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[HARO] Business & Finance Queries: Evening Edition

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Queries!



********* INDEX ***********

Business and Finance

1) SMBs: How are you vetting prospective senior execs right now? (American Express Business Trends & Insights)

2) Podcast guest to discuss - The differences in language between SEM vs. SEO (Publicize.co)

3) Ensuring You Have Diversity of Thought on CX Team (CMS Wire)

4) best ways to build loyalty in a digital world (CMS Wire)

5) Seeking commentary on G20's CBDC guidelines (Finance Magnates)

6) Chicago diverse businesses (Anonymous)

7) Bitcoin (Short term price prediction/indicators) / All time high of BTC Hash rate (Cointelegraph)

8) Two Stories: Skills for the New Workplace and Preparing for Pandemic Winter (Confidential)

9) Public Relations: 10 Things I Wish I'd Known Earlier (Medium @PRontheGO)

10) What's your favorite CEO hack/resource (app, book or habit) that makes you successful? (CEO Blog Nation)

11) Need Technology / finance Experts to Comment on Robinhood Investment App (Stilt)

12) mechanical engineer interviews (CoLab)

13) Sales Lessons Learned in Quarantine (Gator Free Thought)

14) HR professionals on reimbursing work-related expenses (SHRM Online)

15) What happens if a check bounces? (Bankrate)

16) Tips to get financially ready for the holidays (Bankrate)

17) Cryptocurrencies As A Serious Investment Option (Wealth Expose)

18) Brand Refreshes in 2020 (Marketing Dive)

19) lunch n' learn speakers, cultural/learning external initiatives (Anonymous)

20) Best applicant tracking system for startups (lever vs greenhouse) (Anonymous)

21) Is Your Company a Good Candidate for a 4-Day Work Week? (American Express Business Trends & Insights)

22) Tips for becoming more organized and detailed oriented as an HR person (Anonymous)

23) Looking to speak to housing/financial counselors on refinancing your home (NextAdvisor)

24) Need info on Infrastructure Analytics (Anonymous)

25) A/B test results (MarketingSherpa)

26) Retail Credit Cards (OppU)

27) Black Friday (OppU)

****************************

Business and Finance

1) Summary: SMBs: How are you vetting prospective senior execs right now?

Name: Katie Morell American Express Business Trends & Insights

Category: Business and Finance

Email: query-bdr6@helpareporter.net

Media Outlet: American Express Business Trends & Insights

Deadline: 7:00 PM EST - 15 October

Query:

I'm writing a piece for Amex Business Trends & Insights about
best practices for small/mid-size businesses on finding,
vetting, and hiring senior execs right now. Specifically, I'm
looking to chat with founders/execs of companies that are in
high-growth mode and doing that type of hiring at the moment to
speak from experience.

Specifically, how do you find and vet senior execs remotely?
What has changed in your process with this demographic in
particular since COVID began?

Please send me 1-2 paragraphs with your experience/advice, and
I'll reach out if it is a good fit.

Requirements:

Please respond via email only (NO CALLS) to
chicagokatie17@gmail.com.

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-----------------------------------

2) Summary: Podcast guest to discuss - The differences in language between SEM vs. SEO

Name: Sam B Guia Publicize.co

Category: Business and Finance

Email: query-bduj@helpareporter.net

Media Outlet: Publicize.co

Deadline: 7:00 PM EST - 15 October

Query:

We are The Loudspeaker, a PR podcast from Publicize, a digital
communication agency. We want to discuss "The differences in
language between SEM vs. SEO." We will breakdown what is SEM and
SEO and the difference between the two before going into greater
depth discussing the difference in language.

Requirements:

An ideal guest will have a background and senior position in
marketing, with a strong knowledge of SEM and SEO. Must be
available on Friday for a call to record.

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-----------------------------------

3) Summary: Ensuring You Have Diversity of Thought on CX Team

Name: Phil Britt CMS Wire

Category: Business and Finance

Email: query-bdvk@helpareporter.net

Media Outlet: CMS Wire

Deadline: 7:00 PM EST - 15 October

Query:

Looking for in-depth 250-300 word email commentary on why it is
important to have diversity of thought on cx team, how you go
about acquiring it, and how to have diversity of thought that is
constructive, not destructive. Prefer commentary from those have
decision-making capabilities in forming CX teams, acamedicians
and consultants. Preference given for earliest qualified
responses.

