- Mental health expert or professional coach (with experience
evaluating risks/navigating change) - Authoritative site we can
link to (preferable, so readers can see who they are getting
their information from)
--Pitch Contents-- - Please provide insights/tips for any of
the following questions or for the topics in general: -- What
do people get wrong about risk-taking or embracing change? --
How can someone effectively evaluate risks and make 'good'
decisions? -- What tips do you have for someone who shies away
from risks (ex: job change)? -- What can people do to better
take-on risks (exercises, mantras, thought process guidance)?
-- [A relevant tip/angle that fits under the topics of
risk-taking and embracing change]]
--Format-- - Please format your pitch as follows:
NAME, TITLE at PLACE [SITE LINK]]
Tip summary (~10 words or less)
More in-depth explanation and any additional tips (under 300
words -- there's nothing wrong with being more concise).
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-----------------------------------
Name: Lia Tabackman INSIDER
Category: Lifestyle and FitnessEmail: query-biy3@helpareporter.net
Media Outlet: INSIDER
Deadline: 8:00 PM EST - 10 November
Query:
I want to speak to an expert (MD, Ph.D., etc.) about how reading
(books, novels, etc.) affects cognition and brain health.
I specifically want to discuss: - How reading strengthens
connections in the brain - How reading prevents age-related
cognitive decline - How reading reduces stress levels - How
reading improves memory and concentration - How reading affects
lifespan
Please be prepared to share studies and relevant sources.
Requirements:
- You must be able to speak about cognition and neuroscience in
layman's terms. This is a simple, explanatory article for
Insider's Health Reference library. - You must be an MD, ND, or
Ph.D. or have other credentials. - You must not sell any
supplements or products
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-----------------------------------
Name: Darlene Tenes San Francisco Bay Area
Category: Lifestyle and FitnessEmail: query-biy4@helpareporter.net
Media Outlet: San Francisco Bay Area
Deadline: 7:00 PM PST - 10 November
Query:
Beauty blogger, makeup artist or stylist needed to do a before
and after segment for a San Francisco Bay Area TV segment.
Makeover(s) participant will come from CityTeam, a nonprofit
that serves men or women going through homelessness, transition
or rehabilitation. Target clothing will be used but may be
supplemented.
Requirements:
Must be available one day on November 12 from 2pm - 6pm OR
November 14 from 10am - 1pm in San Jose, CA. Please submit your
name, contact info, professional information, social media link
or website.
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-----------------------------------
Category: Lifestyle and Fitness
Email: query-biyf@helpareporter.net
Media Outlet: Anonymous
Deadline: 2:00 PM PST - 11 November
Query:
I'm researching for a story and am looking to connect with
families in America who have started road schooling because of
the pandemic, as well as families who have been on the road for
at least a year.
For new road schooling families: Let me know where you're from
and how your family came to the decision of trading your
pre-pandemic lifestyle for this road schooling one.
For families who started road schooling before this pandemic:
how has the road schooling community in America changed? For
example, are you noticing more or less families embrace this
lifestyle now?
Requirements:
Families located in America only. Please send an initial
response to my questions by email.
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Name: Leah Carton SHEfinds
Category: Lifestyle and FitnessEmail: query-bih8@helpareporter.net
Media Outlet: SHEfinds
Deadline: 5:00 PM EST - 12 November
Query:
I am looking for a health expert to speak to One Fruit You
Should Stop Buying At The Grocery Store In 2020, According To
Experts. Choose a fruit and explain your reasoning why it may
pose potential health risks. Thanks!
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-----------------------------------
Name: Pamela George AAA
Category: Lifestyle and FitnessEmail: query-biqz@helpareporter.net
Media Outlet: AAA
Deadline: 7:00 PM EST - 18 November
Query:
Looking for experts on what to pitch or keep in your cabinets
and fridge, such as spices. When do you toss?
