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[HARO] Business & Finance Queries: Morning Edition

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Queries!



********* INDEX ***********

Business and Finance

1) Managing a 21st-century press room (Prowly Magazine)

2) Wine Experts on How 2020 is Affecting Fine Wine (Forbes)

3) How the Rent Registry Affects Landlords (Anonymous)

4) Tips To Close Your Books At The End Of The Year (Cogneesol)

5) How Companies Can Craft Effective Stories in a Post Advertising World (Composites Weekly)

6) Best financial tips: Year-end tax prep (Zolo Homebase)

7) Seeking HR Pros on Benefits of Volunteering Time Off (Lattice)

8) Construction Company Marketing Strategy: 30 Tips for 2021 (Marble.com)

9) Examples of clear marketing messages (MarketingSherpa)

10) Solopreneurs who use CRM with marketing automation functionalities (Outfunnel)

11) Enterprise companies that use CRM with marketing automation functionalities (Outfunnel)

12) DTCs/B2Cs that use CRM with marketing automation functionalities (Outfunnel)

13) How to Manage/Get Out of Payday Loan Debt (Self Financial)

14) How Can You Improve Your Keyword Search Results? (Niche Site Project)

15) Driving Under the Influence of Cannabis in America (StratCann)

16) "Changing Transportation Benefits During the Pandemic" (SHRM Online)

17) What are the most important SEO statistics? (jimmilan.com)

18) Looking for comments on behavioural economics and how it can be applied to business (Anonymous)

19) Why Bayesian Networks Have Become So Popular (SearchEnterpriseAI)

20) Seeking comments on women in tech (Lifewire)

21) Zoom payment gateways and methods (Anonymous)

22) How to make contact form in other languages (Anonymous)

23) How to make a website with online ordering (Anonymous)

24) How can small businesses prepare for Amazon Day? (Business.com)

****************************

Business and Finance

1) Summary: Managing a 21st-century press room

Name: Berenika Teter Prowly Magazine

Category: Business and Finance

Email: query-bcae@helpareporter.net

Media Outlet: Prowly Magazine

Deadline: 8:00 AM GMT - 9 October

Query:

Looking for PR pros who'd like to share their insights on online
press rooms and get featured in a dedicated article on Prowly
Magazine. You can (but don't have to) cover the following:
Should companies/brands have online newsrooms? How to organize a
good press room, in terms of layout & content? How to manage a
newsroom (with what tools, if any)? Do you manage one, or know
any online press room that stands out?

Requirements:

Please share your insights along with your name, position,
social media handles & one link.

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2) Summary: Wine Experts on How 2020 is Affecting Fine Wine

Name: Kate Dingwall Forbes

Category: Business and Finance

Email: query-bcox@helpareporter.net

Media Outlet: Forbes

Deadline: 7:00 PM EST - 7 October

Query:

Looking for wine experts (buyers, brand folk, somms, etcs) to
weigh in on how 2020 is affecting the fine wine industry. I'm
interested in tariffs changing availability, onset of
e-commerce, increase in buying direct, impact of fire on
vintages availability in the future, etc.

Note that I am specifically looking for the fine/luxury wine
market.

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3) Summary: How the Rent Registry Affects Landlords

Category: Business and Finance

Email: query-bcpa@helpareporter.net

Media Outlet: Anonymous

Deadline: 8:00 PM EST - 7 October

Query:

What is the Rental Registry and how does it affect landlords?
Comments from experts (lawyers, landlords, property management
company) only. Thanks!

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-----------------------------------

4) Summary: Tips To Close Your Books At The End Of The Year

Name: Stacey Howard Cogneesol

Category: Business and Finance

Email: query-bcq6@helpareporter.net

Media Outlet: Cogneesol

Deadline: 7:00 PM EST - 7 October

Query:

All the business owners, accountants and CPAs I'm looking for
Tips To Close Your Books At The End Of The Year.