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-----------------------------------

4) Summary: best ways to build loyalty in a digital world

Name: Phil Britt CMS Wire

Category: Business and Finance

Email: query-bdvm@helpareporter.net

Media Outlet: CMS Wire

Deadline: 7:00 PM EST - 15 October

Query:

Looking for in-depth, 250-300 word email response from
marketers, consultants, acamedicians on best ways to build
loyalty in a digital world. NOT looking for a deep list with no
explanation, but a list of 1-3 items with in-depth explanation
for each one. Preference given to earliest qualified responses.

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-----------------------------------

5) Summary: Seeking commentary on G20's CBDC guidelines

Name: Rachel McIntosh Finance Magnates

Category: Business and Finance

Email: query-bdvx@helpareporter.net

Media Outlet: Finance Magnates

Deadline: 11:00 PM EST - 13 October

Query:

According to a new report by the G20, by the end of 2022, the
G20 members, the IMF, the World Bank and the BIS will have
completed regulatory stablecoin frameworks and research and
selection of CBDC designs, technologies and experiments.

1. What does this mean for CBDC adoption? 2. What kind of impact
will this announcement have on the digital asset ecosystem and
crypto markets at both a retail and institutional level? 3. What
could regulatory guidelines for CBDCs look like (as defined by
IMF+G20)? 4. What kind of tech standards are likely to be put
in place by the G20+IMF? 5. Other thoughts?

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6) Summary: Chicago diverse businesses

Category: Business and Finance

Email: query-bdw7@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 14 October

Query:

I'm writing an article about the business benefits of making
diversity and inclusion a priority, and I was hoping that
Chicago-area business that pride themselves on diversity can
answer a few quick questions for the story: - How does
inclusiveness increase a business' competitive advantage? - What
are some of the hurdles of building truly inclusive cultures? -
What's the harm that can come when companies only look to build
the numbers - and is there a better way to build inclusiveness?
- What's your full name, title and where are you based? Thanks!

Requirements:

Chicago-area companies that pride themselves on being diverse.

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7) Summary: Bitcoin (Short term price prediction/indicators) / All time high of BTC Hash rate

Name: Anirudh Tiwari Cointelegraph

Category: Business and Finance

Email: query-bdwu@helpareporter.net

Media Outlet: Cointelegraph

Deadline: 9:00 PM EST - 15 October

Query:

We're currently working on a piece regarding the short term
price outlook for BTC and the fact that BTC has hit it's all
time high hash rate this week. We're looking to get insights on
the following subjects:

1. With the BTC hash rate hitting it's all time high, what does
this mean for the BTC price? Can we expect it to rise upto 12k
again soon?

2. What does this mean for BTC miners? Is it bound to become
more profitable as we saw in the case of ethereum?

3. Are there any other fundamentals that could be considered
right now which indicates that the sentiment of the market is
bullish?

4. According to the crypto greed and fear index, it has reached
52 now passing 50 for the first time since Sep 21st putting in a
neutral territory, despite that many well known names are
bullish on the market currently. What could the reasons for this
be?

5. Do the options market have an impact or indicator to this
market sentiment?

6. Please feel free to add any additional details that you feel
I might have failed to consider in relation to this subject.

For your time, we will be more than happy to add your/company
name, company/profile details in the article. However, we do not
link Twitter, LinkedIn, biz websites since we are an independent
publishing house.

Looking forward to your responses.

Thanks, Anirudh

Requirements:

CXO's of major crypto exchanges & market experts

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-----------------------------------

8) Summary: Two Stories: Skills for the New Workplace and Preparing for Pandemic Winter

Name: Gwen Moran Confidential

Category: Business and Finance

Email: query-bdww@helpareporter.net

Media Outlet: Confidential

Deadline: 7:00 PM EST - 15 October

Query:

For two stories, I'm looking for experts and employees for two
different stories. Please respond with the story subject in the
subject line of your email.

1) The skills you will need for a new pandemic workplace. As
more offices open and/or adopt hybrid models, what are the new
skills employees are going to need to be successful? Looking
for organizational psychologists, workplace experts, workplace
futurists, and researchers.

