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[HARO] Business & Finance Queries: Afternoon Edition

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Queries!



********* INDEX ***********

Business and Finance

1) Are You a Fan of The Office? 5 Reasons The Office's Safety Training Was a Disaster (Red Ventures)

2) URGENT: Why Minorities Overpay for Home Insurance (Red Ventures)

3) Do Facebook's advertising best practices work? (www.marpipe.com/marpipe-blog?utm=haro)

4) Habits For Optimal Wellness, Performance, & Focus (Thrive Global)

5) Ditch Stack Rankings in Favor of a Modern Approach to Talent (Anonymous)

6) Who uses the Elastic Stack? (Logit)

7) Sqlite vs. MySQL vs. PostgreSQL (Anonymous)

8) postgresql vs mysql (Anonymous)

9) Title Do you have a side hustle that earns at least $500/month? (Side Hustle School)

10) What is cryptocurrency? (National Financial Website)

11) CPA's Working With Business Owners (FRANCHISE & BUSINESS)

12) A behind-the-scenes look at marketing departments, ad agencies, PR shops, & other creative teams (MarketingSherpa)

13) Business Book Authors (Anonymous)

14) ThoughtSpot IPO (Kiplinger's Personal Finance)

15) AppLovin IPO (Kiplinger's Personal Finance)

16) Have you used SmartSurvey for work? (doopoll Learn)

****************************

Business and Finance

1) Summary: Are You a Fan of The Office? 5 Reasons The Office's Safety Training Was a Disaster

Name: Lena Borrelli Red Ventures

Category: Business and Finance

Email: query-bfbv@helpareporter.net

Media Outlet: Red Ventures

Deadline: 9:00 AM EST - 23 October

Query:

Reasons why The Office's Safety Training failed. Talk about The
Office's Safety Training, discuss how the episode played out.
Discuss what are the correct ways that the employees in the
Office should've gone about with their safety training. discuss
what went wrong with the training and how it should've been
handled better.

Requirements:

Experts in office safety preferred for this piece.

Experts can be academics who study the industry or topic at
hand, professionals who work in the industry, or even
journalists with expertise in the field. You must be a
trustworthy authority on the subject based on experience,
education, and/or institutional affiliation.

Due to the short turnaround, please reply with the quote you
would like to submit for the piece with your title and byline.
Thank you in advance!


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-----------------------------------

2) Summary: URGENT: Why Minorities Overpay for Home Insurance

Name: Lena Borrelli Red Ventures

Category: Business and Finance

Email: query-bfc7@helpareporter.net

Media Outlet: Red Ventures

Deadline: 7:00 PM EST - 22 October

Query:

Examine the "redlining" trend and how that has impacted minority
groups, who then see higher home insurance rates. Explain what
redlining is, it's history and how its impacted minorities
across different industries (auto insurance, home buying, etc.)

How have minorities been discriminated against in the home
insurance industry? How do you combat these discriminatory
practices? Mention and go into the history of discriminatory
underwriting guidelines.

How does where you live affect your rate? Do majority-minority
neighborhoods have higher home insurance premiums?

Requirements:

ACADEMIC EXPERTS ARE PRIORITIZED FOR THIS PIECE.

Experts can be academics who study the industry or topic at
hand, professionals who work in the industry, or even
journalists with expertise in the field. You must be a
trustworthy authority on the subject based on experience,
education, and/or institutional affiliation.

Due to the short turnaround, please reply with the quote you
would like to submit for the piece with your title and byline.
Thank you in advance!

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-----------------------------------

3) Summary: Do Facebook's advertising best practices work?

Name: Brett Friedman www.marpipe.com/marpipe-blog?utm=haro

Category: Business and Finance

Email: query-bfca@helpareporter.net

Media Outlet: www.marpipe.com/marpipe-blog?utm=haro

Deadline: 11:00 PM EST - 22 October

Query:

If you've advertised on Facebook/Instagram...

Do their best practices work? For example, placing logos in the
bottom right corner, testing one ad creative component at a
time, etc.

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-----------------------------------

4) Summary: Habits For Optimal Wellness, Performance, & Focus

Name: Yitzi Weiner Thrive Global

Category: Business and Finance

Email: query-bfci@helpareporter.net

Media Outlet: Thrive Global

Deadline: 7:00 PM EST - 20 November

Query:

Dear Friends Authority Magazine is starting a new series about

How Anyone Can Build Habits For Optimal Wellness, Performance, &
Focus. Full description here https://bit.ly/2HiqnkC

Having a habit or a routine is like an operating system for your
mind. If you can create a new positive habit, it is like getting
an upgrade to your operating system.

What are the habits for optimal wellness, peak performance, and
a strong focus? How does one develop these habits? How does one
eliminate negative habits?

We would like to feature any business leader or expert who can
discuss the habits for great health, great focus, and great
performance in all areas of life

The interview series will have two stages.

