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[HARO] Business & Finance Queries: Afternoon Edition

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Queries!



********* INDEX ***********

Business and Finance

1) What is the best social media advice someone ever gave you? (Kivo Daily)

2) This query focuses on startup founders and CEOs of ecommerce stores or SaaS founders. (Cloudways)

3) eCommerce and Black Friday Tips Tricks and Trends (Storyly Blog)

4) Estate planning for gay couples (Anonymous)

5) Looking for authors who have used a vanity publisher. (Anonymous)

6) Retirement/401k Advisers: Explain "rotation" when it comes to the stock market (FiduciaryNews.com)

7) Seeking commentary on Bitcoin price (Finance Magnates)

8) Employers basing health insurance premiums on employees' pay (SHRM Online)

9) Retail lessons from 2020 (Compliant IA)

10) How Do you Practice Modern Leadership? (American Express Open Forum)

11) Alibaba and the Ant Group IPO (InvestorPlace.com)

12) What marketing tactic has been your top results driver? (MarketingSherpa)

13) Women who sell comfort items (First For Women)

14) Careers Now ?s: remote work and remote interviews (Tribune Publishing Company)

****************************

Business and Finance

1) Summary: What is the best social media advice someone ever gave you?

Name: MARCIO DELGADO Kivo Daily

Category: Business and Finance

Email: query-bj2p@helpareporter.net

Media Outlet: Kivo Daily

Deadline: 2:00 PM EST - 14 November

Query:

If you work with social media, be it creating or managing
content, it is likely that you were given tips on how to make
the most of the digital world. We all learn from others. I would
like to know the golden piece of advice someone once gave you -
and that still is relevant to make your social media standout.

Requirements:

Send your answer in no more than 50 words adding your name,
profession and LinkedIn or Instagram URL. Looking forward to
hearing back from you.

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-----------------------------------

2) Summary: This query focuses on startup founders and CEOs of ecommerce stores or SaaS founders.

Name: Najam Ahmed Cloudways

Category: Business and Finance

Email: query-bji9@helpareporter.net

Media Outlet: Cloudways

Deadline: 7:00 PM CST - 13 November

Query:

I need information about how you guys spend the holiday season.
Your answer should be divided into two sections: What's the best
part of the year for you guys? Any tips that you would have for
budding entrepreneurs.

Requirements:

The information will go on our article here:
https://www.cloudways.com/blog/startup-founder-holiday-season-tips/

Please make sure that you follow the format. And, don't forget
to give a headshot or a profile photo.

Thank you!

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-----------------------------------

3) Summary: eCommerce and Black Friday Tips Tricks and Trends

Name: Brittney Ihrig Storyly Blog

Category: Business and Finance

Email: query-bjid@helpareporter.net

Media Outlet: Storyly Blog

Deadline: 10:00 PM EST - 13 November

Query:

Hello lovely HARO-ians.

We (Storyly) are writing an interactive, fun and engaging eBook
on Black Friday and eCommerce for our mobile-app readers. This
will be published on our website, and will be featured heavily
in paid performance marketing. If you'd like to submit a short
quote/tip then please reply to the following:

1. Choose a topic from the following: eCommerce (generic tip),
content management, churn-rate, cart abandonment, ad fraud/fraud
in eCommerce, average order value, Black Friday sales and best
practises, the checkout process.

2. Submit a quote for your chosen topic (one of the topics
above). The quote should address the topic in detail, and
provide some actionable insight, such as a tip or trick, a
valuable way to conceptualise the problem/opportunity, or even a
great tool or trend you'd like to recommend.

Requirements:

Quote: 2-5 sentences (or longer)

Head shot: please submit 1 headshot (plain and simple, only
yourself - no dogs, no children, no strange background).

LinkedIn: would you like to be tagged in this post when it goes
live on LinkedIn next week? If so, please submit your LI URL

Name: (as you would like it to appear)

Position: (as you would like it to appear)

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-----------------------------------

4) Summary: Estate planning for gay couples

Category: Business and Finance

Email: query-bjix@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 13 November

Query:

I'm writing an article about estate planning for gay couples,
and I was hoping that estate planners could answer a few quick
questions for my story: - How could family court change for
queer families in the near future due to the recent changes to
the Supreme Court? - How are you changing and reviewing estate
planning documents differently for these couples, and what are
you advising them to do now? - How should gay couples maximize
their income taxes and their estates in light of the changes
that may come? - How should the language within their documents
change? - What's your full name, title and where are you based?

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-----------------------------------

5) Summary: Looking for authors who have used a vanity publisher.

Category: Business and Finance

Email: query-bjja@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 13 November

Query:

We are looking to interview authors who have used a vanity
publisher.

Requirements:

The author should have been published by a vanity publisher.

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-----------------------------------

6) Summary: Retirement/401k Advisers: Explain "rotation" when it comes to the stock market

Name: Christopher Carosa FiduciaryNews.com

Category: Business and Finance

Email: query-bjjb@helpareporter.net

Media Outlet: FiduciaryNews.com

Deadline: 9:00 PM EST - 12 November

Query:

The last couple days in the markets have reintroduced the
concept of "rotation" to stock investors. Please email your
answers to the following question by restating the questions -
including its original number - before each answer. Sorry PR
folks, we can't answer queries, so if your client has something
to say, it will need to be emailed.

1) What is "market rotation"? (explain in brief)

2) Why has it been a long time since we've experienced it?

