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[HARO] Business & Finance Queries: Afternoon Edition

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Queries!



********* INDEX ***********

Business and Finance

1) Applications of SAP Analytics Cloud (Fingent)

2) Social media strategy for 2021 - are you ready? (Kivo Daily)

3) What to expect of gold in 2021? (Mexico Business News)

4) What's the best way to measure the effectiveness of your ad campaigns? ROI, ROMI or ROAS? (Databox Blog)

5) What's ONE way to use LinkedIn Campaign Groups? (Databox Blog)

6) What's the best way to optimize Twitter ads for lead generation? (Databox Blog)

7) NBC News editor looking for a retail expert to share guidance on Giving Tuesday (NBC News Online - New York Office)

8) Looking for Everday Heroes in Boston/New England for a special section in The Boston Globe" (The Boston Globe)

9) How to negotiate a lease during the pandemic (Anonymous)

10) Housing Trends to Expect 2021/2020 (Review) (Anonymous)

11) What does a Biden Presidency Mean For Housing? (Anonymous)

12) Best books on copywriting (Mastro Commerce)

13) How the Travel Industry Can Make a Comeback (Anonymous)

14) what is the Software Development Life Cycle / SDLC (Logit)

15) git-checkout-remote-branch (Logit)

16) What are your predictions for SaaS Marketing in 2021? (Anonymous)

17) Ransomware Trends in Healthcare (FRSecure)

18) Public relations for beauty products & cosmetics (Prowly Magazine)

19) Anxiety in business (Kivo Daily)

20) Finance and Investing Experts thoughts on growing wealth fast (Anonymous)

21) Strategies for 2021's Revolutionsed Digital Marketing Landscape (Outgrow.co)

22) What results have you seen from running Facebook dynamic ads? (Anonymous)

23) How will you help an employee whose mental illness brings negative publicity? (Red Diamonds Media )

24) Have You Turned Your Passion into a Successful Business? (AARP)

25) Seeking people who lost money/assets in divorce (Bloomberg Businessweek)

26) Looking to interview female entrepreneurs (Femfounder)

****************************

Business and Finance

1) Summary: Applications of SAP Analytics Cloud

Name: Saheen Najeeb Fingent

Category: Business and Finance

Email: query-blhw@helpareporter.net

Media Outlet: Fingent

Deadline: 7:00 PM EST - 27 November

Query:

Want to know more about the top business challenges solved by
SAP Analytics Cloud

Requirements:

Would love quotes from c-level employees, senior managers, team
leads and other senior positions

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-----------------------------------

2) Summary: Social media strategy for 2021 - are you ready?

Name: MARCIO DELGADO Kivo Daily

Category: Business and Finance

Email: query-blok@helpareporter.net

Media Outlet: Kivo Daily

Deadline: 2:00 PM EST - 27 November

Query:

Although lots of what has been planned for 2020 has been
shelved, due unprecedent events, businesses still must plan
their social media strategy and content ahead - even when facing
marketing uncertainty.

Are you ready for 2021 when it comes to your social media
strategy? What will you be doing differently and how are you
managing expectations?

Requirements:

Looking to hear from small or medium business owners who are
directly involved with the social media strategy of a business.
Please kindly reply in no more than 75 words adding a URL to
your LinkedIn account.

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-----------------------------------

3) Summary: What to expect of gold in 2021?

Name: Alejandro Ehrenberg Mexico Business News

Category: Business and Finance

Email: query-blq1@helpareporter.net

Media Outlet: Mexico Business News

Deadline: 7:00 PM EST - 1 December

Query:

The article is about the main factors that will affect the gold
price in 2021.

How will this affect the mining industry?

What should investors do to take advantage of the situation?

Requirements:

I am ideally looking for experts in finance and the mining
industry.

A short paragraph would be sufficient.

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-----------------------------------

4) Summary: What's the best way to measure the effectiveness of your ad campaigns? ROI, ROMI or ROAS?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bluu@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 26 November

Query:

Name: Last name:

Company: Url (for inbound link):

1)What's the best way to measure the effectiveness of your ad
campaigns? ROI, ROMI or ROAS? Why?

