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Queries!
********* INDEX ***********
High Tech
1) A Guide to the Difference Between CRM and Marketing Automation (Motley Fool - The Blueprint)2) The Small Business Guide to Outsourcing Marketing (Motley Fool - The Blueprint)
3) Thanks to COVID, are you planning on going full remote for the foreseeable future? (Insider Pro)
4) What platforms are good for SEO? (Zima Media)
5) Seeking CFOs to talk about how to prevent account takeover fraud for money laundering (AICPA.org)
6) Resource Scheduling Horror Stories (www.ganttic.com/blog)
7) Voting Machine Security and Privacy (Lifewire)
8) Voting Machine Security and Privacy (Lifewire)
9) Cloud Market Shakeout (InformationWeek)
10) How can companies use omnichannel technology to improve customer service? (CallMiner)
****************************
High Tech
1) Summary: A Guide to the Difference Between CRM and Marketing AutomationName: Patricia Staino Motley Fool - The Blueprint
Category: High TechEmail: query-beqw@helpareporter.net
Media Outlet: Motley Fool - The Blueprint
Deadline: 7:00 PM EST - 30 October
Query:
I am writing an article for small business owners on the
differences between CRM and marketing automation and how to know
when they need each. Questions I'd like to answer:
--What is growth hacking? --What is CRM? --What are the benefits
of using CRM software? Explain a bit about each. --What is
marketing automation software? --What are the benefits of using
marketing automation software? Explain a bit about each. --How
is it marketing automation software different from CRM software?
--How does a small business decide if it needs one or the other,
or both? --What size business do CRM software and marketing
automation software make sense for?
Requirements:
I'm looking for marketing experts who frequently work with small
business owners on marketing initiatives that use marketing
automation software and/or CRM software. Also, if there are
software experts or IT professionals that have expertise in this
particular area, I would like to hear from you as well. Please
answer the questions, if possible, in your response, so I can
gage if your experience is relevant to my audience--you don't
need to answer every question, but the more info you respond
with, the likelier I will be to follow up with you. Remember
that this audience is probably not overly technical, so I have
to answer these key questions in plain language, not jargon.
Looking forward to hearing from you!
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Name: Patricia Staino Motley Fool - The Blueprint
Category: High TechEmail: query-beqz@helpareporter.net
Media Outlet: Motley Fool - The Blueprint
Deadline: 7:00 PM EST - 30 October
Query:
I am writing an article for small business owners on outsourcing
their marketing functions. Questions I'd like to answer:
--What is outsourced marketing? --What are some reasons why
small businesses outsource marketing? Explain each. --What are
the advantages of outsourcing marketing? Please explain each
advantage. --What are the disadvantages of outsourcing
marketing? Explain each. --How does outsourcing marketing
compare to using marketing automation in-house? What are the
pros and cons of each, from a small business perspective? --How
do you choose an agency or contractor to outsource marketing to?
--How can a small business determine if they should outsource
marketing, invest in marketing automation, or do neither? Is
there a certain level of business that informs this answer? Or
is it about company size?
Requirements:
I'm looking for marketing experts who frequently work with small
business owners on marketing initiatives, especially if they
include marketing automation software. Please answer the above
questions, if possible, in your response, so I can gage if your
experience is relevant to my audience--you don't need to answer
every question, but the more info you respond with, the likelier
I will be to follow up with you. Remember that this audience is
probably not overly technical, so I have to answer these key
questions in plain language, not jargon. Looking forward to
hearing from you!
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-----------------------------------
Name: Steven Vaughan-Nichols Insider Pro
Category: High TechEmail: query-bffn@helpareporter.net
Media Outlet: Insider Pro
Deadline: 7:00 PM EST - 28 October
Query:
If so, please answer by e-mail, the following:
1) What percentage of your staff will be remote? What was it
pre-pandemic? 2) Why are you making this move? How has been
working for you so far? 3) What technology steps are you taking
to make this work? E.g. Moving to SaaS applications, providing
company computers to remote workers? 4) Do you see this as a
permanent or temporary step? Do you foresee always have a higher
percentage of your staff working remotely even once COVID is
under control?
Requirements:
Executives at companies with at least 10-employees. Analysts who
cover work from home and associated technologies.
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Name: Olia Batyr Zima Media
Category: High TechEmail: query-bfoq@helpareporter.net
Media Outlet: Zima Media
Deadline: 7:00 PM EST - 27 October
Query:
I am working on a piece about which platforms are best for SEO.
I am looking for multiple quotes from entrepreneurs or employees
who have experience with SEO on the following platforms:
WordPress, Shopify, Squarespace, Wix, Weebly, BigCommerce,
Joomla, Magento, Ghost and PrestaShop. 1) Which platforms are
the most user-friendly? 2) Do you have any unique or weird
tip/tricks to help pick the best platform for SEO? P.S. Feel
free to share any other relevant information if you believe it
is useful and might be interesting to our audience.
Requirements:
We'd like to hear from entrepreneurs/remote-first
companies/remote employees from different industries. To
participate, please respond with your full answer. Please
include your name, title, a short bio, a link to your website,
and LinkedIn (if applicable). Thanks for your participation.
Good pitches will be notified via email. Good luck!
