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[HARO] Business & Finance Queries: Afternoon Edition

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Queries!



********* INDEX ***********

Business and Finance

1) Homes of The Future (Authority Magazine)

2) 5 Things You Need To Create a Successful Food Line or Specialty Food. (Thrive Global)

3) How to Deal With a Bad or Difficult Boss (UpJourney)

4) Pros and Cons of Software Crowdsourcing (Functionize News Site)

5) Advantages of Xero cloud accounting for small businesses (Anonymous)

6) Looking for quote from real estate expert in a major urban city (NY, Seattle, San Francisco, etc) (Anonymous)

7) How do you run a successful webinar? (www.marpipe.com/marpipe-blog?utm=haro)

8) Tips for finding a mentor when working remotely (Glassdoor)

9) Credit scores in retirement (Newsday)

10) Retirement/401k Advisers: The downside of income disclosure (FiduciaryNews.com)

11) Ecommerce marketing – looking for specific examples (MarketingSherpa)

12) How does diversity affect young employees sense of belonging? (The Manifest)

13) How to become a more revenue-minded/involved CIO (CIO)

14) Which Congressional Cannabis Act Could Do the Most for Cannabis Legalization? (High Times)

15) How to Save Money for Private School Tuition (Bankrate)

16) Best ESG Funds to Buy Now (US News)

17) Pros and Cons of a Fee-Only Financial Advisor (US News)

18) Exit Interview Questions (Website)

19) Edge Computing (Forbes.com)

20) Successful Marketing Experts & Business Owners (Anonymous)

21) Why are OKRs & KPIs for HR and how to set them? (Anonymous)

22) How can employers advocate for women and minorities in the workplace? (Anonymous)

****************************

Business and Finance

1) Summary: Homes of The Future

Name: Yitzi Weiner and Jamie Hemmings Authority Magazine

Category: Business and Finance

Email: query-b8ij@helpareporter.net

Media Outlet: Authority Magazine

Deadline: 7:00 PM EST - 1 October

Query:

Dear Friends Authority Magazine is starting a new series about

Homes of The Future ( Full description here
https://bit.ly/2F9rRMu )

Because of, or perhaps despite, the Pandemic, homebuilding in
the US is surging. ( See
https://www.nasdaq.com/articles/toll-brothers-reports-record-contract-signings-despite-pandemic-2020-08-30
) We would like to feature the new technologies, techniques,
utilities, and designs that homebuilders and interior designers
are implementing. We have a particular interest in featuring new
designs that are helping homes to become more sustainable and
more resistant to extreme weather. We are also kind of geeky
about cool new technologies.

We would like to interview principals from homebuilding
companies, construction companies, architects, home designers
and interior designers.

The interview series will have two stages.

All of the full interviews will be published in Arianna
Huffington's Thrive Global and Authority Magazine, and they will
look like the following:

https://medium.com/thrive-global/a-modern-robinhood-vlad-tenev-is-on-a-mission-to-democratize-americas-financial-system-7098b8620c77?source=friends_link&sk=ea11ef4e3b03e28a8aa0e56cca151e80

https://medium.com/authority-magazine/how-sidney-madison-prescott-of-spotify-tackles-the-extreme-work-life-balance-of-being-a-woman-in-b544f5833234?source=friends_link&sk=df17e2bd0a59029b0c56a727aeb16a1f

https://medium.com/authority-magazine/why-zappos-has-a-chief-fungineer-e1bfa283d011?source=friends_link&sk=ba3b6d26c51f6ab4874065a34b0a14b4

In addition, after the all interviews are completed, an article
featuring the ideas from the best interviews will be submitted
to Buzzfeed and Entrepreneur.com, like these we have done:

https://www.entrepreneur.com/slideshow/345415
https://www.entrepreneur.com/slideshow/340907
https://www.entrepreneur.com/slideshow/339554

The Buzzfeed article will look similar to this:
https://www.buzzfeed.com/andrewziegler/heres-what-the-best-athletes-of-the-90s-look-lik

Individuals who are accepted for this series will be featured in
at least 2 - 4 articles.

Yitzi Weiner, Kristin Marquet, and Jason Hartman will be the
primary leads for the series. Most interviews will not require
phone interviews and can be done by email. Requirements: We
would like to interview principals from homebuilding companies,
construction companies, architects, home designers and interior
designers.