2) In your opinion, which of the 3 metrics are most important
for measuring the effectiveness of your advertising campaigns?
(select one)

ROI

ROMI

ROAS

Requirements:

Incomplete answers won't be considered in the final post
version. Quote's attribution should be clearly outlined at the
beginning of the answers.

Back to Top Back to Category Index

-----------------------------------

5) Summary: What's ONE way to use LinkedIn Campaign Groups?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bluv@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 26 November

Query:

Name: Last name:

Company: Url (for inbound link):

1) What's ONE way to use LinkedIn Campaign Groups?

2) How many LinkedIn campaign groups do you have set up? (select
one)

1

2-3

4-5

6-7

8-9

Requirements:

Incomplete answers won't be considered in the final post
version. Quote's attribution should be clearly outlined at the
beginning of the answers

Back to Top Back to Category Index

-----------------------------------

6) Summary: What's the best way to optimize Twitter ads for lead generation?

Name: Spela Mlekuz Databox Blog

Category: Business and Finance

Email: query-bluw@helpareporter.net

Media Outlet: Databox Blog

Deadline: 7:00 PM EST - 26 November

Query:

Name: Last name:

Company: Url (for inbound link):

1) In your experience, what's the best way to optimize Twitter
ads for lead generation?

2) Have conversion rates on Twitter gotten better, worse, or
stayed the same over time?

Better

Worse

Same

3) How often are you launching new Twitter ads aimed at lead
generation?

Daily

Weekly

Monthly

Quarterly

Infrequently

Requirements:

Incomplete answers won't be considered in the final post
version. Quote's attribution should be clearly outlined at the
beginning of the answers.

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-----------------------------------

7) Summary: NBC News editor looking for a retail expert to share guidance on Giving Tuesday

Name: Nicole Saunders NBC News Online - New York Office

Category: Business and Finance

Email: query-blvf@helpareporter.net

Media Outlet: NBC News Online - New York Office

Deadline: 10:00 AM EST - 30 November

Query:

Looking to speak with a retail expert to share guidance with
NBCNews.com readers on all things worth knowing about Giving
Tuesday. The story goes live on the afternoon of Monday, 11/30,
and am looking to speak with one or two sources ASAP.

Talking points include:

-- How would you describe Giving Tuesday? -- What's the most
important thing shoppers should keep in mind regarding Giving
Tuesday? -- How will Giving Tuesday look this year compared to
years past? -- Which stores are having notable sales/deals
during Giving Tuesday? Please explain. -- What are the best
deals or sales readers should keep an eye out for during Giving
Tuesday? -- Tell us about 3-5 specific highlight
products/brands that readers should check out during Giving
Tuesday. -- What have I not asked above that's worth telling
readers?

Requirements:

N/A

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-----------------------------------

8) Summary: Looking for Everday Heroes in Boston/New England for a special section in The Boston Globe"

Name: Jacqueline Lisk The Boston Globe

Category: Business and Finance

Email: query-blvo@helpareporter.net

Media Outlet: The Boston Globe

Deadline: 5:00 PM EST - 27 November

Query:

I am working on an "Everyday Heroes of 2020" section to
celebrate the everyday people that made 2020 a little better and
brighter for us all--from frontline workers to a boxing coach
who persevered through this year by mounting a punching bag to
his jeep and moving lessons outdoors.

The section will feature photos and brief descriptions of the
heroes, as well as a few longer stories.

If you or someone you know is an everyday hero who should be
considered for a brief mention or a full story, please send me a
brief description as soon as you can. Thank you!

Requirements:

Only requirements are that they be local heroes (no one outside
of New England) and everyday heroes (not powerful people like
big company execs. More like the sub shop owner who offered free
meals to the elderly even though they were struggling, the
grocery store worker who took extra shifts so their vulnerable
teammates wouldn't have to go in during the height of the
pandemic, etc.)

