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Queries!
********* INDEX ***********
Business and Finance
1) A Guide to the Difference Between CRM and Marketing Automation (Motley Fool - The Blueprint)2) The Small Business Guide to Outsourcing Marketing (Motley Fool - The Blueprint)
3) Fun Financial Facts About Thanksgiving (OppLoans Financial Sense Blog)
4) Thanks to COVID, are you planning on going full remote for the foreseeable future? (Insider Pro)
5) Seeking experts for book on the Cashless Society (Book on the Cashless Society)
6) What is credit card churning? (CreditCards.com)
7) What platforms are good for SEO? (Zima Media)
8) Seeking CFOs to talk about how to prevent account takeover fraud for money laundering (AICPA.org)
9) The economic factors behind rising housing prices (Motley Fool)
10) Social Commerce For Small Businesses (Entrepreneur)
11) Creative Strategies to Help Landlords Survive Coronavirus (LegalZoom)
12) Looking for a student loan expert to speak about fixed vs. interest rates (The Balance)
13) Remote Work Balance & Tools for Entrepreneurs (American Express - Trends & Insights)
14) Impact of Wealth Tax on Black-Owned Businesses (HuffPost)
15) Resource Scheduling Horror Stories (www.ganttic.com/blog)
16) Favorite Podcasts Among Business Executives (Payette Forward)
17) Specific sales tips in a post-COVID world for 2021 (Entrepreneur)
18) Tips to recruit smarter in 2021 (Anonymous)
19) How can companies use omnichannel technology to improve customer service? (CallMiner)
20) How can contact centers address increased vulnerability within their customer base? (CallMiner)
****************************
Business and Finance
1) Summary: A Guide to the Difference Between CRM and Marketing AutomationName: Patricia Staino Motley Fool - The Blueprint
Category: Business and FinanceEmail: query-beqw@helpareporter.net
Media Outlet: Motley Fool - The Blueprint
Deadline: 7:00 PM EST - 30 October
Query:
I am writing an article for small business owners on the
differences between CRM and marketing automation and how to know
when they need each. Questions I'd like to answer:
--What is growth hacking? --What is CRM? --What are the benefits
of using CRM software? Explain a bit about each. --What is
marketing automation software? --What are the benefits of using
marketing automation software? Explain a bit about each. --How
is it marketing automation software different from CRM software?
--How does a small business decide if it needs one or the other,
or both? --What size business do CRM software and marketing
automation software make sense for?
Requirements:
I'm looking for marketing experts who frequently work with small
business owners on marketing initiatives that use marketing
automation software and/or CRM software. Also, if there are
software experts or IT professionals that have expertise in this
particular area, I would like to hear from you as well. Please
answer the questions, if possible, in your response, so I can
gage if your experience is relevant to my audience--you don't
need to answer every question, but the more info you respond
with, the likelier I will be to follow up with you. Remember
that this audience is probably not overly technical, so I have
to answer these key questions in plain language, not jargon.
Looking forward to hearing from you!
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Name: Patricia Staino Motley Fool - The Blueprint
Category: Business and FinanceEmail: query-beqz@helpareporter.net
Media Outlet: Motley Fool - The Blueprint
Deadline: 7:00 PM EST - 30 October
Query:
I am writing an article for small business owners on outsourcing
their marketing functions. Questions I'd like to answer:
--What is outsourced marketing? --What are some reasons why
small businesses outsource marketing? Explain each. --What are
the advantages of outsourcing marketing? Please explain each
advantage. --What are the disadvantages of outsourcing
marketing? Explain each. --How does outsourcing marketing
compare to using marketing automation in-house? What are the
pros and cons of each, from a small business perspective? --How
do you choose an agency or contractor to outsource marketing to?
--How can a small business determine if they should outsource
marketing, invest in marketing automation, or do neither? Is
there a certain level of business that informs this answer? Or
is it about company size?
Requirements:
I'm looking for marketing experts who frequently work with small
business owners on marketing initiatives, especially if they
include marketing automation software. Please answer the above
questions, if possible, in your response, so I can gage if your
experience is relevant to my audience--you don't need to answer
every question, but the more info you respond with, the likelier
I will be to follow up with you. Remember that this audience is
probably not overly technical, so I have to answer these key
questions in plain language, not jargon. Looking forward to
hearing from you!