3) Explain the market rotation towards value stock we just saw
(even if briefly) and why do you think it happened?

4) In general, what does rotation mean to long-term investors
like retirement savers?

5) How are long-term investors hurt by rotation?

6) How are long-term investors helped by rotation?

7) State your name, title, firm, and city/state location.

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-----------------------------------

7) Summary: Seeking commentary on Bitcoin price

Name: Rachel McIntosh Finance Magnates

Category: Business and Finance

Email: query-bjjj@helpareporter.net

Media Outlet: Finance Magnates

Deadline: 11:00 PM EST - 12 November

Query:

1. At 17.28 EEST on Thursday, Bitcoin was kissing $16k. What's
driving Bitcoin up?

2. Is $20k likely to appear anytime soon?

3. Can we expect a sell-off within the near future? Will the
sell-off be substantial enough to deeply impact the price of
BTC?

4. Other thoughts?

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-----------------------------------

8) Summary: Employers basing health insurance premiums on employees' pay

Name: Joanne Sammer SHRM Online

Category: Business and Finance

Email: query-bjjx@helpareporter.net

Media Outlet: SHRM Online

Deadline: 7:00 PM EST - 13 November

Query:

I would like to speak to employers that base employees' health
insurance contributions on their pay. How are these
contributions structured? How do you communicate this to
employees? Are there any downsides to this approach? How often
do you adjust the formula for setting contributions?

Requirements:

I will conducting interviews during the week of 11/16.

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-----------------------------------

9) Summary: Retail lessons from 2020

Name: Francesca Nicasio Compliant IA

Category: Business and Finance

Email: query-bj6n@helpareporter.net

Media Outlet: Compliant IA

Deadline: 3:00 PM EST - 16 November

Query:

We're writing a "year in review" post for retailers, and would
love to hear from experts on the biggest commerce lessons from
2020. What's the #1 thing that retailers should take away from
this year? How can they hit the ground running in 2021?

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-----------------------------------

10) Summary: How Do you Practice Modern Leadership?

Name: Barry Moltz American Express Open Forum

Category: Business and Finance

Email: query-bjb2@helpareporter.net

Media Outlet: American Express Open Forum

Deadline: 8:00 PM EST - 13 November

Query:

What are the principles you use for Modern leadership? In other
words, what is expected of a modern business leader? What
mission, vision and values are and why they're important to you?
What is critical difference between leading and managing the
external-facing responsibilities of leadership?

Requirements:

No consultants, only business owners who are practicing this
principle at their company.

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-----------------------------------

11) Summary: Alibaba and the Ant Group IPO

Name: Tom Taulli InvestorPlace.com

Category: Business and Finance

Email: query-bjiy@helpareporter.net

Media Outlet: InvestorPlace.com

Deadline: 7:00 PM EST - 12 November

Query:

I'm writing a post about Alibaba. What will be the impact of
the failed IPO for the Ant Group? Could there be further
consequences - such as in terms of heavier regulations? Or do
the growth prospects for Alibaba still look good?

Requirements:

I'm looking for expert commentary.

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-----------------------------------

12) Summary: What marketing tactic has been your top results driver?

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-bjj2@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 9:00 AM EST - 17 November

Query:

*What is the tactic?

*Tell/show us how you did it

*What were the results

*Any advice for other marketers?

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is the main piece of content we'll be linking to from the
article to give you an idea of a successful tactic:

https://marketingexperiments.com/redirect-how-to-amplify-the-power-of-your-value-proposition

Here are previous articles to give you an example of what the
final published article will look like:

https://www.marketingsherpa.com/article/case-study/discovering-what-works-in-marketing-challenging-the-status-quo

https://www.marketingsherpa.com/article/case-study/clear-marketing-messages-5-quick-case-studies

https://www.marketingsherpa.com/article/case-study/subscription-marketing-4-mini-case-studies-of-recurring-revenue-products

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific example of tactic that drove results

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-----------------------------------

13) Summary: Women who sell comfort items

Name: Julie Revelant First For Women

Category: Business and Finance

Email: query-bjjk@helpareporter.net

Media Outlet: First For Women

Deadline: 9:00 AM EST - 13 November

Query:

I'm looking for stories of women ages 50+ who sell products that
make others feel more comfortable. This could be for relaxation,
pain and stress relief or something else.

Requirements:

Please include your age and a link to your site.

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-----------------------------------

14) Summary: Careers Now ?s: remote work and remote interviews

Name: Kathleen Furore Tribune Publishing Company

Category: Business and Finance

Email: query-bjk7@helpareporter.net

Media Outlet: Tribune Publishing Company

Deadline: 10:00 AM CST - 16 November

Query:

I am working on these questions for my next Careers Now Column
for Tribune Publishing:

1. ome people have found that working virtually fits them to a
tee, while others long for the time they'll be able to be back
in an office setting interacting in person with bosses and
co-workers. With news that a vaccine may be coming within the
next few months, those who prefer working from home might not be
welcoming the idea that the office will re-open. How can they
make a case that they should be able to continue working from
home--even when workers are called back to the office?

2. Job interviews are always stress-inducing. And now with most
of them happening virtually, there's even more anxiety for many
job seekers, who don't feel all that comfortable interviewing
online--especially since it is so hard to convey emotions and
your overall personality in a virtual setting. What are some
pitfalls they need to avoid? And how can they prepare for a
virtual interview in ways that will make is mimic an in-person
interview as closely as possible?

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-----------------------------------



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