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[HARO] High Tech Queries: Evening Edition

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Queries!



********* INDEX ***********

High Tech

1) SMBs: How are you vetting prospective senior execs right now? (American Express Business Trends & Insights)

2) Podcast guest to discuss - The differences in language between SEM vs. SEO (Publicize.co)

3) Looking for PC expert (Lifewire)

4) Ensuring You Have Diversity of Thought on CX Team (CMS Wire)

5) best ways to build loyalty in a digital world (CMS Wire)

6) Seeking commentary on G20's CBDC guidelines (Finance Magnates)

7) Bitcoin (Short term price prediction/indicators) / All time high of BTC Hash rate (Cointelegraph)

8) mechanical engineer interviews (CoLab)

9) Cryptocurrencies As A Serious Investment Option (Wealth Expose)

10) Need info on Infrastructure Analytics (Anonymous)

11) A/B test results (MarketingSherpa)

****************************

High Tech

1) Summary: SMBs: How are you vetting prospective senior execs right now?

Name: Katie Morell American Express Business Trends & Insights

Category: High Tech

Email: query-bdr6@helpareporter.net

Media Outlet: American Express Business Trends & Insights

Deadline: 7:00 PM EST - 15 October

Query:

I'm writing a piece for Amex Business Trends & Insights about
best practices for small/mid-size businesses on finding,
vetting, and hiring senior execs right now. Specifically, I'm
looking to chat with founders/execs of companies that are in
high-growth mode and doing that type of hiring at the moment to
speak from experience.

Specifically, how do you find and vet senior execs remotely?
What has changed in your process with this demographic in
particular since COVID began?

Please send me 1-2 paragraphs with your experience/advice, and
I'll reach out if it is a good fit.

Requirements:

Please respond via email only (NO CALLS) to
chicagokatie17@gmail.com.

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-----------------------------------

2) Summary: Podcast guest to discuss - The differences in language between SEM vs. SEO

Name: Sam B Guia Publicize.co

Category: High Tech

Email: query-bduj@helpareporter.net

Media Outlet: Publicize.co

Deadline: 7:00 PM EST - 15 October

Query:

We are The Loudspeaker, a PR podcast from Publicize, a digital
communication agency. We want to discuss "The differences in
language between SEM vs. SEO." We will breakdown what is SEM and
SEO and the difference between the two before going into greater
depth discussing the difference in language.

Requirements:

An ideal guest will have a background and senior position in
marketing, with a strong knowledge of SEM and SEO. Must be
available on Friday for a call to record.

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3) Summary: Looking for PC expert

Name: Joshua Hawkins Lifewire

Category: High Tech

Email: query-bdv1@helpareporter.net

Media Outlet: Lifewire

Deadline: 7:00 PM EST - 13 October

Query:

Looking for an expert in PC hardware and gaming to talk about
the minimal upgrades being showcased in the new Razer Blade
Stealth 13 2020 edition.

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4) Summary: Ensuring You Have Diversity of Thought on CX Team

Name: Phil Britt CMS Wire

Category: High Tech

Email: query-bdvk@helpareporter.net

Media Outlet: CMS Wire

Deadline: 7:00 PM EST - 15 October

Query:

Looking for in-depth 250-300 word email commentary on why it is
important to have diversity of thought on cx team, how you go
about acquiring it, and how to have diversity of thought that is
constructive, not destructive. Prefer commentary from those have
decision-making capabilities in forming CX teams, acamedicians
and consultants. Preference given for earliest qualified
responses.

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-----------------------------------

5) Summary: best ways to build loyalty in a digital world

Name: Phil Britt CMS Wire

Category: High Tech

Email: query-bdvm@helpareporter.net

Media Outlet: CMS Wire

Deadline: 7:00 PM EST - 15 October

Query:

Looking for in-depth, 250-300 word email response from
marketers, consultants, acamedicians on best ways to build
loyalty in a digital world. NOT looking for a deep list with no
explanation, but a list of 1-3 items with in-depth explanation
for each one. Preference given to earliest qualified responses.

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-----------------------------------

6) Summary: Seeking commentary on G20's CBDC guidelines

Name: Rachel McIntosh Finance Magnates

Category: High Tech

Email: query-bdvx@helpareporter.net

Media Outlet: Finance Magnates

Deadline: 11:00 PM EST - 13 October

Query:

According to a new report by the G20, by the end of 2022, the
G20 members, the IMF, the World Bank and the BIS will have
completed regulatory stablecoin frameworks and research and
selection of CBDC designs, technologies and experiments.