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Name: Howard Altmasn AICPA.org
Category: High TechEmail: query-bfor@helpareporter.net
Media Outlet: AICPA.org
Deadline: 7:00 PM EST - 27 October
Query:
My name is Howard Altman. I am researching a story about account
takeover fraud and money laundering for AICPA.org and I hope you
can answer some questions for me.
The basis of this story is the case of Igor Buzyukov and his
account take overs at a FinTech firm. But I am looking to expand
it out to the broader picture of account takeover fraud and
money laundering, who is perpetrating it and what can CFOs do to
mitigate the threat.
https://www.justice.gov/usao-nj/pr/florida-man-admits-laundering-more-9-million-account-takeover-scheme
What can you tell me about Buzyukov and his scheme?
Do you know the names of any of the companies that fell victim?
Who was he working with and is the identity of the people in
Russia, Turkey and Ukraine who received the funds known?
What can you tell me about your role in countering these types
of schemes and how prevalent are they in Europe? Elsewhere?
Who would be most likely to use this type of a scheme to launder
money? DTOs? VTOs? State actors? Why?
In general, what are the initial sources of these funds?
How prevalent are these account takeovers for money laundering
purposes?
The subset of account takeover fraud in this case is known as
"authorized push payments" What are the red flags that CFOs
should know?
What should CFOs know about these schemes, what steps should
they take to avoid them and what steps should they take once one
is discovered?
Thanks in advance for any assistance you can offer. An email
response by Oct. 27 is greatly appreciated.
Sincerely,
Howard Altman
AICPA.com
813-734-3136
howiealtman@gmail.com
Requirements:
Email response greatly preferred. CFOs from outside the U.S.
also preferred but not required.
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Name: Amanda Haynes www.ganttic.com/blog
Category: High TechEmail: query-bfu4@helpareporter.net
Media Outlet: www.ganttic.com/blog
Deadline: 7:00 PM EST - 27 October
Query:
Hi! Since Halloween is upon us, I'm looking for some horror
stories you've experienced while scheduling your human and
non-human resources. Tell me about some things that have gone
wrong in the planning process. If you've experienced some
planning that have gone awry, tell me 1)what happened, 2)what
was supposed to happen, 3)what went wrong, and optional, how did
you fix it and what was the outcome.
Requirements:
PMs or resource managers send me a short paragraph detailing
your TRUE resource scheduling horror stories. Please include a
link to your LinkedIn. The stories I choose will be published on
our blog, but you can specify whether you want to stay
anonymous. Will not accept submissions without a LinkedIn
though.
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Name: Sascha Brodsky Lifewire
Category: High TechEmail: query-bfoi@helpareporter.net
Media Outlet: Lifewire
Deadline: 7:00 PM EST - 26 October
Query:
I'm doing a story for Lifewire News about voting machine
security. Specifically, I'm looking at second-hand voting
machines available for the public to buy. Looking for expert
commentary on these points: Could these be useful to hackers to
gain information about security? Should they be available to the
public? What information could you get from buying an old voting
machine?
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Name: Sascha Brodsky Lifewire
Category: High TechEmail: query-bfoj@helpareporter.net
Media Outlet: Lifewire
Deadline: 7:00 PM EST - 26 October
Query:
I'm doing a story for Lifewire News about voting machine
security. Specifically, I'm looking at second-hand voting
machines available for the public to buy. Looking for expert
commentary on these points: Could these be useful to hackers to
gain information about security? Should they be available to the
public? What information could you get from buying an old voting
machine?
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Name: John Edwards InformationWeek
Category: High TechEmail: query-bfs8@helpareporter.net
Media Outlet: InformationWeek
Deadline: 7:00 PM EST - 6 November
Query:
Technology journalist John Edwards (@TechJohnEdwards) is looking
for experts who can answer some or all of the following
questions:
1. How likely is a cloud market consolidation/shakeout? 2.
How would customers be impacted by a cloud market shakeout? 3.
What steps should an organization take to protect itself from
the impact of a cloud market shakeout? 4. What are the risks,
if any, of failing to prepare for this possibility? 5. When do
you think a shakeout might occur? 6. Is there anything else
you would like to add?
Note: Send your reply to the email address connected to this
query. You will not receive any special consideration by sending
emails to any alternate address you may find. In fact, there's a
strong possibility your message may become lost or unnoticed.
Remember, too, that HARO does not forward attachments. Please,
no commentary from marketing personnel. Thanks.
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-----------------------------------
Name: Angela Stringfellow CallMiner
Category: High TechEmail: query-bfss@helpareporter.net
Media Outlet: CallMiner
Deadline: 7:00 PM EST - 31 October
Query:
Looking for answers to the question: How can companies use
omnichannel technology to improve customer service?
Requirements:
To participate, please respond with your full answer. Overly
self-promotional answers will be ignored-please be reasonable.
Use a head shot 200 x 200 pixels, a brief bio (around 50 words -
overly long bios will be truncated to fit the piece), and a link
to your website and your Twitter link (if applicable). Please
don't attach head shots - it doesn't render correctly on HARO-
rather use a link to host the headshot image. Thanks for your
participation. Good pitches will be notified to via email. Good
luck!
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