Requirements:

We're hoping to hear from Business owners, accountants, CPAs.
Please also include in your reply your full name, short bio,
profile picture and website URL (we'll link to your site) or
LinkedIn

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-----------------------------------

5) Summary: How Companies Can Craft Effective Stories in a Post Advertising World

Name: Jonathan Taylor Composites Weekly

Category: Business and Finance

Email: query-bcq7@helpareporter.net

Media Outlet: Composites Weekly

Deadline: 7:00 PM EST - 9 October

Query:

We are looking for authors and guest experts to join us on our
weekly podcast to discuss how manufacturing companies can learn
to craft better stories when it comes to marketing their
products.

Requirements:

We are looking for authors and guest experts to join us on our
weekly podcast to discuss how manufacturing companies can learn
to craft better stories when it comes to marketing their
products.

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-----------------------------------

6) Summary: Best financial tips: Year-end tax prep

Name: Romana King Zolo Homebase

Category: Business and Finance

Email: query-bas0@helpareporter.net

Media Outlet: Zolo Homebase

Deadline: 12:00 PM EST - 13 October

Query:

Looking for experts to share their top tips on best ways to end
2020 from a tax perspective

Please send: **Top four tips

Be specific. No general suggestions will be used. We want
specific and actionable tips that will help people get control
of their finances and proactively save and invest.

If it makes sense, you can target your advice to specific
topics.

For instance: when to sell a losing stock/ETF, how to handle
registered accounts (to maximize tax implications), what tax
deductions you shouldn't forget (and collect before year-end),
etc.

Requirements:

Any financial expert. Please send credentials along with a URL
to your brand/business and a (maximum) two sentence bio.

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-----------------------------------

7) Summary: Seeking HR Pros on Benefits of Volunteering Time Off

Name: Lyssa Test Lattice

Category: Business and Finance

Email: query-bbz1@helpareporter.net

Media Outlet: Lattice

Deadline: 7:00 PM EST - 8 October

Query:

Looking to speak to a few HR professionals on volunteering time
off (VTO). What are the benefits of VTO? Best practices for
implementing it at your org? Things to look out for, etc.

Please share your name, job title, company (website URL and
name) and an email or phone number where I can reach you.

Requirements:

Looking for HR experts familiar with VTO or who have implemented
or overseen VTO at their company

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-----------------------------------

8) Summary: Construction Company Marketing Strategy: 30 Tips for 2021

Name: ross Beybo Marble.com

Category: Business and Finance

Email: query-bc0y@helpareporter.net

Media Outlet: Marble.com

Deadline: 7:00 PM EST - 8 October

Query:

Please be specific -- we just need one tip, not a plethora of
tips. The more focused your quote, the more likely we'll use it
(and you'll get a link to your site). Please limit your response
to 150 words or less. Thank you in advance.


Requirements:

Must provide the following: Your Name. Your title. Your
organization's name. A link to your website.

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-----------------------------------

9) Summary: Examples of clear marketing messages

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-bc45@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 2:00 PM EST - 6 October

Query:

Clarity trumps persuasion. We're looking for specific examples
where clear messages performed better than hype. Examples can be
from marketing, advertising, public relations, internal
communications, business, nonprofits, etc.

The specific example can be from any industry and should
include: * Before (if applicable) * After (example of how
the customer saw the clear message) * Results * Advice for
other marketers based on your specific example * Your/your
sources' role in the campaign/message

Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is a key piece of content we'll be sharing in the article,
to spark your thinking:

https://marketingexperiments.com/a-b-testing/5-examples-clarity-soundly-beat-out-persuasion-tactics

Here are previous articles to give you an example of what the
final published article will look like:

https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders

https://www.marketingsherpa.com/article/case-study/using-data-as-a-force-for-the-good

https://marketingsherpa.com/article/case-study/6-mini-marketing-case-studies-of-effective-copywriting

A few things I do to make the experience better for sources: -
I respond to every pitch to let you know I got it - If you are
included in the article, I will send you a link once it is
published - If you have a question, I will answer it

Requirements:

Specific examples of clear marketing messages that worked. No
hype.

