[HARO] High Tech Queries: Morning Edition

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Queries!

********* INDEX ***********

High Tech

1) IT Services Outsourcing Success Stories (UpCity)

2) Electronics NRE Costs - which one did you underestimate? (Titoma)

3) What is your number 1 tip for evaluating and hiring a managed security service provider? (Zeguro)

4) Examples of clear marketing messages (MarketingSherpa)

5) Retail Merchant Experts to Explain CNP Transactions (Lightspeed HQ Blog - https://www.lightspeedhq.com/blog/)

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High Tech

1) Summary: IT Services Outsourcing Success Stories

Name: Jordan Stella UpCity

Category: High Tech

Email: query-azvs@helpareporter.net

Media Outlet: UpCity

Deadline: 9:00 PM EST - 8 October

Query:

What benefits does outsourcing IT services provide? Provide
examples of businesses that have succeeded at outsourcing their
IT and how it helped them.

Please provide relevant data and evidence to back up your
claims! Please provide at least 5 sentences. The more detailed
your answer is, the more likely we are to include it.

Requirements:

Please provide your name, title, company name, and website URL.
If you would like to be tagged for social sharing, please
provide your LinkedIn URL and Twitter URL. Be willing to fill
out a short 3-5 question survey if your response is selected
data from the survey will be utilized in the post.

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2) Summary: Electronics NRE Costs - which one did you underestimate?

Name: Eulises David Flores Titoma

Category: High Tech

Email: query-bbtv@helpareporter.net

Media Outlet: Titoma

Deadline: 7:00 PM EST - 31 October

Query:

If you already went through mass manufacturing, then you know
how challenging electronics development is.

We want to know which NRE cost did you underestimate.

In this article, https://titoma.com/blog/nre-costs-electronics ,
we've published a list of NRE costs for new electronics; please
choose one or two that you underestimated, tell us what happened.

Why was the real cost more than you expected? How much more was
it? How did you solve the issue? Did you have to pour more
money in, or did you change design or component selection?
What's your advice, so others don't make the same mistake?

The more details you include, the more chances to be included.

Please include your name, position, link to your website, and
LinkedIn profile if you have one.

NRE Costs Electronic Architecture Industrial Product Design
Mechanical Engineering Firmware Prototyping Tooling
Certifications

Requirements:

Companies that already manufactured and are selling their
electronics. B2B is preferred but consumer products are welcome
too. Include a link to your headshot so we can include it in the
article.

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3) Summary: What is your number 1 tip for evaluating and hiring a managed security service provider?

Name: Angela Stringfellow Zeguro

Category: High Tech

Email: query-bc30@helpareporter.net

Media Outlet: Zeguro

Deadline: 7:00 PM EST - 10 October

Query:

Looking for answers to the question: What is your number 1 tip
for evaluating and hiring a managed security service provider?

Requirements:

To participate, please respond with your full answer. Overly
self-promotional answers will be ignored-please be reasonable.
Use a head shot 200 x 200 pixels, a brief bio (around 50 words -
overly long bios will be truncated to fit the piece), and a link
to your website and your Twitter link (if applicable). Please
don't attach head shots - it doesn't render correctly on HARO-
rather use a link to host the headshot image. Thanks for your
participation. Good pitches will be notified to via email. Good
luck!

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4) Summary: Examples of clear marketing messages

Name: Daniel Burstein MarketingSherpa

Category: High Tech

Email: query-bc3z@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 2:00 PM EST - 6 October

Query:

Clarity trumps persuasion. We're looking for specific examples
where clear messages performed better than hype. Examples can be
from marketing, advertising, public relations, internal
communications, business, nonprofits, etc.

The specific example can be from any industry and should
include: * Before (if applicable) * After (example of how
the customer saw the clear message) * Results * Advice for
other marketers based on your specific example * Your/your
sources' role in the campaign/message

Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is a key piece of content we'll be sharing in the article,
to spark your thinking:

https://marketingexperiments.com/a-b-testing/5-examples-clarity-soundly-beat-out-persuasion-tactics

Here are previous articles to give you an example of what the
final published article will look like:

https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders

https://www.marketingsherpa.com/article/case-study/using-data-as-a-force-for-the-good

https://marketingsherpa.com/article/case-study/6-mini-marketing-case-studies-of-effective-copywriting

A few things I do to make the experience better for sources: -
I respond to every pitch to let you know I got it - If you are
included in the article, I will send you a link once it is
published - If you have a question, I will answer it

Requirements:

Specific examples of clear marketing messages that worked. No
hype.

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5) Summary: Retail Merchant Experts to Explain CNP Transactions

Name: Luke O'Neill Lightspeed HQ Blog - https://www.lightspeedhq.com/blog/

Category: High Tech

Email: query-bc50@helpareporter.net

Media Outlet: Lightspeed HQ Blog - https://www.lightspeedhq.com/blog/

Deadline: 10:00 PM EST - 11 October

Query:

QUESTIONS

* What is a card-not-present transaction?

* What are the main kinds of CNP Fraud?

* What is true CNP fraud?

* What is friendly CNP fraud?

* What other kinds of CNP fraud do merchants need to prevent?

* What is a card-present transaction?

* Why should merchants accept card-not-present transactions?

* What is card-not-present fraud? And how does it happen?

* How does CNP fraud actually happen? Can you give an example
you have experienced?

* Who is liable for CNP fraud?

* And what is chargeback fraud?

Requirements:

Seeking detailed, practical responses. With your responses,
please provide a brief introduction and explain why you are
qualified and experienced to explain CNP transactions, CP
transactions, and chargebacks.

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