2) How to prepare for a long, cold, pandemic working winter. As
remote work continues into the new year, how should employees be
preparing for a winter of isolation and possible COVID spikes to
set themselves up for success?

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-----------------------------------

9) Summary: Public Relations: 10 Things I Wish I'd Known Earlier

Name: Melanie Marten Medium @PRontheGO

Category: Business and Finance

Email: query-9xci@helpareporter.net

Media Outlet: Medium @PRontheGO

Deadline: 7:00 PM CST - 15 October

Query:

Startups: What were Things You Wish You'd Known Earlier About
Public Relations? Please give 1 or 2 examples on how specific PR
know-how could have boosted your business faster / could have
prevented you from making (silly) mistakes or would have
improved your decision process on marketing campaigns. What
advice you wish you would have gotten from a PR expert at the
start of your business?

Requirements:

Please provide a statement of about 50 to 100 words and send
along your name, your title, a short bio, the name of your
company, your website and your social media channels. Please
provide links to images of story campaign material, if
applicable.

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-----------------------------------

10) Summary: What's your favorite CEO hack/resource (app, book or habit) that makes you successful?

Name: Gresham Harkless CEO Blog Nation

Category: Business and Finance

Email: query-bcv7@helpareporter.net

Media Outlet: CEO Blog Nation

Deadline: 7:00 PM EST - 15 October

Query:

Looking for a paragraph response from entrepreneurs and business
owners on their favorite CEO hack. Selected responses will be
included in articles similar to posts below. Please include a
link to your headshot, your paragraph, name and company name and
company URL. Example post:
https://hear.ceoblognation.com/2020/08/05/24-entrepreneurs-reveal-the-industries-that-are-ripe-for-disruption/
and
https://hear.ceoblognation.com/2019/10/23/entrepreneurs-explain-their-motivation-to-grow-their-business/.
CEO Blog Nation (CBNation.co) is a community hub featuring niche
blogs for entrepreneurs and business owners.

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-----------------------------------

11) Summary: Need Technology / finance Experts to Comment on Robinhood Investment App

Name: Frank Gogol Stilt

Category: Business and Finance

Email: query-bd4l@helpareporter.net

Media Outlet: Stilt

Deadline: 7:00 PM EST - 15 October

Query:

Looking for technology and finance experts to comment on a
data-driven article about the rise of Robinhood during the
COVID-19 pandemic.

Specifically, we are looking for experts to comment on a 56x
growth in investment during the worst weeks of the pandemic when
the stock market was bottoming out.

Requirements:

We a looking for commenters who are experts in finance,
investing, and/or technology to talk about the potential causes
for the rise Robinhood investing rise over the last several
months.

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-----------------------------------

12) Summary: mechanical engineer interviews

Name: Adam Taaffe CoLab

Category: Business and Finance

Email: query-bd6a@helpareporter.net

Media Outlet: CoLab

Deadline: 7:00 PM EST - 15 October

Query:

I am looking to interview mechanical engineering professionals
with the following: 1) Why did you choose mechanical engineering
as a profession? 2) What excites you most about your work as a
mechanical engineer? 3) How have you seen the way engineers
collaborate evolve over the past few years? 4) What are the top
3-5 mistakes companies make when it comes to making it easy for
their engineers to collaborate? 5) What are 5 best practices
you'd recommend companies adopt to improve the way their
engineers collaborate? 6) What are the top 3 trends you see
shaping the future of mechanical engineering? How can engineers
prepare for this future

Requirements:

Please keep answers insightful and actionable. Please also
include your bio and a link to your headshot.

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-----------------------------------

13) Summary: Sales Lessons Learned in Quarantine

Name: Emily Howard Gator Free Thought

Category: Business and Finance

Email: query-bd8a@helpareporter.net

Media Outlet: Gator Free Thought

Deadline: 7:00 PM EST - 15 October

Query:

Looking for sales reps or business owners to share their
insights regarding lessons they've learned through the shift in
sales in 2020 as they pertain to social distancing, virtual
presence, clients leaving/closing locations, etc.

What is the most important thing that you have learned? What
piece of advice would you share with a new sales rep?

Requirements:

Keep answers brief but informative. Please include your name,
company name and organization's website link.

