[HARO] High Tech Queries: Afternoon Edition

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Queries!

********* INDEX ***********

High Tech

1) INSPIRATIONAL BLACK MEN IN TECH (Authority Magazine)

2) Holiday Gift Guide 2020 (Hello Betty)

3) ERP recommendation for small and medium enterprises (Anonymous)

4) Employer incentives to bring employees back to the office (TechRepublic)

5) Examples of clear marketing messages (MarketingSherpa)

6) Snowflake IPO (Forbes.com)

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High Tech

1) Summary: INSPIRATIONAL BLACK MEN IN TECH

Name: Yitzi Weiner and Jamie Hemmings Authority Magazine

Category: High Tech

Email: query-b95g@helpareporter.net

Media Outlet: Authority Magazine

Deadline: 7:00 PM EST - 15 October

Query:

Dear Friends Authority Magazine is starting a new series about

INSPIRATIONAL BLACK MEN IN TECH. Full description here
https://bit.ly/3mbLiFw

Sadly there are no Black Tech CEOs among The Fortune 500. See
https://www.cnbc.com/2020/06/02/black-tech-ceos-george-floyd-killing-hits-close-to-home.html

That is of course tragic. We would like to feature and highlight
inspirational black leaders in Tech who can share lessons from
their experiences, and inspire and empower others.

The interview series will have two stages.

All of the full interviews will be published in Arianna
Huffington's Thrive Global and Authority Magazine, and they will
look like the following:

https://medium.com/authority-magazine/effective-communication-can-build-stronger-trust-between-employees-and-leaders-399fa426421c

https://medium.com/authority-magazine/how-technology-can-reduce-gun-violence-6add9e49c494

https://medium.com/authority-magazine/diversity-and-inclusion-must-start-with-senior-leadership-with-corey-anthony-svp-at-at-t-6444d4243280

https://medium.com/authority-magazine/sharing-vulnerabilities-can-be-the-key-to-building-a-stronger-team-with-david-huntley-senior-evp-a30bfd6ab31d

In addition, after the all interviews are completed, an article
featuring the ideas from the best interviews will be submitted
to Buzzfeed and Entrepreneur.com, like these we have done:

https://www.entrepreneur.com/slideshow/345415
https://www.entrepreneur.com/slideshow/340907
https://www.entrepreneur.com/slideshow/339554

The Buzzfeed article will look similar to this:
https://www.buzzfeed.com/andrewziegler/heres-what-the-best-athletes-of-the-90s-look-lik

Individuals who are accepted for this series will be featured in
at least 2 - 4 articles.

Yitzi Weiner, Jamie Hemmings and Jilea Hemmings will be the
primary leads for the series. Most interviews will not require
phone interviews and can be done by email. Requirements:

We would like to feature and highlight inspirational black
leaders in Tech who can share lessons from their experiences,
and inspire and empower others.

Deadline to submit a Pitch: October 15th

Please leave your pitch below so that we do not miss your
email. (The text of your submission will be a pitch for an
interview, and will not be used in the actual article)

Other articles that our team is actively working on (including
this one) can be seen here bit.ly/otherarticlesweareworkingon

Our complete list of story-lines can be seen here
https://medium.com/authority-magazine/ongoing-interview-series-in-authority-magazine-7d633a349753

For more about Authority Magazine and other articles created by
our team, please see here:
https://medium.com/authority-magazine/about-authority-magazine-bc4be45bdd05

Requirements:

We would like to feature and highlight inspirational black
leaders in Tech who can share lessons from their experiences,
and inspire and empower others.

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2) Summary: Holiday Gift Guide 2020

Name: Jaclyn Dryden Hello Betty

Category: High Tech

Email: query-ba17@helpareporter.net

Media Outlet: Hello Betty

Deadline: 3:00 PM EST - 17 September

Query:

Hello Betty will be finishing up accepting holiday gift guide
options for their readers. This year we are doing smaller guides
so that our readers can have options but not overwhelming. We
are doing guides on home decor, tech, entertaining, toys, and
women's gifts. Product samples are required for posting and
feature. Hello Betty has over 70,000 page views and is FTC
compliant.

Back to Top Back to Category Index

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3) Summary: ERP recommendation for small and medium enterprises

Category: High Tech

Email: query-b9th@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 24 September

Query:

Which ERP do you recommend for small and medium enterprises?

Requirements:

Any

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4) Summary: Employer incentives to bring employees back to the office

Name: Robert Adams TechRepublic

Category: High Tech

Email: query-ba0j@helpareporter.net

Media Outlet: TechRepublic

Deadline: 1:00 PM EST - 18 September

Query:

I am currently researching various incentives employers are
offering to bring employees back to work during the pandemic. I
would like to learn more about different ways employers are
incentivizing employees to return to the traditional office at
this time.

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5) Summary: Examples of clear marketing messages

Name: Daniel Burstein MarketingSherpa

Category: High Tech

Email: query-ba0n@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 9:00 AM EST - 22 September

Query:

Clarity trumps persuasion. We're looking for specific examples
where clear messages performed better than hype. Examples can be
from marketing, advertising, public relations, internal
communications, business, nonprofits, etc.

The specific example can be from any industry and should
include: * Before (if applicable) * After (example of how
the customer saw the clear message) * Results * Advice for
other marketers based on your specific example * Your/your
sources' role in the campaign/message

Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is a key piece of content we'll be sharing in the article,
to spark your thinking:

https://marketingexperiments.com/a-b-testing/5-examples-clarity-soundly-beat-out-persuasion-tactics

Here are previous articles to give you an example of what the
final published article will look like:

https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders

https://www.marketingsherpa.com/article/case-study/using-data-as-a-force-for-the-good

https://marketingsherpa.com/article/case-study/6-mini-marketing-case-studies-of-effective-copywriting

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific examples of clear, effective marketing messages

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6) Summary: Snowflake IPO

Name: Tom Taulli Forbes.com

Category: High Tech

Email: query-ba14@helpareporter.net

Media Outlet: Forbes.com

Deadline: 7:00 PM EST - 17 September

Query:

Snowflake pulled off a massive IPO this week, with the valuation
at nearly $70 billion. So what are the lessons here for
entrepreneurs? What did the company do right? How was it that
Snowflake was able to remake the data warehouse market?

Requirements:

I'm looking for expert commentary.

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