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-----------------------------------

10) Summary: Solopreneurs who use CRM with marketing automation functionalities

Name: Priscilla Tan Outfunnel

Category: Business and Finance

Email: query-bc9z@helpareporter.net

Media Outlet: Outfunnel

Deadline: 8:00 AM EST - 6 October

Query:

Solopreneurs!

Do you use a CRM (with marketing automation functionalities) to
acquire leads, nurture, and convert them to clients? If so,
answer these questions:

1) What was going on in your business (a.k.a. the 'trigger')
that made you seek out a CRM with marketing automation
functionalities?

2) What CRM are you using right now?

3) Think back to the time you bought your CRM. Why did you
choose it over its competitors?

4) How do you use your CRM to solve your problems? For example,
it helps you send targeted emails to leads at the right time,
etc. Please be specific in your use case!

5) What results (e.g., X% ROI, $XXXX revenue) did you achieve
after using this CRM?

Requirements:

You must be a solopreneur (e.g., freelancer, small business
owner).

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-----------------------------------

11) Summary: Enterprise companies that use CRM with marketing automation functionalities

Name: Priscilla Tan Outfunnel

Category: Business and Finance

Email: query-bca2@helpareporter.net

Media Outlet: Outfunnel

Deadline: 8:00 AM EST - 6 October

Query:

Marketers from enterprise companies!

Do you use a CRM (with marketing automation functionalities) for
your account-based marketing? If so, answer these questions:

1) What was going on in the company (a.k.a. the 'trigger') that
made you seek out a CRM with marketing automation
functionalities?

2) What CRM are you using right now?

3) Think back to the time you bought your CRM. Why did you
choose it over its competitors?

4) How do you use your CRM to solve your problems? For example,
it helps you send targeted emails to leads at the right time,
etc. Please be specific in your use case!

5) What results (e.g., X% ROI, $XXXX revenue) did you achieve
after using this CRM?

Requirements:

You must be a marketer from an enterprise company.

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-----------------------------------

12) Summary: DTCs/B2Cs that use CRM with marketing automation functionalities

Name: Priscilla Tan Outfunnel

Category: Business and Finance

Email: query-bca5@helpareporter.net

Media Outlet: Outfunnel

Deadline: 8:00 AM EST - 6 October

Query:

Marketers from DTCs/B2Cs!

Do you use a CRM (with marketing automation functionalities) to
unify customer experience with tools like Mailchimp, Drip, etc.?
If so, answer these questions:

1) What was going on in the company (a.k.a. the 'trigger') that
made you seek out a CRM with marketing automation
functionalities?

2) What CRM are you using right now?

3) Think back to the time you bought your CRM. Why did you
choose it over its competitors?

4) How do you use your CRM to solve your problems? For example,
it helps you send targeted emails to customers at the right
time, etc. Please be specific in your use case!

5) What results (e.g., X% ROI, $XXXX revenue) did you achieve
after using this CRM?

Requirements:

You must be in marketing from a DTC/B2C.

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-----------------------------------

13) Summary: How to Manage/Get Out of Payday Loan Debt

Name: Janet Berry-Johnson Self Financial

Category: Business and Finance

Email: query-bcab@helpareporter.net

Media Outlet: Self Financial

Deadline: 11:00 AM EST - 8 October

Query:

I'm writing a piece to help people who are struggling with
payday loan debt to get out from under it. Hoping to find a
financial professional with experience helping people in this
situation to provide some insights on options for consolidating
payday loans, resources to help manage this type of debt, or
tips for negotiating with a payday lender.

Requirements:

US-based sources only, please.

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-----------------------------------

14) Summary: How Can You Improve Your Keyword Search Results?