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-----------------------------------

14) Summary: HR professionals on reimbursing work-related expenses

Name: Kylie Lobell SHRM Online

Category: Business and Finance

Email: query-bdoo@helpareporter.net

Media Outlet: SHRM Online

Deadline: 7:00 PM EST - 15 October

Query:

*Please, U.S.-based HR professionals only. NO HR VENDORS OR
CONSULTANTS. Please answer questions in the body of the email
like this: my question, your answer.*

1. What is your policy for reimbursing expenses for employees
working from home? 2. Legally, do you have to reimburse them? 3.
What expenses should you reimburse and why? 4. How did your
policy change in light of the pandemic? 5. Is there anything
else you'd like to add?

Requirements:

*Please, U.S.-based HR professionals only. NO HR VENDORS OR
CONSULTANTS. Please answer questions in the body of the email
like this: my question, your answer.*

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-----------------------------------

15) Summary: What happens if a check bounces?

Name: Sarah Sharkey Bankrate

Category: Business and Finance

Email: query-bdr9@helpareporter.net

Media Outlet: Bankrate

Deadline: 7:00 PM EST - 15 October

Query:

Looking for a financial expert Do you discuss the reasons why a
check my balance, the consequences, and how to prevent this from
happening.

Requirements:

Must be a financial professional

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-----------------------------------

16) Summary: Tips to get financially ready for the holidays

Name: Sarah Sharkey Bankrate

Category: Business and Finance

Email: query-bdrb@helpareporter.net

Media Outlet: Bankrate

Deadline: 7:00 PM EST - 15 October

Query:

Looking for financial professional to share their top three tips
on how to get your finances ready for holiday spending.

Requirements:

Must be a financial professional

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-----------------------------------

17) Summary: Cryptocurrencies As A Serious Investment Option

Name: Thomas C Thomas Wealth Expose

Category: Business and Finance

Email: query-bdvd@helpareporter.net

Media Outlet: Wealth Expose

Deadline: 3:00 AM EST - 14 October

Query:

We are looking for investment experts to comment on just how
mature cryptocurrencies are as an investment vehicle. Why are
big firms investing in cryptos? What cryptos are they investing
in and why? Should the retail investor follow suit?

Requirements:

Please share your full name, social media & website URL for full
credit. A headshot would be appreciated. Thanks.

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-----------------------------------

18) Summary: Brand Refreshes in 2020

Name: Shane Schick Marketing Dive

Category: Business and Finance

Email: query-bdvg@helpareporter.net

Media Outlet: Marketing Dive

Deadline: 7:00 PM EST - 21 October

Query:

Are more brand refreshes happening since the pandemic hit. If
yes, why. If no, then how and why has the practice of refreshing
a brand evolved over the past couple of years? What should
brands keeping in mind going forward about brand refreshes?

Requirements:

I'm looking for brief phone interviews with brands and/or
agencies who have helped lead a brand refresh (including those
still to come) this year.

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19) Summary: lunch n' learn speakers, cultural/learning external initiatives

Category: Business and Finance

Email: query-bdw4@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 16 October

Query:

how can companies find and engage lunch n' learn speakers or
people to come in to small businesses and motivate/teach for
30-60 minutes/etc...? What are topics companies would benefit
from? E.g. tips for more productive remote working

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-----------------------------------

20) Summary: Best applicant tracking system for startups (lever vs greenhouse)

Category: Business and Finance

Email: query-bdw5@helpareporter.net

Media Outlet: Anonymous

Deadline: 9:00 PM EST - 15 October

Query:

No interviews. I will reach out if I need more additional info.

Which applicant tracking system do you prefer for your startup?
Why? What should HR professionals looking to build out their
department and scale the business look for in an applicant
tracking system?

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-----------------------------------

21) Summary: Is Your Company a Good Candidate for a 4-Day Work Week?

Name: Julie Bawden-Davis American Express Business Trends & Insights

Category: Business and Finance

Email: query-bdwb@helpareporter.net

Media Outlet: American Express Business Trends & Insights

Deadline: 3:00 PM EST - 14 October

Query:

In response to WFH during the pandemic, some companies
switched to 4-day work weeks with successful outcomes. This
article will look at how owners can determine if a shift to
4-day work weeks is a good idea for their companies. 1. If
your company shifted to a 4-day work week during the pandemic,
why, and did doing so increase productivity and result in more
rested and satisfied employees? 2. Please provide a checklist
for employers to determine if a shift to a 4-day work week is
viable and potentially profitable. 3. Provide advice for how to
successfully shift to a 4-day work week. 4. Provide tips for
managing employees during the transition to a 4-day work week.
5. How to measure productivity and employee and customer
satisfaction after the shift to 4-day work week. 6. Anything
else you can think of that's important to mention.

