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[HARO] Business & Finance Queries: Morning Edition

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Queries!



********* INDEX ***********

Business and Finance

1) How to Hire a Witty Social Media Manager (CMSWire)

2) Written, Audio, or Visual: What Type of Content Should You Create? (CMSWire)

3) Negative interest rates and their impact on mortgage rates (FOX Business Network)

4) Trending Leadership Assessment Tools (Mettl)

5) Will "vaccine" stocks make good investments? (The Simple Dollar)

6) COVID & Unemployment: Why Women Have it Rougher (The Simple Dollar)

7) How to save for the future when you don't know what it looks like (Anonymous)

8) Writing Advertorials (Crowd Content)

9) Best Call Tracking Software (CallRail Alternatives) (SolutionSuggest)

10) Alibaba developing political organization software for the CPC (Forkast News)

11) "X" Reasons Why We Need Social Innovation In Business (University of Arizona (Eller College))

12) The Expanding World of Software Testing (SD Times)

13) Does your company tell employees how you track their work? (Clutch)

14) Does employee monitoring software affect productivity? (Clutch)

15) Younger workers and personal information on work technology (Clutch)

16) how to call out racism/discrimination at work (Anonymous)

17) Handling managers who don't like to be given feedback or have their mistakes addressed (Anonymous)

18) Coaching a manager who lacks time management and ability to prioritize tasks (Anonymous)

19) Sources to talk about the boom in social video shopping, a trend from China (Telegraph)

20) SEO tips for ecommerce store (Matrix Marketing Group)

****************************

Business and Finance

1) Summary: How to Hire a Witty Social Media Manager

Name: Kaya Ismail CMSWire

Category: Business and Finance

Email: query-b1oe@helpareporter.net

Media Outlet: CMSWire

Deadline: 9:00 PM EST - 24 July

Query:

1) Why do emerging brands need witty social media managers like
major brands? Is it possible to get one?

2) What are the skills, traits, and best-practices of a good
social media manager?

Requirements:

Senior marketers, business leaders

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2) Summary: Written, Audio, or Visual: What Type of Content Should You Create?

Name: Kaya Ismail CMSWire

Category: Business and Finance

Email: query-b1oi@helpareporter.net

Media Outlet: CMSWire

Deadline: 9:00 PM EST - 24 July

Query:

1) What are the major benefits of each type of content? Written,
Audio, Visual.

2) Does one form produce the best results? Which one and why?

3) Should each form be made from scratch or repurposed? ie.
video content can be converted into audio + written.

Requirements:

Senior marketers

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3) Summary: Negative interest rates and their impact on mortgage rates

Name: Ben Luthi FOX Business Network

Category: Business and Finance

Email: query-b21y@helpareporter.net

Media Outlet: FOX Business Network

Deadline: 9:00 PM EST - 24 July

Query:

I'm looking for a mortgage expert who can answer the following
question about how negative interest rates from the Federal
Reserve can impact mortgage rates. Questions are:

1. Mortgage rates are already incredibly low. If the Fed decides
to cut its interest rate to negative, how might that move the
needle even more on current rates? 2. Do negative interest rates
impact mortgage lenders differently than rates at zero or
near-zero? How? 3. What are some other factors that help
determine mortgage rates? 4. If someone is considering buying or
refinancing a house, should they wait for negative interest
rates from the Fed or go ahead with their plan now?

Requirements:

Please answer to the questions in your email response.
Unfortunately, I don't have the time to interview someone over
the phone.

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-----------------------------------

4) Summary: Trending Leadership Assessment Tools

Name: Megha Singh Mettl

Category: Business and Finance

Email: query-b22h@helpareporter.net

Media Outlet: Mettl

Deadline: 9:00 AM EST - 25 July

Query:

The continuous business disruption has become the new reality
now, putting a lot of responsibility on the leaders. So, to
brace up for this transformation, organizations must employ
novel means to assess their leaders. I'm looking for responses
for Mercer | Mettl's upcoming leadership blog: 1. What are the
challenges you face in leadership development? 2. What
roadblocks do you face in identifying the right assessment tools
for your leadership? 3. How are psychometric assessments play a
role in leadership assessment? How effective are they in the
current world and why should organizations adopt them? 4. How
crucial are virtual assessment centres in identifying skill gaps
in your leadership? 5. Why organizations need to adopt virtual
assessment centres for effective leadership assessment? 6. How
can organizations employ 360 degree feedback to assess their
leaders? 7. How do personal development plans give a direction
to your leaders? 8. How have psychometric assessments,
role-based tests, 360 degree feedback and virtual assessment
centres (HR Tech) revolutionized learning and development? P.S.-
Kindly refrain from giving 1-2 line answers.

Requirements:

Looking for CHROs, L&D Directors, L&D Departments, Leadership
Coaches, People officers or anyone who is experienced in
leadership assessment and development. All relevant responses
will be featured in an extensive blog broadly promoted across
social channels. Please send a link to your website and social
handles(if any). Thanks in advance :)

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-----------------------------------

5) Summary: Will "vaccine" stocks make good investments?