Please leave your pitch below so that we do not miss your
email. (The text of your submission will be a pitch for an
interview, and will not be used in the actual article)

Other articles that our team is actively working on (including
this one) can be seen here bit.ly/otherarticlesweareworkingon

Our complete list of story-lines can be seen here
https://medium.com/authority-magazine/ongoing-interview-series-in-authority-magazine-7d633a349753

For more about Authority Magazine and other articles created by
our team, please see here:
https://medium.com/authority-magazine/about-authority-magazine-bc4be45bdd05

Requirements:

We would like to interview principals from homebuilding
companies, construction companies, architects, home designers
and interior designers.

Back to Top Back to Category Index

-----------------------------------

2) Summary: 5 Things You Need To Create a Successful Food Line or Specialty Food.

Name: Yitzi Weiner and Jamie Hemmings Thrive Global

Category: Business and Finance

Email: query-b931@helpareporter.net

Media Outlet: Thrive Global

Deadline: 7:00 PM EST - 15 October

Query:

Dear Friends Authority Magazine is starting a new interview
series called

5 Things You Need To Create a Successful Food Line or Specialty
Food. Full description here https://bit.ly/3m92N9f

We would love to feature founders and leaders who have created a
successful businesses selling food. It can be small boutique
food companies as well as large manufacturers and brands.

The interview series will have two stages.

All of the full interviews will be published in Authority
Magazine and Arianna Huffington's Thrive Global and they will
look like the following:

https://medium.com/authority-magazine/be-bold-unapologetic-and-above-all-pay-it-forward-with-celebrity-chef-angie-mar-7545072a6e91?source=friends_link&sk=e8f432d06df762cd9e1840b356dbc0f2

https://medium.com/authority-magazine/chef-matt-hurley-of-cut-by-wolfgang-puck-reach-out-and-learn-from-someone-you-respect-7a5ac1554314?source=friends_link&sk=38381e370ea033c479fd2f5e65d7f30e

https://medium.com/authority-magazine/meet-celebrity-chef-wenford-patrick-simpson-drawing-inspiration-for-his-dishes-from-his-true-life-58ca79be2de6?source=friends_link&sk=712852e3f34df5f09a0a4c8de45e647c

https://medium.com/authority-magazine/5-things-i-wish-someone-told-me-before-i-became-a-chef-with-hilary-henderson-chef-de-cuisine-961240175738?source=friends_link&sk=7a786bc2aa06e35cc98e5cb8b7ad964a

In addition, after the all interviews are completed, an article
featuring the best ideas will be submitted to Buzzfeed and
Entrepreneur.com, like these we have done:

https://www.entrepreneur.com/slideshow/345415
https://www.entrepreneur.com/slideshow/340907
https://www.entrepreneur.com/slideshow/339554

The Buzzfeed article will look similar to this:
https://www.buzzfeed.com/andrewziegler/heres-what-the-best-athletes-of-the-90s-look-lik

Individuals who are accepted for this series will be featured in
at least 2 - 4 articles.

Yitzi Weiner, Kristin Marquet and Vicky Colas will be the
primary lead for the series. Most interviews will not require
phone interviews and can be done by email. Requirements:

We would love to feature founders and leaders who have created a
successful businesses selling food. It can be small boutique
food companies as well as large manufacturers and brands.

Deadline to submit a pitch: October 15th

Please leave your pitch below so that we do not miss your
email. (The text of your submission will be a pitch for an
interview, and will not be used in the actual article)

Other articles that our team is actively working on (including
this one) can be seen here bit.ly/otherarticlesweareworkingon

Our complete list of story-lines can be seen here
https://medium.com/authority-magazine/ongoing-interview-series-in-authority-magazine-7d633a349753

For more about Authority Magazine and other articles created by
our team, please see here:
https://medium.com/authority-magazine/about-authority-magazine-bc4be45bdd05

Requirements:

We would love to feature founders and leaders who have created a
successful businesses selling food. It can be small boutique
food companies as well as large manufacturers and brands.

Back to Top Back to Category Index

-----------------------------------

3) Summary: How to Deal With a Bad or Difficult Boss

Name: Carmen Jacob UpJourney

Category: Business and Finance

Email: query-b9en@helpareporter.net

Media Outlet: UpJourney

Deadline: 11:00 PM EST - 17 September

Query:

I'm working on a new piece "How to Deal With a Bad or Difficult
Boss"

All good answers will be used, so please take the time to craft
an in-depth and unique response. Overly self-promotional
answers will be ignored.

Please also include in your reply your full name, credentials
and/or very short bio, square profile picture(don't attach it,
use a link), and website URL (we'll link to your site).