Requirements:

I require answers from c-suite individuals (owners, founders,
presidents, CEOs, directors) who have worked with 4-day work
weeks. In particular, I'm looking for companies that switched to
4 days during the pandemic.

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-----------------------------------

22) Summary: Tips for becoming more organized and detailed oriented as an HR person

Category: Business and Finance

Email: query-bdwd@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 16 October

Query:

What tips can tenured HR managers/execs/consultants share for
new HR managers to become more detail oriented and organized?
How do you manage your day to day tasks and prioritize them? How
do you keep your to-do list organized without getting
overwhelmed?

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-----------------------------------

23) Summary: Looking to speak to housing/financial counselors on refinancing your home

Name: Taylor Moore NextAdvisor

Category: Business and Finance

Email: query-bdwf@helpareporter.net

Media Outlet: NextAdvisor

Deadline: 8:00 PM CST - 14 October

Query:

Looking to speak to housing and/or financial counselors on
refinancing your home through these two specific programs
(separate stories): - Interest rate reduction refinance loans
for VA-backed home loans - Home Affordable Refinance Program
(HARP) replacement programs

Not interested in real estate agents, realtors, representatives
from banks or lenders or startups. Prefer independent financial
or housing experts.

If this is you, please send me a short bio and your availability
on Thursday or Friday this week for a phone call.

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-----------------------------------

24) Summary: Need info on Infrastructure Analytics

Category: Business and Finance

Email: query-bdwi@helpareporter.net

Media Outlet: Anonymous

Deadline: 3:00 PM EST - 14 October

Query:

I'm writing an article on infrastructure analytics for an IT
pro/CIO audience and I'm looking for sources who can provide
some background on the technology and its benefits. I will email
specific questions to qualified sources.

Requirements:

Must understand enterprise IT infrastructures and how the
application infrastructure analytics can benefit them.

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-----------------------------------

25) Summary: A/B test results

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-bdwk@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 3:00 PM EST - 15 October

Query:

We're looking for your A/B test results - our focus is
marketing, but we're open to any A/B tests you'd like to share.

The test can be from any industry and should include: *
Before (or control, if no before) * After (treatment) *
Results * What did you discover from the test results? Did
that change anything you did? * Advice for other marketers
based on your test * Your/your sources' role in the test

Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is a key piece of content we'll be sharing in the article,
to spark your thinking:

https://marketingexperiments.com/a-b-testing/unlock-the-power-of-your-a-b-testing-program

Here are previous articles to give you an example of what the
final published article will look like:

https://www.marketingsherpa.com/article/case-study/ecommerce-10-mini-case-studies-successful-marketing-online-shopping

https://marketingsherpa.com/article/case-study/understanding-what-customers-want-5-mini-case-studies

https://marketingsherpa.com/article/case-study/marketing-data-5-mini-case-studies

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

A/B test with results

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-----------------------------------

26) Summary: Retail Credit Cards

Name: Samantha Rose OppU

Category: Business and Finance

Email: query-bdwv@helpareporter.net

Media Outlet: OppU

Deadline: 10:00 AM EST - 15 October

Query:

We're looking for financial professionals to provide tips about
retail credit cards. What is the rule of thumb for whether a
consumer should sign up for a new store card or skip it?

Requirements:

All pitches from qualified sources are welcome. We do not link
to affiliate sites promoting financial services.

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-----------------------------------

27) Summary: Black Friday

Name: Samantha Rose OppU

Category: Business and Finance

Email: query-bdwx@helpareporter.net

Media Outlet: OppU

Deadline: 10:00 AM EST - 15 October

Query:

Back Friday will be very different in 2020 with social
distancing and other protocols. We're looking for professionals
to provide tips for how consumers can stay safe while taking
advantage of Black Friday deals during the pandemic.

Requirements:

All pitches from qualified sources are welcome. We do not link
to affiliate sites promoting financial services.

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-----------------------------------



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