Name: Amy Sorter The Simple Dollar

Category: Business and Finance

Email: query-b24o@helpareporter.net

Media Outlet: The Simple Dollar

Deadline: 12:00 PM EST - 23 July

Query:

I need a financial expert who can discuss whether vaccine stocks
are good investments. these questions: 1) Are COVID vaccine
stockes worthwhile investmentsl 2) If so, why, and if not, why
not, and 3) What investors need to consider when looking at
biotech firms. Please email your anwers to me, as my deadline is
tight.

Requirements:

I need an investment expert, stock broker or analyst, preferably
one who is familiar with biotech.

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-----------------------------------

6) Summary: COVID & Unemployment: Why Women Have it Rougher

Name: Amy Sorter The Simple Dollar

Category: Business and Finance

Email: query-b24q@helpareporter.net

Media Outlet: The Simple Dollar

Deadline: 12:00 PM EST - 23 July

Query:

Unemployment due to COVID-19 has been high, but unlike the Great
Recession, women have experienced higher rates. I would like an
expert to comment on: 1) Why this is so; 2) Whether this will
change and 3) What needs to happen so it can change. I am on a
very tight deadline, so email responses are encouraged. Thank
you.

Requirements:

I would prefer an economist or employment expert. Someone who
knows about struggles women face in obtaining/keeping employment
would be a plus.

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-----------------------------------

7) Summary: How to save for the future when you don't know what it looks like

Category: Business and Finance

Email: query-b251@helpareporter.net

Media Outlet: Anonymous

Deadline: 3:00 PM EST - 24 July

Query:

Uncertainty seems to be the theme of 2020, and with so much up
in the air, it's hard to make plans for the future. Travel? A
big move? Starting a family? Who knows when any of it will
happen. If we don't have a clear savings goal, what should we be
saving for? And how can we motivate ourselves to save?

Requirements:

Looking for CFPs, financial therapists, and anyone with
first-person experience with this.

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-----------------------------------

8) Summary: Writing Advertorials

Name: Latasha James Crowd Content

Category: Business and Finance

Email: query-b25x@helpareporter.net

Media Outlet: Crowd Content

Deadline: 2:00 PM EST - 23 July

Query:

Have you written advertorials for your business? Have you
outsourced advertorial writing? Either way, we'd love to hear
about your experience with advertorials and any best practices
you have for this content type. Feel free to share any examples
or success stories in 300 words or less!

Requirements:

**Please include real numbers and data for a better chance of
being profiled.** Submit your original, previously unpublished
comments on this topic. Your feedback may be featured on our
blog - crowdcontent.com/blog. Please include your name, bio
(written in third person, preferably no longer than 50 words),
title and company (if applicable), and optionally send a link
(not an attachment) to a picture of you to go with your
comments. Please note that submissions with spelling and grammar
issues may be adjusted as needed and we are more likely to
feature submissions that provide data.

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-----------------------------------

9) Summary: Best Call Tracking Software (CallRail Alternatives)

Name: Nick Cullen SolutionSuggest

Category: Business and Finance

Email: query-b26b@helpareporter.net

Media Outlet: SolutionSuggest

Deadline: 10:00 PM EST - 25 July

Query:

Need your input for the best call tracking software. Share the
in-depth overview with us. 1. introduce the call tracking
software, 2. Explain features, 3. Provide plans, pricing and
demo info (if available)

Requirements:

Your response must provide valuable insights. I will accept the
in-depth responses from business owners, marketers, software
companies, and influencers. Your response must have 150-300
words. Content should be 100% unique (no copy paste). Share your
small bio, link to headshot, website, and social links.

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-----------------------------------

10) Summary: Alibaba developing political organization software for the CPC

Name: Sam Reynolds Forkast News

Category: Business and Finance

Email: query-b26l@helpareporter.net

Media Outlet: Forkast News

Deadline: 7:00 PM EST - 23 July

Query:

Per a recent report, Alibaba is said to be working on a
political organization software for the CPC similar to
Nationbuilder. With interest from the White House in sanctioning
CPC party members, would Alibaba be putting itself at risk?
Would there be other implications?


Requirements:

Expert in US sanctions on tech companies, or US-China relations.

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-----------------------------------

11) Summary: "X" Reasons Why We Need Social Innovation In Business

Name: Emily Bosak University of Arizona (Eller College)

Category: Business and Finance

Email: query-b1no@helpareporter.net

Media Outlet: University of Arizona (Eller College)

Deadline: 2:00 AM EST - 25 July

Query:

Why is social innovation important in business? What is one way
businesses can practice social innovation?

Requirements:

Must be a student/faculty/alumni of University of Arizona. 50
words minimum, 200 words MAX (3-6 sentences suggested); Name,
Headshot****, Respondent's LinkedIn URL, and Company/Company URL
or Job Title of Respondent. Please include all these things to
be considered. Please answer in complete sentences (no bullet
points). Expand on your insights fully. Please be original,
actionable, and non-promotional.

