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Queries!
********* INDEX ***********
Business and Finance
1) Seeking founders and CEOs with STRONG opinions about emojis (Inc.com)2) Historic Home Insurance (Insurance.com)
3) Looking to interview people who have left NYC amid pandemic (CGTN America)
4) Employee offer letters (Freelance Journalist)
5) 401k/retirement advisers: What is the optimal salary deferral rate? (FiduciaryNews.com)
6) How bundling insurance saves you money (Forbes.com)
7) Balance Transfers: Should I Do One? (Next Advisor)
8) What's your best tip for organizing UX research notes? (Anonymous)
9) Changing of the Seasons: How Outdoor Cultivators Prepare for Seasonal Crop Threats (Benzinga)
10) M&A 2.0: What Cannabis is Doing to Avoid the Results of Last Time (Benzinga)
11) Home staging mistakes that could cost you the sale (AgentAdvice.com)
12) DEI and/or HR consultant (InHerSight)
13) How to obtain your car title after loan payoff (Bankrate)
14) Factors in Decisions to Bring Staff Back on Site (HR Daily Advisor)
15) Examples of clear marketing messages (MarketingSherpa)
16) Building your business through social media (Anonymous)
17) Snowflake IPO (Forbes.com)
18) Planning Conference Wellness Programs (Cancer Wellness)
19) Looking for multi-generational family business owners for Vox's Money Talks (Vox)
****************************
Business and Finance
1) Summary: Seeking founders and CEOs with STRONG opinions about emojisName: Burt Helm Inc.com
Category: Business and FinanceEmail: query-b9uw@helpareporter.net
Media Outlet: Inc.com
Deadline: 11:00 AM EST - 19 September
Query:
Inc.com is seeking sources for an upcoming story about how
entrepreneurs feel about the use of emojis at work. Ideally,
we'd like to hear from founders who have recently taken some
action related to their use by employees--whether encouraging or
restricting their use, or incorporating them somehow into
workflows and can offer a unique, informed perspective.
If you have a perspective and could be available for a brief
interview this week, please send a note with a quick summary of
what your take is regarding emojis, pro or con, and what you've
done to promote or police them in your workplace.
Requirements:
Source should be a founder or CEO of a privately-held company.
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Name: Zoe Bauer Insurance.com
Category: Business and FinanceEmail: query-b9x1@helpareporter.net
Media Outlet: Insurance.com
Deadline: 7:00 PM EST - 24 September
Query:
I'm writing an article about insuring historic homes. The
following would be helpful.
1. What do most people not know when insuring a historic home?
What unique coverage should they get?
2. General advise when insuring a historic home?
Requirements:
Please provide the exact url you want to have backlinked in the
article.
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Name: karina huber CGTN America
Category: Business and FinanceEmail: query-b9zw@helpareporter.net
Media Outlet: CGTN America
Deadline: 7:00 PM EST - 17 September
Query:
Hi - I am doing a story about the future of NYC and am looking
to interview people who left NYC because of the pandemic via
zoom about why they left and whether they plan on coming back.
Requirements:
Must be available for a zoom interview on Friday September 18 or
Monday September 21st.
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Name: Julie Ritzer Ross Freelance Journalist
Category: Business and FinanceEmail: query-ba1b@helpareporter.net
Media Outlet: Freelance Journalist
Deadline: 9:00 AM EST - 21 September
Query:
For an article on what makes a good employee offer letter (not
an acceptance letter), I have these questions for small business
owners and HR consultants/experts: 1) What are the essential
elements of an employee offer letter? 2) What kind of verbiage
should you use/do you use to make the offer of employment most
appealing? 3) How much time do you give to accept or decline?
Are there things you do to make it easier to do either one? 4)
Any other do's and don'ts with regard to these letters? 50 Do
you have a template or two you can share?
Requirements:
Looking for input from small business owners and HR consultants,
via email.
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-----------------------------------
Name: Christopher Carosa FiduciaryNews.com
Category: Business and FinanceEmail: query-ba1i@helpareporter.net
Media Outlet: FiduciaryNews.com
Deadline: 9:00 PM EST - 17 September
Query:
We know savings is the key to saving for retirement, and we also
know 401k savers should, at a minimum, save enough to earn the
full match. But often that is far too little. Please email your
answers to the following questions before the deadline. PR
Folks, no solicitations please because we don't have time to
respond to them.
1) As a broad rule of them, what is the salary deferral
percentage the average employee should target? Explain how you
arrived at this number.
2) Each employee may have their own unique deferral target.
Describe the personal factors they should use to come up with
their own number.
3) What can plan sponsors do to bring employees up to the
optimal deferral target?