All of the full interviews will be published in Arianna
Huffington's Thrive Global and Authority Magazine, and they will
look like the following:

https://medium.com/authority-magazine/constant-contact-cmo-john-orlando-why-you-need-to-hug-and-believe-what-your-data-is-telling-you-fbb1e3672d91?source=friends_link&sk=2ecc2724a3829e66cb08a3b30598bfa6

https://medium.com/authority-magazine/coldwell-banker-coo-liz-gehringer-we-need-to-allow-women-to-lead-which-might-not-be-in-the-same-2bdf01e9bfbf?source=friends_link&sk=580024364889afb554f67cc9b6811b97

https://thriveglobal.com/stories/social-impact-heroes-how-amber-zenith-emily-nelson-have-helped-to-reignite-a-love-for-aerobic-workouts-across-north-america/

In addition, after the all interviews are completed, an article
featuring the ideas from the best interviews will be submitted
to Buzzfeed and Entrepreneur.com, like these we have done:

https://www.entrepreneur.com/slideshow/345415
https://www.entrepreneur.com/slideshow/340907
https://www.entrepreneur.com/slideshow/339554

The Buzzfeed article will look similar to this:
https://www.buzzfeed.com/andrewziegler/heres-what-the-best-athletes-of-the-90s-look-lik

Individuals who are accepted for this series will be featured in
at least 2 - 4 articles.

Yitzi Weiner, Kristin Marquet, and Parveen Panwar will be the
primary leads for the series. Most interviews will not require
phone interviews and can be done by email. Requirements:

We would like to feature any business leader or expert who can
discuss the habits for great health, great focus, and great
performance in all areas of life

Please leave your pitch below so that we do not miss your
email. (The text of your submission will be a pitch for an
interview, and will not be used in the actual article)

Other articles that our team is actively working on (including
this one) can be seen here bit.ly/otherarticlesweareworkingon

Our complete list of story-lines can be seen here
https://medium.com/authority-magazine/ongoing-interview-series-in-authority-magazine-7d633a349753

For more about Authority Magazine and other articles created by
our team, please see here:
https://medium.com/authority-magazine/about-authority-magazine-bc4be45bdd05

Requirements:

We would like to feature any business leader or expert who can
discuss the habits for great health, great focus, and great
performance in all areas of life

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-----------------------------------

5) Summary: Ditch Stack Rankings in Favor of a Modern Approach to Talent

Category: Business and Finance

Email: query-bfcw@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 22 October

Query:

Stack ranking is a controversial method of talent management
that hasn't aged well.

Why is a more modern approach to talent the way to go in 2020
and beyond?

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-----------------------------------

6) Summary: Who uses the Elastic Stack?

Name: Eleanor Bennett Logit

Category: Business and Finance

Email: query-bd1b@helpareporter.net

Media Outlet: Logit

Deadline: 2:00 PM EST - 24 October

Query:

Who uses Elasticsearch, Kibana or Logstash?

Looking for use cases of some of the biggest companies using
these open source tools, why do they use them? What were the
benefits of using these tools?

Two examples of Elasticsearch users include Goldman Sachs and
NASA, additional use cases we've not heard of yet would be
helpful.

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-----------------------------------

7) Summary: Sqlite vs. MySQL vs. PostgreSQL

Category: Business and Finance

Email: query-bdni@helpareporter.net

Media Outlet: Anonymous

Deadline: 2:00 PM EST - 24 October

Query:

Looking for responses comparing the most popular relational
databases for a new technology roundup.

Previous article inspiration:
https://logz.io/blog/relational-database-comparison/

Requirements:

Technical background required

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-----------------------------------

8) Summary: postgresql vs mysql

Category: Business and Finance

Email: query-bdnj@helpareporter.net

Media Outlet: Anonymous

Deadline: 2:00 PM EST - 24 October

Query:

Looking for expert insights comparing these two databases on
their strengths and weaknesses.

Personal experience using either of these databases is always
welcome.

Requirements:

Technical background required.

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-----------------------------------

9) Summary: Title Do you have a side hustle that earns at least $500/month?

Name: Chris Guillebeau Side Hustle School

Category: Business and Finance

Email: query-beyv@helpareporter.net

Media Outlet: Side Hustle School

Deadline: 7:00 PM EST - 28 October

Query:

If you have a regular job AND a moneymaking side project, we'd
love to share your story with our highly engaged audience. Side
Hustle School is a daily podcast (7x/week for 1,300+ days and
counting) that highlights all the people who don't want a
startup but do like the idea of creating financial security. The
show is downloaded at least two million times a month and has
been featured in most major media outlets, including Good
Morning America and the New York Times. But of course, we
haven't heard *your* story yet ... and we'd like to! Send us a
pitch with info on your project or your client. If it's a good
fit, we'll send you to an intake form where you can tell us
more. Here's to your hustle!

Requirements:

*Your project must earn at least $500/month (i.e. it's not a
charity or hobby)

*You must have started it without spending much money, and while
working a full-time job

*The more interesting or "different," the better - our listeners
like details and creativity!

