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[HARO] Business & Finance Queries: Afternoon Edition

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Queries!



********* INDEX ***********

Business and Finance

1) The Future Of Retail In The Post Pandemic World (Authority Magazine)

2) Seeking commentary on crypto markets this week (Finance Magnates)

3) Storytelling and Persuasion: How to Win Hearts & Change Minds with Stories (Persuasion by the Pint)

4) TBT: What's the first ad you remember seeing? (www.marpipe.com/marpipe-blog?utm=haro)

5) How climate change has impacted home insurance rates (Red Ventures)

6) How has your small biz pivoted in the face of adversity? (Life and Money by Citi )

7) Realtors: What Up-And-Coming Kitchen Trends are You Excited About? (Apartment Therapy)

8) SEO Strategies for 2021 (Savvy-Writer.com)

9) What is 1 specific thing you wish you learned in real estate school (AgentAdvice.com)

10) Lead Scoring: What Are Your Best Tips? (Outfunnel)

11) Social media consultants (Thirteen Thoughts )

12) Technology & Business (Anonymous)

13) Side Hustle Pros needed (Haven Life)

14) I need to speak w business owners who normally expect to make most of their revenue/profit in 4Q. (Associated Press)

15) Need to connect with people on how to be a leader—no matter what role you're in (Anonymous)

16) Overcoming a disconnect with the customer (marketing, advertising, PR, business, etc.) (MarketingSherpa)

****************************

Business and Finance

1) Summary: The Future Of Retail In The Post Pandemic World

Name: Yitzi Weiner Authority Magazine

Category: Business and Finance

Email: query-ba3h@helpareporter.net

Media Outlet: Authority Magazine

Deadline: 7:00 PM EST - 15 October

Query:



Dear Friends Authority Magazine is starting a new interview
series called

The Future Of Retail In The Post Pandemic World. Full
description here https://bit.ly/3iF9Xju

The Pandemic has changed many aspects of all of our lives. One
of them is the fact that so many us us have gotten used to
shopping almost exclusively online. With services like Amazon
Prime, Instacart, Grubhub, Uber Eats, what will the future of
retail look like? How will retail outlets create a fate
different than Toys R Us, Sears, Kmart, JCPenney, Neiman Marcus,
J. Crew, Payless Shoes, and Forever21.

We would like to explore the different ideas that large retail
outlets are implementing to adapt to the new realities created
by the Pandemic as well as the "Retail Apocalypse". How will
retail adapt to the enormous pressure created by Amazon Prime?
Will malls continue to exist? What is the role of retail stores?

We would like to speak to executives, C-suites and business
leaders of medium and large retail companies who can share their
vision for retail over the next five years.

The interview series will have two stages.

All of the full interviews will be published in Arianna
Huffington's Thrive Global and Authority Magazine, and they will
look like the following:

https://medium.com/authority-magazine/constant-contact-cmo-john-orlando-why-you-need-to-hug-and-believe-what-your-data-is-telling-you-fbb1e3672d91?source=friends_link&sk=2ecc2724a3829e66cb08a3b30598bfa6

https://medium.com/authority-magazine/coldwell-banker-coo-liz-gehringer-we-need-to-allow-women-to-lead-which-might-not-be-in-the-same-2bdf01e9bfbf?source=friends_link&sk=580024364889afb554f67cc9b6811b97

https://thriveglobal.com/stories/social-impact-heroes-how-amber-zenith-emily-nelson-have-helped-to-reignite-a-love-for-aerobic-workouts-across-north-america/

In addition, after the all interviews are completed, an article
featuring the best ideas will be submitted to Buzzfeed and
Entrepreneur.com, like these we have done:

https://www.entrepreneur.com/slideshow/345415
https://www.entrepreneur.com/slideshow/340907
https://www.entrepreneur.com/slideshow/339554

The Buzzfeed article will look similar to this:
https://www.buzzfeed.com/andrewziegler/heres-what-the-best-athletes-of-the-90s-look-lik

Individuals who are accepted for this series will be featured in
at least 2 - 4 articles.