Thank you.

Professional expertise on the topic required. No personas
please.

Back to Top Back to Category Index

-----------------------------------

4) Summary: Pros and Cons of Software Crowdsourcing

Name: Jacqueline Emigh Functionize News Site

Category: Business and Finance

Email: query-b9f4@helpareporter.net

Media Outlet: Functionize News Site

Deadline: 7:00 PM EST - 14 September

Query:

Crowdsourcing, or the use of professional testers outside of the
organization, is increasingly popular in software development
for app testing, engineering, and quality assurance (QA). I'd
like to get opinions from IT folks about the pros and cons of
crowdsourcing, especially for localization testing and testing
of mobile apps.

Some say that, on the positive side, crowdsourcing allows for
quick and cost-effective feedback from testers in various
environments who use a variety of human languages and devices.
On the downside, however, observers have noted that crowdsourced
testers tend to be less familiar with the app and therefore less
likely to discover software defects. What's more, talent pools
might not be available for complex testing tasks, so that
consequently, crowdsourcing should always be conducted in
collaboration with inside QA engineers who can oversee projects
and fix bugs.

Do you agree or disagree with these points? Are there are other
advantages and disadvantages you'd like to mention? Are you
noticing greater use of crowdsourcing with the rise of remote
work during the pandemic? Please elaborate, using real life
examples whenever possible. Thanks!

Back to Top Back to Category Index

-----------------------------------

5) Summary: Advantages of Xero cloud accounting for small businesses

Category: Business and Finance

Email: query-b9g9@helpareporter.net

Media Outlet: Anonymous

Deadline: 11:00 AM EST - 15 September

Query:

Looking for US-based small businesses, accountants, CPAs who can
write about "Advantages of Xero cloud accounting for small
businesses"

Requirements:

1. Respond with 150-200 words of content can be readily used for
our article

2. Do not overly self-promote yourself

3. Write a brief 30 word or less bio

Back to Top Back to Category Index

-----------------------------------

6) Summary: Looking for quote from real estate expert in a major urban city (NY, Seattle, San Francisco, etc)

Category: Business and Finance

Email: query-b9gj@helpareporter.net

Media Outlet: Anonymous

Deadline: 11:00 PM EST - 14 September

Query:

Working on an article analyzing whether people are moving out of
major urban cities to more rural areas because of COVID-19. Any
insight you could share as a realtor on whether your clients are
selling and "getting out of the rat race" to live in the suburbs
or smaller towns with less density. Insights from realtors who
are seeing an influx of movers from big cities also welcome.
Thanks!

Requirements:

Must be a real estate professional who could provide stories or
personal observation of what's going on.

Back to Top Back to Category Index

-----------------------------------

7) Summary: How do you run a successful webinar?

Name: Brett Friedman www.marpipe.com/marpipe-blog?utm=haro

Category: Business and Finance

Email: query-b9gs@helpareporter.net

Media Outlet: www.marpipe.com/marpipe-blog?utm=haro

Deadline: 11:00 PM EST - 14 September

Query:

If you're a marketer or founder of any kind...

How do you run a good webinar?

Back to Top Back to Category Index

-----------------------------------

8) Summary: Tips for finding a mentor when working remotely

Name: Eileen Meyer Glassdoor

Category: Business and Finance

Email: query-b9h4@helpareporter.net

Media Outlet: Glassdoor

Deadline: 1:00 PM EST - 16 September

Query:

Looking to quote a pro on these questions: Why is mentorship
important? Is mentorship relevant to professionals at all
levels or do you "outgrow" this need at a certain point in your
career? What's one tip for finding a mentor when you're working
remotely? Your name and title. I can also include a link.
Thank you!

Requirements:

Looking for input from HR professionals, career coaches, etc.

Back to Top Back to Category Index

-----------------------------------

9) Summary: Credit scores in retirement

Name: Sheryl Nance Nash Newsday

Category: Business and Finance

Email: query-b9hc@helpareporter.net

Media Outlet: Newsday

Deadline: 11:00 PM EST - 15 September

Query:

Is your credit score still important in retirement?.....Some
people might think that in retirement a credit score is no
longer important, is this a just a myth? I want to hear from
certified financial planners and other financial experts,
especially from Long Island and the NYC metro area. Why does
your credit score still matters in retirement, what tips do you
have about maintaining a good score in retirement, etc. Send me
your thoughts

Back to Top Back to Category Index

-----------------------------------

10) Summary: Retirement/401k Advisers: The downside of income disclosure

Name: Christopher Carosa FiduciaryNews.com

Category: Business and Finance

Email: query-b9hj@helpareporter.net

Media Outlet: FiduciaryNews.com

Deadline: 9:00 PM EST - 14 September

Query:

Several weeks ago the DOL floated the idea of disclosing
"estimated monthly income" in 401k participant statements.
Please email your answers to the following questions before the
deadline. PR folks, not queries because we have no time to
respond.

