Read about the Communicator's Funnel - a guide to PR and comms
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Queries!
********* INDEX ***********
Travel
1) Destinations for Fall Leaf Peeping in the U.S. (Anonymous)2) COVID-19 (Anonymous)
3) Overcoming a disconnect with the customer (marketing, advertising, PR, business, etc.) (MarketingSherpa)
4) What is the absolute best perk you can get on a travel credit card? (CreditCards.com)
5) Travel according to zodiac sign (Anonymous)
6) New ways to protect your 2021 vacation (USA Today)
7) What travelers have lost during the pandemic (The Washington Post)
8) Arizona Getaways (Anonymous)
****************************
Travel
1) Summary: Destinations for Fall Leaf Peeping in the U.S.Category: Travel
Email: query-bba0@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST - 29 September
Query:
Looking for tourism boards currently seeking media to cover fall
leaf peeping in U.S. destinations. Please include destination
and relevant links
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-----------------------------------
Category: Travel
Email: query-bbcp@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM GMT - 29 September
Query:
Looking for the best resources for travelers during the COVID-19
pandemic. eg. websites that tell you which counries are safe to
travel, what the travel requirements are, the logistical
difficulties presented by some countries,e tc.
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-----------------------------------
Name: Daniel Burstein MarketingSherpa
Category: TravelEmail: query-bb4b@helpareporter.net
Media Outlet: MarketingSherpa
Deadline: 9:00 AM EST - 29 September
Query:
Has your company ever had a disconnect with the customer? The
company read the customer wrong? Assumed the customer wanted
something they didn't? The prospect's perception gap?
This is why marketing and business is so hard. Businesses make
assumptions about the customer. But sometimes they are wrong.
We're looking for specific examples of how you overcame this
disconnect with the customer. The specific example can be from
any industry and should include: * Before (what the company
thought the customer wanted) * After (how you changed things)
* Results * Advice for other marketers based on your specific
example * Your/your sources' role in the campaign/message
Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).
Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).
Here is a key piece of content we'll be sharing in the article,
to spark your thinking:
https://marketingexperiments.com/conversion-marketing/episode-3-conversion-heuristic-analysis
Here are previous articles to give you an example of what the
final published article will look like:
https://marketingsherpa.com/article/case-study/marketing-data-5-mini-case-studies
https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders
https://www.marketingsherpa.com/article/case-study/using-data-as-a-force-for-the-good
A few things I do to make the experience better for sources:
- I respond to every pitch to let you know I got it
- If you are included in the article, I will send you a link
once it is published
- If you have a question, I will answer it
Requirements:
Specific examples of overcoming the prospect's perception gap
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-----------------------------------
Name: Laura Mohammad CreditCards.com
Category: TravelEmail: query-bb6m@helpareporter.net
Media Outlet: CreditCards.com
Deadline: 3:00 PM EST - 28 September
Query:
Tell me the best (and surprising) reward or benefit you've found
on a travel credit card, and why you love it. A little known but
important detail is always welcome.
Requirements:
Please include your website's URL (and blog URL if you have
one), personal finance experience, title and professional name.
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-----------------------------------
Category: Travel
Email: query-bbbc@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST - 29 September
Query:
Although we are not out of the woods yet with Covid that isn't
stopping people from dreaming about their next trip. We'd like
to know what post-pandemic travel destinations are aligned with
the signs of the zodiac.
Requirements:
A certified astrologist would be best for this query.
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-----------------------------------
Name: Chris Elliott USA Today
Category: TravelEmail: query-bbc7@helpareporter.net
Media Outlet: USA Today
Deadline: 7:00 PM EST - 30 September
Query:
I'm researching a story on things you can do now to prevent a
2021 vacation disaster. I'd love to hear from anyone who has
considered or purchased travel insurance, travel protection, a
medical or security membership, or planned a trip to a "safe"
destination in 2021. What kind of steps have you taken to ensure
your vacation won't get canceled because of COVID? From travel
experts, I'd love to know what new or innovative ways of
protecting your vacation are available for 2021 travelers. What
do you recommend travelers consider before they plan their 2021
trips? What should they not do?
Requirements:
Please read this before answering. I'd be very grateful if you
could send an initial response to my questions by email. Please
do not respond with a note that says you would like to be
considered for this story or want to set up a phone interview
with a source. I'm happy to consider you for this story. I've
included all of my questions in this query. Please take a minute
to briefly answer them. Kindly do not cut-and-paste answers from
previously published materials, such as press releases or blog
posts. If a phone interview is necessary, I will follow up right
away. Be sure to include your full name and a jargon-free, brief
(two to three word) description of your company or affiliation
as you would like it to appear in the article. I will do my
absolute best to acknowledge that I received your pitch and will
make every effort to let you know when the story appears. More
information on my queries can be found on my site:
https://chriselliotts.com/frequently-asked-questions-about-media-queries/
Back to Top Back to Category Index
-----------------------------------
Name: Chris Elliott The Washington Post
Category: TravelEmail: query-bbc9@helpareporter.net
Media Outlet: The Washington Post
Deadline: 7:00 PM EST - 30 September
Query:
I'm researching a story about what travelers have lost during
the pandemic. I'd be interested in hearing from travelers who
have gone somewhere recently and noticed things missing from the
travel experience, beyond the obvious (hotel buffets, passengers
in the middle seats, etc.). What have we lost, as travelers?
Companies that have gone under during the pandemic? Many perks
and amenities that have been removed? What do you miss the most,
and why? From travel experts, I'd love to know what the most
commonly removed items are in travel. What's likely to come
back, and what is gone for good? What's your advice for
travelers who may miss some of these items?
Requirements:
Please read this before answering. I'd be very grateful if you
could send an initial response to my questions by email. Please
do not respond with a note that says you would like to be
considered for this story or want to set up a phone interview
with a source. I'm happy to consider you for this story. I've
included all of my questions in this query. Please take a minute
to briefly answer them. Kindly do not cut-and-paste answers from
previously published materials, such as press releases or blog
posts. If a phone interview is necessary, I will follow up right
away. Be sure to include your full name and a jargon-free, brief
(two to three word) description of your company or affiliation
as you would like it to appear in the article. I will do my
absolute best to acknowledge that I received your pitch and will
make every effort to let you know when the story appears. More
information on my queries can be found on my site:
https://chriselliotts.com/frequently-asked-questions-about-media-queries/
Back to Top Back to Category Index
-----------------------------------
Category: Travel
Email: query-bbey@helpareporter.net
Media Outlet: Anonymous
Deadline: 7:00 PM EST - 30 September
Query:
Looking for places to stay, things to do and where to eat in
Scottsdale, Arizona. Hikes are great as well.
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-----------------------------------
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