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-----------------------------------

9) Summary: How to negotiate a lease during the pandemic

Category: Business and Finance

Email: query-blvy@helpareporter.net

Media Outlet: Anonymous

Deadline: 3:00 PM EST - 25 November

Query:

What are your tips for negotiating a lease during the pandemic?

Requirements:

- Rental Experts - Housing Experts

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-----------------------------------

10) Summary: Housing Trends to Expect 2021/2020 (Review)

Category: Business and Finance

Email: query-blvz@helpareporter.net

Media Outlet: Anonymous

Deadline: 3:00 PM EST - 25 November

Query:

What are some trends in housing we can expect in 2021? These
include refinancing, QM Patch, housing supply, etc.

What are some notable housing developments for 2020? Was it a
year for homeowners? What about renters?

Can you send 6-7 sentences written commentary?

Requirements:

Housing Expert Housing Economist Rental Expert Real Estate Agent

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-----------------------------------

11) Summary: What does a Biden Presidency Mean For Housing?

Category: Business and Finance

Email: query-blw4@helpareporter.net

Media Outlet: Anonymous

Deadline: 3:00 PM EST - 25 November

Query:

Biden has listed numerous proposals in regards to housing. You
can find them here: https://joebiden.com/housing/ I'm
interesting in hearing expert's opinions on the pros/cons of any
provisions that stand out to them.



Requirements:

Housing Expert Economist

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-----------------------------------

12) Summary: Best books on copywriting

Name: Carmine Mastropierro Mastro Commerce

Category: Business and Finance

Email: query-bijm@helpareporter.net

Media Outlet: Mastro Commerce

Deadline: 7:00 PM EST - 30 November

Query:

I'm looking for personal recommendations on copywriting books.
Please let me know the title of the book along with some of the
main takeaways or reasons why writers should read it.

Please also include a headshot, URL, and social media links for
credit.

Requirements:

Marketers and copywriters

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-----------------------------------

13) Summary: How the Travel Industry Can Make a Comeback

Category: Business and Finance

Email: query-bjmx@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 30 November

Query:

We're hoping to hear from business professionals, marketers,
travel industry pros and anyone with insights to share regarding
how travel companies and the travel industry can bounce back
after suffering major businesses losses during COVID-19. If you
have any thoughts about how the travel industry has changed and
what travel companies (agencies, airlines etc) are doing to help
people travel safely, those insights are also welcome.

Requirements:

Anyone with insights related to the travel industry is welcome
to submit a response.

Please keep your response brief (2-3 sentences)

Please also include:

1.Your first and last name

2, The name of the company you represent

3. A link to your company's website

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-----------------------------------

14) Summary: what is the Software Development Life Cycle / SDLC

Name: Eleanor Bennett Logit

Category: Business and Finance

Email: query-bkn9@helpareporter.net

Media Outlet: Logit

Deadline: 2:00 PM EST - 27 November

Query:

We're looking for answers from software and technology experts
to explain what is SDLC in detail.

Previous content for inspiration:
https://stackify.com/what-is-sdlc/

Requirements:

Technical background preferred

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-----------------------------------

15) Summary: git-checkout-remote-branch

Name: Eleanor Bennett Logit

Category: Business and Finance

Email: query-bknh@helpareporter.net

Media Outlet: Logit

Deadline: 2:00 PM EST - 27 November

Query:

Looking for technical response to explain what is Git Checkout
Remote Branch? how it works, when to use it, examples & tutorials

Previous content for inspiration:
https://stackify.com/git-checkout-remote-branch/

Requirements:

Technical background preferred

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-----------------------------------

16) Summary: What are your predictions for SaaS Marketing in 2021?

Category: Business and Finance

Email: query-bkwa@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM GMT - 30 November

Query:

We want to hear from SaaS leaders and marketers.

2020 has created a vast amount of change in how people
communicate and buy.

What will be the changes and trends in 2021 for SaaS marketers
utilising digital and inbound methods?

Requirements:

You must be an expert in the SaaS marketing industry, either as
an agency, freelance or direct employ at a SaaS.