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-----------------------------------

12) Summary: The Expanding World of Software Testing

Name: Lisa Morgan SD Times

Category: Business and Finance

Email: query-b22n@helpareporter.net

Media Outlet: SD Times

Deadline: 7:00 PM EST - 23 July

Query:

Testing involves more than simply ensuring code does what it's
supposed to do. This piece will examine the scope of testing
types (security, performance, UX, etc.) as well as other things
that could be considered testing such as feature
experimentation, chaos engineering, and progressive software
delivery. This piece will cover all that ground.

Requirements:

Looking for seasoned development/DevOps/testing professionals
who are working in organizations that continue to embrace more
types of testing as application architectures and the production
environments in which they run become more complex.

Tip: Please provide a brief explanation of how testing is
changing in your/your client's organization and the topics you
can speak knowledgeably about (doesn't have to be all of them).
DO NOT simply say "I/my client" can speak to that. Also do not
just send a title or link to a bio.

Vendors/PR reps of vendors: I'd be happy to speak with a
customer and give a nod to your solution, but I can't use
vendors or talk about products in the story. It's an issues and
trends piece.

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-----------------------------------

13) Summary: Does your company tell employees how you track their work?

Name: Seamus Roddy Clutch

Category: Business and Finance

Email: query-b245@helpareporter.net

Media Outlet: Clutch

Deadline: 7:00 PM EST - 24 July

Query:

Clutch data shows that 49% of employees say that their company
does not use employee monitoring software to track their work.
Does your company use an employee monitoring system? Do you tell
your employees how you track their work? Why or why not?

Requirements:

management, HR specialist, executive/founder, or full-time
employee

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-----------------------------------

14) Summary: Does employee monitoring software affect productivity?

Name: Seamus Roddy Clutch

Category: Business and Finance

Email: query-b248@helpareporter.net

Media Outlet: Clutch

Deadline: 7:00 PM EST - 24 July

Query:

72% of workers say that their productivity would not be affected
if their company used employee monitoring software. Do you
agree? Should workers be worried about employee monitoring
software or view it as a chance to demonstrate their
productivity?

Requirements:

manager, executive or founder, HR specialist, or full-time
employee

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-----------------------------------

15) Summary: Younger workers and personal information on work technology

Name: Seamus Roddy Clutch

Category: Business and Finance

Email: query-b24a@helpareporter.net

Media Outlet: Clutch

Deadline: 7:00 PM EST - 24 July

Query:

Only 22% of 18 to 34 year-old employees are concerned about
their employers having access to personal information and
activity from their work computer. Why are young workers less
worried about employers having access to personal information
than older workers? What concerns to older workers have about
security?

Requirements:

manager, HR representative, full-time employee, executive/founder

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-----------------------------------

16) Summary: how to call out racism/discrimination at work

Category: Business and Finance

Email: query-b25a@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 24 July

Query:

Looking for tips/advice on how employees can call out
racism/discriminatory behavior at work? Is it different when
calling out a fellow colleague vs a member of
management/leadership? How so?

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-----------------------------------

17) Summary: Handling managers who don't like to be given feedback or have their mistakes addressed

Category: Business and Finance

Email: query-b25c@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 24 July

Query:

How can founders/C-suite/bosses address managers that aren't
receptive to feedback or self-aware enough to see they're not
"perfect"? What would that interaction look like and what should
be in place moving forward?

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-----------------------------------

18) Summary: Coaching a manager who lacks time management and ability to prioritize tasks

Category: Business and Finance

Email: query-b25d@helpareporter.net

Media Outlet: Anonymous

Deadline: 7:00 PM EST - 25 July

Query:

What steps need to be taken to address and help managers who
lack time management/a sense of urgency when completing time
sensitive tasks so they don't work up until minutes before the
deadline?

What does this coaching experience look like from the managers
manager?

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-----------------------------------

19) Summary: Sources to talk about the boom in social video shopping, a trend from China

Name: Margi Murphy Telegraph

Category: Business and Finance

Email: query-b25v@helpareporter.net

Media Outlet: Telegraph

Deadline: 2:00 PM PST - 23 July

Query:

Looking to discuss the latest trend in shopping via social
media. Which platforms are doing it and how the west compares to
China, which cornered the market years ago.

Requirements:

Must have an understanding of retail on social media,
inspiration from China and new products that are coming to the
big platforms to get users buying, influencer marketing.

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20) Summary: SEO tips for ecommerce store

Name: Jake Rheude Matrix Marketing Group

Category: Business and Finance

Email: query-b267@helpareporter.net

Media Outlet: Matrix Marketing Group

Deadline: 7:00 PM EST - 24 July

Query:

Hey fellow HARO-ers, I'm authoring a guest post for Matrix (DA
37) on the following topic:

Maximizing in-store SEO. The more detail the better your chances
of featuring. How do you optimize your ecommerce website? 50-300
word pitches, please.

Requirements:

As long as you have experience running an ecommerce business,
your input is more than welcome. PR agents, I'm more than happy
to take your quotes on behalf of clients :)

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