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-----------------------------------

10) Summary: What is cryptocurrency?

Name: Kate Ashford National Financial Website

Category: Business and Finance

Email: query-bfai@helpareporter.net

Media Outlet: National Financial Website

Deadline: 12:00 PM EST - 23 October

Query:

For an upcoming story on a national financial website, I'm
looking for some experts to talk about cryptocurrency: How does
it work? What is blockchain? Can you explain proof of work vs.
proof of stake? How can you mine it? How can you use it? How can
you invest in it? If you're interested in helping me tackle any
of these questions, please email your name, credentials, and a
few of the points you'd like to cover. For more about me and my
work, please visit kateashford.com or
facebook.com/kateashfordwriter.

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-----------------------------------

11) Summary: CPA's Working With Business Owners

Name: Ricardo M FRANCHISE & BUSINESS

Category: Business and Finance

Email: query-bfaw@helpareporter.net

Media Outlet: FRANCHISE & BUSINESS

Deadline: 7:00 PM EST - 26 October

Query:

If you are a CPA working with business owners, I want to
interview you for my next book! We will be discussing business
planning, tax planning, and other issues. If you have any
experience with franchise owners, that would be a plus. I am
under contract with BMD Publishing for the book with a release
date of 4th quarter of 2020.

Requirements:

CPA. Zoom video meeting.

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-----------------------------------

12) Summary: A behind-the-scenes look at marketing departments, ad agencies, PR shops, & other creative teams

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-bfb4@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 1:00 PM EST - 27 October

Query:

If a documentary film crew came into your marketing department,
ad agency, or similar, what is one (or more) surprising, unique,
powerful, funny, or insightful thing they would film? What does
your team do that other marketers and creative professionals can
learn from?

Why does your marketing department do it?

And please give us a specific example of how that thing helps
your team produce a specific result (10% more sales, 30% better
employee retention, etc.)

Please include your (or your client's, if you're pitching for
someone else) name, title, and company, so we know how to
attribute you in the article if your example is chosen.

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is a key piece of content we'll be sharing in the article,
to spark your thinking:

https://marketingexperiments.com/a-b-testing/behind-the-scenes-look-at-creating-an-ab-test

Here are previous articles to give you an example of what the
final published article will look like:

https://www.marketingsherpa.com/article/case-study/subscription-marketing-4-mini-case-studies-of-recurring-revenue-products

https://www.marketingsherpa.com/article/case-study/ecommerce-10-mini-case-studies-successful-marketing-online-shopping

https://marketingsherpa.com/article/case-study/understanding-what-customers-want-5-mini-case-studies

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Please don't forget to include a specific example with results
showing the value of the unique thing your team does.

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-----------------------------------

13) Summary: Business Book Authors

Category: Business and Finance

Email: query-bfbd@helpareporter.net

Media Outlet: Anonymous

Deadline: 11:00 PM EST - 22 October

Query:

We are looking for business book authors. Self Published ok, but
MUST be on Amazon.com with a link (URL) to book. Submit a BRIEF
synopsis via email (In 75 words or less, write a paragraph
stating why readers should buy your book and what they will get
out of it after reading it). If we are interested in your book,
we will contact you requesting more information and interview
questions.

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-----------------------------------

14) Summary: ThoughtSpot IPO

Name: Tom Taulli Kiplinger's Personal Finance

Category: Business and Finance

Email: query-bfbn@helpareporter.net

Media Outlet: Kiplinger's Personal Finance

Deadline: 7:00 PM EST - 22 October

Query:

I'm writing a post about companies that may go public next year.
And one of these is ThoughtSpot. What are the growth prospects?
Downsides/risks? What sets the company apart?

Requirements:

I'm looking for expert commentary.

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-----------------------------------

15) Summary: AppLovin IPO

Name: Tom Taulli Kiplinger's Personal Finance

Category: Business and Finance

Email: query-bfbp@helpareporter.net

Media Outlet: Kiplinger's Personal Finance

Deadline: 7:00 PM EST - 22 October

Query:

I'm writing a post about companies that may go public next year.
And one of these is AppLovin. What are the growth prospects?
Downsides/risks? What sets the company apart?

Requirements:

I'm looking for expert commentary.

Back to Top Back to Category Index

-----------------------------------

16) Summary: Have you used SmartSurvey for work?

Name: Marc Thomas doopoll Learn

Category: Business and Finance

Email: query-bfbr@helpareporter.net

Media Outlet: doopoll Learn

Deadline: 5:00 PM GMT - 23 October

Query:

I'm looking to speak to people who have used SmartSurvey at work
to create surveys.

Particularly interested to hear: - What you used SmartSurvey
for? What was the use case? - What features of SmartSurvey did
you like most? - What could have made using SmartSurvey better
(i.e. what features were lacking/missing?) - What was the most
important factor for your choosing SmartSurvey?

Please be fair in your feedback. I'm looking for sources who can
be objective and highlight both good and bad parts of their
experience.

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-----------------------------------



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