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[HARO] Business & Finance Queries: Afternoon Edition

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Queries!



********* INDEX ***********

Business and Finance

1) Do you schedule your Instagram posts? (Kivo Daily)

2) How much do you spend advertising on or promoting your Instagram? (Kivo Daily)

3) How Do Above-Ground Pools Affect Home Value? (Anonymous)

4) Does a Home Theater Affect Property Values? (Anonymous)

5) Retirement 401k/Advisers: Looking for comments on new ESG Study (FiduciaryNews.com)

6) Converting Waste to Energy (American Recycler)

7) Covid & Recycling (American Recycler)

8) Solr Vs Elasticsearch (Logit)

9) Opsgenie vs Pagerduty vs Victorops vs Xmatters (Logit)

10) Florida Restaurant Industry (Modern Restaurant Management)

11) 2021 HR Trend Predictions (Blog)

12) Looking For Teen/Young Entrepreneurs (Anonymous)

13) Need to understand the costs involved in providing customers contactless services (GetApp)

14) Is the marketing funnel dead? (Savvy-Writer)

15) Length of time from raw lead to marketing-qualified lead, sales-qualified lead, final sale (MarketingSherpa)

16) Technology & Business (Anonymous)

17) I need to talk with business owners who struggle to build banking relationships or who are unbanked. (Associated Press)

****************************

Business and Finance

1) Summary: Do you schedule your Instagram posts?

Name: MARCIO DELGADO Kivo Daily

Category: Business and Finance

Email: query-bgi4@helpareporter.net

Media Outlet: Kivo Daily

Deadline: 3:00 PM EST - 31 October

Query:

Time is money. And in order to optimise our day, social media
tools allowing us to schedule content can make a big difference.
When it comes to Instagram, do you schedule the content of your
business Instagram? If yes, how do you manage real-time
engagement and interact back, given that you can't predict nor
automate that part, yet?

Requirements:

Looking for business owners and social media experts scheduling
Instagram content for business accounts. Please send your
answer adding your name, profession and your LinkedIn and
Instagram URLs. Looking forward to hearing back from you.

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2) Summary: How much do you spend advertising on or promoting your Instagram?

Name: MARCIO DELGADO Kivo Daily

Category: Business and Finance

Email: query-bgi5@helpareporter.net

Media Outlet: Kivo Daily

Deadline: 3:00 PM EST - 31 October

Query:

Millions of business are using Instagram to promote their
products and services and, although the platform is a valuable
tool to be added to a marketing mix, without spending money to
push key content, your posts very often get buried in a sea
other content. How much do you put a side a monthly budget to
boost posts, advertise or any other paid initiative to make sure
you will get return from Instagram?

Requirements:

Looking for business owners currently using Instagram as a key
part of their business and spending money, even if very little,
to promote their business Instagram account and its content.

When replying, remember to add your name, name, your profession,
and your LinkedIn and Instagram URLs. Looking forward to hearing
back from you.

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-----------------------------------

3) Summary: How Do Above-Ground Pools Affect Home Value?

Category: Business and Finance

Email: query-bgov@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 31 October

Query:

Hello!

I'm looking for an appraiser or above-ground pool expert to
answer a few questions about how an above-ground pool affects
the value of a home.

If you are interested, please provide responses along with your
name, title, and link to an online profile.

1) What's the typical cost of an above-ground pool? 2) How do
appraisers value above-ground pools? Do they consider it part of
the property? 3) Can it actually detract from the value? Does
it ever add value? 4) Any tips for making an above-ground pool
more valuable in terms of home price? Recommended
add-ons/enhancements? 5) Anything else homeowners should know
about above-ground pools? Generally speaking, would you advise
for or against buying one if they plan to sell the home anytime
in the near future?

Thanks in advance for any input you can provide!

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-----------------------------------

4) Summary: Does a Home Theater Affect Property Values?

Category: Business and Finance

Email: query-bgow@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 31 October

Query:

Hello! I'm looking for an appraiser to answer a few questions
about how a home theater might affect the home's value.

If you're interested, please send your replies to the questions,
along with your name, title, and link to your online profile.

1) What makes a room qualify as a 'home theater'? What are the
defining characteristics? 2) Are they typically seen only in
luxury homes? 3) Does a home theater add value to a home? If
someone invests in one, could they expect to recoup all of the
expense, or even more? 4) What are some ways a homeowner could
make the home theater more valuable in terms of resale? 5) If
a homeowner plans to sell soon, is it better to keep a finished
space empty rather than making it into a home theater?

Thanks in advance for any input you can provide!

