[HARO] High Tech Queries: Afternoon Edition

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Queries!

********* INDEX ***********

High Tech

1) Calling Marketing Leaders Who Need More ROI/ROAS (LinkedIn)

2) Cyber Command attributes two malware packages to Russian hacking team (Washington Examiner)

3) Walmart & Robots (Forbes.com)

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High Tech

1) Summary: Calling Marketing Leaders Who Need More ROI/ROAS

Name: Michael Maven LinkedIn

Category: High Tech

Email: query-bhl5@helpareporter.net

Media Outlet: LinkedIn

Deadline: 10:00 PM EST - 3 November

Query:

If you're looking for more ROI/ROAS from your marketing spend,
this is for you. What are your current ROI/ROAS challenges in
November 2020 and why should you receive a free benchmark
report? In return, I will pick through some of the interesting
ones, and send you a quick benchmark report from a leading
Forbes featured marketing consultant on the friction that is
degrading your ROI/ROAS (we will pay for their time). This will
be actionable information, not theory and you get it for zero
cost just for being part of this article.

Requirements:

Be a marketing leader (or have intimate knowledge of marketing)
at a $5m - $10m online company. Pls mention revenue for my
internal grouping only - it will NOT be mentioned in the final
article. I need your name, website url and contact email address
for you to receive the benchmark report when complete.

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2) Summary: Cyber Command attributes two malware packages to Russian hacking team

Name: Grant Gross Washington Examiner

Category: High Tech

Email: query-bhlh@helpareporter.net

Media Outlet: Washington Examiner

Deadline: 12:00 PM EST - 4 November

Query:

Recently, US Cyber Command has attributed the ComRAT and Zebrocy
malware packages to Russian hacking teams.
https://www.zdnet.com/article/us-cyber-command-exposes-new-russian-malware/

"The purpose of this recent US government exposé is to share
recent versions of these hacking tools with the general public
so system administrators and other defenders can add detection
rules and update protective measures."

My questions:

-- Why is it important for Cyber Command to attribute these
malware packages to Russian hacking teams?

-- What's the benefit to the public for these kinds of alerts?

-- What do these malware packages do? What are ComRAT and
Zebrocy used for?

-- What's the appropriate response for companies and for the
U.S. government?

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3) Summary: Walmart & Robots

Name: Tom Taulli Forbes.com

Category: High Tech

Email: query-bhlp@helpareporter.net

Media Outlet: Forbes.com

Deadline: 7:00 PM EST - 3 November

Query:

I'm writing a post about the news that Walmart has abandoned its
effort to use robots for tracking inventory in the store aisles.
So what does this mean for the robotics industry? Is this just
a one-off? Or are robots proving more difficult when it comes
to automation? Or might technologies like AI be a help?

Requirements:

I'm looking for expert commentary.

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