Yitzi Weiner and Jilea Hemmings will be the primary lead for
the series. Most interviews will not require phone interviews
and can be done by email. Requirements:

We would like to speak to executives, C-suites and business
leaders of medium and large retail companies who can share their
vision for retail over the next five years. We would
particularly like to talk to retailers that have been profitable
during this difficult time.

Please leave your pitch below so that we do not miss your
email. (The text of your submission will be a pitch for an
interview, and will not be used in the actual article)

Other articles that our team is actively working on (including
this one) can be seen here bit.ly/otherarticlesweareworkingon

Our complete list of story-lines can be seen here
https://medium.com/authority-magazine/ongoing-interview-series-in-authority-magazine-7d633a349753

For more about Authority Magazine and other articles created by
our team, please see here:
https://medium.com/authority-magazine/about-authority-magazine-bc4be45bdd05




Requirements:

We would like to speak to executives, C-suites and business
leaders of medium and large retail companies who can share their
vision for retail over the next five years.

We would especially like to talk to retailers that have been
profitable during this difficult time.

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-----------------------------------

2) Summary: Seeking commentary on crypto markets this week

Name: Rachel McIntosh Finance Magnates

Category: Business and Finance

Email: query-bb0i@helpareporter.net

Media Outlet: Finance Magnates

Deadline: 11:00 PM EST - 24 September

Query:

1. What is the most important develpoment that took place in
crypto markets this week?

2. What are the most powerful influencing factors on the price
of Bitcoin at the moment?

3. Why is Bitcoin so stagnant? 4. Would you say that DeFi
prices are in a prolonged cooldown? How long will this last?

5. What does the forecast for the rest of the year look like for
crypto?

6. Other thoughts?

Back to Top Back to Category Index

-----------------------------------

3) Summary: Storytelling and Persuasion: How to Win Hearts & Change Minds with Stories

Name: Jonathan Taylor Persuasion by the Pint

Category: Business and Finance

Email: query-bb10@helpareporter.net

Media Outlet: Persuasion by the Pint

Deadline: 7:00 PM EST - 25 September

Query:

We are looking for bestselling authors/ experts to join us on
our weekly podcast Persuasion by the Pint to discuss the topic
of Storytelling and persuasion. Our show airs every Friday
afternoon at 4pm EST. We are seeking a guest to join us for the
topic of storytelling and persuasion for Friday Sep. 25th at 4pm
EST. You can find our podcast at www.persuasionbythepint.

Requirements:

We are looking for bestselling authors/ experts to join us on
our weekly podcast Persuasion by the Pint to discuss the topic
of Storytelling and persuasion. Our show airs every Friday
afternoon at 4pm EST. We are seeking a guest to join us for the
topic of storytelling and persuasion for Friday Sep. 25th at 4pm
EST. You can find our podcast at www.persuasionbythepint.

Back to Top Back to Category Index

-----------------------------------

4) Summary: TBT: What's the first ad you remember seeing?

Name: Brett Friedman www.marpipe.com/marpipe-blog?utm=haro

Category: Business and Finance

Email: query-bb1f@helpareporter.net

Media Outlet: www.marpipe.com/marpipe-blog?utm=haro

Deadline: 11:00 PM EST - 24 September

Query:

If you're an advertiser, marketer, founder who advertises, or
consumer of ads (as we all are)...

What is the earliest ad you remember?

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-----------------------------------

5) Summary: How climate change has impacted home insurance rates

Name: Lena Borrelli Red Ventures

Category: Business and Finance

Email: query-bb1l@helpareporter.net

Media Outlet: Red Ventures

Deadline: 9:00 AM EST - 25 September

Query:

What are the effects of climate change on home insurance rates?
How much of recent rate increases can be tied directly to
climate change and an increase in extreme weather events? Are
there things you can do to protect your home from a changing
climate, and therefore lower your home insurance rates? Can you
live somewhere else (from a different neighborhood to a
different state) and find lower rates? How much worse will
climate change get, and will it continue to affect home
insurance rates?

Requirements:

Experts can be academics who study the industry or topic at
hand, professionals who work in the industry, or even
journalists with expertise in the field. You must be a
trustworthy authority on the subject based on experience,
education, and/or institutional affiliation.