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-----------------------------------

5) Summary: Retirement 401k/Advisers: Looking for comments on new ESG Study

Name: Christopher Carosa FiduciaryNews.com

Category: Business and Finance

Email: query-bgp7@helpareporter.net

Media Outlet: FiduciaryNews.com

Deadline: 9:00 PM EST - 29 October

Query:

The Center for Retirement Research at Boston College has just
released the results of a study the may change the debate on ESG
investing. The study concludes " focusing on social factors, at
least for public pension plans, does not appear to be costless -
plans earn less in returns and fail to capture beneficiaries'
interests." Please email your answers to the following
questions. Keep your answers short (25 words or less). PR folks,
do not ask if we're interested - we are! - just have your
clients email their answers by the deadline.

IMPORTANT: Please repeat the question and retain its original
number. We will not accept responses that do not follow this
instruction.

1) How might the results of this study support efforts by the
DOL to place financial guidelines on the inclusion of ESG
investments in ERISA-based retirement plans?

2) The paper also suggests ESG-based stock boycotts have little
impact on the performance of the stock. If ESG investing doesn't
meet its objective, what other non-investing alternatives might
people interested in promoting ESG have?

3) Given the results of the study, what should plan fiduciaries
do to reduce their fiduciary liability when it comes to ESG
investments?

4) The industry appears to want to push ESG investing. Given
this study, why do you think this is so?

5) What can retirement savers do to better protect themselves
against the poorer returns associated with ESG investing as
suggested by the study?

6) State your name, title, firm, and city/state location.
REQUIRED RESPONSE - DO NOT RELY ON EMAIL SIGNATURE BECAUSE WE
CANNOT READ THOSE

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-----------------------------------

6) Summary: Converting Waste to Energy

Name: Maura Keller American Recycler

Category: Business and Finance

Email: query-bgqf@helpareporter.net

Media Outlet: American Recycler

Deadline: 7:00 PM EST - 2 November

Query:

I need to interview experts about the trends on converting waste
to energy via landfills and other avenues within the waste
industry.

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-----------------------------------

7) Summary: Covid & Recycling

Name: Maura Keller American Recycler

Category: Business and Finance

Email: query-bgqk@helpareporter.net

Media Outlet: American Recycler

Deadline: 7:00 PM EST - 2 November

Query:

I need to interview experts who can talk about the impact COVID
is having on recycling--specifically the metals recycling market.

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-----------------------------------

8) Summary: Solr Vs Elasticsearch

Name: Eleanor Bennett Logit

Category: Business and Finance

Email: query-bd5d@helpareporter.net

Media Outlet: Logit

Deadline: 3:00 PM EST - 31 October

Query:

Looking for expert insights on Solr verses Elasticsearch. Some
prompts include: Which is better SOLR or Elasticsearch? What is
the difference between SOLR and Elasticsearch? Costs associated
with the two search engines?

Requirements:

Technical background preferred

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-----------------------------------

9) Summary: Opsgenie vs Pagerduty vs Victorops vs Xmatters

Name: Eleanor Bennett Logit

Category: Business and Finance

Email: query-bd5e@helpareporter.net

Media Outlet: Logit

Deadline: 3:00 PM EST - 31 October

Query:

We want to know your views on these top incident management
solutions for our latest blog roundup.

Pros, cons, costs, and personal experience of using these tools
would be helpful.

Requirements:

Technical background prefered

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-----------------------------------

10) Summary: Florida Restaurant Industry

Name: Barbara Castiglia Modern Restaurant Management

Category: Business and Finance

Email: query-bgdu@helpareporter.net

Media Outlet: Modern Restaurant Management

Deadline: 7:00 PM EST - 13 November

Query:

We are looking to profile Florida-based restaurants--preferably
chains or franchises, on why they selected Florida as a
location, etc.

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-----------------------------------

11) Summary: 2021 HR Trend Predictions

Name: Erica Marois Blog

Category: Business and Finance

Email: query-bgit@helpareporter.net

Media Outlet: Blog

Deadline: 7:00 PM EST - 2 November

Query:

1. How has 2020 changed recruitment, onboarding, retention, and
offboarding, and what does it mean for 2021?

2. What do organizations need to do in 2021 to achieve high
levels of employee satisfaction, morale, and wellness?

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-----------------------------------

12) Summary: Looking For Teen/Young Entrepreneurs

Category: Business and Finance

Email: query-bgjm@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 30 October

Query:

Outlet aimed at successful, high-income teens wanting to get to
the next level in their lives. Looking for teen entrepreneurs
who have experienced some moderation of success. This query is
aimed at Gen Z (ages 8 to 23). Please, no millennials!