Please provide links to social media and website for backlinks.

Pitches promoting services will not be accepted.

Back to Top Back to Category Index

-----------------------------------

17) Summary: Ransomware Trends in Healthcare

Name: Brandon Matis FRSecure

Category: Business and Finance

Email: query-bln0@helpareporter.net

Media Outlet: FRSecure

Deadline: 5:00 PM CST - 30 November

Query:

Security experts in healthcare organizations requested.

We've noticed recently that large ransomware events at hospitals
in particular have been more prevalent in the news. We're hoping
to conduct an expert roundup on if and how healthcare
security/IT leaders feel they're being impacted, what concerns
they have, and what they're doing to curb threats.

Please provide a few-sentence response to each of the following
questions to be considered:

1. Do you think there is a trend towards more ransomware-like
attacks in the healthcare space, and why?

2. Do you think COVID-19 has played a part in healthcare
organizations being targeted more frequently, and why?

2b. Have some of your staff shifted to remote work, and how has
that impacted the concern and security measures around these
attacks?

3. What's your biggest concern when it comes to ransomware? Is
it a specific type of equipment? Patients? Employee and other
sensitive business information? Something else?

4.What is your organization doing to try to prepare yourself in
the event one of these attacks comes along?

Requirements:

Must work on the cybersecurity team (or in cybersecurity as part
of the IT team) for a healthcare organization. Please provide
any company website, company social media handles, and personal
social media accounts (for tagging purposes).

Back to Top Back to Category Index

-----------------------------------

18) Summary: Public relations for beauty products & cosmetics

Name: Berenika Teter Prowly Magazine

Category: Business and Finance

Email: query-blo8@helpareporter.net

Media Outlet: Prowly Magazine

Deadline: 7:00 PM GMT - 1 December

Query:

Looking for PR practitioners who work with beauty products &
cosmetics to share their insights on how beauty brands can make
the most of PR, and get featured in a dedicated article on
Prowly Magazine.

I'm mostly looking for PR tips & tricks that work in the beauty
industry, as well as examples, case studies, and even names of
the best agencies & journalists/media outlets in the industry.

Requirements:

Please share your insights along with your name, short bio, one
link & social media handles.

Back to Top Back to Category Index

-----------------------------------

19) Summary: Anxiety in business

Name: MARCIO DELGADO Kivo Daily

Category: Business and Finance

Email: query-bloi@helpareporter.net

Media Outlet: Kivo Daily

Deadline: 2:00 PM EST - 27 November

Query:

A new year is just around the corner and, regardless of size,
businesses are getting ready for 2021. After a very bumpy year,
how are you, as a business owner, managing your anxiety
regarding what lies ahead?

Requirements:

Looking to hear from small and medium business owners about
their techniques and tips to keep anxiety under control when you
don't have much control of the new year about to start.

Back to Top Back to Category Index

-----------------------------------

20) Summary: Finance and Investing Experts thoughts on growing wealth fast

Category: Business and Finance

Email: query-blu5@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 4 December

Query:

Looking to connect with Finance and Investing Experts for a
story on how to grow wealth fast. If you have a unique pov and/
or interesting finance hacks please reach out.

Requirements:

Nationwide, Financial planning and investment experts that have
the ability to build your wealth.

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-----------------------------------

21) Summary: Strategies for 2021's Revolutionsed Digital Marketing Landscape

Name: Saksham Sharda Outgrow.co

Category: Business and Finance

Email: query-blui@helpareporter.net

Media Outlet: Outgrow.co

Deadline: 7:00 PM EST - 30 November

Query:

Post COVID pandemic shifts in consumer preferences have been
significant. With 4 out of 10 Americans working from home,
marketing strategies will need significant changes if not a
complete overhaul. We're looking for experts who can give some
valuable stats and tips on this.

Back to Top Back to Category Index

-----------------------------------

22) Summary: What results have you seen from running Facebook dynamic ads?