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-----------------------------------
Name: Daniel Burstein MarketingSherpa
Category: Lifestyle and FitnessEmail: query-biud@helpareporter.net
Media Outlet: MarketingSherpa
Deadline: 1:00 PM EST - 12 November
Query:
The specific Marketing Strategy example(s) can be from any
industry and should include:
* Before (if applicable) * After * Results (how do you know it
was successful or unsuccessful?) * Advice for other marketers
based on your specific example * Your/your sources' role in the
campaign
Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).
Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).
Here is a key piece of content we'll be sharing in the article,
to spark your thinking:
https://marketingexperiments.com/conversion-marketing/optimizing-tactics-vs-strategy
Here are previous articles to give you an example of what the
final published article will look like:
https://www.marketingsherpa.com/article/case-study/clear-marketing-messages-5-quick-case-studies
https://www.marketingsherpa.com/article/case-study/subscription-marketing-4-mini-case-studies-of-recurring-revenue-products
https://www.marketingsherpa.com/article/case-study/ecommerce-10-mini-case-studies-successful-marketing-online-shopping
A few things I do to make the experience better for sources:
- I respond to every pitch to let you know I got it
- If you are included in the article, I will send you a link
once it is published
- If you have a question, I will answer it
Requirements:
Specific examples of marketing strategies with results
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-----------------------------------
Name: Maria Lianos-Carbone amotherworld.com
Category: Lifestyle and FitnessEmail: query-biw1@helpareporter.net
Media Outlet: amotherworld.com
Deadline: 9:00 AM EST - 12 November
Query:
On the search for the best holiday gifts for mom, dad, and for
the home. Products featured will include an image and brief
description along with a link where to purchase. May also be
featured on Instagram. .
Requirements:
Sample would be helpful for review, but not absolutely necessary.
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-----------------------------------
Category: Lifestyle and Fitness
Email: query-biw5@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST - 13 November
Query:
Is it possible to engage fully in civil discourse with someone
with a completely opposite viewpoint without attacking or
"canceling" each other? Is it possible to even be friendly?
This is the question award-winning voice and presence coach
Elissa Weinzimmer is seeking to answer in her upcoming November
episodes. Elissa is the founder and host of the "Find Your
Voice, Speak Your Truth" Podcast, and has been a voice and
presence coach for over a decade.
She will be outlining her methodology for "Conversation Culture"
at the start of the episode, to encourage civil discourse.
All interviewees must be on board to engage in the conversation
and with Elissa's Conversation Culture framework. Focus is not
on debating or proving a particular belief "Right" - rather, the
focus is on following the conversation framework to analyze and
understand physiological responses when sensitive topics are
discussed, and giving the listener the tools to engage in
respectful, civil conversation in the future.
TIGHT DEADLINE - Application deadline is by Friday, November
13th.
QUESTIONS:
1 - What is your name?
2 - Please send links to your work, website, speaking or other
features, podcast, or Facebook profile. Prior podcast experience
preferred but not required.
3 - Please describe your ideological beliefs. What topics do you
have a strong opinion on?
4 - Are you comfortable speaking about ideologically sensitive
topics (for example, mask wearing, abortion, police defunding,
vaccines, and/or immigration policy)? Are there any topics you
feel uncomfortable discussing?
Requirements:
Must be available to record between November 16th - 20th.
The purpose of these interviews is to engage in intentional,
respectful, and purposeful civil discourse.
We will be analyzing our physiological and emotional reactions
at different points of the conversation, and speaking openly
about them to inspire and educate listeners.
**If applying, you must agree to engage with the "Conversation
Culture" framework for the purpose of the conversation.**
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-----------------------------------
Name: Kali Coleman Best Life Online
Category: Lifestyle and FitnessEmail: query-bixh@helpareporter.net
Media Outlet: Best Life Online
Deadline: 7:00 PM EST - 10 November
Query:
When you love someone, you often want to show that in words.