Requirements:

Must be a teen/young entrepreneur who started a business in high
school/college, with a notable accomplishment, like a startup or
media coverage. Please, no millennials!

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-----------------------------------

13) Summary: Need to understand the costs involved in providing customers contactless services

Name: Gitanjali Maria GetApp

Category: Business and Finance

Email: query-bgph@helpareporter.net

Media Outlet: GetApp

Deadline: 12:00 PM EST - 31 October

Query:

Some questions I'd like answers to are:

What contactless services (e.g. contactless delivery,
contactless card payments, curbside pickup, mobile app ordering
functionality, chatbots, telemedicine, AR/VR services, etc.)
have you recently started providing your customers? What did you
have before (pre-COVID)?

Have you incurred additional costs to provide customers
contactless services? If yes, in which areas have you
experienced an increase in costs. e.g. technology investment,
other infrastructure set-ups, human resources, payment fees,
etc.?

Who bears these additional costs of contactless services? Does
your business bear it fully or do you pass it on to your
customers? Any approximate cost figures would also be helpful.

What's your take on the future of contactless services? Will
there be demand for it even after the pandemic ends? Have you
made investments around it for the short-term or long term?

Requirements:

Looking for responses from retail/ecommerce business
owners/managers, restauranteurs, hoteliers, travel agents,
entertainment business executives, BFSI executives, medical
professionals, etc. in the U.S. It would also be great if you'd
be available to answer any further Q&A via email if needed.

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-----------------------------------

14) Summary: Is the marketing funnel dead?

Name: Amandah Blackwell Savvy-Writer

Category: Business and Finance

Email: query-bgpn@helpareporter.net

Media Outlet: Savvy-Writer

Deadline: 7:00 PM EST - 30 October

Query:

I'm writing a piece about the marketing funnel and if it's
obsolete. After all, people aren't linear. They may enter at the
top of the funnel but then go straight to the bottom. Or they
may jump in at the middle and go to the top.

Please provide one thought on "why the marketing funnel is dead,
and what you should focus on instead for 2021?"

Requirements:

I'd like to hear from VPs of marketing, directors of marketing,
marketing managers, digital marketing managers, growth marketing
managers, and content marketing managers.

Please include the following:

Name Company Name Website URL LinkedIn Profile URL

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-----------------------------------

15) Summary: Length of time from raw lead to marketing-qualified lead, sales-qualified lead, final sale

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-bgq5@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 10:00 AM EST - 5 November

Query:

Please provide the following info for your company (and/or
client).

* How long does it take to convert from raw lead to MQL
(marketing-qualified lead) or similar? * How long does it take
to convert from raw lead to SQL (sales-qualified lead) or
similar? * How long does it take to convert from raw lead to
final sale? * How has this length of time changed over the
past year? * Is your lead gen B2B or B2C? What industry? *
What advice would you give to other marketers about progressing
leads from raw lead to final sales? Please include your name,
title, and company for attribution.

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here are previous articles to give you an example of what the
final published article will look like:

https://www.marketingsherpa.com/article/case-study/subscription-marketing-4-mini-case-studies-of-recurring-revenue-products

https://www.marketingsherpa.com/article/case-study/ecommerce-10-mini-case-studies-successful-marketing-online-shopping

https://marketingsherpa.com/article/case-study/understanding-what-customers-want-5-mini-case-studies

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific details on length of sales cycle

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-----------------------------------

16) Summary: Technology & Business

Category: Business and Finance

Email: query-bgqc@helpareporter.net

Media Outlet: Anonymous

Deadline: 10:00 PM EST - 29 October

Query:

In today's HIGH TECH world, businesses can't grow at a rate of
the competition without the use of some type of modern
technology especially during this Covid-19 pandemic. We would
like to hear from companies, small businesses, tech companies
alike that are using technology to grow their businesses and or
what you offer to help other business do just that.

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-----------------------------------

17) Summary: I need to talk with business owners who struggle to build banking relationships or who are unbanked.

Name: Joyce Rosenberg Associated Press

Category: Business and Finance

Email: query-bgr3@helpareporter.net

Media Outlet: Associated Press

Deadline: 2:00 PM EST - 30 October

Query:

I need to talk with business owners who struggle to build
banking relationships or who are unbanked -- who don't use
banks. For example, you're not getting the
help/attention/service you need because bank policy and/or
employees seem to consider your company too small or too young.
Have you been turned away because you don't have the right
documents that the bank wants -- but the bank isn't willing to
help? I'm interested in experiences at any size bank. Please
give a brief description of your situation in your reply. Thank
you.

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