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[HARO] Business & Finance Queries: Evening Edition

Cision surveyed over 3,200 journalists for the biggest State of
the Media report yet. Plus, it includes a special section on
COVID-19. DOWNLOAD FOR FREE https://bit.ly/SOTM-2020



Queries!



********* INDEX ***********

Business and Finance

1) Expansion Capital During COVID (American Express Open Forum)

2) Upgrading Your Martech Stack (CMSWire)

3) Fighting Communication Silos in a Digital Workplace (CMSWire)

4) Are Intranets Outdated? (CMSWire)

5) Businesses hiring a cleaning service (American Express)

6) Looking data breach lawyers or other experts (SC Media)

7) How Hypnotism Works & The Dark Side of Hypnosis (Persuasion by the Pint)

8) How do you use social media for your business? (CEO Blog Nation)

9) Seeking interviews with currently serving CFOs (Forbes CFO Network)

10) Growing B2B eCommerce companies (Anonymous)

11) How do you use video for demand gen? (The Way Company)

12) Tips for Job Seekers - Making Space for Virtual Interviews (MedReps)

13) Did you start a new pet career due to Covid? (Anonymous)

14) Need experts to weigh in on direct-to-consumer (D2C) disruption (Nectafy)

15) Lead Scoring: What Are Your Best Tips? (Outfunnel)

16) Toxic works cultures. (Forbes.com)

17) Starting a new business - Business owners needed to comment (LegalZoom)

18) Brands Winning at Email Marketing (eMarketer)

19) Landing your first social media client (Thirteen Thoughts )

20) Marketing/Branding (Money For Lunch)

****************************

Business and Finance

1) Summary: Expansion Capital During COVID

Name: Barry Moltz American Express Open Forum

Category: Business and Finance

Email: query-bavx@helpareporter.net

Media Outlet: American Express Open Forum

Deadline: 8:00 PM EST - 26 September

Query:

Looking for non start up entrepreneurs who have received capital
from investors during COVID or Investors who have invested in a
small business during COVID. How did you get the capital? Why
did make an investment now? What were the key factors?

Requirements:

Investors or Entrepreneurs only. No consultants.

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-----------------------------------

2) Summary: Upgrading Your Martech Stack

Name: Kaya Ismail CMSWire

Category: Business and Finance

Email: query-bb23@helpareporter.net

Media Outlet: CMSWire

Deadline: 7:00 PM EST - 26 September

Query:

1) How do you know your martech stack needs an upgrade? 2) When
is it better to opt for digital modernization instead of a total
digital transformation? 3) What's the ideal starting point for
modernization?

Requirements:

CEOs and CTOs invited to answer.

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-----------------------------------

3) Summary: Fighting Communication Silos in a Digital Workplace

Name: Kaya Ismail CMSWire

Category: Business and Finance

Email: query-bb25@helpareporter.net

Media Outlet: CMSWire

Deadline: 7:00 PM EST - 26 September

Query:

1) How can remote companies remove silos to a) improve
communication b) stay organized b) maintain security of files

2)Is there anything else that has proven especially beneficial
for your company?

Requirements:

CEOs, CMOs, COOs and HR executives invited to answer

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-----------------------------------

4) Summary: Are Intranets Outdated?

Name: Kaya Ismail CMSWire

Category: Business and Finance

Email: query-bb27@helpareporter.net

Media Outlet: CMSWire

Deadline: 7:00 PM EST - 26 September

Query:

1) What is an intranet and does your company have one? 2) How do
intranets compare to social media platforms like Twitter,
Facebook and LinkedIn for engagement? 3) How can intranets
improve the social aspect of the workplace?

Requirements:

CEOs, COOs and HR executives invited to answer

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-----------------------------------

5) Summary: Businesses hiring a cleaning service

Name: Geoff Williams American Express

Category: Business and Finance

Email: query-bb3t@helpareporter.net

Media Outlet: American Express

Deadline: 7:00 PM EST - 25 September

Query:

I'm working on an article for American Express about companies
hiring a janitorial service. I've got comments from custodial
services (sorry), but I'd like to hear from any companies
(preferably medium to large companies) that use a custodial
service regularly - or from epidemiologists/germ experts. From
the business side, I'd love to get any insider-y baseball type
advice you have for your fellow business owners. How did you
find the cleaning service you use? How did things change after
Covid-19 became a thing? How much do you spend on your cleaning?
What do you now know about hiring a cleaning service that you
wish you knew at the outset? I'm looking for that type of intel.
And if any epidemiologists/germ/cleaning experts want to offer
advice on what types of cleaning services a business should use,
to keep a business as clean and safe as possible, I'd love to
hear from you as well. Thanks.

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-----------------------------------

6) Summary: Looking data breach lawyers or other experts

Name: Derek Johnson SC Media

Category: Business and Finance

Email: query-bb42@helpareporter.net

Media Outlet: SC Media

Deadline: 2:00 PM EST - 25 September

Query:

I'm looking for sources with either direct experience helping a
company respond to a data breach. I

Requirements:

deally it would be someone with a legal background who has dealt
with the fallout of a data breach and understands the costs,
legal exposure and mitigation efforts that firms take in the
immediate wake.

