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[HARO] High Tech Queries: Afternoon Edition

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Queries!



********* INDEX ***********

High Tech

1) 5 Things You Need To Know To Create A Highly Successful E-Commerce Business (Authority Magazine)

2) Calling for Baidu SEM/PPC experts (AdChina.io)

3) House passes IoT security bill (Washington Examiner)

4) Protect Your Business from an Advanced Persistent Threat (Motley Fool - The Blueprint)

5) A Beginner's Guide to Zero Trust (Motley Fool - The Blueprint)

6) How can developers and UX designers work well together (Codemotion )

7) Musk's Neuralink and Implantable AI (Forbes.com)

****************************

High Tech

1) Summary: 5 Things You Need To Know To Create A Highly Successful E-Commerce Business

Name: Yitzi Weiner Authority Magazine

Category: High Tech

Email: query-bafo@helpareporter.net

Media Outlet: Authority Magazine

Deadline: 7:00 PM EST - 15 October

Query:

Dear Friends Authority Magazine is starting a new interview
series called

5 Things You Need To Know To Create A Highly Successful
E-Commerce Business . Full description here
https://bit.ly/2FZzFkw

The future of retail will likely turn to E-Commerce. As many
retailers begin to move towards selling exclusively online, what
do they have to know in order to create a successful
E-Commerce business? What can we learn from existing successful
E-Commerce business models to inform emerging companies?

We would like to interview successful CEOs, founders, and
business leaders from ecommerce companies who can share advice
from their experience about the "5 Things You Need To Know To
Create A Highly Successful E-Commerce Business"

The interview series will have two stages.

All of the full interviews will be published in Arianna
Huffington's Thrive Global and Authority Magazine, and they will
look like the following:

https://medium.com/authority-magazine/how-holly-oneill-of-bank-of-america-tackles-the-extreme-work-life-balance-of-being-a-woman-a3c4503bd5d4?source=friends_link&sk=8dfa9d3e55384c6cb1d00661fdfabf33

https://medium.com/authority-magazine/pepsico-vp-emily-silver-as-you-get-more-senior-people-are-less-likely-to-push-back-on-you-find-f54e4be88af7?source=friends_link&sk=d064557a27057b0d9582b88531763d55

https://thriveglobal.com/stories/social-impact-heroes-how-amber-zenith-emily-nelson-have-helped-to-reignite-a-love-for-aerobic-workouts-across-north-america/

In addition, after the all interviews are completed, an article
featuring the best ideas will be submitted to Buzzfeed and
Entrepreneur.com, like these we have done:

https://www.entrepreneur.com/slideshow/345415
https://www.entrepreneur.com/slideshow/340907
https://www.entrepreneur.com/slideshow/339554

The Buzzfeed article will look similar to this:
https://www.buzzfeed.com/andrewziegler/heres-what-the-best-athletes-of-the-90s-look-lik

Individuals who are accepted for this series will be featured in
at least 2 - 4 articles.

Yitzi Weiner, Charlie Katz & Jerome Knyszewski will be the
primary lead for the series. Most interviews will not require
phone interviews and can be done by email. Requirements:

We would like to interview successful CEOs, founders, and
business leaders from ecommerce companies who can share advice
from their experience about the "5 Things You Need To Know To
Create A Highly Successful E-Commerce Business"

Please leave your pitch below so that we do not miss your
email. (The text of your submission will be a pitch for an
interview, and will not be used in the actual article)

Other articles that our team is actively working on (including
this one) can be seen here bit.ly/otherarticlesweareworkingon

Our complete list of story-lines can be seen here
https://medium.com/authority-magazine/ongoing-interview-series-in-authority-magazine-7d633a349753

For more about Authority Magazine and other articles created by
our team, please see here:
https://medium.com/authority-magazine/about-authority-magazine-bc4be45bdd05

Requirements:

We would like to interview successful CEOs, founders, and
business leaders from ecommerce companies who can share advice
from their experience about the "5 Things You Need To Know To
Create A Highly Successful E-Commerce Business"

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-----------------------------------

2) Summary: Calling for Baidu SEM/PPC experts

Name: Henrik S AdChina.io

Category: High Tech

Email: query-bao4@helpareporter.net

Media Outlet: AdChina.io

Deadline: 7:00 PM EST - 24 September

Query:

We are working on a Baidu SEM expert roundup and are looking to
feature PPC experts who manage or have managed Baidu SEM
campaigns.

To compile this list, we're looking for:

1. Your #1 tip for international companies looking to create a
successful Baidu SEM campaign in China.

Please include your name, job title, company name, website URL
(or social media profile if you prefer) for quoting you in the
post.