4) What can advisers do to encourage people to save at the
optimal deferral target?
5) State your name, title, firm, and city/state location.
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-----------------------------------
Name: Erica Lamberg Forbes.com
Category: Business and FinanceEmail: query-ba1p@helpareporter.net
Media Outlet: Forbes.com
Deadline: 7:00 PM EST - 18 September
Query:
I am looking to interview insurance experts who can speak on the
subject of the advantages of bundling insurance policies. The
source must be currently working in the insurance field. Please
NO bloggers or sources from other personal finance sites. Please
send your name, title, company, what makes you an expert and a
link to your online bio and website. All sources must be based
in the United States. Key topics will include:
What types of policies can you bundle?
What savings should you expect from bundling?
Are there any downsides to bundling? For example, under what
circumstances would two separate auto and home policies from
different companies be better and/or cheaper?
Requirements:
Please no calls, no follow-up emails, no bloggers, no sources
from other personal finance sites and no off-topic pitches.
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-----------------------------------
Name: Joe Cortez Next Advisor
Category: Business and FinanceEmail: query-ba20@helpareporter.net
Media Outlet: Next Advisor
Deadline: 12:00 PM EST - 18 September
Query:
For an article appearing at NextAdvisor (in partnership with
Time), I'm looking to speak with financial planners, financial
experts, and bankers about credit card balance transfers. What
should people consider before going through with one? What are
the pros and cons? How can they backfire for consumers?
Requirements:
I'm particularly interested in talking to those with an
expertise in credit card lending and personal finance, working
for a bank or other financial firm. Must be available for a
follow-up or interview (e-mail or phone) on Friday 9/18 or
Saturday 9/19. Please submit your ideas in your pitch, and I
will follow up to set up interviews this week.
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-----------------------------------
Category: Business and Finance
Email: query-b9tx@helpareporter.net
Media Outlet: Anonymous
Deadline: 2:00 PM EST - 19 September
Query:
Looking for experts to share how they collect and/or organize UX
research notes. Bonus if you can give an example.
Requirements:
Please include your full name, job title, and company URL for
credit.
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-----------------------------------
Name: Andrew Ward Benzinga
Category: Business and FinanceEmail: query-b9vz@helpareporter.net
Media Outlet: Benzinga
Deadline: 7:00 PM EST - 22 September
Query:
Gauging the difficulties cannabis cultivators face throughout
the seasons and beyond.
Please provide written responses to the following:
- How does unexpected weather like Colorado's cold snap affect
crop yields and businesses? - Crop threats extend to disasters
as well, like the California wildfires. Can cultivators plan for
instances like these, especially with the frequency upticking in
recent years? - Are there certain types of year that impact
your business most, or is it a year-round concern? - How does
your company prepare for such occurrences? Is there any way to
protect yourself? - How much does cold snaps, natural disasters,
etc. factor into the site selection process for a company?
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-----------------------------------
Name: Andrew Ward Benzinga
Category: Business and FinanceEmail: query-b9w1@helpareporter.net
Media Outlet: Benzinga
Deadline: 7:00 PM EST - 22 September
Query:
Diving into the fallout of last year's M&A activity/their
cancellations, and how the industry is going to avoid that
outcome this time around.
Please provide written responses to the following:
- Cannabis M&A activity is seemingly back.What has the industry
learned from last year's wave of M&A cancellations and scale
backs? - How does the market avoid making the same mistakes of
the last M&A wave? - Has the cannabis industry learned from its
past errors? Or is it likely to repeat its mistakes?
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-----------------------------------
Name: Fallon Scurry AgentAdvice.com
Category: Business and FinanceEmail: query-b9x8@helpareporter.net
Media Outlet: AgentAdvice.com
Deadline: 7:00 PM CST - 21 September
Query:
We are writing an article about home staging tips that could
backfire. What should real estate agents be aware of? Do agents
often outsource this to professional stagers? What can make a
home look less desirable? Tips?
Please send your qualifications, link to your website, and a
short answer to one of the above questions (no more than 5-10
sentences). If you are selected for comment we may reach out
with more questions.
Requirements:
Must be a real estate agent or a professional home stager
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-----------------------------------
Name: Beth Castle InHerSight
Category: Business and FinanceEmail: query-b9x9@helpareporter.net
Media Outlet: InHerSight
Deadline: 10:00 AM EST - 19 September
Query:
I need to interview an expert who could speak to the company
benefits/policies that are "DEI friendly." So what
benefits/policies should a company ensure it has in order to
attract and retain women, people of color, LGBTQ employees,
people with disabilities, etc.?