Some familiarity with IT and cybersecurity issues is also
helpful.

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-----------------------------------

7) Summary: How Hypnotism Works & The Dark Side of Hypnosis

Name: Jonathan Taylor Persuasion by the Pint

Category: Business and Finance

Email: query-bb4s@helpareporter.net

Media Outlet: Persuasion by the Pint

Deadline: 7:00 PM EST - 25 September

Query:

We are seeking an expert and bestselling author on our weekly
podcast show to discuss the topic of hypnosis and how to
hypnotize anyone. Our show. Our show airs every Friday at 4pm
EST. We are seeking a guest to join us tomorrow afternoon Sep.
25th at 4pm EST. You can visit our show site at
https://persuasionbythepint.com.

Requirements:

We are seeking an expert and bestselling author on our weekly
podcast show to discuss the topic of hypnosis and how to
hypnotize anyone. Our show. Our show airs every Friday at 4pm
EST. We are seeking a guest to join us tomorrow afternoon Sep.
25th at 4pm EST. You can visit our show site at
https://persuasionbythepint.com.

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-----------------------------------

8) Summary: How do you use social media for your business?

Name: Gresham Harkless CEO Blog Nation

Category: Business and Finance

Email: query-b7wp@helpareporter.net

Media Outlet: CEO Blog Nation

Deadline: 7:00 PM EST - 26 September

Query:

Looking for a paragraph response from entrepreneurs and business
owners on how they use social media for their business. Selected
responses will be included in articles similar to posts below.
Please include a link to your headshot, your paragraph and
company name and company URL. Example post:
https://hear.ceoblognation.com/2019/02/27/entrepreneurs-share-their-tips-and-tricks-of-staying-motivated/
and
https://rescue.ceoblognation.com/2018/11/21/entrepreneurs-share-their-best-business-tips-3/,
CEO Blog Nation (CBNation.co) is a community hub featuring niche
blogs for entrepreneurs and business owners.

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-----------------------------------

9) Summary: Seeking interviews with currently serving CFOs

Name: Jack Sweeney Forbes CFO Network

Category: Business and Finance

Email: query-b9op@helpareporter.net

Media Outlet: Forbes CFO Network

Deadline: 7:00 PM EST - 26 September

Query:

Seeking CFOs to share thoughts on how the pandemic is
accelerating certain business trends or the competitive dynamics
within their industries.

Requirements:

CFOs should be prepared to offer specific examples of how a
business trend is impacting their business.

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-----------------------------------

10) Summary: Growing B2B eCommerce companies

Category: Business and Finance

Email: query-b9ri@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 26 September

Query:

Looking for B2B eCommerce companies to discuss how the pandemic
has affected their online selling tactics, and how they continue
to grow.

Requirements:

Companies need to be above $5 million in revenue.

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-----------------------------------

11) Summary: How do you use video for demand gen?

Name: Ben Scandlen The Way Company

Category: Business and Finance

Email: query-bab1@helpareporter.net

Media Outlet: The Way Company

Deadline: 7:00 PM EST - 26 September

Query:

All demand gen marketers, we are putting together a post on the
best ways to use video in demand gen efforts. Please send us
your best tips and tactics so we can include it in our guide.

Requirements:

Please include your name, title and company in your response.
Headshot is optional.

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-----------------------------------

12) Summary: Tips for Job Seekers - Making Space for Virtual Interviews

Name: Marikaye DeTemple MedReps

Category: Business and Finance

Email: query-balt@helpareporter.net

Media Outlet: MedReps

Deadline: 7:00 PM EST - 26 September

Query:

Looking for recruiters to share their insights on how to make
space for a virtual interview when you don't own your own home.
Recent research by MedReps revealed younger generations struggle
with virtual interviews due to not having their own home.
Responses that are selected will be featured on the MedReps blog
and promoted to our social media followers.

Please respond to the following questions: What is a great
alternative location (to home) to take part in virtual
interviews? What is your No. 1 tip for job seekers when doing
virtual interviews in this location?

Requirements:

Please send your input in your initial response (don't send
requests for interviews or article links). Include "Tips for Job
Seekers - Making Space for Virtual Interviews" in the subject
line. Answer each question separately. Keep answers brief but
informative.

Must Include:

Your title and qualifications Contact information, including an
email Company size High-quality headshot (must be a link and at
least 900x900) Twitter handle

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-----------------------------------

13) Summary: Did you start a new pet career due to Covid?

Category: Business and Finance

Email: query-bap6@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 26 September

Query:

We are looking to speak with new pet business owners who just
opened or started their pet business due to COVID. Please
answer as many of the questions as possible.