Requirements:

PPC professionals with experience in running Baidu search
campaigns for brands

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-----------------------------------

3) Summary: House passes IoT security bill

Name: Grant Gross Washington Examiner

Category: High Tech

Email: query-baoc@helpareporter.net

Media Outlet: Washington Examiner

Deadline: 11:00 AM EST - 23 September

Query:

The U.S. House has passed a bill that would require
Internet-of-things devices purchased by the government to meet
minimum security requirements.
https://www.congress.gov/bill/116th-congress/house-bill/1668/text?q=%7B%22search%22%3A%5B%22HR+1668%22%5D%7D&r=1&s=1

IoT Cybersecurity Improvement Act as a companion bill in the
Senate. The bill would also direct the National Institute of
Standards and Technology to develop guidelines on the use of IoT
devices and the management of their vulnerabilities.

My questions:

-- Would this improve the security of the IoT?

-- Given that a lot of consumer devices aren't things that would
be purchased by the government, would the bill help with the
security of those devices in any way?

-- What other measures are needed to improve IoT security? Is
there more government can do?

-- Does this seem likely to pass in the Senate?





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-----------------------------------

4) Summary: Protect Your Business from an Advanced Persistent Threat

Name: Patricia Staino Motley Fool - The Blueprint

Category: High Tech

Email: query-baov@helpareporter.net

Media Outlet: Motley Fool - The Blueprint

Deadline: 7:00 PM EST - 26 September

Query:

I am reposting this query to add time for the response as my
deadline has been extended:

I am writing an explanatory guide for small and mid-sized
business owners on protecting themselves against advanced
persistent threats. This mean explaining key terminology,
explaining why/how they are at risk, how to know if they are
experiencing an APT, and how to resolve it. Key questions I need
to answer for them are: * What is an advanced persistent
threat (APT)? * Advanced persistent threat (APT) vs. malware:
What's the difference? * The stages of an advanced persistent
threat (APT) attack--what they are, how to
prevent/defend/remediate them * Advanced persistent threat
(APT) frequently asked questions--what questions does a small
business owner most frequenly ask and how do you respond? Or
perhaps it's more about what things do small business owners NOT
understand about (but need to!) an advanced persistent threat
and how to protect against it?

I'll need to explain the following terminology: * edr *
incident response * types of malware * apt attack * apt
security * apt hacking * persistent attack * apt malware

Requirements:

I am looking to speak with experts in securtiy, particularly for
small businesses. SMBs is a broad term, so I am particularly
interested in companies that are 15 to 50 people, up to around
100. Please offer some responses to my questions in your query
so I can gauge the relevance of your source specifically to my
story. Thank you in advance!

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-----------------------------------

5) Summary: A Beginner's Guide to Zero Trust

Name: Patricia Staino Motley Fool - The Blueprint

Category: High Tech

Email: query-baox@helpareporter.net

Media Outlet: Motley Fool - The Blueprint

Deadline: 7:00 PM EST - 26 September

Query:

I am reposting this query because my deadline was pushed back
and I have more time:

I am writing an explanatory guide for small and mid-sized
business owners on a beginner's guide to zero trust security.
This mean explaining key terminology, explaining why/how they
they should care about zero trust security, how it could impact
their business, and how to implement it. Key questions I need to
answer for them are:

* What is zero trust security? * What is the relevance of
zero trust security to a small business? * How does zero trust
security work? * Advantages of using zero trust
security--define and explain * How to implement zero trust
security--what are the steps to take?

I need to explain the following to our readers: * edr *
incident response * threat hunting * zero trust model *
security models * zero trust network * zero trust network
access * zero trust risk management

Requirements:

I'd like to speak to security experts with experience working
with small businesses (think 15 to 50 people, maybe up to 100).
Please offer some responses and thoughts on the topic in your
response so I can better gauge your relevance to our audience.
Thank you in advance!

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-----------------------------------

6) Summary: How can developers and UX designers work well together

Name: Cate Lawrence Codemotion

Category: High Tech

Email: query-baot@helpareporter.net

Media Outlet: Codemotion

Deadline: 5:00 PM EST - 24 September

Query:

I'm working on a piece looking at what challenges (if any - some
may contend there has never been a problem) that devs and UX
folks have working together and strategies for a good
relationships.

I'm reading a lot about the use of DevOps principles and
processes but keep to hear what else works. Thus, I'm seeking
commentary from those in relevant roles, specifically:

- how does UX work in a developer driven culture? - what are
the challenges of working together? - how do you bridge the gap
between different training and ideologies? - any tools or
software that works well? - additional thoughts or insights
welcome

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-----------------------------------

7) Summary: Musk's Neuralink and Implantable AI

Name: Tom Taulli Forbes.com

Category: High Tech

Email: query-bap5@helpareporter.net

Media Outlet: Forbes.com

Deadline: 7:00 PM EST - 22 September

Query:

Elon Musk's Neuralink is focused on implantable AI for the
brain. So what needs to be done to make this technology a
reality for humans? Why do we even need such a thing? What are
the benefits? And how might things go wrong?

Requirements:

I'm looking for expert commentary.

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-----------------------------------



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