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-----------------------------------
Name: Andrew Tavin OppLoans Financial Sense Blog
Category: Business and FinanceEmail: query-bff1@helpareporter.net
Media Outlet: OppLoans Financial Sense Blog
Deadline: 11:00 AM EST - 28 October
Query:
Have some fun financial facts about Thanksgiving? We're looking
to share them. We're talking turkey about turkey day.
Requirements:
Financial experts, Thanksgiving experts, money experts
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Name: Steven Vaughan-Nichols Insider Pro
Category: Business and FinanceEmail: query-bffn@helpareporter.net
Media Outlet: Insider Pro
Deadline: 7:00 PM EST - 28 October
Query:
If so, please answer by e-mail, the following:
1) What percentage of your staff will be remote? What was it
pre-pandemic? 2) Why are you making this move? How has been
working for you so far? 3) What technology steps are you taking
to make this work? E.g. Moving to SaaS applications, providing
company computers to remote workers? 4) Do you see this as a
permanent or temporary step? Do you foresee always have a higher
percentage of your staff working remotely even once COVID is
under control?
Requirements:
Executives at companies with at least 10-employees. Analysts who
cover work from home and associated technologies.
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Name: Sara Stephens Book on the Cashless Society
Category: Business and FinanceEmail: query-bfk5@helpareporter.net
Media Outlet: Book on the Cashless Society
Deadline: 7:00 PM EST - 30 November
Query:
A New York Times bestselling author and I are co-authoring a
book about the Cashless Society. It is due to publish in the
spring 2021. I am seeking experts who can contribute their
thoughts, perspectives, experiences, case studies, research,
etc. on any of the following topics: 1. How Will a Cashless
Society Affect Privacy/Security? 2. How Will a Cashless Society
Affect Crime? 3. How Will a Cashless Society Affect Consumers?
4. How Will a Cashless Society Affect the Unbanked and
Tech-Isolated People? 5. How Will a Cashless Society Affect
Business? 6. How Will a Cashless Society Affect Healthcare? 7.
How Will a Cashless Society Affect the Environment? 8. How Will
a Cashless Society Affect Governments? 9. How Will a Cashless
Society Affect Consumers? 10. Where are Cashless Societies
Happening Today and With What Successes and Failures? 11. How to
Prepare for the Cashless Society 12. What Cashless Society
Opportunities Can an Individual or Business Seize Today? 13.
What is the Background/Timeline of a Cashless Society? a. How
the earliest economies were cashless b. Why we moved to cash c.
Why we are moving back to cashless 14. Who Will Resist a
Cashless Society and why?
Requirements:
Requirements We would love to hear from respondents across
industries and areas of expertise: nonprofits, scholars,
journalists, governments, analysts, businesses, economists,
security experts, historians, futurists, philosophers,
politicians, religious leaders, technology providers, authors,
etc.
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Name: Anastasiia Staples CreditCards.com
Category: Business and FinanceEmail: query-bfnu@helpareporter.net
Media Outlet: CreditCards.com
Deadline: 1:00 PM CST - 27 October
Query:
Looking for comments on the following questions:
1) Why do people "churn"? 2) What are the risks of credit card
churning? 3) What are the safer alternatives to credit card
churning?
Please, submit your answers with your pitch. Thank you!
Requirements:
Looking to hear from credit experts and finance professionals,
as well as credit card rewards enthusiasts
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Name: Olia Batyr Zima Media
Category: Business and FinanceEmail: query-bfoq@helpareporter.net
Media Outlet: Zima Media
Deadline: 7:00 PM EST - 27 October
Query:
I am working on a piece about which platforms are best for SEO.
I am looking for multiple quotes from entrepreneurs or employees
who have experience with SEO on the following platforms:
WordPress, Shopify, Squarespace, Wix, Weebly, BigCommerce,
Joomla, Magento, Ghost and PrestaShop. 1) Which platforms are
the most user-friendly? 2) Do you have any unique or weird
tip/tricks to help pick the best platform for SEO? P.S. Feel
free to share any other relevant information if you believe it
is useful and might be interesting to our audience.
Requirements:
We'd like to hear from entrepreneurs/remote-first
companies/remote employees from different industries. To
participate, please respond with your full answer. Please
include your name, title, a short bio, a link to your website,
and LinkedIn (if applicable). Thanks for your participation.
Good pitches will be notified via email. Good luck!
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-----------------------------------
Name: Howard Altmasn AICPA.org
Category: Business and FinanceEmail: query-bfor@helpareporter.net
Media Outlet: AICPA.org
Deadline: 7:00 PM EST - 27 October
Query:
My name is Howard Altman. I am researching a story about account
takeover fraud and money laundering for AICPA.org and I hope you
can answer some questions for me.