Name: Doug Cunnington Niche Site Project

Category: Business and Finance

Email: query-bccd@helpareporter.net

Media Outlet: Niche Site Project

Deadline: 7:00 PM MST - 9 October

Query:

I'm looking for your top tip to improve your keyword rankings
in Google. It can be an onpage or offpage tip.

Your addition will be added to an existing article to provide
more context. Please check it out before submitting your
response.

https://nichesiteproject.com/seo/improve-keyword-search-results/

Requirements:

**Marketing and SEO experts are preferred. **Provide a title
for your response that's _not_ the summary of this query. **
Keep it tight - no fluff. ** 4 sentences max.

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-----------------------------------

15) Summary: Driving Under the Influence of Cannabis in America

Name: Andrew Ward StratCann

Category: Business and Finance

Email: query-bccu@helpareporter.net

Media Outlet: StratCann

Deadline: 7:00 AM EST - 9 October

Query:

Exploring America's concerns surrounding driving under the
influence of cannabis, highlight the concerns, any key data,
efforts to thwart the problem and possible next steps.

Please provide written responses to the following: - Driving
under the influence has been an issue seen in many states since
legalization began to occur. How much of an issue is it in
America today? - What is being done to thwart efforts? Is
enough being done? - What can the cannabis industry do to end
the concern? Is that being done?

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-----------------------------------

16) Summary: "Changing Transportation Benefits During the Pandemic"

Name: Charles Leddy SHRM Online

Category: Business and Finance

Email: query-bces@helpareporter.net

Media Outlet: SHRM Online

Deadline: 7:00 PM EST - 8 October

Query:

The article I'll be writing for SHRM (the Society of Human
Resources Management) will explore how employers are using
transportation/commuter benefits to help employees commute into
work safely and in flexible/innovative ways, especially in light
of the COVID-19 pandemic. I'd like to hear from 2-3
employers/HR people with examples of HOW they have helped
employees with flexible/innovative transportation benefits
during the pandemic. Answer 2 questions :

(1) what did you do to support your employees with
transportation benefits that adapted to their "new normal"
during the pandemic? (2) What have been the results in terms of
employee engagement, increased productivity, and other positive
outcomes?

Requirements:

Employer, business owner with employees; HR professional;
employee benefits administrator

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-----------------------------------

17) Summary: What are the most important SEO statistics?

Name: Jim Milan jimmilan.com

Category: Business and Finance

Email: query-bcex@helpareporter.net

Media Outlet: jimmilan.com

Deadline: 7:00 PM EST - 13 October

Query:

What are the most important, interesting, insightful or
surprising SEO statistics? What can be learned from them?

Requirements:

Please provide at least 5-10 sentences about why you think the
SEO statistic is particularly important, interesting,
surprising, or insightful and what can be learned from it.

Feel free to provide as many SEO statistics as you'd like. The
more you provide, the better.

Please provide the URL to the source of the SEO statistic(s) you
suggest.

I would like to hear from CMOs, VPs of SEO, SEO Directors, SEO
managers, SEO specialists, SEO analysts, digital marketers, or
anyone else involved in search engine optimization.

Include your name, title, company, website URL, and link to your
headshot.

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-----------------------------------

18) Summary: Looking for comments on behavioural economics and how it can be applied to business

Category: Business and Finance

Email: query-bciz@helpareporter.net

Media Outlet: Anonymous

Deadline: 9:00 AM GMT - 9 October

Query:

Hello, I'm currently writing a piece called 'How To Use
Behavioural Economics To Improve Your Business' and am looking
for expert advice, tips or opinions on the subject.

This can be anything from:

- Why behavioural economics is so important - What people should
know about behavioural economics - Why behavioural economics is
important for business - How behavioural economics can be
applied to business - The rise of behavioural economics -
Psychology and business - Examples of companies using
behavioural economics, like Apple using Tribalism and The Halo
Effect - Or anything else you can think of

All opinions welcome, even if it's just a line!