1) Why is the DOL making this proposal?

2) In what ways might disclosing this number have the unintended
effect of discouraging retirement savers?

3) What are the assumptions that go into this number?

4) Why might these assumptions be incorrect?

5) Is there a better way to encourage retirement saving?

6) state your name, title, firm and city/state location.

Back to Top Back to Category Index

-----------------------------------

11) Summary: Ecommerce marketing – looking for specific examples

Name: Daniel Burstein MarketingSherpa

Category: Business and Finance

Email: query-b90b@helpareporter.net

Media Outlet: MarketingSherpa

Deadline: 9:00 AM EST - 17 September

Query:

The specific ecommerce marketing example can be from any
industry and should include: * Before * After * Results *
Advice for other marketers based on your specific example

Please include your (and/or your client's) name, title, and
company, so we know how to attribute you in the article if your
example is chosen (if you work for an agency, platform or other
vendor, we need a quote with advice for marketers from someone
at the brand/client as well).

Feel free to include your LinkedIn and Twitter handles for when
we share the article with our audience on social media
(https://twitter.com/marketingsherpa).

Here is a key piece of content we'll be sharing in the article,
to spark your thinking:

https://marketingexperiments.com/e-commerce-marketing/optimizing-ecommerce-with-25-experiments

Here are previous articles to give you an example of what the
final published article will look like:

https://www.marketingsherpa.com/article/case-study/using-data-as-a-force-for-the-good

https://www.marketingsherpa.com/article/case-study/6-mini-marketing-case-studies-of-effective-copywriting

https://www.marketingsherpa.com/article/case-study/4-successful-website-design-changes-big-and-small

A few things I do to make the experience better for sources:

- I respond to every pitch to let you know I got it

- If you are included in the article, I will send you a link
once it is published

- If you have a question, I will answer it

Requirements:

Specific ecommerce marketing examples

Back to Top Back to Category Index

-----------------------------------

12) Summary: How does diversity affect young employees sense of belonging?

Name: Seamus Roddy The Manifest

Category: Business and Finance

Email: query-b91k@helpareporter.net

Media Outlet: The Manifest

Deadline: 4:00 PM EST - 14 September

Query:

We found that 57% of millennials think that a diverse workplace
provides them with a better sense of belonging. In comparison,
only 48% of Baby Boomers and 45% of Gen X say that diversity
provides them a better sense of belonging? Why is this? Why is
diversity so important to young employees?

Requirements:

Ideally, full-time employee born between 1981 & 1996.

Back to Top Back to Category Index

-----------------------------------

13) Summary: How to become a more revenue-minded/involved CIO

Name: Esther Shein CIO

Category: Business and Finance

Email: query-b97n@helpareporter.net

Media Outlet: CIO

Deadline: 5:00 PM EST - 16 September

Query:

lThis article idea comes from an IDG survey conducted in April
that showed 53% of CIOs listed "maintain revenue given market
shifts" as a top digital business objective, versus 22% last
year. ("Drive new revenue" went from 48% to 53%, less of an
uptick, but also on the rise.) Are you a CIO who has taken a
little bit more of an "all hands on deck" approach regarding
revenue, which may not have been the case prior to the economic
ramifications of the pandemic? Did your purview not directly
involve revenue (as opposed to those whose mission has been to
"drive new revenue") but now you are being pulled into
collaborations and deliberations around revenue than before?

If so, I'd like to interview you.

Requirements:

Must be a CIO or other high-level IT leader who can discuss
seguing into more of a revenue-focused role. NO VENDORS/TECH
FIRMS, please.

Back to Top Back to Category Index

-----------------------------------

14) Summary: Which Congressional Cannabis Act Could Do the Most for Cannabis Legalization?