1. What does this mean for CBDC adoption? 2. What kind of impact
will this announcement have on the digital asset ecosystem and
crypto markets at both a retail and institutional level? 3. What
could regulatory guidelines for CBDCs look like (as defined by
IMF+G20)? 4. What kind of tech standards are likely to be put
in place by the G20+IMF? 5. Other thoughts?

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7) Summary: Bitcoin (Short term price prediction/indicators) / All time high of BTC Hash rate

Name: Anirudh Tiwari Cointelegraph

Category: High Tech

Email: query-bdwu@helpareporter.net

Media Outlet: Cointelegraph

Deadline: 9:00 PM EST - 15 October

Query:

We're currently working on a piece regarding the short term
price outlook for BTC and the fact that BTC has hit it's all
time high hash rate this week. We're looking to get insights on
the following subjects:

1. With the BTC hash rate hitting it's all time high, what does
this mean for the BTC price? Can we expect it to rise upto 12k
again soon?

2. What does this mean for BTC miners? Is it bound to become
more profitable as we saw in the case of ethereum?

3. Are there any other fundamentals that could be considered
right now which indicates that the sentiment of the market is
bullish?

4. According to the crypto greed and fear index, it has reached
52 now passing 50 for the first time since Sep 21st putting in a
neutral territory, despite that many well known names are
bullish on the market currently. What could the reasons for this
be?

5. Do the options market have an impact or indicator to this
market sentiment?

6. Please feel free to add any additional details that you feel
I might have failed to consider in relation to this subject.

For your time, we will be more than happy to add your/company
name, company/profile details in the article. However, we do not
link Twitter, LinkedIn, biz websites since we are an independent
publishing house.

Looking forward to your responses.

Thanks, Anirudh

Requirements:

CXO's of major crypto exchanges & market experts

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-----------------------------------

8) Summary: mechanical engineer interviews

Name: Adam Taaffe CoLab

Category: High Tech

Email: query-bd6a@helpareporter.net

Media Outlet: CoLab

Deadline: 7:00 PM EST - 15 October

Query:

I am looking to interview mechanical engineering professionals
with the following: 1) Why did you choose mechanical engineering
as a profession? 2) What excites you most about your work as a
mechanical engineer? 3) How have you seen the way engineers
collaborate evolve over the past few years? 4) What are the top
3-5 mistakes companies make when it comes to making it easy for
their engineers to collaborate? 5) What are 5 best practices
you'd recommend companies adopt to improve the way their
engineers collaborate? 6) What are the top 3 trends you see
shaping the future of mechanical engineering? How can engineers
prepare for this future

Requirements:

Please keep answers insightful and actionable. Please also
include your bio and a link to your headshot.

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9) Summary: Cryptocurrencies As A Serious Investment Option

Name: Thomas C Thomas Wealth Expose

Category: High Tech

Email: query-bdvd@helpareporter.net

Media Outlet: Wealth Expose

Deadline: 3:00 AM EST - 14 October

Query:

We are looking for investment experts to comment on just how
mature cryptocurrencies are as an investment vehicle. Why are
big firms investing in cryptos? What cryptos are they investing
in and why? Should the retail investor follow suit?

Requirements:

Please share your full name, social media & website URL for full
credit. A headshot would be appreciated. Thanks.

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-----------------------------------

10) Summary: Need info on Infrastructure Analytics

Category: High Tech

Email: query-bdwi@helpareporter.net

Media Outlet: Anonymous

Deadline: 3:00 PM EST - 14 October

Query:

I'm writing an article on infrastructure analytics for an IT
pro/CIO audience and I'm looking for sources who can provide
some background on the technology and its benefits. I will email
specific questions to qualified sources.

Requirements:

Must understand enterprise IT infrastructures and how the
application infrastructure analytics can benefit them.

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11) Summary: A/B test results

Name: Daniel Burstein MarketingSherpa

Category: High Tech

Email: query-bdwk@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 3:00 PM EST - 15 October

Query:

We're looking for your A/B test results - our focus is
marketing, but we're open to any A/B tests you'd like to share.

The test can be from any industry and should include: *
Before (or control, if no before) * After (treatment) *
Results * What did you discover from the test results? Did
that change anything you did? * Advice for other marketers
based on your test * Your/your sources' role in the test

Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is a key piece of content we'll be sharing in the article,
to spark your thinking:

https://marketingexperiments.com/a-b-testing/unlock-the-power-of-your-a-b-testing-program

Here are previous articles to give you an example of what the
final published article will look like:

https://www.marketingsherpa.com/article/case-study/ecommerce-10-mini-case-studies-successful-marketing-online-shopping

https://marketingsherpa.com/article/case-study/understanding-what-customers-want-5-mini-case-studies

https://marketingsherpa.com/article/case-study/marketing-data-5-mini-case-studies

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

A/B test with results

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