The basis of this story is the case of Igor Buzyukov and his
account take overs at a FinTech firm. But I am looking to expand
it out to the broader picture of account takeover fraud and
money laundering, who is perpetrating it and what can CFOs do to
mitigate the threat.
https://www.justice.gov/usao-nj/pr/florida-man-admits-laundering-more-9-million-account-takeover-scheme
What can you tell me about Buzyukov and his scheme?
Do you know the names of any of the companies that fell victim?
Who was he working with and is the identity of the people in
Russia, Turkey and Ukraine who received the funds known?
What can you tell me about your role in countering these types
of schemes and how prevalent are they in Europe? Elsewhere?
Who would be most likely to use this type of a scheme to launder
money? DTOs? VTOs? State actors? Why?
In general, what are the initial sources of these funds?
How prevalent are these account takeovers for money laundering
purposes?
The subset of account takeover fraud in this case is known as
"authorized push payments" What are the red flags that CFOs
should know?
What should CFOs know about these schemes, what steps should
they take to avoid them and what steps should they take once one
is discovered?
Thanks in advance for any assistance you can offer. An email
response by Oct. 27 is greatly appreciated.
Sincerely,
Howard Altman
AICPA.com
813-734-3136
howiealtman@gmail.com
Requirements:
Email response greatly preferred. CFOs from outside the U.S.
also preferred but not required.
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-----------------------------------
Name: Tara Mastroeni Motley Fool
Category: Business and FinanceEmail: query-bfp6@helpareporter.net
Media Outlet: Motley Fool
Deadline: 7:00 PM EST - 27 October
Query:
I need someone to explain the economic factors behind why
housing has become so expensive and has outpaced wage growth.
Requirements:
Please include your name, job title, company. URL, city/state,
and contact information.
Ideally looking for someone who is willing to do a phone
interview.
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-----------------------------------
Name: Akram Tariq Khan Entrepreneur
Category: Business and FinanceEmail: query-bfpw@helpareporter.net
Media Outlet: Entrepreneur
Deadline: 7:00 PM EST - 28 October
Query:
How can social commerce be leveraged by small businesses. They
can be both B2B & B2C businesses. They could be eCommerce or
otherwise.
Requirements:
Looking for a comprehensive thought-out response. The more
detailed and researched your response is, the higher are the
chances to be featured.
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-----------------------------------
Name: Jenn Morson LegalZoom
Category: Business and FinanceEmail: query-bfs5@helpareporter.net
Media Outlet: LegalZoom
Deadline: 7:00 PM EST - 26 October
Query:
How can landlords stay afloat when tenants cannot pay and there
are fewer tenants on the horizon? Looking for creative
strategies to help all survive in this pandemic.
Requirements:
landlord, real estate expert, realtor, etc.
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-----------------------------------
Name: Anna Baluch The Balance
Category: Business and FinanceEmail: query-bftf@helpareporter.net
Media Outlet: The Balance
Deadline: 7:00 PM EST - 27 October
Query:
Interest rates have taken a nosedive this year, and that makes
student loan borrowing less expensive. Variable rates are
incredibly low, so they may be tempting for some borrowers.
Does it makes sense to opt for a variable interest rate or is a
fixed rate a better option? What type of rate is best during a
recession? How can readers decide?
Thanks in advance for your help!
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-----------------------------------
Name: Luke O'Neill American Express - Trends & Insights
Category: Business and FinanceEmail: query-bftt@helpareporter.net
Media Outlet: American Express - Trends & Insights
Deadline: 10:00 PM EST - 2 November
Query:
Seeking Canada-based sources for two separate stories for AmEx
Trends and Insights:
https://www.americanexpress.com/en-ca/business/trends-and-insights/
1. How women leaders achieve remote work balance and wellbeing
2. Top digital tools for WFH entrepreneurs
Requirements:
Respond with a brief intro and explain which story you're
available to be interviewed for (1 or 2). Will select sources
and send email questions this week. Thank you.
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-----------------------------------
Name: Carly Stern HuffPost
Category: Business and FinanceEmail: query-bfu0@helpareporter.net
Media Outlet: HuffPost
Deadline: 9:00 PM EST - 26 October
Query:
I'm working on a story for This New World, HuffPost's enterprise
section focused on exploring solutions to global inequality,
about Norway's wealth tax. I'm exploring what the U.S. can learn
from Norway's existing tax, and am looking into how a wealth tax
in the U.S. could be a tool to address the racial wealth gap,
along with (or in comparison to) reparations.