Name: Andrew Ward High Times

Category: Business and Finance

Email: query-b9co@helpareporter.net

Media Outlet: High Times

Deadline: 9:00 AM EST - 18 September

Query:

While the SAFE Banking Act is often discussed, many cannabis
insiders say the bill is good for cannabis, but more suited
towards banking. In this article, I'll touch on SAFE Banking,
the MORE Act and others, explaining which acts do the most for
truly reforming the cannabis space For this article, please
provide written responses to any of the following:

- In your opinion, which bill in process today could single
handedly do the most for cannabis? - Is there one bill that
adequately addresses both those affected by the drug war and the
industry? - If not, which bill could be the most impactful
for the cannabis industry? Why? - If not, which bill could be
the most impactful for those affected by the drug war? Why? - Do
any cannabis bills have a shot of passing Congress with Mitch
McConnell as Majority Leader? - Predict: When will the first
piece of cannabis legislation pass Congress?

Back to Top Back to Category Index

-----------------------------------

15) Summary: How to Save Money for Private School Tuition

Name: Holly Johnson Bankrate

Category: Business and Finance

Email: query-b9ff@helpareporter.net

Media Outlet: Bankrate

Deadline: 7:00 PM EST - 14 September

Query:

I'm looking for financial advisors and other experts to chime in
on the best ways to save for private school tuition. These can
include strategies such as:

Using a 529 plan for long-term savings Short-cutting your money
through a 529 Setting up a UGMA or UTMA account Getting started
early with a Roth IRA Falling back to a taxable account

Other tips and strategies are welcomed as well

Requirements:

Financial advisors, college savings experts

Back to Top Back to Category Index

-----------------------------------

16) Summary: Best ESG Funds to Buy Now

Name: Rebecca Lake US News

Category: Business and Finance

Email: query-b9g0@helpareporter.net

Media Outlet: US News

Deadline: 7:00 PM EST - 15 September

Query:

I'm seeking insight on the best ESG funds to buy and hold for
the next decade.

1. What does the outlook for ESG investing look like for the
next decade? Is this a good place for investors to put their
money? 2. What is your top ESG fund pick (or funds) to buy and
hold now? 3. Why do you recommend this fund?

Back to Top Back to Category Index

-----------------------------------

17) Summary: Pros and Cons of a Fee-Only Financial Advisor

Name: Rebecca Lake US News

Category: Business and Finance

Email: query-b9g2@helpareporter.net

Media Outlet: US News

Deadline: 7:00 PM EST - 15 September

Query:

1. Generally, how does a fee-only financial advisor work? How is
this different from a fee-based advisor? 2. What are the main
reasons for someone to choose a fee-only financial advisor? Pros
of using a fee-only financial advisor? 3. When would it not make
sense for them to do so? Cons of using a fee-only financial
advisor?


Back to Top Back to Category Index

-----------------------------------

18) Summary: Exit Interview Questions

Name: Ann Snook Website

Category: Business and Finance

Email: query-b9g3@helpareporter.net

Media Outlet: Website

Deadline: 9:00 AM EST - 15 September

Query:

What questions do you ask departing employees at their exit
interviews? Why do you include these questions?

Requirements:

HR and employee relations professionals, please

Back to Top Back to Category Index

-----------------------------------

19) Summary: Edge Computing

Name: Tom Taulli Forbes.com

Category: Business and Finance

Email: query-b9g6@helpareporter.net

Media Outlet: Forbes.com

Deadline: 7:00 PM EST - 14 September

Query:

I'm writing a post about edge computing. How would you define
it? What will be the impact of 5G, AI and the cloud? What are
some of the trends of edge computing? How can companies use
this technology?

Requirements:

I'm looking for expert commentary.

Back to Top Back to Category Index

-----------------------------------

20) Summary: Successful Marketing Experts & Business Owners

Category: Business and Finance

Email: query-b9gi@helpareporter.net

Media Outlet: Anonymous

Deadline: 10:00 PM EST - 14 September

Query:

Do you consider yourself a successful marketing expert or
business owner? If so, we want to hear from you. What marketing
methods are most effective and profitable? We will be in touch
if we desire to use your input.

Back to Top Back to Category Index

-----------------------------------

21) Summary: Why are OKRs & KPIs for HR and how to set them?

Category: Business and Finance

Email: query-b9hg@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 16 September

Query:

(Forbes) Writing an article on the importance of OKRs and KPIs,
why HR needs them and which ones should they set and measure?

Requirements:

No interviews.

Back to Top Back to Category Index

-----------------------------------

22) Summary: How can employers advocate for women and minorities in the workplace?

Category: Business and Finance

Email: query-b9hi@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 16 September

Query:

How can companies advocate and give a voice to their
underrepresented employees? How can policies be revised to
support them?

Back to Top Back to Category Index

-----------------------------------



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