[HARO] High Tech Queries: Afternoon Edition

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Queries!

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High Tech

1) Seeking commentary on crypto markets this week (Finance Magnates)

2) SEO Strategies for 2021 (Savvy-Writer.com)

3) Technology & Business (Anonymous)

4) Overcoming a disconnect with the customer (marketing, advertising, PR, business, etc.) (MarketingSherpa)

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High Tech

1) Summary: Seeking commentary on crypto markets this week

Name: Rachel McIntosh Finance Magnates

Category: High Tech

Email: query-bb0i@helpareporter.net

Media Outlet: Finance Magnates

Deadline: 11:00 PM EST - 24 September

Query:

1. What is the most important develpoment that took place in
crypto markets this week?

2. What are the most powerful influencing factors on the price
of Bitcoin at the moment?

3. Why is Bitcoin so stagnant? 4. Would you say that DeFi
prices are in a prolonged cooldown? How long will this last?

5. What does the forecast for the rest of the year look like for
crypto?

6. Other thoughts?

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2) Summary: SEO Strategies for 2021

Name: Amandah Blackwell Savvy-Writer.com

Category: High Tech

Email: query-baac@helpareporter.net

Media Outlet: Savvy-Writer.com

Deadline: 12:00 PM EST - 26 September

Query:

I'm writing a roundup blog post about the best strategies for
SEO (search engine optimization) for 2021.

Please include on page and off page strategies.

Requirements:

I'd like to hear from those who work in digital marketing
agencies, freelance SEO consultants, web developers (for
technical SEO), and SEO managers.

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3) Summary: Technology & Business

Category: High Tech

Email: query-bb1h@helpareporter.net

Media Outlet: Anonymous

Deadline: 12:00 AM EST - 25 September

Query:

In today's HIGH TECH world, businesses can't grow at a rate of
the competition without the use of some type of modern
technology especially during this Covid-19 pandemic. We would
like to hear from companies, small businesses, tech companies
alike that are using technology to grow their businesses and or
what you offer to help other business do just that.

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4) Summary: Overcoming a disconnect with the customer (marketing, advertising, PR, business, etc.)

Name: Daniel Burstein MarketingSherpa

Category: High Tech

Email: query-bb1y@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 9:00 AM EST - 29 September

Query:

Has your company ever had a disconnect with the customer? The
company read the customer wrong? Assumed the customer wanted
something they didn't? The prospect's perception gap?

This is why marketing and business is so hard. Businesses make
assumptions about the customer. But sometimes they are wrong.

We're looking for specific examples of how you overcame this
disconnect with the customer. The specific example can be from
any industry and should include: * Before (what the company
thought the customer wanted) * After (how you changed things)
* Results * Advice for other marketers based on your specific
example * Your/your sources' role in the campaign/message

Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is a key piece of content we'll be sharing in the article,
to spark your thinking:

https://marketingexperiments.com/conversion-marketing/episode-3-conversion-heuristic-analysis

Here are previous articles to give you an example of what the
final published article will look like:

https://marketingsherpa.com/article/case-study/marketing-data-5-mini-case-studies

https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders

https://www.marketingsherpa.com/article/case-study/using-data-as-a-force-for-the-good

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific examples of overcoming the prospect's perception gap

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