Category: Business and Finance

Email: query-blv0@helpareporter.net

Media Outlet: Anonymous

Deadline: 9:00 AM EST - 30 November

Query:

Have you used Facebook's dynamic ads product and seen results?
Please share examples of how you've used this type of ad in your
business and the results you've seen.

Requirements:

Please share your name, company, and website for credit.

Back to Top Back to Category Index

-----------------------------------

23) Summary: How will you help an employee whose mental illness brings negative publicity?

Name: Michael Toebe Red Diamonds Media

Category: Business and Finance

Email: query-blv2@helpareporter.net

Media Outlet: Red Diamonds Media

Deadline: 1:00 PM EST - 27 November

Query:

TOPIC: How will you help an employee whose mental illness brings
negative publicity?

BACKSTORY: I noticed a story that caught my attention. It was
clear that an employee who brought their employer negative
publicity (via social media) was not just a bad actor but
struggling with some form of mental illness. And no, I'm not a
licensed mental health professional. I found the story worth a
look because I'm sure this has happened before and will happen
again.

ANGLE: How should employers help an employee through such a
difficult time, when their work might be satisfactory and their
character might be solid yet their mental health might be a
challenge, especially if they could bring or have brought
negative publicity to the organization.

PUBLICATION: the Red Diamonds Newsletter and-or Red Diamonds
Essays and maybe a magazine or newspaper pitch.

DISTRIBUTION: I will share on Twitter and LinkedIn and maybe
additional social media.

INTERVIEW: a brief email interview

THOUGHTS: please provide your initial thoughts on the subject so
I can learn of your expertise and insight on the subject.
Interested in founders, CEOs, COOs, HR executives, attorneys and
PR executives.

ABOUT ME: I have interviewed 120 + professionals in the last 14
months for articles that have ended up in magazines, Red
Diamonds Newsletter or Red Diamonds Essays.

Requirements:

INTRODUCTION: please briefly introduce who you are, and clearly,
briefly what you do.

DEADLINE: I'd like to connect with someone and conduct a brief
email interview and have your answers back by Saturday or Sunday
afternoon so I can write Sunday afternoon or evening.

I thank you, :)

Michael

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-----------------------------------

24) Summary: Have You Turned Your Passion into a Successful Business?

Name: Keisha Blair AARP

Category: Business and Finance

Email: query-blvk@helpareporter.net

Media Outlet: AARP

Deadline: 7:00 PM EST - 28 November

Query:

I would like to hear from African American women (over 40) who
have turned their passions in a business. How did you do it?
What was the motivation?

What were your startup costs? What is your monthly net revenue?

Requirements:

African American women over 40 who have turned their passions
into a successful business. Influencers welcome.

Back to Top Back to Category Index

-----------------------------------

25) Summary: Seeking people who lost money/assets in divorce

Name: Marianne Bowen Bloomberg Businessweek

Category: Business and Finance

Email: query-blvx@helpareporter.net

Media Outlet: Bloomberg Businessweek

Deadline: 7:00 PM EST - 27 November

Query:

For an article on how to protect assets, I'm seeking to
interview people who lost significant money or assets in their
divorce settlements. This will be cathartic! Happy to include
your companies/projects. Please send me a quick description of
your settlement and why/how it happened, and I'll be in touch.

Requirements:

Must be available for a quick call over the next few days
(flexible), and comfortable discussing divorce finances. No
personal details about the divorce are necessary (behaviors,
spouse, etc)--this is a finance article. Many thanks in advance,
and happy Thanksgiving!

Back to Top Back to Category Index

-----------------------------------

26) Summary: Looking to interview female entrepreneurs

Name: RK Pederson Femfounder

Category: Business and Finance

Email: query-blw5@helpareporter.net

Media Outlet: Femfounder

Deadline: 7:00 PM EST - 28 November

Query:

Entrepreneur column seeking to interview female business owners,
startups, and founders. Interested in interviewing founders
directly.

Requirements:

Must have some level of visibility and a growing social media
presence. Please forward pitch, bio, URL, and social media
handles.

Back to Top Back to Category Index

-----------------------------------



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