I'm looking to speak with Black business owners (who either
solely own a business, or do so as part of a couple).
Requirements:
I'm looking to speak with Black business owners (who either
solely own a business, or do so as part of a couple) about how
they might navigate, or benefit from, a wealth tax.
The Norway study found that small business owners invested money
in their firms by hiring more workers to avoid the tax, so I'm
interesting in exploring how this could incentivize job growth
and entrepreneurship, particularly for Americans who've been
historically denied access due to systemic racism.
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-----------------------------------
Name: Amanda Haynes www.ganttic.com/blog
Category: Business and FinanceEmail: query-bfu4@helpareporter.net
Media Outlet: www.ganttic.com/blog
Deadline: 7:00 PM EST - 27 October
Query:
Hi! Since Halloween is upon us, I'm looking for some horror
stories you've experienced while scheduling your human and
non-human resources. Tell me about some things that have gone
wrong in the planning process. If you've experienced some
planning that have gone awry, tell me 1)what happened, 2)what
was supposed to happen, 3)what went wrong, and optional, how did
you fix it and what was the outcome.
Requirements:
PMs or resource managers send me a short paragraph detailing
your TRUE resource scheduling horror stories. Please include a
link to your LinkedIn. The stories I choose will be published on
our blog, but you can specify whether you want to stay
anonymous. Will not accept submissions without a LinkedIn
though.
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-----------------------------------
Name: David Lynch Payette Forward
Category: Business and FinanceEmail: query-bf58@helpareporter.net
Media Outlet: Payette Forward
Deadline: 7:00 PM EST - 27 October
Query:
We're looking to find out what podcasts business executives are
listening to. What are your favorite podcasts and why?
Requirements:
Must be an executive at your company. Please provide your name,
role, company, website, and social links.
Back to Top Back to Category Index
-----------------------------------
Name: Natalie Slyman Entrepreneur
Category: Business and FinanceEmail: query-bflw@helpareporter.net
Media Outlet: Entrepreneur
Deadline: 5:00 PM CST - 29 October
Query:
I'm working on an Entrepreneur article for our CEO which will
include some tips from sales professionals for next year. Given
that COVID has called for quite a few professional adjustments,
I'm looking for compelling tips on how sales teams can adjust
their strategies next year.
Requirements:
Must be from a sales professional and must offer a unique tip
that is applicable to the current landscape that COVID has
helped shape. Must have at least 5k followers on Twitter.
Back to Top Back to Category Index
-----------------------------------
Category: Business and Finance
Email: query-bfrl@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST - 27 October
Query:
Writing a piece on how recruiters can recruit smarter in 2021
and sift through all the talent on the market to find the best
fit
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-----------------------------------
Name: Angela Stringfellow CallMiner
Category: Business and FinanceEmail: query-bfss@helpareporter.net
Media Outlet: CallMiner
Deadline: 7:00 PM EST - 31 October
Query:
Looking for answers to the question: How can companies use
omnichannel technology to improve customer service?
Requirements:
To participate, please respond with your full answer. Overly
self-promotional answers will be ignored-please be reasonable.
Use a head shot 200 x 200 pixels, a brief bio (around 50 words -
overly long bios will be truncated to fit the piece), and a link
to your website and your Twitter link (if applicable). Please
don't attach head shots - it doesn't render correctly on HARO-
rather use a link to host the headshot image. Thanks for your
participation. Good pitches will be notified to via email. Good
luck!
Back to Top Back to Category Index
-----------------------------------
Name: Angela Stringfellow CallMiner
Category: Business and FinanceEmail: query-bfsv@helpareporter.net
Media Outlet: CallMiner
Deadline: 7:00 PM EST - 31 October
Query:
Looking for answers to the question: How can contact centers
address increased vulnerability within their customer base?
Requirements:
To participate, please respond with your full answer. Overly
self-promotional answers will be ignored-please be reasonable.
Use a head shot 200 x 200 pixels, a brief bio (around 50 words -
overly long bios will be truncated to fit the piece), and a link
to your website and your Twitter link (if applicable). Please
don't attach head shots - it doesn't render correctly on HARO-
rather use a link to host the headshot image. Thanks for your
participation. Good pitches will be notified to via email. Good
luck!
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-----------------------------------
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