Did you just start a new career in the pet industry due to
either loosing your job due to Covid? What led you to want to
work in the pet industry? What area of the industry did you
choose? OR are you thinking about opening your own pet business
soon? What was your career before? Where you in college? What
are your hopes and dreams for you new pet business?

Requirements:

NEW pet business owners Only/Start ups - that only started due
to Covid. Please do Not reply if you started prior to Covid.

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-----------------------------------

14) Summary: Need experts to weigh in on direct-to-consumer (D2C) disruption

Name: Henry O'Loughlin Nectafy

Category: Business and Finance

Email: query-bazc@helpareporter.net

Media Outlet: Nectafy

Deadline: 7:00 PM EST - 26 September

Query:

I'm writing an article about how the direct-to-consumer sales
model is changing the retail industry, and I'm looking for
perspectives from D2C brand managers, B2C marketers, retail
analysts, etc.

If you have insights on D2C disruption, please respond with your
name, company, and email address. I'll follow up with questions
via email.

Requirements:

Please include your: -Email address -Name -Title -Company URL

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-----------------------------------

15) Summary: Lead Scoring: What Are Your Best Tips?

Name: Priscilla Tan Outfunnel

Category: Business and Finance

Email: query-bb02@helpareporter.net

Media Outlet: Outfunnel

Deadline: 11:00 PM EST - 24 September

Query:

1. What was the 'trigger' (specific event) that led you to
implement lead scoring in your B2B business?

2. What's the NO.1 benefit you got from using lead scoring?
Bonus: Share a case study in your company to illustrate this.

3. Imagine a sales/marketing beginner asks for your help in lead
scoring. He's completely new to the methodology and he needs
your expertise to implement it. What would you recommend him to
do next?

4. What's an ADVANCED lead scoring model that has been working
great for you? Share with the specific results you've gotten in
your company thanks to this model.

Requirements:

You must be in marketing/sales from a small or mid-sized B2B
company (bonus if you're in the professional services sector).

Thanks!

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-----------------------------------

16) Summary: Toxic works cultures.

Name: Christopher Cancialosi Forbes.com

Category: Business and Finance

Email: query-bb26@helpareporter.net

Media Outlet: Forbes.com

Deadline: 12:00 PM PST - 26 September

Query:

I am writing a piece about the signs of a toxic work culture and
am looking for two types of sources: 1. Experts who can share
insights and 2. Employees who have experienced negative effects
of toxic work cultures.

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-----------------------------------

17) Summary: Starting a new business - Business owners needed to comment

Name: Jenn Morson LegalZoom

Category: Business and Finance

Email: query-bb2b@helpareporter.net

Media Outlet: LegalZoom

Deadline: 7:00 PM EST - 26 September

Query:

I'm writing about how someone might determine if they are ready
to start a new business. What questions should the potential new
business owner ask to determine this?

Requirements:

Small business owners

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-----------------------------------

18) Summary: Brands Winning at Email Marketing

Name: Jeremy Goldman eMarketer

Category: Business and Finance

Email: query-bb3j@helpareporter.net

Media Outlet: eMarketer

Deadline: 7:00 PM EST - 29 September

Query:

Looking for brands who can speak to their email marketing
efforts during 2020. Questions I'd be asking you:

- How did COVID disrupt your email marketing? Was it a boon in
some ways? - How are you open rates, click-through rates, and
unsubscribe rates doing year over year? - What's your approach
to personalization? - What other best practices have made your
email marketing program truly stand out?

Requirements:

Looking for any B2C brand (at present I have enough vendors &
agencies) that engages in email marketing and is over $10M in
annual sales.

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-----------------------------------

19) Summary: Landing your first social media client

Name: Missy Warener Thirteen Thoughts

Category: Business and Finance

Email: query-bb3q@helpareporter.net

Media Outlet: Thirteen Thoughts

Deadline: 1:00 PM EST - 25 September

Query:

Looking for cover letters, client outreach, cold email scripts
and other ways to land your first social media client.

Requirements:

Need actual letters, outreach you have used to become successful

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-----------------------------------

20) Summary: Marketing/Branding

Name: Gary Hewing Money For Lunch

Category: Business and Finance

Email: query-bb4z@helpareporter.net

Media Outlet: Money For Lunch

Deadline: 10:00 PM EST - 25 September

Query:

Costco removed Palmetto Cheese from its shelves over the
comments made by its CEO against Black Lives Matter.

Looking for branding and or marketing experts to weigh in on
this action. Is this type of activity good or bad for a brand?

We are looking for an expert that agrees and can explain why
this might be good for Costco. And we are looking for an expert
that disagrees and can explain why this is might be bad for
Costco.

See Article


https://moneyforlunch.com/costco-removes-palmetto-cheese-after-black-lives-matter-controversy/

Requirements:

Must be a branding or marketing expert. Who can discuss the good
and the bad.

See Article


https://moneyforlunch.com/costco-removes-palmetto-cheese-after-black-lives-matter-controversy/

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-----------------------------------



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