However, there are some things we often say that may actually be
harmful to our relationship and each other. Telling your partner
that they "saved your life" or that you "can't live without
them" can both put pressure on your partner and give them a
sense of power over you. Why is this? Why can this bad a bad
thing? What other reasons should you not say this to your
partner? What can you say to your partner that has a similar
sense of appreciation but isn't so detrimental. What other
things should you avoid saying to your partner that people may
not realize? What else can you say about people telling their
partner they saved them or that they cannot live without them?
Requirements:
Looking for psychology experts and/or relationship experts!
Please explain your expertise in your response.
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Name: Kali Coleman Best Life Online
Category: Lifestyle and FitnessEmail: query-bixi@helpareporter.net
Media Outlet: Best Life Online
Deadline: 7:00 PM EST - 10 November
Query:
When you love someone, you often want to show that in words.
However, there are some things we often say that may actually be
harmful to our relationship and each other. Telling your partner
that they "saved your life" or that you "can't live without
them" can both put pressure on your partner and give them a
sense of power over you. Why is this? Why can this bad a bad
thing? What other reasons should you not say this to your
partner? What can you say to your partner that has a similar
sense of appreciation but isn't so detrimental. What other
things should you avoid saying to your partner that people may
not realize? What else can you say about people telling their
partner they saved them or that they cannot live without them?
Requirements:
Looking for psychology experts and/or relationship experts!
Please explain your expertise in your response.
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-----------------------------------
Name: Liza Ford Blog/Online
Category: Lifestyle and FitnessEmail: query-bixw@helpareporter.net
Media Outlet: Blog/Online
Deadline: 7:00 PM EST - 15 November
Query:
We are looking for gift ideas for all of the people who have
purchased bicycles during this pandemic! Bike helmets,
accessories, new bikes, clothing, etc etc. This November we will
publish our Holiday Gift Guide! We are excited to work on this
gift guide as it is our most popular gift guide each year! We
have gift guide categories for Women, Men, Pets, Children &
Teens, Arts & Crafts, Books and Monthly Subscriptions. We are
looking for popular, fun and unique gift ideas that will appeal
to our readers.
Our blog is focused on helping our readers save on necessities
so that they can splurge on luxuries. Our readers love to save
money so that they can then spend it on fun new items that I
review or recommend on my blog. We are only including items
that we personally like and would use. We will publish our gift
guide on November 13th. The last day we will add products to the
gift guide is December 15th. We will continually promote and
update our gift guide through December 15th. Each product that
I feature will include a high res image (provided by you) as
well as a product description and link to the product. Below
are my social media stats for your consideration: Facebook:
126,500 fans (https://www.facebook.com/addictedtosaving)
Twitter: 9,500 followers (https://twitter.com/addicted2saving)
Pinterest: 4,600 followers
(https://www.pinterest.com/addicted2saving/) Instagram: 2,2250
followers (https://instagram.com/addictedtosaving/)
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Name: Madeleine Burry Via Magazine
Category: Lifestyle and FitnessEmail: query-bixz@helpareporter.net
Media Outlet: Via Magazine
Deadline: 3:00 PM EST - 12 November
Query:
Hi there! For Via Magazine, I'm looking for home experts to
share tips on how to ready your home for winter storms (wet
weather, high winds, hail, and snow).
Requirements:
Experts from national organizations/companies or experts based
in Arizona, Nevada, California, Montana, or Utah.
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Name: Michael Martin Openfit
Category: Lifestyle and FitnessEmail: query-biyr@helpareporter.net
Media Outlet: Openfit
Deadline: 7:00 PM EST - 13 November
Query:
Hi, I'm looking for dietitians, doctors and fitness experts to
quote in an explainer on hydration supplements. The piece will
answer these questions: What are hydration supplements? Do
hydration supplements work? Can water hydrate a person enough on
its own? Why is hydration important? What do electrolytes do to
help with hydration?
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-----------------------------------
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