Thank you

Requirements:

I am looking for psychological professors, mentors or experts
and their opinions on behavioural economics in business. I am
also looking for business owners, psychology students, those who
apply behavioural economics to their business or life today, and
those who are educated on behavioural economics and business.
All opinions welcome, even if you just know about the subject.

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-----------------------------------

19) Summary: Why Bayesian Networks Have Become So Popular

Name: Lisa Morgan SearchEnterpriseAI

Category: Business and Finance

Email: query-bckx@helpareporter.net

Media Outlet: SearchEnterpriseAI

Deadline: 7:00 PM EST - 6 October

Query:

Bayesian inference and networks have become popular in today's
world of AI, ML and cheap, powerful computing power. This
article will look at some interesting use cases and explain why
this approach is more appropriate than alternatives given a
specific problem and its context.

Requirements:

Looking for data scientists and statisticians with advanced
degrees in math or statistics who have hands on problem solving
experience in house, as a consultant, or both.

Tip: You/your client needs the background I just described to
participate. NOT looking for non-technical "opinions." I want to
talk to practitioners about their first-hand work.

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-----------------------------------

20) Summary: Seeking comments on women in tech

Name: Sascha Brodsky Lifewire

Category: Business and Finance

Email: query-bcla@helpareporter.net

Media Outlet: Lifewire

Deadline: 5:00 PM EST - 8 October

Query:

Half of young women who go into tech jobs leave by age 35,
according to a new report. Experts weigh in on what companies
can do to keep women in tech. Please send comments by email.

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-----------------------------------

21) Summary: Zoom payment gateways and methods

Category: Business and Finance

Email: query-bclj@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 8 October

Query:

Currently working on an article for a client about Zoom payment
methods, and we're looking to speak to someone who can bring
insight on topics such as: payment methods for Zoom; how PayPal
seems to be the only payment gateway; manual methods that are
accepted

Requirements:

Must be an expert on the subject matter detailed above. Must be
willing to connect for a 20 minute phone interview. Happy to
include name + link to relevant website of your choice, although
you can remain anonymous if you wish. Much thanks!

Back to Top Back to Category Index

-----------------------------------

22) Summary: How to make contact form in other languages

Category: Business and Finance

Email: query-bclx@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 7 October

Query:

Currently working on an article for a client around how to make
contact form in other languages, and we're looking to speak to
someone who can bring insight on the topic. Companies may serve
customers from different background, and need to be able to have
very basic forms, such as contact forms, in multiple languages
easily.

Requirements:

Must be a proven expert on the subject matter detailed above.
Must be willing to connect for a 20 minute phone interview,
you'll receive a list of specific questions prior to the
interview to help guide the conversation. Happy to include name
+ link to relevant website of your choice, although you can
remain anonymous if you wish. Much thanks!

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-----------------------------------

23) Summary: How to make a website with online ordering

Category: Business and Finance

Email: query-bclz@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 8 October

Query:

Currently working on an article for a client about how to make a
website with online ordering. We're looking to speak to someone
who can bring insight on the topic so we can supplement the
article with quotes. Although the main target of online ordering
systems is restaurants, this article can use a neutral tone to
target all the businesses that want to sell through online
orders.

Requirements:

Must be a proven expert on the subject matter detailed above.
Must be willing to connect for a 20 minute phone interview,
you'll receive a list of specific questions prior to the
interview to help guide the conversation. Happy to include name
+ link to relevant website of your choice, although you can
remain anonymous if you wish. Much thanks!

Back to Top Back to Category Index

-----------------------------------

24) Summary: How can small businesses prepare for Amazon Day?

Name: Simone Johnson Business.com

Category: Business and Finance

Email: query-bcp9@helpareporter.net

Media Outlet: Business.com

Deadline: 10:00 AM EST - 8 October

Query:

We want to help small businesses who sell items on amazon and in
general prepare for amazon day. what are some tips or
suggestions small business owners should do to get the most out
of the e-commerce event.

Requirements:

business owners who have participated in amazon day in the past,
financial advisors, business guides, e-commerce experts

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