Due to the short turnaround, please reply with the quote you
would like to submit for the piece with your title and byline.
Thank you in advance!

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-----------------------------------

6) Summary: How has your small biz pivoted in the face of adversity?

Name: Susan Guillory Life and Money by Citi

Category: Business and Finance

Email: query-bb1m@helpareporter.net

Media Outlet: Life and Money by Citi

Deadline: 10:00 PM EST - 25 September

Query:

Looking for small businesses that have persevered when faced
with daunting challenges (COVID or otherwise).

Requirements:

Please send answers directly. I'm not conducting interviews.

What challenges has your business faced, and how did you pivot
or change strategy to keep moving forward?

What lessons did you learn along the way?

What advice do you have for another business who might be
struggling?

What is your company, job title, and website?

Back to Top Back to Category Index

-----------------------------------

7) Summary: Realtors: What Up-And-Coming Kitchen Trends are You Excited About?

Name: Brittany Anas Apartment Therapy

Category: Business and Finance

Email: query-bb24@helpareporter.net

Media Outlet: Apartment Therapy

Deadline: 7:00 PM EST - 25 September

Query:

Hello!

I'm looking to hear from realtors about any up-and-coming
kitchen trends that are on your radar and that you're excited
about.

Please tell me about the trend, how it came to be (to the best
of your knowledge), why you like it, and if it has staying
power. How can it best be executed?

Here are some examples of similar stories we've done that have
resonated well with our readers:

4 up-and-coming living room trends realtors love seeing:
https://www.apartmenttherapy.com/living-room-trends-real-estate-36816947

6 up-and-coming bedroom trends realtors love seeing:
https://www.apartmenttherapy.com/bedroom-trends-real-estate-2020-36805636

Thanks for your expertise.

Requirements:

Please note:

For this article, I'm only looking to hear from realtors.

Also, I've got NYC covered already. Thank you :)

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-----------------------------------

8) Summary: SEO Strategies for 2021

Name: Amandah Blackwell Savvy-Writer.com

Category: Business and Finance

Email: query-baac@helpareporter.net

Media Outlet: Savvy-Writer.com

Deadline: 12:00 PM EST - 26 September

Query:

I'm writing a roundup blog post about the best strategies for
SEO (search engine optimization) for 2021.

Please include on page and off page strategies.

Requirements:

I'd like to hear from those who work in digital marketing
agencies, freelance SEO consultants, web developers (for
technical SEO), and SEO managers.

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-----------------------------------

9) Summary: What is 1 specific thing you wish you learned in real estate school

Name: Fallon Scurry AgentAdvice.com

Category: Business and Finance

Email: query-bayh@helpareporter.net

Media Outlet: AgentAdvice.com

Deadline: 7:00 PM CST - 26 September

Query:

Writing an article and looking for real estate agents or brokers
to list ONE unique thing they didn't learn while getting their
real estate license. Or something they wish they had been told
before becoming an agent.

Please provide title, link to website, and headshot with
response.

Requirements:

Only licensed real estate agents, brokers, or those with a
background in real estate

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-----------------------------------

10) Summary: Lead Scoring: What Are Your Best Tips?

Name: Priscilla Tan Outfunnel

Category: Business and Finance

Email: query-bb04@helpareporter.net

Media Outlet: Outfunnel

Deadline: 11:00 PM EST - 24 September

Query:

1. What was the 'trigger' (specific event) that led you to
implement lead scoring in your B2B business?

2. What's the NO.1 benefit you got from using lead scoring?
Bonus: Share a case study in your company to illustrate this.

3. Imagine a sales/marketing beginner asks for your help in lead
scoring. He's completely new to the methodology and he needs
your expertise to implement it. What would you recommend him to
do next?

4. What's an ADVANCED lead scoring model that has been working
great for you? Share with the specific results you've gotten in
your company thanks to this model.

Requirements:

You must be in marketing/sales from a small or mid-sized B2B
company (bonus if you're in the professional services sector).

Thanks!