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-----------------------------------
Name: Holly Johnson Bankrate
Category: Business and FinanceEmail: query-b9zt@helpareporter.net
Media Outlet: Bankrate
Deadline: 7:00 PM EST - 17 September
Query:
I am looking for an auto or car loan expert who can answer the
following questions and provide other insights:
How do you get your car title after you pay off your car loan?
How long does it take to receive it? Does it take longer in some
states than others to receive a car title after payoff? What
should consumers know about auto liens?
Please provide your credentials and let me know if you would
like to be interviewed.
Requirements:
Bank representative, auto loan expert
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-----------------------------------
Name: Lin Grensing-Pophal HR Daily Advisor
Category: Business and FinanceEmail: query-ba09@helpareporter.net
Media Outlet: HR Daily Advisor
Deadline: 7:00 PM EST - 18 September
Query:
What factors weigh on a company's decision to bring staff back
to the office? Many have set tentative return to office dates,
but will those tentative plans hold if nothing has changed with
respect to COVID? What factors or changes (internal or external)
would impact a company's decision to bring staff back to the
office?
Requirements:
I will not be conducting interviews for this piece. Please
submit your/your source's detailed response to these questions,
and any other pertinent information you would like to add, along
with name/title/company/location; I will let you know if I am
able to use your input and will send you a link to access the
published piece.
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-----------------------------------
Name: Daniel Burstein MarketingSherpa
Category: Business and FinanceEmail: query-ba0n@helpareporter.net
Media Outlet: MarketingSherpa
Deadline: 9:00 AM EST - 22 September
Query:
Clarity trumps persuasion. We're looking for specific examples
where clear messages performed better than hype. Examples can be
from marketing, advertising, public relations, internal
communications, business, nonprofits, etc.
The specific example can be from any industry and should
include: * Before (if applicable) * After (example of how
the customer saw the clear message) * Results * Advice for
other marketers based on your specific example * Your/your
sources' role in the campaign/message
Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if your proposed source works for an agency,
platform or other vendor, we need a quote with advice for
marketers from someone who actually works at the brand/client as
well).
Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).
Here is a key piece of content we'll be sharing in the article,
to spark your thinking:
https://marketingexperiments.com/a-b-testing/5-examples-clarity-soundly-beat-out-persuasion-tactics
Here are previous articles to give you an example of what the
final published article will look like:
https://marketingsherpa.com/article/case-study/inspirational-guide-in-uncertain-times-for-marketers-business-leaders
https://www.marketingsherpa.com/article/case-study/using-data-as-a-force-for-the-good
https://marketingsherpa.com/article/case-study/6-mini-marketing-case-studies-of-effective-copywriting
A few things I do to make the experience better for sources:
- I respond to every pitch to let you know I got it
- If you are included in the article, I will send you a link
once it is published
- If you have a question, I will answer it
Requirements:
Specific examples of clear, effective marketing messages
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-----------------------------------
Category: Business and Finance
Email: query-ba10@helpareporter.net
Media Outlet: Anonymous
Deadline: 12:00 AM EST - 18 September
Query:
Social media is changing the way we communicate and market
business. We would like to hear how you and or your business is
utilizing social media to grow your business, and being in
closer touch with your clients as well as any tips shared would
be a plus.
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-----------------------------------
Name: Tom Taulli Forbes.com
Category: Business and FinanceEmail: query-ba14@helpareporter.net
Media Outlet: Forbes.com
Deadline: 7:00 PM EST - 17 September
Query:
Snowflake pulled off a massive IPO this week, with the valuation
at nearly $70 billion. So what are the lessons here for
entrepreneurs? What did the company do right? How was it that
Snowflake was able to remake the data warehouse market?
Requirements:
I'm looking for expert commentary.
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-----------------------------------
Name: Maura Keller Cancer Wellness
Category: Business and FinanceEmail: query-ba1f@helpareporter.net
Media Outlet: Cancer Wellness
Deadline: 7:00 PM EST - 23 September
Query:
I am looking to interview experts, particularly meeting
planners, about planning conference wellness programs...
including how important it is to plan these types of programs in
light of the pandemic and the resulting stress. And what post
COVID wellness programs will look like.
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-----------------------------------
Name: Nicole Dieker Vox
Category: Business and FinanceEmail: query-ba1u@helpareporter.net
Media Outlet: Vox
Deadline: 10:00 PM EST - 17 September
Query:
Hi! I'm putting together a piece for Vox's Money Talks series,
in which we interview two or more people about a shared
financial responsibility.
This time around, we're hoping to interview two people from
different generations who have both worked for the same small
family business. If your family business has been passed down
from one generation to the next, we'd love to talk to you about
your successes and challenges. Thanks!
Requirements:
U.S. based sources
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-----------------------------------
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