[HARO] Travel Queries: Afternoon Edition

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Queries!

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Travel

1) A/B test results (MarketingSherpa)

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Travel

1) Summary: A/B test results

Name: Daniel Burstein MarketingSherpa

Category: Travel

Email: query-bdwp@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 4:00 PM EST - 15 October

Query:

We're looking for your A/B test results - our focus is
marketing, but we're open to any A/B tests you'd like to share.

The test can be from any industry and should include: *
Before (or control, if no before) * After (treatment) *
Results * What did you discover from the test results? Did
that change anything you did? * Advice for other marketers
based on your test * Your/your sources' role in the test

Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is a key piece of content we'll be sharing in the article,
to spark your thinking:

https://marketingexperiments.com/a-b-testing/unlock-the-power-of-your-a-b-testing-program

Here are previous articles to give you an example of what the
final published article will look like:

https://www.marketingsherpa.com/article/case-study/ecommerce-10-mini-case-studies-successful-marketing-online-shopping

https://marketingsherpa.com/article/case-study/understanding-what-customers-want-5-mini-case-studies

https://marketingsherpa.com/article/case-study/marketing-data-5-mini-case-studies

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

A/B test with results

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