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-----------------------------------

11) Summary: Social media consultants

Name: Missy Warener Thirteen Thoughts

Category: Business and Finance

Email: query-bb0n@helpareporter.net

Media Outlet: Thirteen Thoughts

Deadline: 3:00 PM EST - 25 September

Query:

For this piece, we're looking for your 3 top tips to land
clients as a freelancer, covering portfolios, word-of-mouth and
networking, social media presence, and much more. Let us know
what you've found works for you or what you want from a social
media consultant.

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-----------------------------------

12) Summary: Technology & Business

Category: Business and Finance

Email: query-bb1h@helpareporter.net

Media Outlet: Anonymous

Deadline: 12:00 AM EST - 25 September

Query:

In today's HIGH TECH world, businesses can't grow at a rate of
the competition without the use of some type of modern
technology especially during this Covid-19 pandemic. We would
like to hear from companies, small businesses, tech companies
alike that are using technology to grow their businesses and or
what you offer to help other business do just that.

Back to Top Back to Category Index

-----------------------------------

13) Summary: Side Hustle Pros needed

Name: Taylor Medine Haven Life

Category: Business and Finance

Email: query-bb1k@helpareporter.net

Media Outlet: Haven Life

Deadline: 5:00 PM EST - 25 September

Query:

Do you have years under your belt helping side hustlers earn
extra income?

I'm looking for experts in the area of side hustling to speak on
the state of the gig economy. Also, looking for you to share
some creative ideas on ways to make money during the pandemic.


Requirements:

Must be someone who has several years of experience in
respective side hustle.

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-----------------------------------

14) Summary: I need to speak w business owners who normally expect to make most of their revenue/profit in 4Q.

Name: Joyce Rosenberg Associated Press

Category: Business and Finance

Email: query-bb1r@helpareporter.net

Media Outlet: Associated Press

Deadline: 1:00 PM EST - 25 September

Query:

I need to speak with small business owners who in normal times
expect to make most of their revenue/profit in the fourth
quarter. For example, retailers, restaurants, caterers and other
service providers? What are your expectations for this quarter?
If you have a weak quarter, how will that affect the longer-term
outlook for the business? What are you doing differently in
terms of inventory, marketing or scheduling? Please include a
brief description of your situation/answer any questions to
apply to you. Thank you.

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-----------------------------------

15) Summary: Need to connect with people on how to be a leader—no matter what role you're in

Category: Business and Finance

Email: query-bb1s@helpareporter.net

Media Outlet: Anonymous

Deadline: 10:00 PM EST - 24 September

Query:

I'm working on an article for a well-known productivity platform
on how to be a leader at any stage of your career and no matter
what role you're in.

I need to connect with knowledge workers on how they showcase
their leadership skills and initiative within their
organizations--even when they're technically not in a
"leadership" role. Would love to connect with people with a
variety of backgrounds and experience for this piece--including
more entry level professionals. Also open to hearing from higher
level professionals who can give insights on how knowledge
workers can showcase their leadership as they grow into larger
roles within their company.

Back to Top Back to Category Index

-----------------------------------

16) Summary: Overcoming a disconnect with the customer (marketing, advertising, PR, business, etc.)

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-bb1y@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 9:00 AM EST - 29 September

Query:

Has your company ever had a disconnect with the customer? The
company read the customer wrong? Assumed the customer wanted
something they didn't? The prospect's perception gap?

This is why marketing and business is so hard. Businesses make
assumptions about the customer. But sometimes they are wrong.

We're looking for specific examples of how you overcame this
disconnect with the customer. The specific example can be from
any industry and should include: * Before (what the company
thought the customer wanted) * After (how you changed things)
* Results * Advice for other marketers based on your specific
example * Your/your sources' role in the campaign/message

Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is a key piece of content we'll be sharing in the article,
to spark your thinking:

https://marketingexperiments.com/conversion-marketing/episode-3-conversion-heuristic-analysis

Here are previous articles to give you an example of what the
final published article will look like:

https://marketingsherpa.com/article/case-study/marketing-data-5-mini-case-studies

https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders

https://www.marketingsherpa.com/article/case-study/using-data-as-a-force-for-the-good

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific examples of overcoming the prospect's perception gap

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-----------------------------------



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